In Africa, as in the rest of the world, gay rights is a deeply divisive issue and queer people often face discrimination and violence. Wandia Gichuru, CEO of Vivo Fashion Group, and Chris Makena Muriithi, CEO of BOLD Network Africa, decided they wanted to do something about it using their collective strengths in business, fashion, advocacy, and storytelling. The Zoya X BOLD collection is about more than creating fashion for the queer community — it’s about starting a conversation about inclusivity and acceptance and welcoming everyone to the table.Saying you’re a socially conscious business is a lot easier than actually being one. That’s what Wandia Gichuru learned from Chris Makena Muriithi, whose organization BOLD Network Africa advocates for LGBTQ rights. When the two met — online and, ultimately, in person — they talked and talked. And then they took action, creating an entirely new product line for the queer community.“Fashion is a big thing for LGBTQ culture,” Muriithi explains, but clothing brands aren’t exactly serving the market. It was a perfect opportunity for Gichuru, whose Vivo Fashion Group had already built a business catering to the unique needs and preferences of African women. Educating and engaging Vivo employees was a key first step. “If we're going to do this, we don't want to do it just as a PR exercise so we can tick the box,” Gichuru says. “Can we figure out why we're doing it and why it matters, so that as an organization we learn from this and we become more accepting?” While Gichuru wanted to take a stand, she also wanted to respect her staff, many of whom were very religious. She told them, “I'm not going to force you to work on this but I want you to understand why we're doing it.” With pride, she recalls, “Literally everyone stayed on the project. No one, no one left.”As a former journalist, Muriithi saw that queer stories were never told with the decency they deserve. So, storytelling is a key pillar of BOLD’s advocacy work, and also of the Vivo collaboration. “Most of the stories that were told were negative. Yet we have such powerful stories about queer people who are doing well, who have businesses, who have been able to tackle life in many different shapes and forms. So for me, that was very, very important, just to be able to shed a positive light on the queer community in Africa,” he explains.While profit wasn’t the team’s first priority, the collaboration has been a success by many measures. “The sooner people see the importance of just leading from love, accepting everybody for who they are, the better we are going to be as a society, as an economy,” Muriithi says. Gichuru elaborates, “In the long run it is going to make business sense because what you'll see is, in a world of increasing choices and a lot more competition, people will start making choices based on what they believe a brand stands for.”Listen to their inspiring journey — the risks, rewards, and reactions — and how their professional collaboration had a profoundly personal impact as well.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesper Sorensen, Stanford GSB professor, discusses the importance of strategy over planning. Abhishek Rungta shares his journey of lacking differentiation, leading to losses. They emphasize making bold bets, future-proofing strategies, and focusing on differentiation to drive growth and success.

Entrepreneurs aren’t meant to solve all their business problems alone, but all too often they try. Kunaal Rach, CEO of Healthy U, was no exception … until he met Laurie Fuller, a certified business coach, who transformed his leadership—and his business. Hear from both coach and coachee on how coaching can help provide the strategic, moral, and emotional support every entrepreneur needs.Kunaal Rach left Kenya at the age of 13 to attend boarding school in England and says he really had no intention of returning. But one emotional call from his mother—the founder of Healthy U—changed everything. He quit his job in finance the next day and returned to Kenya in 2014 to help her run the family business, a retail and distribution chain for health and wellness. Fast forward to 2019 when Rach became the CEO, with big new plans to grow and scale the business. Looking for a quick fix, he turned to a coach to provide the structure he felt was lacking in the organization. “I always thought that a coach would be there just to help me with my business and that was it. I thought that they would come in and, with their expertise, they would tell me this is what's wrong with your business and let's implement and let's execute and let's move on,” he remembers.Laurie Fuller dispels myths like this from the get-go. As a certified executive coach with Stanford Seed based in Nairobi, Kenya, and a mentor to founders and CEOs across multiple continents from all kinds of industries, she immediately tells her clients that she’s a coach, not a consultant who is going to do the work for them. “A coach is really a collaborator, a connector, a cheerleader, and really focused on being able to support you. But we're not actually producing those deliverables that a consultant would,” she explains.According to Fuller, entrepreneurs often blame their teams for their business problems instead of looking inward. But she advises them to “hold the mirror up to yourself first. Let’s understand what we can do differently. Then we can go to others and ask them to do the same.” When Rach held up that mirror, he didn’t like what he saw. And that became the starting point for his coaching journey.Trying to fill his mom’s very large shoes led to self-doubt. But having Fuller in his corner gave Rach the confidence to keep going. “She kept me honest, she kept me on the path, and she kept telling me to keep persevering and that change is tough at the beginning, messy in the middle, but beautiful at the end. You just have to keep going, but you'll get there eventually,” Rach recalls.Fuller explains that coaching isn’t a solo endeavor or a quick fix. It’s a long-term journey that gains strength with the involvement of the entire team. She says, “Many of my clients, when they go through this journey, they understand that being a leader isn't how much they've accomplished, but it's who they have become as a person. And that's the change in mindset that moves things.”Listen to Rach and Fuller describe how coaching can be transformative for both the entrepreneurs and the coaches who help them succeed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starting a business is hard enough. But growing it can be exponentially harder — especially when crossing borders and continents and in a business as fickle as fashion. Wandia Gichuru is experiencing it all as founder and CEO of Vivo Fashion Group, based in Nairobi, Kenya. Gichuru thinks about her business beyond simply selling clothes. We can be “warriors for economic growth,” she explains. Hear her story of lucky breaks and quick pivots, strategic growth and purposeful passion.Wandia Gichuru began her career in international development. Today, she sees her business in a similar light, and with even more passion. She believes the fashion industry has the potential to transform economies on the African continent because, as she explains, “They haven’t found a way for robots to stitch clothing. You need to hire people.” And, she continues, “It's not just the people behind the machines, it's also the designers, the cutters, the bundlers. It's the models, the makeup artists, the photographers. There's just an entire industry that I believe could contribute a significant percentage to our GDP.”When Gichuru started her business, it was focused on selling dance and fitness clothing online to meet her own needs. Ultimately — by default, not design — she chanced upon a huge gap in the market: good-looking, comfortable, well-fitting clothes for African women’s body shapes and sizes. Luckily, she had a built-in focus group to identify customer needs. “When ladies spend an hour in your store trying on 20, 30 different things, they talk a lot. That's where we got our market research,” she says.She began by importing clothes from Asia, but quickly pivoted to designing and producing locally. “The local fashion industry had become almost nonexistent. We got flooded by all the secondhand stuff. And so the local textile mills that existed in the ’70s and ’80s, one by one, they all shut down,” she explains. The production move was a big decision that not only differentiated her brand, but also improved her bottom line and impacted her community. After seven years, Gichuru had six stores and 70-plus employees. But, she admits that she didn’t have a proper strategy, an effective board, or the right systems and processes to truly scale. She admits, “I was completely overwhelmed.” Gichuru got help from the Stanford Seed Transformation Program, a 10-month program for CEOs and founders of established businesses in Africa and South Asia to help them grow and scale their companies. “One of the first things we did was the business model canvas, which asks you to articulate your value proposition and answer key questions like who are your customers? Who are your suppliers? What is your marketing? What are your channels?,” she reflects. This exercise gave Gichuru the start she needed to build a foundation for expansion. Today, Vivo has 20-plus stores, has expanded to Rwanda, and has plans to grow across East Africa — and one day, hopefully, across the Atlantic.“I would love Vivo to get to that level. I think for so long, you know, people see Africa as a place you get your raw materials from and then you do your value add somewhere else, and then you either sell it back to us or wait till you use it and send it back here as a used thing. I just think we need to prove to ourselves and to the rest of the world that we're just as capable, and actually we can come up with solutions, products, and services that people outside of Africa will benefit from and need as much as we do,” she says with passion.Listen to Gichuru’s entrepreneurial story from startup to scaling and hear how she’s growing both her impact and her bottom line. Learn more about the business model canvas used in the Seed Transformation Program.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Gaurav Khemani, CEO of Prestige Ice Creams based in Kolkata. Faced with COVID-19 shutdowns, a cyclone, supply chain pains, and more, Khemani believes personal and professional discipline will help make his entrepreneurial dreams come true. Hear about his  journey from a career at big retail companies to leading a small business that he hopes will soon become a billion-dollar company. Gaurav Khemani begins each day at 4 a.m., reading, writing, working out, and generally taking care of himself before heading into the office at 7 a.m. Those three hours are a strict routine and one of the keys to Khemani’s success as an entrepreneur. That discipline and commitment also extend to how he runs his business.After studying and working outside of India for 14 years, Khemani got the entrepreneurial itch at 35. So, he returned home, bought his father-in-law’s ice cream company, and quickly learned the differences and difficulties of running a small to medium-size business. “In a lot of cases it's about day-to-day survival as well as cash flow management, whereas in larger businesses, a lot of these things you take for granted,” he says. “And typically, with an MBA you specialize in either finance or marketing, etc. Whereas when you're running a medium-size business, you're managing the entire business. And that's a different mindset altogether.”On top of all the typical difficulties of running a business, Khemani also had to deal with the COVID-19 shutdown and one of the biggest cyclones in West Bengal that left him with a massive inventory of ice cream on the brink of melting. Khemani calls that time “a blessing in disguise,” giving him time to slow down, step back, and reassess his strategy. Khemani believes the secret to transforming his million-dollar ice cream company into a billion-dollar one comes down to discipline and execution. “We all talk about strategy, marketing, and the sexiness that comes with that,” he explains. But what’s most important to succeed, he says, is “the day-to-day operations, making sure the machines are running properly, the deliveries are getting done on time, good customer service, and product innovation.”  Hear how Khemani plans to get Indians to eat more ice cream and his strategies for achieving sweet success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Delia Stirling, commercial director of Brown’s Food Co. in Nairobi. She and her team are on a mission to spark consumer demand for foods made from indigenous Kenyan crops. Hear how their efforts are also helping small family farms and educating consumers about the environmental, economic, and taste benefits of eating locally grown food.Delia Stirling has always been a foodie and entrepreneur. As a little girl, she sold ice cream at craft fairs, using a sleeping bag for insulation. And her family was the same, taking two cows and a little extra milk to make cheese, and then growing that company to become the largest cheese processor in the region. When Stirling returned from studying and selling real estate in the United States, she took over her parents' company and was hungry to make a difference. Creativity has been key to the company’s growth, and Stirling says, “It’s my superpower, and believing in the weird things I’m doing.” That creativity impacts everything from identifying ingredients and creating delicious, nutritious foods to solving challenges all along the value chain — from farmers to consumers. One of her key learning points was seeing her company as part of that value chain, rather than separate from it. This resulted in new ways of thinking. She explains, “As a food processor, we've started to look at ourselves differently, as a catalyst to not only be able to influence what the consumer's eating, and then be able to influence what the farmers are growing.”Stirling encourages entrepreneurs to believe in themselves and their ideas. “Sometimes you'll self-doubt that you think you're a little crazy. But those gut instincts and those ideas are really important. It's always good to get advice, but it's also getting it and putting it in context of what you know in your background,” she advises. Hear how Stirling is making an impact on farmers, consumers, and climate change — one crop and bite at a time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Nita Bhagat, a hotelier turned owner of Village Imaging, a radiology practice in Botswana. Hear how her father’s struggle with cancer led her business in yet another new direction, one that now helps everyone in her country to get better, closer, faster health care.Nita Bhagat and her cardiologist husband came to Botswana from Zimbabwe in 2003 as economic refugees. With her life and career uprooted, she worked as a receptionist in her husband’s medical clinic. Bhagat got an immediate education in Botswana’s health care system, which uniquely provides free care to all citizens. She learned that since there were no MRI machines in the country, the government was forced to send (and pay for) patients to go to South Africa to get the care they needed. Bhagat seized the opportunity and opened the first MRI scanning facility in her new home.Entrepreneurs often create new business opportunities when faced with a personal need or crisis. For Bhagat it was her father’s cancer diagnosis. Although Bhagat’s father could afford the best treatment in Botswana, it wasn't necessarily available with only one radiation oncology center in the entire country. “Every time he was having treatment, he kept saying to me, ‘Why aren’t you doing this?’” she remembers. Bhagat eventually took her father’s advice to open a radiation oncology center based in the community, not a hospital, so patients can get back home sooner and feel better psychologically. Hear how Bhagat’s caring heart and business mind are driving her business in new directions to meet the needs of Botswanans and her vision to bring life-saving treatments to neighboring countries in Africa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Divya Yachamaneni, CEO of Naandi Community Water Services, a for-profit social enterprise bringing safe drinking water to rural communities across India. Hear how this mission-led company made a strategic pivot to get the “urban rich” to help subsidize and ultimately scale its impact.Coming from an urban environment, Yachamaneni had no idea how widespread and severe the problem of contaminated water really is. Visiting rural communities made the issue crystal clear. In one village, she recalls, “They were drawing water from almost a sewage canal, putting it in the sun for odor, filtering it with a cloth for dust, and once the odor was gone, they started to drink it.”Today, Naandi Water sets up water purification systems in such communities and sells the purified water back to families for a nominal charge, about $2.50 per month. The model relies on community ownership from day one so the villagers can ultimately run the water center themselves.Even with the company’s success, scaling on a national level proved difficult without increasing costs. That’s when Yachamaneni explored a new strategy: selling bottled water to urban consumers to subsidize their work. While she was met with intense resistance by those who thought the plan veered from the NCWS mission, she ultimately prevailed. And the tagline on each bottle reinforces the strategy: “One hundred percent of the profits will go to supporting those people in rural India who don’t have water to drink.”Listen to how Yachamaneni’s entrepreneurial persistence and Naandi’s strategic pivot have paid off, creating more opportunities for safe drinking water in rural communities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Grit & Growth’s masterclass on marketing, featuring Jonathan Levav, Stanford Graduate School of Business professor of, you guessed it, marketing. Levav provides insights and advice on the psychology of customer marketing so you can learn how to get into the heads and hearts of your customers, influence their decision-making, and get them to choose your brand over the competition.Professor Levav has a PhD in marketing with a passion for exploring the brains and guts of decision-making — digging deep into why customers gravitate to one brand over another. Talking to customers is the best (and according to Levav, the only) place to find the answers.“People think that their task is to make a product. Their task is to understand customer needs and to create a product that meets those needs. And I think that if you're the CEO of a company and you don't speak or interact with customers at least once a week, you're not doing your job,” advises Levav.His research and teaching focus on the psychological dimension of marketing — or why we consume. As he says, “If we just consume things because of functionality, there's no way we would pay what we pay for Apple phones, for Nike shoes, for clothes, like nobody would do it.”Top Six Masterclass Takeaways Entrepreneurship is personal. Levav encourages you to figure out what type of problems you like to solve. “Some people like construction, some people like rice, some people like technology, some people like chicken wire. There's plenty of needs you could potentially address — some more profitable, some less profitable. Ultimately, the decision is kind of: What do you like to do most?” he explains.Don’t be so literal. Levav encourages marketers to go beyond describing simply what a product or service does. He says, “You can appeal to people in lots of different ways, and you can create competitive advantages along values that are way beyond the very literal thing the product does.”Marketing is three-dimensional. The first is the functional dimension or what the product does. The second dimension is economic — how sensitive customers are to price. The third dimension is psychological. And according to Levav, this is the biggest opportunity: to explain how the product can make customers feel better.Get out of the office. Levav believes that observing customers is critical to figuring out what customers want … and why. “You're never going to solve these problems staying in the office,” he says. “And by the way, you, the boss, need to get out of the office. Not just your underlings, not just your marketing person. You need to feel it on your flesh.”Map your customer’s journey. It’s important to understand every interaction your customer has with your business — step by step and over time, what led them there and what actions they take next. This applies equally if you’re B2C or B2B. “As long as you're not selling to computers, you're selling to people, and people in this firm that are buying from you have a journey, too,” Levav says.Don't undervalue simplicity. Nobody buys things that are ambiguous, says Levav. So, make sure your message is crystal clear to you and your customers. If you don’t get it, they won’t either. Listen to Levav’s insights, advice, and strategies for how to better understand your customer and create a cohesive story to meet their needs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you market your product? And who are you marketing to? Those two questions go hand in hand as Nick Musyoka of Sonar Imaging Center learned. Hear how he targeted his marketing messages and increased revenues by 500% in just six years. And, gain insights from Jonathan Levav, professor of marketing at Stanford Graduate School of Business, on how customer segmentation can help you find and market more effectively to your customers.Standing out is never easy, especially when the product you and your competitors provide is virtually the same. That was the situation for Nick Musyoka when he returned to Kenya to lead marketing for Sonar Imaging Center, a chain of radiology clinics in Kenya. According to Professor Levav, understanding who your customer is is harder than it seems. “For starters, you need to distinguish between the user and the decision-making unit” he explains. Using the toy company model as an example, the child is the ultimate user, but the parent is the decision-making unit. Who you prioritize and how you market to each matters.That distinction between user and decision-making unit is essential to Sonar Imaging. Musyoka’s research revealed that patients were the users and doctors were the decision-making units, so the company’s marketing needed to focus on a group that would probably never set foot inside a clinic. Levav says the next step after identifying each of your customers, is figuring out how to solve their unique problems. “You want the user to understand that the solution you have is the best thing since sliced bread and it’s going to solve their problem. That’s positioning,” he explains. And finding your differentiation is key to that process. So, Musyoka asked himself “What is the key thing that we can talk about to differentiate ourselves?” Quality was too hard to prove. Unquestionable customer service was the answer for all of his customer segments. Even though his marketing campaigns have been incredibly successful, Sonar continues to evolve its customer segmentation and marketing. Levav couldn’t agree more. “You don't just go out there in the world, assess the needs, walk away and just go hibernate and do your product, and then hope to sell it,” he says. “This is something that has to be done on a regular basis because people's tastes change. Market realities change, competition changes, culture changes, macroeconomic conditions change, microeconomic conditions change.”Listen to Musyoka’s first-hand marketing experiences and Levav’s insights on the importance of customer segmentation and positioning for every company that wants to stand out from the crowd.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.