

The Authority Builder Podcast
Steve Gordon
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States
Episodes
Mentioned books

Dec 27, 2018 • 38min
98: Arthur Joseph | 7 Rituals for Effective Communication
When you talk to people, it’s not just the words that matter, says Arthur Joseph. How you say something is just as important - if not more. Arthur teaches this Vocal Awareness through his Institute of the same name.Communication is part of everyone’s business – and life. So you’ll want to pay attention to what Arthur has to say about how to create belief, trust, engagement, and more just by changing the way you speak.This works one-on-one in-person, during webinars and podcasts, over the phone, in speeches, and beyond. We talk about how to implement Arthur’s techniques; he even shares vocal warm-ups and exercises you can use right now.Tune in to find out…The only two decisions in life that matterHow to become a Pragmatic VisionaryThe “Underlining Technique” for putting presence in your voiceWays to eliminate white noise from your conversationsAnd more

Dec 20, 2018 • 43min
97: Jennifer Dawn | How to Optimize for Profit in 2019
What makes for a successful business? Coach, author, and speaker Jennifer Dawn says too many entrepreneurs need to change their idea of what success really means, as well as the mindset and practical strategies they’ll use to achieve it.Jennifer has built two multimillion-dollar companies (with a third on the way) and even had tremendous success in a corporate position (although the experience still soured her from ever going back to that world).Her passion is helping entrepreneurs find the same level of success without sacrificing what’s most important. One essential element is something Jennifer says 80% of entrepreneurs don’t do. We take a deep dive into that, as well as…How to use bad experiences to bounce backMaking your own rules as an entrepreneurWhy you can’t hold yourself truly accountable – and who to turn toThe wrong way to set goals (that you think is right)And more

Dec 13, 2018 • 42min
96: Robert Hartline | How to Multiply Your Productivity (and virtually eliminate email...really!)
With 400 employees spread across dozens of locations, Robert Hartline has spent a lot of time thinking about how to communicate his vision to his team… and have them communicate effectively with each other.Robert, a serial entrepreneur who splits his time between Nashville and Costa Rica, has ditched email for the most part… he hates phone calls. And now company-wide they’re using an app that allows them to stay focused, minimizes interruptions, and ensures they just plain get things done.We also talk about how he deals with employees who aren’t engaged with their work - no, he doesn’t fire them – and much more.Listen in to find out:Strategies for solving problems, not situationsA “scientific” approach to solving business problemsHow to use data to find out which employees haven’t “bought in”Why the best leaders are like drug dealersAnd more

Dec 6, 2018 • 37min
95: Jay Lucas | What Positive Thinking Really Means
Jay Lucas’s positivity is infectious. It’s no surprise, he says that the root of success is how you view the world. We explore ways to stay optimistic even when faced with even the most difficult situations.Jay has used his philosophy to excel in government and business, including his work today with the Lucas Group, which works with private equity investors to grow companies.But advising and building businesses isn’t his only passion. He’s also involved in a creative community revitalization project that’s very close to his heart.There are lessons there that struggling small towns across the country could learn from.Tune in to discover…How – and why – to turn thoughts into thingsUnlocking potential you don’t know you haveWinning the genetic lottery - and how to invest the proceedsThe advantages of “distributed” workAnd more

Nov 29, 2018 • 43min
94: Tina Forsyth | The Cure for Restless Entrepreneur Syndrome
These days it’s common for businesses to have “virtual” teams spread across the country… even the world.But when Tina Forsyth coined the term online business manager back in 2008 and wrote her first book on the topic, she was a pioneer in the outsourcing space.She continues to innovate, helping business owners find the right people they need to run and grow their business.We talk about how to find those key people, as well as…Creating a business that doesn’t need you aroundWhere to find (and how to recognize) employees better than youThe two mindsets of outsourced employees (one you must avoid)When delegating goes badAnd more...

Nov 22, 2018 • 36min
93: Mike McDerment | Escape the Time for Money Trap and Finally Get Paid What You're Worth
Mike McDerment didn’t know much about accounting – the nitty-gritty stuff, at least – when he started FreshBooks out of his parents’ basement. He feels that his “inexperience” was an asset as he grew the business. It also inspired his strong views about how professional service providers should be billing for their work. Too many, says Mike, take an approach that leaves clients unhappy and the provider losing money. He has come up with a simple – yet controversial – alternative. We also talk about a resource he leaned on heavily when obstacles popped up as he grew his business, as well as… Why billing hours can kill your business The unexpected danger of having one big client (especially if they’re really big) How to get paid the same for doing less work Why expertise can sometimes sabotage your problem solving And more

Nov 15, 2018 • 32min
92: Jesse Cole | The “It’s Show Time” Approach to Business
Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention. And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team. He packs it all in his philosophy for his company, Fans First Entertainment. We talk about… How to get buy-in from employees for your “abnormal” policies Why you should put on a “show” for your customers – and how to do it Strategies for drafting the right team for your company Avoiding the “Comparison Trap” when growing your business And more

Nov 8, 2018 • 40min
91: Jay Baer | The Biz That Doubled in Size with No Ads
Word of mouth can be responsible, at least in part, for 50% to 91% of your sales, depending on your industry. But, says Jay Baer, are you under the mistaken impression that word of mouth is something that just happens? Jay, digital marketing pioneer and co-author of the new book Talk Triggers, shares techniques for ensuring that word of mouth happens “on purpose” and has a measurable and major impact on your sales. It’s all about grabbing your prospects’ attention and wowing them, without gimmicks. Tune in now to find out… Why customers are your best marketing department When marketing “tricks” go too far How to really think like a consumer The conversations that turn prospects into customers

Nov 1, 2018 • 37min
90: JV Crum, III | The Magic Million Dollar Mark
You don’t have to sacrifice money to be fulfilled and make a positive impact in the world, says JV Crum, III, bestselling author, podcaster, and founder of Conscious Millionaire. JV specializes in helping business owners go from six figures to seven figures. It’s not about working more… or taking on more clients. It takes a personal transformation and also requires a whole new way of providing your services. We explore what that means and how to do it. It’s well worth the effort when you can work less but make more money… and even have a business you can sell for top dollar. Listen in to discover… The profit potential of the world of “one to many” How to build an asset, not a business Something you can create once… but sell again and again What many entrepreneurs have forgotten about themselves And more

Oct 25, 2018 • 37min
89: Kim Butler | Is Everything You Know About Money Wrong?
Kim Butler, co-founder of the Economics Prosperity Movement, is passionate about helping people keep their finances as efficient as possible and spot opportunities to grow their wealth. Often that means taking an unorthodox approach to investing and financial planning…and going against what mainstream financial advisors will tell you to do with your money. So if you take your money out of the stock market and your 401(k), where should you put it? Kim shares strategies using little-known investment vehicles, as well as unconventional ways to use traditional investments for better returns. Tune in to find out… Why you shouldn’t pre-pay your mortgage The morning ritual that will put your whole day on track A little-known danger in your kids’ school The biggest but easily avoidable risk in alternative investments And more