Construction Genius

Your brand identity is your unique claim of distinction. Therefore, you and your entire team must have clarity on how you want to present it to your target market for it to be truly meaningful and impactful. Eric Anderton chats with Tim Leon, President of Geile/Leon Marketing Communications, about the many things to consider when establishing and maintaining a consistent brand identity. Tim explains how to effectively communicate brand positioning and promise to both clients and employees, making it relevant and relatable. He talks about holding branding sessions to constantly improve your messaging and sales strategies. Tim also tackles the nine triggering events that signal a need for a complete rebranding to avoid getting left behind by your competitors.  

No one dislikes consistent sales in their business. But what makes successful sales consistent in construction? Today, ripping off the walls behind his secrets in sales, Neil Rogers, the author of Bar Tips: Everything I Learned in Sales, I Learned Behind the Bar, explains the importance of having and defining the sales process. He also shares the simple steps to consistent sales success in construction. He also identifies some practices in bringing business development. Don’t miss this opportunity to learn how to get consistent sales success today! Neil's Book: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1   Facebook: https://www.facebook.com/authorneilrogers Instagram:  https://www.instagram.com/authorneilrogers TikTok: https://www.tiktok.com/@authorneilrogershttps://www.youtube.com/channel/UC6C_rB34QvfPpZkB67fzkqQ Twitter: https://twitter.com/NeilRogersTips LinkedIn Handle: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22

Your genius is something you do better than other people. Identifying it is vital in your business because it brings so much value. In this episode, host Eric Anderton flies solo to bring light on how you, as a construction business owner, uncover, embrace, and leverage your unique genius. Only by doing that can you influence your company’s success, taking it to newer heights. From mindset shifts to making the commitment to fully embrace your genius, Eric gives us a show you won’t want to miss. Begin your journey to success with this episode!   Are you the President of a Commercial Construction Company? Interested in Executive Coaching? Book in a short call with Eric to chat about how he can help: https://10minuteswitheric.youcanbook.me   Buy the ONE book every construction leader must read. Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

Unlock the true potential of your construction business! Maximize your construction business potential by mastering hiring and management, leading with purpose, and turning networking events into growth opportunities. In this episode, we have David Hernandez, head of U.S. operations for Elecosoft, explore three crucial topics that can revolutionize your approach to growing your construction business. First up, he tackles the art of hiring and managing business development professionals. He discusses how to identify top talent, conduct effective interviews, and create a winning team that drives your company's success. Next, we shift gears to discuss essential aspects of leadership: delegation and time management. David shares the key strategies that effective leaders implement to maximize productivity, delegate tasks efficiently, and streamline their workflow. Finally, David unveils the hidden potential of networking events. Say goodbye to awkwardly standing in the corner, nursing a beer, and hello to making genuine connections that benefit your business. He explains how being curious and intentional turns networking events into chances to build partnerships, generate leads and expand your network. So, grab your hard hat and get ready to dive deep into the world of business development and leadership. Tune in to this captivating conversation with David Hernandez!   Buy the one book every construction leader must read: www.ConstructionGeniusBook.com If you purchase 10+ copies for you and your leaders, I'll conduct a free Q&A session via Zoom for your team. In addition, I'll teach your team a vital framework that will help them get better at building and leading a team. I normally charge $2,000 for a session like this. Purchase 10 copies, and I'll do it for you for FREE. Get your copies today! Joe's BBQ: http://www.joesbbq.com

Today's guest spent years as a vet, but she will surely provide tremendous value in the construction industry. In this episode, Dawn Bloomer, the founder of Productive PressureTM, shares her insights on structuring your deal team in acquiring businesses and how to remove yourself from the center of your business to position it at an advantage once you leave on purpose or by accident. She also explains that doing so will help improve your quality of life and increase your company's value. But won't your business collapse if you are not in your business? Well, this is a challenging conversation for most business owners that we must dive into. Let's indulge ourselves in this conversation with Eric and Dawn to fortify our understanding of exit planning.   Dawn's Restaurant Recommendation - MB Post: https://eatmbpost.com/   Buy Eric's Book, Construction Genius: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BKCQW11M

Failure isn't the end; it's your pathway to progress. Embrace it, learn from it, and let it fuel your journey towards success. In this compelling episode, host Eric Anderton welcomes empathic keynote speaker, writer, and coach Erin Thorpe. Today, Erin brings a refreshing perspective on how to navigate failure, both as a leader and as a team member. She explores how embracing failure as part of the learning process is not only essential but also an opportunity for personal and professional growth. Throughout the episode, Eric expounds several key points such as normalizing failure, embracing emotions, developing empathy, and ensuring leadership growth. If you're looking to transform failure into a stepping stone towards success, this episode is a must-listen. Tune in now and learn how to turn failure into fuel for your personal and professional growth!  

The future of construction is modular, sustainable, and ready to evolve. Modular construction is transforming the way we build, addressing a housing deficit of over 7 million units with innovative solutions. In this episode, Roger Krulak, Founder and President of FullStack Modular, explores how modular construction is evolving into a mature player in the game. Throughout the episode, Roger takes us on a ride through the evolution of this approach, unpacks the necessity that fuels innovation, reveals how cultural openness and economic factors impact the acceptance of industrialized construction, and offers a peek of the future for industrialized construction. Join us in this discussion on the evolution of modular construction, debunking myths, embracing innovation, and shaping the future of buildings.

When all is said and done, where do you see your construction business going next succession-wise? This question is not at all very easy to answer; in fact, even the great ones fumble over their succession planning like Disney. The good thing is that we’re here to learn from their mistakes. In this episode, Eric Anderton flies solo to break down the winning strategies we can learn from Disney’s leadership missteps so we can avoid the succession sinkhole. He prepares a step-by-step guide on succession planning, looking into three things: decision-making, structuring the plan, and lessons learned. Eric shares the succession planning framework along with the necessary questions to consider before diving headfirst—from getting buy-in to assembling a team to deciding on your successor. Through it all, Eric reminds us that no great plan is ever smooth sailing; you’ll have to face some weakness eventually. But by going through the planning process and learning from the challenges your way will help make your plan a reality. Tune in now and get your succession planning in place, ensuring your company’s future!   Download the Succession Planning Assessment: https://www.constructiongenius.com/free-succession-planning-guide   Need help with your succession planning? Contact Eric directly: www.constructiongenius.com/contact  

Many salespeople in the construction space often see themselves as builders instead of sellers. Because of this mindset, many fall short of achieving success in construction selling as they are only focusing on low-hanging fruits. Eric Anderton sits down with Tom Reber, Founder of The Contractor Fight, to discuss the best strategies for winning more projects. He explains how to get rid of your mediocre sales tactics and focus on genuine relationship-building approaches to become an elite salesperson. Tom also discusses the right way to leverage networking events, why salespeople should learn how to ask the tough questions, and the massive benefits of taking care of yourself.

An effective team has the strongest bond and connection. Appreciation is the sugar that sweetens the relationship within your team. In this episode, Jesse Hernandez, the Author of Becoming the Promise You Are Intended to Be, tackles how a systematized appreciation helps elevate construction teams. Building your relational capital requires a mindset shift to move away from being transactional to being transformational. Jesse shows us how he spends time with his team without being transactional. Today’s episode brings so much wisdom on leading your people with a heart. So, let’s dive right into this conversation with Jesse today.   Buy Eric's Book, Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/