Construction Genius

Eric Anderton
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Oct 7, 2025 • 41min

Leading Without the Ladder: Mark Whitson’s Path at DPR

Mark Whitson started at DPR with tools in hand, fresh out of college. Today, he's president of one of America's most respected construction companies. His journey reveals why DPR keeps top talent for decades while other companies struggle with turnover. Key insights: Career paths aren't ladders—they're rock walls requiring lateral moves and creative problem-solving. Culture survives when everyone owns it, not just leadership. The best stretch opportunities come with clear success criteria and strong internal coaching. Whitson's leadership philosophy: helping others turn the perceived impossible into possible. His advice for retention? Empower people to walk away from projects that don't align with company values. Connect with Mark and DPR: Visit DPR Construction to learn more about their innovative approach to building. And if you're ever near Pinehurst, North Carolina, check out Mark's golf course recommendation: Tobacco Road Golf Club – challenging, beautiful, and worth the trip.   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  
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Sep 30, 2025 • 45min

How to Make Your Construction Company Attractive to Outside Buyers: Culture, Clients, Succession

Most GCs never get acquired. Cross Management Corporation did. Anne Caruso, CEO of CMC, explains how culture, client loyalty, and succession planning made her construction company attractive to Shimizu, a $14B Japanese contractor that acquired a majority stake. From her own journey into the CEO role to lessons on treating subs as partners and planning leadership continuity, Anne shares a roadmap for every GC that wants to be attractive to outside buyers. 🎧 Listen now and learn how to make your company irresistible.     90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  
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13 snips
Sep 23, 2025 • 52min

Stop Thinking Like a Contractor Before It's Too Late: The Service Revenue Revolution

In this engaging discussion, Sean Samson, CEO and founder of Sean Samson Training and EMAPlus, sheds light on the crucial shift from a transactional to a relationship-based mindset in contracting. He emphasizes the importance of building service divisions for steady revenue and higher business valuations. Listeners will discover the fundamental differences between service and construction management, learn about the three-step service sales process, and uncover strategies for creating long-term client relationships that enhance profitability.
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Sep 16, 2025 • 41min

Public Speaking Without Fear: Practical Strategies for Construction Leaders Who Want to Influence and Inspire

Public speaking isn’t just about talking; it’s about influencing, connecting, and leaving a mark that lasts long after the last word is spoken. Most people find public speaking daunting, but does it have to be that way?  Public speaking is one of the biggest challenges for people no matter the industry. Some people are natural-born speakers. The others, not so much. In this episode of the Construction Genius podcast, Eric is joined by John Zalepka, a seasoned public speaking coach, to explore practical strategies to overcome fear, move beyond overconfidence, and connect with the audience. From crafting story-driven presentations to handling technical failures with grace, they explain how preparation, practice, and authenticity can turn speeches into powerful moments.  John Zalepka is an author and seasoned speaking coach who helps corporate leaders to effectively communicate brand messages with a confident voice. He serves as Director of Training & Industry Engagements at Specified Technologies Inc. (STI) and is Chair of the Communications Committee for the International Firestop Council (IFC). He is the author of ‘The Presenter's Playbook: A blueprint for delivering impactful presentations for SMEs, FNGs & everyone in between.’  HIGHLIGHTS [01:27] The most common fears and barriers to public speaking. [04:19] Clarity in public speaking. [07:42] Extemporaneous speaking. [09:16] Finding a common ground with an audience. [12:16] The power of storytelling. [18:16] Capturing the audience’s attention. [21:33] Handling tech failures with grace. [30:44] Signature phrases and closing techniques. RESOURCES Connect with John Zalepka LinkedIn - linkedin.com/in/zalepka/  Email - john@corporatebrandinc.com  Website - corporatebrandinc.com                    stifirestop.com  The Presenter's Playbook: A blueprint for delivering impactful presentations for SMEs, FNGs & everyone in between by John Zalepka amazon.com/dp/B0FDCL2HSS    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!
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Sep 9, 2025 • 38min

How Construction Leaders Win by Playing Long-Term Games

Luca Dellana, an independent consultant and bestselling author known for his expertise in organizational challenges, dives into the art of playing the long-term game in business. He discusses the critical balance between immediate gains and sustainable success, shedding light on the hunter vs. farmer mentality. Dellana reveals how building trust and developing relationships are essential for leadership. He explores personal anecdotes, the impact of AI on skill acquisition, and strategies for overcoming short-term thinking, encouraging professionals to embrace patience and authenticity.
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Sep 2, 2025 • 29min

Why This 21-Year-Old Chose Construction Over College (And Loves It)

In this week’s episode, our guest is 21-year-old Gabe Sotello, who is a steel framer and drywall hanger. Gabe shares his journey from trade school to the job site while offering us an honest picture of the challenges, culture, and opportunities in construction. He also explains his decision to choose trade school over college, adapting with humility, and the need to be an open-minded novice who will learn, absorb, and adjust quickly. With practical advice on work ethic, communication, and finding the right trade early, Gabe is here to give a real-world roadmap to young people in finding success in the construction industry.  Throughout the conversation, you will hear about Gabe’s background and journey to construction, the challenges he had to face and how he adapted to the industry as a novice, the importance of choosing your path with clarity and the importance of accepting the fact that traditional education is not everyone’s forte, the importance of effective leadership and communication in construction, his advice for young people who feel uncertain about their future, and the need to be prepared for hard physical labor if you choose construction as your career path.    HIGHLIGHTS [02:02] Introduction and background to Gabriel.  [03:48] Gabe’s journey to construction.  [06:10] Facing challenges and adapting in the construction industry.  [10:49] Choosing your own path.  [15:14] Effective leadership and communication in construction.  [19:09] Advice for young people.  [22:12] The dynamic between field and the office.  [25:37] Understanding the work style.    RESOURCES Restaurant Recommendation: https://originaltommys.com/locations/   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!
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Aug 26, 2025 • 54min

The Hit Rate Revolution: Achieving 35-50% Win Rates and Doubling Revenue

In a field like construction, where sales are complex, high-stakes, and often misunderstood, success depends less on competition on pricing and more on strategic engagement, early involvement, and paying attention and understanding the needs of the client.  Meet Matthew Neuberger, a prominent figure in the business world who is an expert in business development, specializing in executive sales consultation and sales productivity training. As a dynamic presenter and trainer, he helps industry leaders to articulate successful management, sales, and prospecting strategies. Focusing on businesses that are ready to rise above the low-bid mentality, his approach integrates strategic guidance, stakeholder alignment, and practical tools, allowing contractors to win more sustainable, profitable projects. He joined us today to talk about how contractors can break free from low-bid traps.   HIGHLIGHTS [01:58] From low-bid work to high-value projects.  [05:43] Time shift in sales process.  [12:16] Abundance vs. scarcity mentality.  [18:27] Parent, adult, and child framework.  [21:54] The importance of setting clear expectations.  [27:56] Understanding the decision-making process.  [34:41] Asking better questions.  [41:48] The importance of face-to-face communication.  [43:52] The ability to read what’s not being said.  [47:45] The need for sales people to be good listeners.   RESOURCES Connect with Matt Neuberger LinkedIn - linkedin.com/in/neubergerco/  Website - go.sandler.com/neuberger/    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!
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Aug 19, 2025 • 24min

Hire, Train, Retain: Proven Construction Hiring & Retention Strategies

Struggling to find—and keep—the right people in your construction business? You’re not alone. In today’s episode of Construction Genius, Eric sits down with Mike, creator of the XP3 Talent System, to unpack a proven, end-to-end process for hiring, onboarding, and retaining top talent in one of the most competitive industries on the planet. You’ll discover: Why most “business problems” are really people problems—and how to solve them at the root. The fatal flaw in relying on gut instinct to hire construction talent. How to define success in a role so you can hire with precision instead of vague job descriptions. A structured hiring process that filters out bad fits—even if they try to fake it with AI. Onboarding strategies that transform B-players into rock stars and boost 90-day retention to 95%. The three non-negotiable objectives every onboarding program must hit. How to build a culture that inspires discretionary effort—the extra 40–60% of capability most employees never give. A real-world case study: cutting turnover from 80% to 23% in six months while breaking $100M in revenue. Whether you’re a construction company owner, project executive, or HR leader, this episode will show you how to create a talent pipeline that keeps your crews staffed with the right people for the long haul—without constant hiring headaches.   HIGHLIGHTS [02:09] Challenges in hiring and retaining talent.  [03:35] Loyalty and avoidance of having difficult conversations. [05:49] The importance of objective job descriptions. [10:06] Requirements of a successful onboarding process.  [12:55] A clear mission, inspiring vision, and shared core values.  [15:10] Measuring and understanding the true cost of turnover.  [21:22] The mistake of hiring one-sided.    RESOURCES Connect with Mike Matalone LinkedIn - linkedin.com/in/mike-matalone-6029b87/  Website - xp3talent.com/  Hire • Train • Retain 2nd Edition: The art―and science―of building high-performing teams that drive organizational success by Michael Matalone amazon.com/Hire-Train-Retain-science_of-high-performing/dp/B0F8Z4KQ84/    90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  
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Aug 12, 2025 • 38min

The Window of Tolerance: Managing Your Nervous System Under Pressure

Leadership development can take two distinct types: horizontal and vertical. Horizontal growth targets on adding new skills, knowledge, and competencies broadening what a leader can do. Vertical development, on the other hand, alters how a leader thinks, perceives, and responds. This enables leaders to handle complexity, stress, and uncertainty by increasing maturity, emotional regulation, and perspective. While horizontal development can make a leader more capable in the short term, vertical growth boosts their ability to inspire and create lasting value. However, to achieve sustainable leadership impact, understanding both is the key.  Ryan Gottfredson is a leadership expert, author, and researcher specializing in vertical development and organizational psychology. He is the founder and owner of Ryan Gottfredson LLC. He helps organizations vertically develop their leaders primarily through focusing on mindsets. He is also a leadership professor at the College of Business and Economics at California State University-Fullerton. Ryan is the author of the USA Today and Wall Street Journal bestseller ‘Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership’. He joined us today to talk about vertical development, which transforms leaders at their core.    HIGHLIGHTS [02:25] Vertical development vs. horizontal development.  [05:00] Maturity in vertical development.  [07:19] Self-protection vs. value creation.  [11:26] Developing metacognitive skills.  [15:30] Jim Collins' Level 5 Leadership Framework.  [23:12] Challenges of level 5 leadership.  [27:13] The window of tolerance.  [32:00] Managing stress at the moment.  [35:50] Practical strategies to manage stress.   KEY TAKEAWAYS Notice if your instinct under pressure is to protect yourself or create value.  Resist the emotional comfort that can come at the expense of long-term innovation and growth. Even transformational leaders have flaws, accept imperfection.  Prioritize value creation over self-protection.  Recognize your current ‘window of tolerance’ and notice what triggers you out of it.  Manage stress proactively and avoid slipping into the self-protection mode.    RESOURCES Good to Great: Why Some Companies Make the Leap...And Others Don't  by Jim Collins  amazon.com/Good-Great-Some-Companies-Others/dp/0066620996    Connect with Ryan Gottfredson LinkedIn - linkedin.com/in/ryangottfredson/  Website -  ryangottfredson.com/  Instagram - instagram.com/ryangottfredson/  Amazon - amazon.com/stores/author/B07WVT2Z8T    Orange County Restaurant Recommendations (Bonus!) https://www.elfarolitomex.com/ https://www.tacosloscholos.net/   90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  
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Aug 5, 2025 • 1h

Mastering Strategic Shifts & Elite Project Management in Construction - Antonia Botero Returns

Welcome back to another powerhouse episode of Construction Genius! Today, we welcome back industry expert and owner of MADD Project, Antonia Botero. Antonia returns to provide crucial insights on two vital topics for every construction leader: Strategic Adaptation and Project Management Excellence. In this episode, you’ll discover: How to Build a Robust Construction Strategy: Evaluating your construction firm's strategic positioning—high value vs. high volume. Making critical decisions about project scale and niching to maintain competitive advantage. Effective ways to pivot your business in response to economic downturns and shifting markets. Real-world examples of strategic flexibility and adapting your expertise to emerging opportunities. Keys to Elite Project Management: The core qualities of an A-player Project Manager: urgency, coordination mastery, and rigorous accounting discipline. Why urgency and proactive communication can dramatically improve project outcomes. Essential training principles every Project Manager must master for optimal performance. Navigating change orders effectively—balancing assertiveness and empathy in negotiations. Mastering Contract & Project Accounting: Practical advice for understanding critical contract terms (fees, general conditions, default clauses). How mastering the basics of project accounting can protect your firm legally and financially. Cross-Silo Collaboration: How successful firms bridge the gaps between estimating, project management, and field operations. The critical role of Project Managers and Project Executives in ensuring seamless integration across silos. Top Questions Every Construction Executive Should Ask in Strategic Planning: What does your company excel at uniquely? How can you leverage your existing resources differently? Are you prepared to pivot quickly if your niche market dries up? How robust are your relationships, and are you maximizing them for business development? Antonia also shares: Insights into how successful construction companies proactively respond to economic cycles. Tips for building strong business development habits—even during prosperous times. The importance of maintaining rigorous internal systems, especially project accounting, as a defensive measure against litigation and audits. Guest Information: Antonia Botero MADD Project – Owner's Representative specializing in complex, high-value development projects. Connect with Antonia: Website: MADDproject.com Twitter: @AntoniaBotero     90-Day High-Performance Dashboard You can't afford to let your people drift. To drive real performance, you must coach with clarity and purpose.   Use the 90-Day High-Performance Dashboard to: Get clear on what matters most. Drive focused action and accountability. Strengthen trust and deepen relationships.   Success doesn't happen by accident. It happens when leaders coach with precision and consistency. Download the 90-Day High-Performance Dashboard here: https://www.constructiongenius.com/high-performance-in-a-new-role Coach your team toward real results — one conversation at a time.     Resources to Help You Win in Construction 📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ 🎯 The Shift: Move from Project Builder to People Leader – Master the leadership skills you need to succeed in construction. Click this link to learn more and enroll: https://theshift.constructiongenius.com ☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me 🎧 Subscribe & Share If this episode hit home, share it with your sales team. And don’t forget to leave a review—it helps more construction leaders find Construction Genius!  

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