Growth Triggers

PDS #151Here’s what Podcast Nirvana looks likeA podcast that ..Gives you expert authority positioning in your space.Creates multiple revenue streams for you; leads, partnerships and opportunities come from your podcast regularly (JV's, Speaking, Clients)A system that only takes about 1 to 2 hours a week max where you only do the things you love (recording) because you have systems and a team in place that do all the heavy lifting.Generates tangible results for people who listen to the show so that your listeners get results in advance, so much that you receive thank you emails.If that sounds like something you want to move towards hop in my DM and would love to hear where you are at right now and what you need to get to podcast nirvana.Resources:Profit Ready Launch Masterclass - https://www.podcastdomination.co/masterclassConnect with Luis:Website- https://www.podcastdomination.co/The Book - How to Get Your First 100K Downloads in 100 Days Facebook Group- The Community For Biz Owners Who Want to Launch A Profit Ready Podcast - https://www.facebook.com/groups/startscalemonetize/

PDS #150In this episode I will share with you a cool conversation with a client who implemented the C.A.P. Sponsorship Model and has started to generate 10k plus monetizing his podcast. If you are about to launch your podcast or already into podcasting but want to scale more, this episode is for you. You will know why I recommend C.A.P. (Custom Advertising Packages) vs C.P.M. (Cost Per Mille) and what’s the difference between the two. Plus information on the live training special that I will conduct this coming Black Friday. Don’t miss out on this episode because this is really loaded.In this episode:What is the CAP model and how to use it in your podcasts?C.A.P. (Custom Advertising Packages) vs C.P.M. (Cost Per Mille) In-depth explanation of the CAP in my book, "How to Get Your First 100K Downloads in 100 Days" with a video moduleMy Two Options/Recommendations as to whom you can do the CAP model withInformation on the Black Friday Special Live Training to share what we have learned from launching our 55 podcast and generating over 6M downloadsThe Price Levels and what are included in the packageResources:Profit Ready Launch Masterclass - https://www.podcastdomination.co/masterclassExclusive offer for the Book, "How to Get Your First 100K Downloads in 100 Days" - https://www.podcastdomination.co/5-Key-Podcast-Monetization-Models-TrainingThe Book - How to Get Your First 100K Downloads in 100 Days Connect with Luis:Website- https://www.podcastdomination.co/The Book - How to Get Your First 100K Downloads in 100 Days Facebook Group- The Community For Biz Owners Who Want to Launch A Profit Ready Podcast - https://www.facebook.com/groups/startscalemonetize/

PDS #149Step 1: Identify the END GOAL. We want to always reverse engineer the desired ACTION we want people to take first before recording. If planning an interview show then have the guest involved if possible.Step 2: Come up with an EXCITING title/ Keywords that are going to get people to click.*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”**Book a Call with Luis*Tools for Content ResearchAnswer the PublicBuzzSumotitle-generator.comOther Tips for Research- Research top podcast competitors in Apple Podcasts- Google 'Top 10 __ (your topic) Podcasts- Search Facebook groups and poll potential listeners- Look at your competitors BEST performing Instagram and Facebook Posts- Search Facebook Ads Library for long-running ads that have been running for your competitorsConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #148My thoughts..I don’t think most people want to want to wait for people to magically find out what you do. I think you should give them great tips but then provide a clear next step for them the take. -----> Create a green light offer on the back end of the each episode and tease it at the beginning by opening loops-----> WHAT I do think he’s right about is that truth that if you talk about what they actually care about they will pay attention. ------>TRUTH If you want to do a podcast that only talks what you care about then good luck you'll have an audience of one.Summary: - Focus all your content on WHAT THEY CARE ABOUT.- Use a greenlight offer to get people who are ready right now what they want in a non-salesyResources:How to Make a Podcast People WantConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #147Truth is ….. - Focusing and thinking too much about XXXX and you need to change your thinking to YYYYYYY- Not strategic with their content (Focus on Pain/Solution) content not Random AF interviews unless you're just wanting to podcast and sound like everyone else- Your not promoting your own stuff. (70/30 split) - Need to redo your artwork and Possibly the name of the show b/c its too broad and boring- Focusing too much on the next new hack instead of trying to enter the conversation inside them mind of your ideal listener (its not hacks, its about creating stuff that makes your listener change their beliefs) - Your focusing too much on getting more listeners and no on converting the ones you already have >>>>GREEN LIGHT OFFER- Speaks to the perfect client problem- Scarcity (Time/quantity/ Discount going away/ limited spots / bonuses going away)Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #146On this episode, I'm going to break down all the equipment I use. You will be surprised how untechnical and unskilled I am at podcasting equipment. Too many people screw around with equipment. And ultimately, it just confuses the hell out of them. *Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*Resources:Mic Atr 2100Boom Arm - Neewer Extension Boom ArmCaptivateAudacityKajabiTrelloTextifulConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #145*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*#1. "Entry Point" EpisodesExamples: 3 Best Tools To Automate your Inbox and Save 4+ Hours a Week on Email How to Write a Cold Email That Gets High Response Rate3 ways to easily be more productive TODAY.Why make this contentIt's easy to make. There's some SEO benefit with these episodesIt's easy to create a CLEAR benefit rich hook/title with these episodes. It will get CLICKS for months and years. It's the perfect kind of content you need as an "entry point" for new listeners who do not trust you. Creates results in advance (if someone used those tools they will likely see value and you're podcast will be attached to that memory) #2 Conversion EpisodesHere you're taking that attention you built previously and then getting them to believe in your ability to help them.  There are two main types of "conversion episodes" I use that will show people you can serve them. Example #1 - Silent Testimonials How James Scaled His Podcast Traffic 3x in 90 days with the Growth Pyramid System This is where a client is just talking about the process and results they got, how they felt before and how they felt after,  no hard pitching or pushing.Example #2 - Laser Coaching LIVE AUDIT with James: How to Scale You Podcast Traffic (AKA Hot Seats) This is where you bring someone on and audit their business, routines, systems, ads etc..Whatever it is that you're the expert in, bring someone on and show them LIVE how you can help them. (I have a template on how to do an episode like this..step by step pm me if ya want it) Example #3: Case Studies Where you can talk about a client's results/ story/ problems/ what they were feeling etcWhy make this content: It makes people aware of what you sell It makes people award of what kind of results they can achieveUsually people in your audience will be struggling with similar things so you'll have some people reach out to you after if you strike a BIG pain point. It creates authority for you in your space.Should provide an easy next step for someone who wants to go deep with you.***You can also teach a framework methodology and mention case studies/clients results to enhance the realness of what you are teaching. #3 Partnership EpisodesThese are your interviews that are designed to reach people in other circles. Leveraging guests is easy but most people don't do it right.3 Reasons WHY You Bring Someone on:Sharing content that your  audience CARES about (make sure its something people actually care about) Connect for future collaborations and relationship building (clients or partner)Mutual Collaboration where you BOTH swap interviews Recommended to PLAN this 2 two weeks out (send an email to your list/ making a FB Event)Have the links prepared. Possibly create a banner. Have a special offer for the audience How to pick a good guest:Understands that they have a role in promoting this episode too before and after. Have an audience that you would like to connect with Can bring valuable insight and have some fun to the podcast episode.Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #144Are you planning on launching a podcast or starting a new one? This topic will help you throughout your journey in podcasting. In this episode I will speak about the minor things you need to know that will make a huge difference over the long-term.*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*In this episode:Going narrow and then growing your podcastTips on getting sponsorshipsWhat smart goals to set when starting a podcastDiscover the smart ways of getting more listeners to your podcast.Find out how to mobilize and incentivize your audience to support your growthConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #143Today, I am interviewing Christine McAlister, a business coach and author of “The Income Replacement Formula: 7 Simple Steps to Doing What You Love & Making SIx Figures From Anywhere”. She is also podcast show host of “No One's Ever Asked Me That” and she has been featured on Entrepreneur on Fire and by Arianna Huffington, to name a few.  Our topic is very interesting. We are going to talk about how to use “podcast guesting” as a powerful tool to leverage your business. You will also discover key points to help you become a podcast guest powerhouse. *Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*In this episode:How to be a podcast guest and still able to make this about the host and the show (...and look really good in the process)What is the simple system that Christine follows when doing a podcast guestingDiscover Christine’s connection strategiesWhat are the key points to become a guest powerhouseHow to be a great guest before, during and after the interviewThe subject line that Christine uses for her podcast pitchHer program, How to be a Podcast Guest Powerhouse, with 8 really simple action pack modules to monetize those appearancesResources:Podcast Guest ChecklistThe Book: The Income Replacement Formula Connect with Christine McAlister:WebsiteFacebookFree Facebook Group: Income-Replacing EntrepreneursNo One's Ever Asked Me That Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #142As more and more people are jumping into the bandwagon of podcasting and doing remote recordings from different places, it is important that the audio quality is at its best. Audio quality preserves the credibility of the podcast hosts and their guests as subject matter experts. If you're recording on a phone call, that has an impact on how your audience perceives your credibility.In this episode, I have two special guests, the duo behind SquadCast, Zachariah Moreno and Rockwell Felder or simply Zach and Rock, who bring to the table their innovative technology as a recording platform.   Enjoy listening.*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*In this episode:Find out how Zach and Rock saw the huge opportunity to innovate and approach the old problem of sounding great without being in the same room to record.Distant recording questions that Zach and Rock received from clients and how they were able to provide the solutionsSquadCast is an intuitive platform that allows people to connect with anyone, anywhere. The checklist every podcasters must haveKiller ways to build rapport with your guestsWhat are the things the team is looking out for in Q4 in terms of adding value to their servicesFind out about Zach and Rock’s podcast growth tipsResourcesATR 2100xThe Podcast - Between 2 MicsRemote Podcast Stats ReportConnect with Zach Moreno & Rock Felder: Website: https://squadcast.fm/Connect with Luis:WebsiteInstagramFacebook GroupFacebook