Growth Triggers

PDS #165"How do I find great guests that can help me fill your pipeline, grow my audience and produce content that gives me more exposure?"We get this from a some clients coming in to the Profit Ready Launch ProgramFirst it's pretty easy to find guests these days since everybody and their mother wants exposure.But here's the problemGuests don't deliver immense valueGuests have bad audio qualityGuests rarely promoteGuests aren't interested building a relationship that's is mutually beneficial (partnerships, JV's, etc.)Guests are their on their own agenda not yoursTruth is as the host of the podcast this is your damn fault...not theirs.This is a hard pill to swallow for most of you.To build this right we've designed a way to go about this so you DONT waste time interviewing people who help you won't further your mission.Part One: Identifying your profit ready guesting nichePart Two: Finding them online (shared below)Part Three: Onboarding them through the perfect podcast guest funnel to communicate expectations, and indoctrinate them into how to podcast...Resources:- Website- Book a call here.- Facebook

PDS #164I've noticed through a lot of conversations with podcasters there's a lot of different views about how to monetize a podcast...Truth is there's not a "Perfect " way.But there is an ideal way to do it.#1 Coaches or consultants:- You sell high tickets so you only need a few sales a month to make it a great month.- Your selling results /experience and knowledge that can lead to resultsBest Option- For you private audio (a paid easy to make low ticket product) can be a nice conversion tool to get a listener to make a micro commitment.- Another one is what is the "guest referral machine system" which we discussed in our Profit Ready Podcasting Masterclass. If your interviewing 2 to 4 guests a month this will help you capitalize on every interview in a non-sleazy value driven way.#2. Agencies and Service Providers:- You're selling higher ticket items so you need less volume but high quality.Best Options:- Private audio (like above)- A Hot Seat Show System3. Influencer selling a low ticket /membership- You need more volume to meet the goal- You can use more tactical things like flash sales or special discount codes throughout the year to capitalize on holidays and events.Best Options- Affiliate sales- Sponsorship using the CAP modelResources:- Book a call here.- Facebook

PDS #163There is no one-size-fits-all technique when it comes to podcasting techniques to attract more engagements. If a podcasting mentor tells you their program works and forget about the rest, it can work for you but it can also not. What you have to understand is how to find your niche and focus more on the relationships and building connections first, then the revenue follows. In today's episode of the Podcast Domination SHow, I bring you Adam Schaeuble with his unique and sometimes comedic tactics for scaling his podcast show.In this episode:- How did Adam Schaeuble get into the  podcasting space?- The power of the 'Niche' in your show.- How was Adam able to find sponsorship and attract a lot more- The three basic master plans in Adam's podcast show- What are the biggest realizations that he recognized being in the podcasting space since he started to now?- The Pod Pals Zoom Party and what's it all about?- What other tactics or programs can someone wanting to get into the podcasting space do to build up engagement to their show? - How many reps did Adam take before finding the right niche that workedResources:- Episode 140: How to quickly  grow your audience with Luis Diaz- Join the Pod Pals Zoom Party- Episode 158: Tips for monetization and audience engagement- MIXTilesConnect with Adam Schaeuble:WebsiteInstagram: @podcastingbusinessschool Connect with Luis:Website- https://www.podcastdomination.co/Instagram- https://www.instagram.com/luisryandiazFacebook- https://www.facebook.com/luisryan4

PDS #162A podcast is a lot like a business.. as you progress there are problems every business owner faces....For example:In the online space its usuallyCreate an OfferGet Lead Flow for the offerSell the leadsFulfill on the productBuild Fulfilment systemsCreate Scalable Marketing SystemsGet off the PhoneTrain and Coach Your TeamPodcasting is not too different however there are fewer steps:Setup and Launch the podcast successfullyGet Lead Flow for the podcastConvert the leads into raving fans & clientsRepeat steps 2 & 3Steps 1 and 2 are typically the hardest, and if done wrong getting to #3 is impossible.Here's how you fix these steps#1 Set up the podcast for maximizing your growth and revenue from the show.Like choosing a business model, there are different "podcasting models" to use that impact your ability to grow, stand out from the competition, and monetize.If you've already started and haven't been seeing the traction you've wished for then this may be the reason for it.#2 Get Lead Flow for the podcast. (No its not about sharing on social media)Eventually, your podcast downloads will come off that launch high and settle down. Typically this means you've reached your max warm audience.But when it comes to getting out in front of new listeners there's little thought put into this.We're often told toget on other podcastsget your guests to sharepost in Facebook groupsThese aren't bad suggestions but they are useless unless we execute them properly and where most people go wrong is in the details.Whether it's hitting your first 1k, 10k or 100k downloads the if you want to solve these two main problems:identifying the right structure for your podcast (that meets your goals)learning/implementing a strategy for consistently getting in front of new peopleResources:- Join the Growth and Monetization Podcast Workshop

PDS #161Podcasts are not really sales tools but they can be. THE ONE THING I WANT YOU TO REMEMBER IS: Follow this structure in your episodes so people can hear, retain and take action on your message. Enjoy listening!In this episode:- How to create episodes using the HICSO framework - What is the HICSO Method? - Hook - why is this the most important of the 5 parts of an episode?- Intro - where you state the ‘why’ of the episode.- Content - which is the teaching part.- Summary - give one or key takeaways from the episode.- Outro - where to find out more information.Resources:- The Start Scale and Monetize Podcast Community -https://www.facebook.com/groups/startscalemonetize/- Talk 1 on 1 About Launch and Scaling Your Podcast -https://www.podcastdomination.co/momentumcall

PDS #160Do you want to know how to get 25k in 6 weeks and warm more clients to your podcast? In this episode, I am going to share with you the strategies we made with a recent client who has been  in the program about 2 to 3 weeks now and has been very successful with his podcast. The key point is in the messaging and how you are addressing the pain points of your audience in your show. You don’t have to have a huge following at first nor spend a huge amount of money on ads or sell at a discounted price. Keep it simple! In this episode:- Four key things in order to have 25k in just two to three weeks - How to have a successful podcast in your niche- The importance of focusing your messaging especially about the pain points of your audience- The Bonus - How to get your clients to love the results they are getting from your offer?Resources:- Join the Growth and Monetization Podcast Workshop- Join the Facebook Group to get the document ’6 Weeks to 25k with a "Simple" Podcast’

PDS #159One of our new clients shared a great story with me recently of how he was called a "podcast celebrity" on a sales call and it made step back to think about what exactly that is and how to recreate it for others.If you've ever gotten on a call with someone who is a total fan of your work, you'll know what I'm talking about here.People..- sound a bit nervous- speak fast- there's instant rapport- they are happy to be on the callThis celebrity effect makes sales calls easier, gives you more room for error and a higher likelihood closing the sale with a PIF.Specifically there's two ways podcasting helps increase your odds of landing more of these kind of calls if you're a coach, consultant or service provider.#1 You can use your podcast to crush the limiting beliefs of your audience and break through objections before they come up.#2 Teaching and speaking on your podcast creates a better fluid display of expertise when your on the phone selling or talking online or in personThis puts people at ease when b/c they know you know what you talking about.The end benefit for your as a business owner is that you have:- Better cash flow- Your Cost per acquisition was zero- No affiliate commissions- A happier more trusting client (b/c they were indoctrinated via the podcast)THE ONE THING I WANT YOU TO REMEMBER IS that when you have a well put together podcast can make PIF's a regular thing, give you more cash flow and ultimately help you scale faster.Resources:- Growth & Monetization Podcast Workshop - https://www.podcastdomination.co/offers/Lg67fVHg/checkout- The Start Scale and Monetize Podcast Community -https://www.facebook.com/groups/startscalemonetize/- Talk 1 on 1 About Launch and Scaling Your Podcast -https://www.podcastdomination.co/momentumcall

PDS #158Key Takeaways:- If you want to stand-out then it's not about creating radically amazing content most podcasters just need to rethink how they are presenting it.- Episode structure + better hooks- Clubhouse will be a new way to interview people with an audience1. Podchaser - ability to see your competition's numbers, get contact info and see how big their potential audience it2. Listennotes - the ability to see your competition's numbers, get contact info and see how big their potential audience it3. New growth ad platforms - Like Podcast Republic and EarplugPR and more are coming4. Amazon Trying to Buy Wondery for 300M means their in the game with Spotify and Apple. Buying up media assets is a thing now so if your show blows up it could be a very profitable asset for you.5. Spotify buying Megaphone = A better ad experience for those looking to run ads on podcasts :) Resources:Growth & Monetization Podcast WorkshopThe Start Scale and Monetize Podcast CommunityTalk 1-on-1 About Launch and Scaling Your Podcast 

PDS #157If you are thinking of launching a podcast or if you already have your space in the podcasting world but are looking to promote your podcast further, looking for a PR agency can be disappointing with the astronomical fees they want to exact from you. In this episode of the Podcast Domination Show, I would like to share with you a recent amazing find of a dedicated podcast promotion service that just got launched this year, and already creating waves in the podcast industry. I will be talking to Daniel Page of earplugpr.com, whose mission is to make podcast promotion simple and affordable for everyone.*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*In this episode:What is the backstory behind Earplugpr.com?Just 6 weeks into its launch, what are the marketing strategies they are using to promote their offerings?What is moving the needle in terms of helping podcasters get more listeners to their shows?TIPS to promote your podcast show or episodes.One important advice for promoting your podcast if you are just starting out and on a low budgetCommonalities in the mistakes podcasters commitTop Tools that Daniel has been using recently. What can you do to collect as many subscribers within 72 hours of your launch?Resources:10% off at Ear PlugVisit www.earplugpr.com and use voucher code DOMINATION for 10% off for first 25 users (expires end Jan 2021)10% off at PodkiteVisit https://podkite.com?_go=ear-plug and user voucher code ilovepodkiteConnect with Daniel Page:Website Connect with Luis:WebsiteThe Book - How to Get Your First 100K Downloads in 100 Days Facebook Group - The Community For Biz Owners Who Want to Launch A Profit Ready Podcast

PDS #156Are you in the info business but not converting your content or offers into what you have envisioned it to be? I am excited about today's episode because our guest Carla White, is not only a life and business coach but is known as the “Top Women in Tech''. She is the first woman to launch a mobile app which has been in the top charts for over 11 years. Today we are going to dive-in at the killer app she has created that has helped and will help podcasters, course creators, influencers, authors and all those in the info business to increase the consumption of their content, increase lead magnets and revenue streams or even resell access to their audio products.*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*In this episode:Carla White’s background in the tech space, her amazing story and her pivot from the corporate world to become an entrepreneur. What brought Carla in the podcast space?How has Covid become the light under the fire and create the app Hiro.fmHow can the app give infopreneurs or the businesses as much information about their listenersOther ways that people are leveraging on Hiro.fmNew stuff that will come with the app in its re-release by January 2021 that Carla is excited about. Resources:Join Hiro Private Audio Feed Podcast for Course Creators, Influencers, Coaches, etcConnect with Carla White:https://carlawhite.org/Connect with Luis:WebsiteThe Book - How to Get Your First 100K Downloads in 100 Days Facebook Group - The Community For Biz Owners Who Want to Launch A Profit Ready Podcast