
Growth Triggers
Discover how to use your podcast to generate leads, sales, and influence in any market.
On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 16 Million Downloads for his clients.
Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting.
Get in touch over on Instagram https://www.instagram.com/luisryandiaz/
Latest episodes

Apr 16, 2025 • 10min
Don't USE GOOGLE TRENDS. Do this instead to find amazing content with Kasim Aslam
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Tired of chasing outdated trends? In this episode, Kasim Aslam and I discuss why you should ditch Google Trends and how to use social listening tools to catch content before it blows up. Join us as we explore trending content and how you can intercept these trends to create relevant, high-impact content for your audience.The key takeaway? Focus on content creation driven by real-time social insights, not just what’s popular in generic data streams. By doing this, you’ll find content ideas that hit before the trend becomes commoditized.If you’re ready to create relevant, buzz-worthy content that actually connects with your audience, this episode is for you.In This Episode:00:00 Introduction 00:29 Why Google Trends isn’t the best tool for content creation01:55 Using YouTube to find trending content02:47 Instagram’s Explore page for real-time trends03:16 LinkedIn as a goldmine for business content03:51 vidIQ and 1of10.com for viral video ideas04:10 How to add value to trending content▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Kasim Aslam 📱► https://paretotalent.com/► https://www.youtube.com/@KasimAslam► https://www.instagram.com/kasimaslam/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Apr 9, 2025 • 9min
Best Call to Action to Drive Leads and Sales From a Podcast
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Want to turn podcast listeners into paying clients? Here’s the thing: Most podcast listeners aren’t ready to purchase immediately. But there’s a small percentage (around 3%) who are ready to buy now. In this episode, I dive into how to craft a CTA that serves both groups. I also share how Tamara Thompson does this with her Podcast Planner and how she uses multiple CTAs in her podcast appearances to connect with a wider audience. We talk about using simple but effective tools to set up your CTA, giving people the chance to get value and take the next step when they’re ready.Tune in for actionable tips on how to structure your CTA and turn listeners into clients.In This Episode:00:02 Best call to action to drive leads and sales01:34 Designing the ideal CTA based on the listener type05:06 Tamara’s Approach to multiple CTAs▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com/dp/1591842158▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Tamara Thompson 📱► https://www.instagram.com/tamarathompsonofficial/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Apr 2, 2025 • 11min
Want an ROI From Being a Guest on Podcasts? Here’s What to Do
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬You’ve been a podcast guest before, but have you seen the return on investment you were hoping for? In this short episode, we discuss how the most successful podcast guests maximize their appearances to bring in leads, grow their businesses, and open doors to new opportunities.I sit down with Tamara Thompson to break down what her top clients are doing that sets them apart. Spoiler: It’s not just about showing up and talking about your business. Plus, we review the key questions to ask before and after your podcast interview to create stronger connections and increase your chances of success. From resharing episodes to exploring future collaborations, these actionable tips will help you leverage your podcast guest spots for maximum ROI.If you’re serious about using podcast guesting as a growth strategy for your business, this episode is a must-listen. In This Episode:00:28 What Tamara's clients are doing that drives better results02:28 Key questions to ask podcast hosts05:53 Building trust and opening doors for more opportunities▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Tamara Thompson 📱► https://www.instagram.com/tamarathompsonofficial/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Mar 27, 2025 • 10min
Manychat, Podcast Clips, and Instagram Ads: How to Use Them to Generate Consistent Leads
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬If you’ve been trying to figure out how to turn your podcast clips, reels, and even entire episodes into a lead generation machine, this one’s for you.In this short episode, I walk you through a real-world strategy for driving consistent leads to your business using Instagram posts, podcast clips, and automation tools like Manychat without spending hours in the DMs or hiring a full-blown sales team.You’ll hear how Tamara Thompson uses simple but powerful content from her podcast–clips, behind-the-scenes shots, and studio vibes to catch attention and direct people to a Facebook form or Manychat sequence that does the heavy lifting for her. I'm breaking down (step-by-step) how you can do the same thing with a tool like Manychat. Imagine this: someone comments “podcast” on your IG post, and boom! They instantly get the episode link, start a convo, or even go through a pre-qualifying flow. A total game-changer if you’re selling high-ticket offers or want to build deeper engagement.Whether you’re just launching or looking to increase the ROI of your existing content, this episode will help you understand the connection between podcasting and profit.If you dig it, try it. Let me know how it goes. In This Episode:00:19 How Tamara uses podcast clips to generate leads01:23 Live example of an IG comment trigger flow using Manychat02:27 Tools needed to set this up (Manychat, Instagram, post creation)02:48 How to create a recap-style IG post with a call-to-action03:23 Breakdown of setting up a Manychat automation05:46 Final thoughts + Luis' team testing it out▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 RESOURCES📱► Download Your FREE Podcast Planner Today - https://go.broadcastyourauthority.com/podcast-planner460407► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Tamara Thompson 📱► https://www.instagram.com/tamarathompsonofficial/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Mar 24, 2025 • 1h 51min
Launch a Podcast In 2025 (Launch, Equipment, Research, Planning, Growth & Monetization) Full Walk Through
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Are you ready to launch your podcast in 2025? Whether you're just getting started or rethinking your approach, this episode provides a step-by-step guide to making it happen. I'll break down everything, from planning and research to the gear you need, growth strategies, and monetization techniques.This episode provides actionable insights and strategies for making your podcast successful in 2025. Whether you’re just starting out or looking to level up, it will give a clear, no-fluff guide that you can start using immediately. To get a copy of the roadmap, which includes all the resources I mentioned, comment SCRIPT on YouTube. Link here: https://youtu.be/7cfWwUQxyu0In This Episode:04:35 Setting up your podcast44:11 Research and episode planning48:05 Choosing the right equipment54:46 Launch strategy and promotion59:40 Podcast development and growth 1:28:42 Monetization techniques1:44:52 How to make your offer unique1:46:03 Helpful resources ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

13 snips
Dec 27, 2024 • 50min
ZERO audience to 37 million impressions on LinkedIn with Maureen Clough
Maureen Clough, creator of the podcast 'It Gets Late Early,' achieved an astounding 37 million LinkedIn impressions and over 12,000 engaged followers within 18 months, starting from scratch. She shares how she leveraged LinkedIn's untapped potential and the power of podcasting to build her brand. Discover her strategies for content repurposing, crafting engaging newsletters, and transforming connections into paid opportunities. Maureen also discusses overcoming the cringe factor of starting small and the importance of consistency and courage in content creation.

Dec 13, 2024 • 45min
The best type of content for client acquisition REVEALED! Strategic partnerships for crazy business growth with Ralph Burns
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬What if you could strategically align your podcast with powerful partners to drive insane business growth? That’s exactly what Ralph Burns, co-host of the Perpetual Traffic podcast and founder of Tier 11, shares in this game-changing episode.Ralph reveals how he used strategic partnerships to build one of the most successful digital marketing podcasts in the world and how you can do the same to create a revenue-generating podcast for your business.He also spills the secrets of creating long-term, mutually beneficial partnerships that go beyond podcasting to transform your entire business model. So, are you ready to learn how to turn your podcast into a client-acquisition powerhouse? Let's dive in!In This Episode:00:00 Introduction 01:39 How to maximize the business value of your podcast06:10 How to structure your partnership for maximum growth10:50 The exact type of content that drives client acquisition (and why it works!)23:10 Podcast content that didn't do as well as expected26:56 Where Ralph gets his content ideas32:55 Seasonal strategies that work 37:22 Effective podcast promotion strategies39:57 Why full-length episodes outperform shorts ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with Ralph Burns📱► https://www.tiereleven.com/apply► https://www.linkedin.com/in/ralphburns/► https://www.youtube.com/@perpetual_traffic▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Dec 6, 2024 • 22min
8 Podcast Studio Purchases You Won't Regret (Plus one you might!)
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Are you thinking about upgrading your podcast setup? Creating a top-tier podcast starts with having the right tools. In this episode, I discuss 8 podcast studio purchases that are total game-changers, but one might not be worth it for everyone. Whether you're a beginner or a seasoned podcaster, these tools and tips will help you create a setup that’s efficient, effective, and tailored to your needs. You might also want to consider getting these items for the podcaster in your life. In This Episode:00:00 Introduction 01:08 Audio-Technica ATR 2100X Microphone - A budget-friendly, high-quality microphone 03:04 Spin Wheel - Perfect for client giveaways or interactive content ideas04:41 LED Desk Lamp - Ideal for podcasters who wear glasses06:01 Neewer Boom Arm - A must-have for seamless recording sessions08:19 RGB Puck Lights - Adds a pop of color to your background10:22 Blackout Curtains - A must for podcasters recording in spaces with natural light11:59 Electric Standing Desk - Great for those long recording or editing sessions14:06 PodMatch Subscription - Connects podcasters with the right guests and shows15:34 The One Regret: TASCAM Mixcast 4 - My honest take on this oneResources Mentioned in the Episode:-Audio-Technica ATR 2100X Microphone ► https://amzn.to/3XhtlYj -Spin Wheel ► https://www.amazon.com/Delizon-Activities-Classroom-Education-Sunflower/dp/B0CCJ88Y4C/-LED Desk Lamp ► https://www.amazon.com/LitONES-3000k-6500k-Adjustable-Conference-Streaming/dp/B0BW46R9KF/-Neewer Boom Arm ► https://www.amazon.com/Adjustable-Microphone-Suspension-Broadcasting-Voice-Over/dp/B00DY1F2CS/-RGB Puck Lights ► https://www.amazon.com/Rechargeable-1600mAh-Battery-Magnetic-Classroom/dp/B0CDGQSVJ7/-Nighton Blackout Curtains ► https://www.amazon.com/Portable-Blackout-Curtains-Adhesive-Permanent/dp/B0B5Z16FCY/-Electric Standing Desk ► https://amzn.to/3WhGcbo-PodMatch for Podcast Guests ► https://www.podmatch.com-Kevin Shen Episode ► https://www.youtube.com/watch?v=qHg7X5TqL1c▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Nov 29, 2024 • 14min
Small Tweaks That STRETCH Your Retention Time to the MAX
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬I’m sharing five quick tweaks to boost your YouTube retention and keep viewers hooked! From using chapter marks to let audiences jump to key points to laying out a roadmap right at the start, these tips make a huge impact on engagement.We’ll also explore holding valuable “nuggets” until the end to keep people watching longer and how testing longer formats can improve retention. Plus, I’ll explain why aligning thumbnails and titles with your content is key to preventing drop-offs.Stick around to the end for my go-to tool that helps me track metrics and plan winning content. These easy tweaks will take your YouTube engagement to the next level, so tune in now! In This Episode:00:00 Introduction 00:48 Tip #1: Use chapter marks02:56 Tip #2: Lay out the roadmap at the beginning03:58 Tip #3: Hold a nugget until the end05:31 Tip #4: Test longer formats06:52 Tip #5: Perfect thumbnail and title08:33 Recommended analytics tool: MorningfameResources Mentioned in the Episode:MorningFame: https://morningfa.me/Example of YouTube Channels that use the “hold the nugget” technique effectively:https://youtu.be/7-ZCglrexbo?si=7RUEPx0celJDmMrT▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://www.top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Nov 22, 2024 • 17min
Profit With Your Podcast During The Holidays [Steal These 3 Ideas]
Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Today we are talking about monetizing your podcast during the holiday season. I promised to share my notes on the three tactics that drive listener engagement and encourage fast action. So, here we go!Tactic 1: Disappearing Episodes with a Flash Sale InsideThe idea is to create urgency by setting episodes to expire from your RSS feed after a specific time, encouraging listeners to act fast. Here are the steps to follow:Publish as a “Bonus Episode” with an expiration date (e.g., 24 hours) such that the episode and offer disappear after the set time.Set the episode to reach either only paid or non-paid subscribers, depending on your target audience. Include a clear link at the top of the show notes directing listeners to the offer page.For example, for Black Friday, offer a 10-hour, 50% discount on your Shopify store or suite of courses. Share the discount code within the episode, encouraging fast action before the episode disappears.Also, clearly state the URL for easy access, and duplicate the page to track traffic from the podcast episode accurately.Tactic 2: Price Increase CampaignUse your podcast to announce upcoming price increases, motivating listeners to purchase before the price goes up. You may create the following: CTAs: Dedicate call-to-actions (CTAs) at the beginning and middle of episodes, encouraging early engagement.Program Updates: Discuss new features and upgrades in specific episodes, explaining the added value of the price increase. Client Spotlights: Release mini-episodes or client interviews showcasing successful transformations and results.Sales Team Collaboration: Have your sales reps share these episodes with prospects or previous leads to prompt action. Exclusive Bonus: Offer an exclusive benefit for podcast listeners, such as a one-on-one onboarding call or special training, rewarding loyal listeners with added value.Tactic 3: Listicle Episodes with Affiliate LinksYour goal is to generate revenue by sharing valuable product recommendations through affiliate links. Listicles are easy to consume and provide value, which encourages listeners to check out recommended products.Here are some examples of effective listicles:Top 7 Software AI To Add to Your Christmas List5 Amazon Purchases That Instantly Enhance Your Podcast Studio3 Supplements I’m Buying for My Aging Parents to Keep Them HealthyHere is a bonus tip. Select products that resonate with your audience and include affiliate links in the show notes. Also, affiliate partnerships should be disclosed to maintain transparency with listeners.Listen to the episode for more details on how to implement these tactics effectively in your podcast. In This Episode:00:00 Introduction 00:41 Tactic 1: Disappearing episodes for flash sales 04:26 Tactic 2: Price increase campaigns 11:04 Tactic 3: Listicle episodes with affiliate links 12:50 Episode wrap-up and call to action ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT with me on Instagram 📱► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://www.top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬