#AmWriting

Sarina’s on the struggle bus.Jess is back to non-fiction and killing it on TikTok.KJ’s in book launch mode and also killing it on TikTok. Want to help share Playing the Witch Card with the world? Everything you need is HERE (and this is also something every author should do, every time).Also, BUY MY BOOK. (This is KJ, can you tell?) You’ll like it. I promise. So will your mother, daughter, sister, partner and next door neighbor. Bookshop.org Amazon Barnes&Noble Still North Books and Bar#AmReadingKJ: Mistborn, Brandon Sanderson (for more about my Barnes and Noble visit, check out my free #AmReading weekly email of book recs—and subscribe!Jess: Think Again, Adam GrantThat’s it for the shownotes! (She who takes the screenshot times the screenshot…)Enrollment is now open for Author Accelerator’s new and improved fiction book coach certification program! Turn your love of reading into a career you love with a self-paced program you can access from anywhere. With more than 100 hours of training, videos, case studies, and worksheets, Author Accelerator’s program teaches you the key editorial skills, client-management strategies, and tools needed to help writers reach their goals and to help you start a thriving book coaching business.I’ve been through this, and I can tell you that this is more than just an online course. You’ll take the skills you learn and apply them with real-life clients through three practicums designed to help you practice helping authors go from confusion to clarity with their novel idea. Yes, you work with real writers, yes it’s terribly nerve-wracking—but the author I worked with during one of my practicums just got a book deal with that project! This is real, kids. Learn more and enroll now at bookcoaches.com/podcast. More interested in nonfiction? The nonfiction certification program launches next month! Visit bookcoaches.com/podcast and sign up for their newsletter to stay in-the-know. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Hi #AmWriters! Jess here to talk about what I’ve been up to this summer and hoping some of it proves helpful for you. That’s why we started this podcast years ago - to flatten the learning curve for other writers. Here I am, almost a decade out from the publication of The Gift of Failure and I have this new book, The Addiction Inoculation, on a topic that can be scary to some people (substance use disorder! eeeek!) as you know, I’m always looking for ways to get books in the hands of new readers, get information into the heads of people who need to know it, and keep my speaking career afloat. This summer, I did a massive marketing re-invention because the speaking engagements that have been going particularly well are not about one book or the other, but both. I’ve been using The Gift of Failure as a Trojan Horse to get the Addiction Inoculation substance use prevention content out to audience members who need to hear it but who might be reluctant to attend a talk advertised solely as ABOUT SUBSTANCE USE PREVENTION. Behind the scenes moment, I just texted Sarina and KJ in our group chat: Anyway, back to marketing. I came up with some new ideas and while researching those, stumbled upon a conference aimed squarely at the people doing substance use prevention work on the ground. I decided to go to the conference to meet them and get my book into their hands, and I tell you all about how it went. I wanted to share what I learned and some strategies that were helpful to me as well as a reminder that the success of our books does not hinge on pub day. Sure, a great pub day is helpful and can get you on one of those coveted lists, but there’s a lot to love about the slow burn book, the perennial seller, the evergreen content.#AmReading:Autonomy Supportive Parenting by Emily Edlynn, PhDThe Woodkin by Alexander JamesNever Enough by Jennifer Breheny WallaceErasing the Finish Line by Ana HomayounMiddle School Superpowers by Phyllis FagellGrowing Up in Public by Devorah HeitnerRaising Empowered Athletes by Kirsten JonesCalm the Chaos by Dayna AbrahamHi! KJ here, invading Jess’s shownotes to say BUY MY BOOK. Playing the Witch Card, out 9/12/23 in US and UK. You’ll like it. I promise. So will your mother, daughter, sister, partner and next door neighbor. Bookshop.org Amazon Barnes&Noble Still North Books and BarLooking for Workshops Against Empire? There's been a change of plans--that will be offered in November now.  Visit susandefreitas.com to learn more. Enrollment is now open for Author Accelerator’s new and improved fiction book coach certification program! Turn your love of reading into a career you love with a self-paced program you can access from anywhere. With more than 100 hours of training, videos, case studies, and worksheets, Author Accelerator’s program teaches you the key editorial skills, client-management strategies, and tools needed to help writers reach their goals and to help you start a thriving book coaching business.I’ve been through this, and I can tell you that this is more than just an online course. You’ll take the skills you learn and apply them with real-life clients through three practicums designed to help you practice helping authors go from confusion to clarity with their novel idea. Yes, you work with real writers, yes it’s terribly nerve-wracking—but the author I worked with during one of my practicums just got a book deal with that project! This is real, kids. Learn more and enroll now at bookcoaches.com/podcast. More interested in nonfiction? The nonfiction certification program launches next month! Visit bookcoaches.com/podcast and sign up for their newsletter to stay in-the-know.Discover Sarina Bowen and her book marketing fun (and other neat goodies) on TikTok! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Hi all! Jess here! Welcome to a new season!We are back with our usual #AmWriting content and I’m incredibly excited about this episode. Seven years ago, I was speaking in the school library of a small elementary school in California - the entire event was a favor for a friend - and met a reader named Kirsten Jones. I love small events because I get to spend so much time talking with the audience members at the book signing. One of the last people to get her book signed was Kirsten, a former NCAA athlete and aspiring writer. She had this idea, she said, a Gift of Failure but for the parents of athletes. YES, I said. Write the book. We need this book. Please let me know how I can be of help to you so this book can be in the world. Seven years later, here we are. Raising Empowered Athletes was born August 8, 2023. In this episode, Jess and Kirsten talk about the journey from a beautiful, scary, secret idea whispered to another writer at a book event to publication day and everything in between. Links: Kirsten’s website Raising Empowered Athletes at Bookshop.orgIf your fall could use a little witchy reading fun, you should hop online or over to your favorite bookstore and order a copy of KJ’s latest, Playing the Witch Card. Think grown-up Gilmore Girls meets Practical Magic, with a family deck of troublesome Tarot cards stalking a new generation. You’ve listened to KJ talk about getting the work done—now go check out the result, and pick up a copy for a friend, too. Guaranteed fall vibe, no pumpkin spice necessary.Fiction writers! If you’ve set a goal of finishing a publishable draft in a year’s time, and are looking for an in-depth resource to help you through each step of the writing and publishing process, Author Accelerator certified book coach Susan DeFreitas has an exciting new offering you don’t want to miss.Workshops Against Empire includes five courses on story structure, crafting scene, mastering POV, querying and pitching, and more, with the goal of helping you reach YOUR goal with confidence. It’s an immersive program that’s available in a variety of formats and price points, including a self-paced DIY course bundle.To learn more about the course - and the year-long group coaching program coming next year for fiction writers - visit bookcoaches.com/podcasts to sign up for a free sneak peek with Susan DeFreitas and Author Accelerator CEO Jennie Nash that promises to include tips you can use now to finally finish that work in progress.Want to know more about what Jess is up to? Check out her IG (and cute doggo pics for an easy cheer-me-up!) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

In our Idea Factory wrap-up, Jennie and I talk about the ways ideas need to change and evolve throughout the writing process—while you develop them and even in between drafts. Don’t let the idea take charge—the writer has to keep running the show.Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace is out now!I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work.Want to read the first chapter of Playing the Witch Card? Then subscribe to KJ’s #AmReading email and be the first to get a sneak peek at her latest! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

That first non-fiction book may seem easy—it’s your THING, the thing you know—but you still have to hone it down. Is it advice, information, the story of how you learned what you know? Inspirational, confrontational, aspirational? And then comes the next book. And the next. And it still always comes back to the idea.Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace is out now!I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work.Are you following Sarina on Instagram? It’s full of writing inspiration with stickers and trees tracking her goals (no seriously, check it out). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

You’ve no doubt heard people say of non-fiction books “that should have been an article”. Not every idea can sustain an entire book or story. Many things that feel like ideas are really set-ups: what if there was a school for dragon riders? Yes, absolutely, cool, but the who and the what happens and the why do we care never go away. In this episode, we talk about turning the flicker of an idea into a full light bulb, and rescuing an idea that didn’t turn out to be quite enough.Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace is out now!I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work.Have you checked out #AmReading? It’s KJ’s weekly email on books and bookish enthusiasms, and you’ll find everything from a surprising take on who’s doing the best Austen adaptations now and why to a book for anyone who felt saved and seen by their favorite childhood authors. You’ll love it! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

Part two of the memoir conversation: yes you do need an idea for a memoir. Gotta narrow things down, figure out what you want to share and why and most of all, why anyone would want to read it. There’s a difference between a memoir, and a memoir that the market will embrace—and we tell you how to find it.Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace is out now!I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work. Hey you! Are you following KJ on TikTok? YES, KJ. Please do so now. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

But wait, isn’t a memoir a book about my life? What do you mean, I need an idea?We mean, you need an idea. Because your whole life is… really not book material. But one thematic chunk of it? One recurring event, one series of catastrophes, one relationship, one moment that changed everything? Now you’re talking—and so are we, to the amazing Rachael Herron, host of the How Do You Write Podcast, author of Fast Draft Your Memoir and leader of a recurring, very hard to get into multi-week class of the same name. We talk about what does and doesn’t serve as memoir material and how to get from a vague glimmer of an idea to something that will carry you (and your reader) through chapter after chapter, and we quote a line from Cami Osmond: In memoir there’s the what and the so what. Go where the sparkle is.A few assorted links from the pod:The Art of the Book Proposal, Eric MaiselEat Pray Love, Elizabeth GilbertBroken, Furiously Happy, Jenny LawsonThe Art of Memoir, Mary KarrDevotion, Inheritance, Hourglass, Slow Motion, Dani ShapiroBittersweet, Susan CainI’m Glad My Mom Died, Jennette McCurdyWhen Women Were Birds, Terry Tempest WilliamsA Life in Stitches, Rachael HerronI Miss You When I Blink, Bomb Shelter (Memoirs in Essays), Mary Laura Philpott Essays that start light, then hit hard: Episode 312 with Mary Laura PhilpottStill Writing, Dani ShapiroThe Shepherd’s Life, James RebanksGood news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace Is coming August 1, 2023. If you’re seeing this in July 2023, there’s a fantastic event available only to those who pre-order: a live—or recorded—deep dive into the four key steps of memoir writing, with a chance for Jennie Nash to select you for a live Hot Seat coaching session to review your work and an entry to win the Grand Prize: a written review of your Blueprint and an exclusive 50-minute strategy session with Jennie.I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work. Find all the details for the book and the pre-order event at bookcoaches.com/podcasts.Hey you! Are you following Jess on TikTok? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

This is the third in our 2023 Summer Idea Factory series. Jennie Nash is back, and this time, she and I are talking about the process of testing out ideas, talking through them, and spending enough time with them to figure out if they’ll sustain you through an entire book—and if you want them to. Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace Is coming August 1, 2023. If you’re seeing this in July 2023, there’s a fantastic event available only to those who pre-order: a live—or recorded—deep dive into the four key steps of memoir writing, with a chance for Jennie Nash to select you for a live Hot Seat coaching session to review your work and an entry to win the Grand Prize: a written review of your Blueprint and an exclusive 50-minute strategy session with Jennie.I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work. Find all the details for the book and the pre-order event at bookcoaches.com/podcasts.Are you on TikTik? Check out Sarina’s feed for plenty of examples of great book promotion fun! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

THIS IS MY FAVORITE THING EVER. Jennie Nash and I (KJ here) are talking ideas this summer: getting them, keeping them, taking them from baby spark idea to big-enough-to-hold-a draft idea. In this episode, I lay out my favorite technique for forcing myself to do two things: thing of something beyond the single spark I’m attached to at any given moment and take all of the sparks I can generate and push them harder until they get to a point where they might just stand on their own.I hope you like it as much as I do. If you play the airport game, I’d love to hear about it! Just reply to this email and tell me how it went. Good news for memoir writers! Y’all probably know how much I love Jennie Nash’s Blueprint books. They really are the closest thing I’ve found to a guide for getting through draft after draft. I start with them, and I go back to them when I’m stuck. The Blueprints keep me on track and help me write the book I set out to write for the readers I hope to reach.Her newest, Blueprint for a Memoir: How to Write a Memoir for the Marketplace Is coming August 1, 2023. If you’re seeing this in July 2023, there’s a fantastic event available only to those who pre-order: a live—or recorded—deep dive into the four key steps of memoir writing, with a chance for Jennie Nash to select you for a live Hot Seat coaching session to review your work and an entry to win the Grand Prize: a written review of your Blueprint and an exclusive 50-minute strategy session with Jennie.I think this Blueprint is Jennie’s best yet, with insights into story-telling that I’ll be using in all my work. Find all the details for the book and the pre-order event at bookcoaches.com/podcasts.If you’re big on scrolling Instagram, why not give Jess a follow? Warning: addictive puppy pics ahead! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe