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Bruce Wehner & Rachel Marshall
Personal Finance for the Entrepreneurially-Minded!
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Jun 3, 2024 • 40min
Stop the Hustle and Grind, with Christine Jewell
Are you an ultra-high achiever, but feeling the cost of that success?
https://www.youtube.com/live/AZ3FxdpPULY
Christine Jewell, author, keynote speaker, faith-based executive coach, and host of the Breaking Chains podcast, joins us today to provide a fresh solution. In her new book, Drop the Armor, Christine teaches you a transformational approach that allows you to stop the hustle and cultivate a life of total alignment and lead from abundance and flow.
We've all felt the weight of the world on our shoulders, chasing success at the expense of our peace. That's where Christine Jewell steps in, a faith-based executive coach who is redefining what it means to achieve. In our conversation, she shares her wisdom on living authentically, urging us to shed the armor of relentless hard work and embrace a life aligned with our true purpose. Unpack the journey of finding fulfillment that isn't tied to the next promotion or paycheck, especially resonant for those in high-stress fields like finance and tech. Christine's personal stories are not only insightful but also a testament to the impact of her strategies, which she has applied in her own life with remarkable success.
You might expect a discussion with an executive coach to focus solely on climbing the corporate ladder, but Christine's approach is anything but conventional. This episode takes us on a deep exploration of balancing masculine and feminine energies, navigating an identity crisis, and unraveling societal pressures. Christine's reflections on growing up with a high-achieving father paint a vivid picture of the toll that relentless ambition can take, guiding us through her transformative experiences. Learn how hitting rock bottom can be the beginning of true transformation, realigning life with core beliefs for a more peaceful existence. For anyone who's ever felt lost in the hustle, Christine's insights offer a beacon of hope.
Christine invites us into a profound dialogue about time, purpose, and fulfillment. She contrasts the chronological with the spiritual, inviting us to ponder life's mysteries and the human quest for understanding. Her book "The Perfect Storm" emerges as a centerpiece of the conversation, promising to guide readers toward true peace and alignment with divine will. We wrap up with a reminder that adopting the habits of successful individuals can enrich our lives beyond measure. It's not just about financial success; it's about crafting a life brimming with fulfillment and joy. Join us for this episode, where Christine Jewell illuminates the path to a more balanced, purpose-driven existence.
From Stressed to ThrivingThe Masculine/Feminine DynamicThe World’s Identity CrisisThe Journey to PublishingGet a Copy of Christine’s BookBook A Strategy Call
From Stressed to Thriving
If you’re a high-achiever who seemingly runs on stress, then you’ll understand exactly where Christine Jewell comes from. A world-class athlete and a dedicated worker who had been building businesses since her early 20s, Christine appeared to have it all. As she puts it, she was “always working it,” always seeking the next big break, and striving for accolades. Her motto was that second place is the first loser. This pressure fueled her, but not in a sustainable way.
By her 30s, Christine found herself going through a divorce and hitting the grind even harder. But underneath that tough exterior, there were cracks in the armor. Anxiety and fear were creeping in, and Christine found that peace and relaxation were impossible, even when that was her goal. Family trips, which were meant to restore, didn't even help this state.
[7:00] “I hit that breaking point where I was just like, I am done. My body was burnt out, my soul was dried up… my relationships were unfulfilling.”
This breaking point launched Christine into a real heart-to-heart with God about her faith and relationship with Him, wondering if the “hustle” was really part of the design. It didn’t make sense for life’s purpose to be an eternal struggle for more, and so she had the epiphany that life's purpose isn't about that at all. God has His design for man already, and it's not hustle culture. This revelation was the catalyst for Christine’s journey to where she is now, which is faith-based coaching for executives, to help them STOP the hustle and be both high-achieving AND at peace. And yes, it’s possible!
[07:54] “So here we are today on the other side of that journey of just walking through the valley... Just really reconstructing everything in my life so it’s in integrity with what I actually believe at the core.”
The Masculine/Feminine Dynamic
In Christine’s book, she often addresses “dropping the armor,” which has caused more than a few people to ask who she is addressing. Is her message for men or women? To that, Christine says that she is speaking to the warrior within. This “warrior” is very masculine in nature, but it’s also a persona that many high-achieving women adopt to survive in male-dominated fields. By dropping the armor, though, Christine believes that women can actually bring immense value to workplaces because, in God’s design, women are multipliers and life-bringers.
To do this, women have to approach work from a rested place, where they’re tapped into God and their other relationships. This can feel like a massive shift from what you’re used to when you've spent your working life trying to prove something. But when you make that shift, the energy of your workplace evolves into something completely new and inviting. Women have the ability to breathe life into the spaces they inhabit.
Of course, the armor is also the masculine, and calls to men, too. Christine's book invokes the warrior from both the masculine and feminine perspective, showing each how to carve a path forward in business from a place of faith that will transform how you work. Her ideas will help to eliminate stress and create more peace, confidence, and groundedness than you may have thought possible.
The World’s Identity Crisis
There’s so much confusion in the world right now about gender, and about masculinity and feminity, and Christine tackles that head-on: “It’s an identity crisis.” And while, in her eyes, this identity crisis has been going on since The Fall, Christine sees that it’s worse than ever. She addresses this identity crisis in her book, diving into what we think we are, versus what and who we actually are.
From a very vulnerable human perspective, we tell ourselves lies about who were are. We believe that we humans are the source of everything in our reality, that we are our reputation, and that we are our things and our accolades. In truth, we are perfectly designed by God to be co-creators of our reality and our success. This means that your womanhood or your manhood is enough, and when you can embrace that, we can do incredible things within our wheelhouse.
This identity crisis seeps into everything we experience—our worldview, our habits, our relationships, and so much more. And when we’re trying to fit ourselves into roles that are not in our DNA, as Christine puts it, it’s like fighting the current and trying to walk upstream. By learning more about God and developing a co-creating relationship with Him, you can get success and results without destroying your internal peace or getting stuck in a toxic cycle.
The Journey to Publishing
Originally, Christine didn’t intend to write a book for public consumption. She was in a period of deep rest and restoration, and processing her raw emotions in journals, when she woke up feeling surrounded by the Holy Spirit. It was at that moment she knew it was time to start writing the book. In fact, her book was basically written already, in her journals, and in her work with clients; both centered around this idea of transitioning from warriors of the world to warriors of the heart.
The massive spiritual and emotional shift that Christine went through wasn’t for nothing. In her eyes, it was what she needed to get to the next step of her life and to help other people like her do the same.
[31:17] “I believe we’re best equipped to help the person we just once were. When we go through something, it’s not just for us.”
This healing work isn’t just personal, it’s also meant for businesses. Christine’s book is about breathing life back into all spaces so that people have communities—not just at home, but everywhere. This allows people to be their Holistic selves, rather than compartmentalizing their lives into different “personas.”
[33:20] “The currency of Heaven is people. We walk on gold, we don’t chase gold. People are the treasure, and when we get it, we start investing in the right things. The gold, the money, whatever–I believe is a byproduct of being in the right place.”
Get a Copy of Christine’s Book
Drop the Armor by Christine Jewell (check out the bonus goodies, too)
Get the first chapter free
Listen to the Breaking Chains podcast
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

May 28, 2024 • 36min
Becoming Your Own Banker, Part 32: How to Invest
If you want to build wealth, reach your financial goals for retirement income, and be able to take care of everything from college for your kids to paying for cars, your home, and a lifestyle you enjoy, the most common first question is, “How to invest?”
https://www.youtube.com/watch?v=hExdqtiuhto
In his signature book, Becoming Your Own Banker, Nelson Nash reveals that changing your financial environment is the lynchpin to financial freedom. For today’s discussion, we’re returning to the text to talk about financial philosophy - the typical philosophy vs. the successful philosophy, and how to finally get results by changing your thinking.
We’ll discuss why rates of return are a red herring, touch on the importance of dividend rates, and explain why you should understand your finances as a system rather than a process.
Prepare to redefine success beyond the allure of high investment returns, and instead, learn to master the art of personal finance by controlling your financial destiny. This episode unpacks the necessity of substantial liquid savings and the strategic management of capital, which together forge a path to superior financial control and efficiency. We shine a light on the often-overlooked reality that a substantial part of our income dissipates through financing charges, and underscore the essential nature of a robust emergency fund before taking investment leaps.
Venture with us through the evolving financial paradigms, reflecting on how Bitcoin, the expanding US balance sheet, and a worrisome debt-to-GDP ratio are sculpting our economic landscape. Bruce and I explore how American consumerism shapes our spending and the significance of developing a financial acumen that evolves from unconscious incompetence to unconscious competence. With Nash's financial philosophy as our guide, we dissect the drawbacks of conventional financing and celebrate the empowerment that comes from holding the reins of one's financial affairs.
Finally, we address the surge in inquiries about judicious fund allocation, proffering not a prescriptive investment playbook, but a transformative perspective on money management. I share effective banking strategies that foster automatic savings and the wealth accumulation snowball effect. As we guide you through the intricacies of financial control, we to equip you with the insights necessary to recalibrate your financial habits for a future rich in prosperity. Join us for a conversation that promises to elevate your financial literacy and position you for long-term success.
Philosophy and InvestmentsWhat’s Your Philosophy?How to Invest and Rethink Your ThinkingSavings is ValuableAverage Doesn’t Mean MuchSystem vs. ProcessBook A Strategy Call
Philosophy and Investments
Investments are one of the keys to wealth-building, because they can help you break out of the “trading time for money” rut, which can, in turn, improve your financial life significantly. By having capital that’s not reliant on how many hours you put in, you can increase your pool of money faster, have capital to use for scaling your business, and so many other uses besides. However, your investing philosophy matters a great deal here. Not all investments work the same, or have the same results. And whole life insurance is NOT an investment, it’s an asset that can help you if you intend to invest, however.
In the Glossary of Becoming Your Own Banker, Nelson shares the Webster International definition of philosophy as “a search for the underlying causes and principles of reality; a quest for truth through logical reasoning rather than factual observation; a critical examining of the grounds for fundamental beliefs, and an analysis of the basic concepts employed in the expression of such beliefs.”
Commonly, we see people with an investment philosophy that chasing the highest rate of return makes the most sense. And the reason they think this way is because they want to do the most with the money that they’re trying to grow. Of course, this makes sense to an extent. And yet, this philosophy ignores what’s happening with the rest of your money. It also ignores what average rates of return mean.
What’s Your Philosophy?
What’s interesting is that most people don’t know where their financial philosophy comes from, or why they have it. This isn’t a judgment if you don’t. Our philosophies often come from the way we’re raised to perceive money, and it’s not often that we question that. Some families are tight-lipped about finances, while others are more open—that alone can have a profound impact on how you grow up thinking about money.
What matters is that you think about your financial philosophy now, and consider why you think and feel the way you do. You’re sure to have some enlightening moments that either reinforce your beliefs or help you realize that you have room to rethink your thinking. And don’t worry, you can listen to new ideas with an open mind and still come to your own conclusions at the end of the day.
How to Invest and Rethink Your Thinking
So let’s get back to “typical” investment philosophy. The general thought is that when you invest, you should be chasing the highest rate of return because that will get you the best results. But what we know is that by ignoring the rest of your money, there could be “money pits” in your strategy. For example, you could be passing up the opportunity to earn interest, or you could be paying too much interest to certain lenders.
All of the actions you take in your personal economy have an impact on your growth and success, not just your investment actions. So what if you took a more holistic approach? Instead of chasing the highest rate of return, you could instead focus on plugging financial leaks. Find ways to earn interest in the background, lower your overall interest liability, and even invest in things that provide steady cash flow. Rather than seeking the highest rate of return, you would seek not to lose money—which usually means putting your money in assets outside of the stock market.
By doing these things, you’ll find that your pool of capital grows larger and larger by the year, your cash flow increases, and overall your quality of life seems on the up and up. If you choose only to seek out a rate of return on your investment dollars, you might see an impact on your future dollars, but the quality of the rest of your dollars will stay unchanged.
Which sounds better to you? This is the difference that whole life insurance, with an Infinite Banking Concept strategy, can do for your personal economy. The philosophy behind it is that all of your dollars matter, present and future—and rate of return doesn’t necessarily give you that security.
It’s so important to rethink your thinking when something isn’t working for you, and to do that, you’ve got to recognize the philosophy behind your current actions and beliefs. Only then can you make positive change.
Savings is Valuable
[19:10] “Savings is so valuable if we can build savings and control capital, whereas getting a higher rate of return or finding the best investment can often be a red herring—this idea or this diversion from the real source of success in your financial life. And building true financial success is having a discipline and habit of putting capital aside and then building stores of liquid capital.”
Average Doesn’t Mean Much
One argument in favor of stock market investing is that the market earns an average of 12%. Unfortunately, averages don’t mean much compared to experience. What we mean is that just because an investment is averaging 12% doesn’t mean that you're experiencing an average of 12% growth on your account.
For example, you could experience extremely negative RORs one year, a mildly positive ROR the next year, a zero ROR the year after that, and then a wildly positive ROR after that. And while you may be tempted to say–“But look, that last year was wildly positive!”--you still have to consider what that positive year looks like in context. And in context, it probably looks a lot like recouping losses. Over those 4 years, it’s entirely possible to be exactly where you started, even with an average of 12%.
Don’t believe us? What’s the average of 100 percent and -50 percent? You’re looking at an average of 25% over two years. And yet, if you make 100% in one year and lose 50% the next year, you have the exact amount of money you started with. Are you beginning to see how averages don’t mean all that much compared to what you actually experience?
Rate of return - Averate Isn't Real
System vs. Process
What this discussion can boil down to is how you think about your personal economy. Do you think about it as a system or a process? While these may not seem different to you, they actually have very different functions.
A system, which is how we encourage you to think about your finances, is something with many components and moving parts that are all connected. Our water cycle is a system—water moves from the ground, to a water source, to the air, and back again. So, too, does money move from wallets to businesses to the banking system and back (in simple terms). Everything you do with money is connected, and you want that system to work as efficiently as possible so that money flows freely.
What’s more, if you understand the banking system, you can adopt that system for yourself with whole life insurance. This makes your money even more efficient and smooth.
On the other hand, a process is a linear motion with an end goal. It’s not a living, breathing cycle, but instead a goalpost that comes to a resolution. For many, that resolution is just to save enough money for retirement. But what is enough, and what about all of the other milestones in your life? Choosing a system allows you to benefit from the cyclical nature of money over your entire lifetime.

May 20, 2024 • 37min
Becoming Your Own Banker, Part 31: Compound Interest Revealed
Is compound interest magic or discipline? A stroke of luck or the product of sound fundamentals? Fantasy or reality?
https://www.youtube.com/watch?v=l3Wyh618yjI
If you want to reap the reward of compound interest, you need to understand the game, the roles, and get on the right side of the board.
Today, we'll answer:
Why you are always paying interest?
What is compound interest?
How do you earn compound interest?
When it comes to interest, what's in your best interest?
Unlock the secrets of your finances and take control like never before as we dissect the fascinating world of interest and compound interest. This podcast promises to transform your understanding of wealth as we delve into the teachings of Nelson Nash, discussing the power shift that occurs when you transition from a mere interest-payer to a savvy individual wielding the banking function in your life. We bring to light how this shift can drastically alter your financial trajectory, using the potent combination of whole life insurance and the principles of Becoming Your Own Banker.
Imagine harnessing a tool that empowers you to borrow with ease, ensures your money's uninterrupted growth, and offers historical reliability. That's what we reveal through the lens of a whole life insurance policy in this episode. Discover how this method can serve as a disciplined savings vehicle and a means to build and transfer wealth through generations while respecting the might of compound interest. The conversation also uncovers the strategic moves used by the affluent to maintain financial control and how you can emulate these practices for long-term gain.
In our final exploration, we dissect financial contracts and ownership within the realm of whole life insurance, clarifying the various roles such as policy owner and beneficiary. The episode goes a step further by illustrating how the Infinite Banking Concept can be practically applied in your life. By modeling successful behaviors and understanding the nature of these financial tools, you're invited to embark on a journey that could redefine your approach to personal wealth and set you on a path to becoming your own banker.
The Concept of Compound InterestAverage vs. Actual Rate of Return and InterestThe Compounding CurveWebster's Definition of InterestOther Glossary Definitions in Becoming Your Own BankerDefinition of Lease/Lessee/LessorDefinition of a MortgageDefinition of OwnerBook A Strategy Call
The Concept of Compound Interest
There are several ways to think about interest, and one is the cost of money or the cost of banking. When most people think about banking, they think about the banking industry. However, we want to talk about the banking function, by which we mean HOW money is handled. The banking function includes making deposits and withdrawals, buying financial products, and moneylending. While banks typically perform this function, there are ways to perform this function outside of banks, like with the Infinite Banking Concept, which allows you to perform the banking function with your own capital (as well as your insurance company’s capital).
Interest is the cost of using that banking function. You can pay interest to institutions for the ability to use their money, or they can pay you for storing your money with them or buying one of their products. You can also pass up interest earnings by paying for things in cash, rather than financing them and continuing to benefit from compounding interest earnings on your pool of capital.
So interest, essentially, is the cost of money. It can flow toward you or away from you, yet it’s a factor in every financial transaction you make, even if you’re just passing it up.
Average vs. Actual Rate of Return and Interest
Many people equate interest with a rate of return. And while both involve percentages, they’re not quite the same. First, let’s take a look at what people think about rates of return.
In the rate of return game, many people cite the stock market as having an average of 12% returns. However, this doesn’t mean that people are earning 12% interest each year. In reality, it’s not even close in many cases, when you look at the breakdown.
Think of it this way. If you have $1 this year, and next year you have $2, you’ve made a 100% return. The next year you lose $1, which is a 50% loss. The average rate of return over these two years is 25%, except you’re right where you started. So not only is the rate of return different than actual earned interest (because it’s an average), but it’s also very misleading. This is because when you lose money, you’ve got to recover your losses and then some to see any sort of positive.
So why does this matter? It proves that chasing a rate of return isn’t always a sure thing. There are still losses, and an average of 12% does not mean a 12% increase each year. It’s more important to consider all factors and to separate earned interest from the average rate of return in your mind.
The Compounding Curve
If not the rate of return, then what? Well, the secret is to seek out compounding interest. While you may not find a 4-5% interest rate that impressive when you add high volume plus uninterrupted time (i.e. no withdrawals), you can reach impressive levels of accumulation.
Compounding interest is, essentially, when your interest earns interest. To do this, you’ve got to leave your money alone. Whole life insurance allows you to do this while also having access to capital when you need it, thanks to the policy loan. By leaving your cash value undisturbed, you allow it to keep earning interest at maximum capacity, optimizing the account's effectiveness.
Compounding can start slow when you don’t have a lot of volume in your account, but the beauty of it is the more money you have, the more money you get. The interest rate may not change, but earning that rate on increasingly higher amounts of money makes a significant positive impact.
Webster's Definition of Interest
If you look at the Webster dictionary, “interest is the price for borrowing money, generally expressed as a percentage of the amount borrowed, paid in one year.” Interestingly, what Nelson explores throughout his book, Becoming Your Own Banker, is just how much money we have flowing toward the banking entities in the form of interest.
This thought was a major catalyst for the Infinite Banking Concept, which really seeks to recoup as much of that interest cost as possible, by putting control back in the hands of the people. When you take a policy loan, you are borrowing money from the insurance company, which you can do for any reason (unlike any banks we know of) by placing a lien against your cash value. While you’re using this capital, your cash value in the policy grows uninterrupted. So, by the time you’ve repaid the loan, the volume of money you have in your pool is greatly increased, which you can now leverage for bigger and better things.
[28:00] “Capital is what you need if you’re in business; you need capital in order to fund the operations of your business so that you can serve people at a high level and earn a profit.”
Other Glossary Definitions in Becoming Your Own Banker
Here are some other definitions of terms that Nelson saw fit to share, continued from some of our previous posts on the Becoming Your Own Banker Glossary.
Definition of Lease/Lessee/Lessor
“A lease is a contract by which one conveys property for a term of years or at will for a specified rent or compensation.” This is Nelson’s definition of a lease, which can be found in the glossary of Becoming Your Own Banker.
The lessee is the person who is renting the property from the lessor, who owns said property. So if your business needs to lease construction equipment from a company, your business is the lessee and the company you’re renting from is the lessor or landlord.
Definition of a Mortgage
Webster defines a mortgage as “a conveyance of property upon conditions, which operates as a lien securing the payment of the money or performance of the obligation so that the mortgagee (lender) may under certain conditions take possession and may foreclose according to the stipulated terms.
[30:26] “So the mortgage you can think of as the value of the property that you are purchasing if you are the mortgagor. You’re the person obtaining the mortgage to be able to own this property, ultimately.”
Until you repay the mortgage, the bank or lender owns the property in your stead and can foreclose if you don’t provide the proper capital. It’s a contract.
Definition of Owner
Our final term for today is owner, which is someone with the legal or rightful title, whether or not they are the person in possession of the item or not. So for example, the owner of your car or your home will be the lender you work with, until you have paid off your loan.
The owner of a life insurance policy is the person who has control and access to the policy, which may or may not be the person whose life is being insured with a death benefit. For example, an adult who is not eligible for their own insurance due to health reasons may still own a life insurance policy if they choose to purchase it for a loved one, like their parent or child. This would make them the owner of the policy, though not the insured party.
The insured party is the person on whom all underwriting is done. This underwriting determines the cost of the insurance relative to the death benefit, the rating, and more.
There is also a third party in a life insurance contract: the beneficiary. This is the person or party set to receive the death benefit, which is never the insured unless the policy endows (because the benefit is contingent on their death), but can be the owner if the owner is not the insured. It can also be a completely different party.
Book A Strategy Call

May 13, 2024 • 1h 2min
Why is Enough Never Enough, with Rabbi Daniel Lapin
Why is enough never enough? How do I know when you've made enough money, or when making money becomes too much of a concern, and you should be satisfied with what you've got?
https://www.youtube.com/watch?v=B3zBDjmeNTA
Joining us to discuss this abundance paradox is a long-time friend of The Money Advantage, Rabbi Daniel Lapin. Author of Thou Shall Prosper, Business Secrets from the Bible, and The Holistic You, among other works, Rabbi Lapin is an international speaker and TV host who shares the relevancy of ancient Jewish wisdom for helping us navigate modern times and answer life's most pressing questions.
Join us for a captivating discussion with Rabbi Daniel Lappin, who returns for an eighth appearance to unravel the perennial dilemma of why is enough never enough in terms of wealth and work. Listen in as we tackle the intricate balance of ambition and contentment, drawing upon Rabbi Lappin's wisdom and personal anecdotes. This dialogue is designed to guide you through the challenges of defining success and deciding when it's time to refocus your energy away from financial gain and toward the other facets of life that matter most.
Discover the art of harmonizing the conflicting truths that shape our lives, as we ponder balancing professional aspirations with personal well-being. Our conversation with Rabbi Lappin illuminates the importance of relationships, health, and embracing a philosophy of service over retirement. The notion that our careers can be a calling rather than just a job is an empowering theme we delve into, exploring how finding fulfillment in service to others can enrich both our professional paths and personal growth.
In this episode, we also tackle the scarcity versus abundance mindset, sharing insights on how our beliefs influence our business outcomes and life choices. Rabbi Lappin provides thought-provoking perspectives on retirement norms, the role of marketing in success, and the impact of social circles on our decisions. To round out our expansive conversation, we discuss the importance of balance across the five Fs: family, finances, friendships, faith, and fitness, and we emphasize the crucial role of effective communication in our lives. Tune in for these transformative ideas and more, as we aim to equip you with the tools to lead a more fulfilling, purpose-driven life.
Why is Enough Never Enough?Where Are You Investing?Why Do We Do What We Do?Rethinking Retirement ExpectationsThe Holistic YouOther Conversations with Rabbi Lapin:Book A Strategy Call
Why is Enough Never Enough?
When asked about how much money is “enough,” Rabbi Lapin told us an interesting story about his daughter instead. He and his wife homeschooled their daughter for much of her life, until she decided to go into the school system. His daughter found school to be fairly easy, and getting As were no issue for her in her first semester.
In her next semester, however, she started to get some Bs, and the semester after that some Cs sprinkled in. While the Rabbi and his wife were not overly concerned with grades, they did ask her about it. And his daughter answered that when she got As, she was spending too much time focused only on homework. When she got Bs, she had time for other interests and pursuits. And Cs reminded her that she wasn’t putting enough time into school. So she used her grades as a gauge in a very interesting way, outside of the typical way of thinking. For her, it was all about balancing priorities.
He likens this story to the question of “enough money,” because it’s something everyone will grapple with. Is there a point at which you can say you’re doing well enough with money that you stop pursuing it?
[06:07] “This is actually a very difficult question. It’s not a difficult question to answer, but it’s a difficult question to answer in a way that doesn’t indict me.”
Where Are You Investing?
Money is of course important. It affects everything that matters in our lives. And yet, you cannot only invest financially and live a balanced life. It is possible to work too hard, to the detriment of other areas of your life, like your relationships, family, and health. In those cases, you must remember to think about your “why.”
Why are you creating your wealth in the first place? If you’re creating your wealth to improve the lives of your family, then don’t lose sight of spending quality time with your family either. Be sure to keep investing time into your health, so that you can be around for your loved ones for as long as possible.
You’ve got to find balance in where you’re investing your time and energy, and that doesn’t always have to be at the expense of your wealth, either. There are ways to structure your business so that it’s working for you, and you’re not simply trading time for money.
[07:55] “The mark of a great mind is the ability to hold in mind two conflicting ideas and still be able to function normally. So in other words, it’s possible to look at two ideas that are both true and that conflict with one another nonetheless.”
In this case, the two conflicting ideas we must reconcile are: How do we recognize that we will never have enough money, but that we don’t want to dedicate too much of our life to the pursuit of it?
Why Do We Do What We Do?
If you’ve listened to any of our other conversations with Rabbi Lapin, you’ll know that we talk a lot about value. And money is not evil or bad because it’s representative of the value that we’re adding to the marketplace and other people’s lives. And that’s so important in this conversation about having “enough,” because it speaks to why people get into certain careers in the first place. It’s about passion, fulfillment, and connection.
Consider teachers who keep drawings and letters from their students, even after they’ve been paid and the school year is over. Why would they do that? Because the real value of their career is the human connections they make. Of course the paycheck is important, but it’s not more important for them than the impact they’ve made. This is an example of why balance is so crucial. Almost everyone follows a certain path for personal fulfillment, so don’t lose sight of the non-monetary value you gain, as well as the non-monetary value you give.
[30:56] “The fact that what I did meant something to that person is hugely valuable to me. Hugely valuable. Yes, I got paid; but this shows that the underlying, deepest satisfaction, and likewise the deepest motivation, is pleasing other people. And that’s exactly why I believe it’s immoral to retire.”
By choosing to do what you do from a place of service, growth, and betterment, you’re going to see positive growth in your life, your bank account, and your relationships. This motivation provides you with the balance you need to be successful in many areas of life, as opposed to just one.
Rethinking Retirement Expectations
Let’s revisit the idea that you can never have enough money. The reality is, life is expensive, and it will continue to be expensive. Oftentimes, when people are asking about “enough” money, they’re asking about this in the framework of our society. And what’s the norm in our society? That people retire. So the question becomes: how much is enough money so that I can stop working?
This question is problematic in a few ways. First, we’ve touched on the human element of work, and how you can have such a positive impact on people by being of service. Retirement is about taking yourself out of service. And so, your life and the lives around you become poorer for it—not just monetarily, but perhaps spiritually, emotionally, and in terms of fulfillment. While you may not always work at the same pace your whole life, or even in the same industry, there is value to living your purpose. Without it, retirees lose motivation, connection, and more.
The second reason this question is problematic is because you cannot really have enough money to stop working. There’s no dollar value at which you can say you’ll never need to earn another penny—life continues to have costs associated, and there’s also tremendous value to setting up the next generations of your family with wealth that they know how to steward.
[47:52] “The money comes by itself. All you’ve got to do is try to figure out how to make a person’s life better and you’re home-free. And you’ve got to enjoy doing it.”
The Holistic You
Rabbi Lapin’s newest book, The Holistic You, is a perfect touchstone on this idea of finding a balance between making money and making meaning. The book poses that there are only five directions that your life is being pulled, as opposed to what may feel like infinite directions. Your life is being pulled toward the five Fs: family, faith, finances, fitness, and friendships.
To find a balance between these categories, you want to do “audits.” You can do these daily, weekly, and monthly. You may even want to do all three, depending on the category. For example, a daily audit of your friendships may be too often, while a daily audit of your fitness may fall perfectly in line with your priorities. Meanwhile, waiting longer than a month to check the pulse of one of these categories is probably going to feel far too long. At that point, you know you’re out of balance.
[51:00] “For me personally, a month is too long to let something slide. I don’t want the possibility of 30 days to go by without me realizing that I’m neglecting something important. I’d like to know that soon.”
Meanwhile, there should be no limit on the money you want to make. And you can do this without sacrificing the other categories of your life. You simply need to find ways you can scale your business by hiring the right team to support you, doing the right marketing, investing for cash flow, etc. Doing this allows you to stay aligned with a “spiritual schematic of abundance,

May 6, 2024 • 22min
Infinite Banking Process Explained
Why does Infinite Banking work?
https://www.youtube.com/watch?v=iKdgq2KDw_s
We’ll look at the flow of money through the economy, where it is pooling, who owns it, who controls it, and who gets access. This is the Infinite Banking Process explained, and this clarity will tell you everything you need to know about how money works.
At its core, the Infinite Banking Concept is a strategy that utilizes a specially designed whole life insurance policy to build cash value and provide you with greater control over your finances. This is how infinite banking works - not merely as a theory, but as a real, usable financial tool.
Unlock the secrets to financial sovereignty as we journey through the empowering strategy of infinite banking, inspired by Nelson Nash’s celebrated philosophy. We unravel the often misunderstood world of taking control of your own financial destiny. Imagine breaking free from traditional banking, navigating the complexities of money management with ease, and placing the power firmly in your own hands.
Through our illuminating discussion, you’ll discover a straightforward approach to building your pool of wealth, gaining insights that promise to transform your relationship with money.
In today’s episode, we delve into the mechanics of how money circulates within personal and economic systems, drawing insightful parallels with natural cycles and Warren Buffett’s investment principles. You’ll learn about the inner workings of life insurance companies, unveiling how you can tap into their capital reservoirs to your advantage.
By embracing the simplicity of taking control of the banking function, we champion the mantra of modeling the successful few. Don’t miss the opportunity to explore how infinite banking can reshape your future, offering you the keys to constructing a life and business that reflect your true aspirations.
Building Cash Value Through InsuranceInfinite Banking Process Explained: The Value of Cash ValueMoney and the Water CycleApplying the Infinite Banking StrategyReal-Life Example:Book A Strategy Call
Building Cash Value Through Insurance
You may have heard that Infinite Banking is “more caught than taught,” which is Nelson’s way of saying that the concept is more important to understand than the minute details. If you understand the macro perspective of how things work, you can achieve great things with IBC—the rest comes with time and study.
For example, most people get hung up on the idea of rate of return when reviewing financial strategies and products. But if you place too much value on rates of return, you may lose out on other valuable benefits like liquidity, protection, tax advantages, and more. Or, if you’re too focused on getting a good rate of return, your average growth could be worse than a slow but steady rate of return.
By understanding the principles of IBC—like building cash value with as much flexibility as possible—the rate of return and other concerns are minimized. We’re asking you to reframe your perspective on wealth.
Whole life insurance plays a central role in how infinite banking works. It builds guaranteed cash value over time, often supplemented by non-guaranteed dividends, which many companies have paid consecutively for over a hundred years. This gives you both reliability and long-term upside. On top of that, the policy gives you liquidity through loans, allowing access to capital without interrupting growth. These features are what make whole life insurance the engine behind the strategy.
Infinite Banking Process Explained: The Value of Cash Value
[03:12] “Really, it’s about developing a pool of money that you can then access to take the finance charge out of your life, and when you come upon opportunities in your life, to then use that for investments. It’s really that simple.”
Cash has tremendous value in our lives, and we all have a need for financing while we’re on this earth. The place where you store your cash can have a major impact on how you use it when you use it, and why you use it.
By storing your cash in whole life insurance, you guarantee that you remain in control of those functions, so you can use your money when you want to, and you can finance what you want to. That’s the value of cash value.
Here’s the infinite banking concept - how it works, step by step:
Fund a specially designed whole life insurance policy with after-tax dollars
Accumulate guaranteed cash value over time
Access that cash by borrowing against the policy for large expenses or investments
Repay your loan on your own terms, replenishing the cash value as you go
That’s the infinite banking process explained in action: simple, repeatable, and built entirely around your control. For a complete beginner’s view of how infinite banking works, read our guide to Infinite Banking for Beginners.
Money and the Water Cycle
The reality of money is that it flows. It flows from one reservoir to another, like water, so we’re going to explain Infinite Banking through the analogy of water. Like the water cycle, money in your “pool” can evaporate, it can condense and fill your pool more, or it can flow to/from other sources. The important part is that you have the pool to work with!
Money enters your insurance company’s pool by paying premiums and repaying loans (which translates to increasing your own pool of money). It can also increase by earning out dividends. Money coming out of your pool will be withdrawals, while loans may temporarily reduce what part of your pool you can access. The insurance company as a whole will have its pool reduced by paying death claims, paying dividends, and operating expenses.
The difference between having a pool of money at the bank and a pool of money at the life insurance company is that there’s a gatekeeper at the bank who won’t let you use your money in certain ways, or provide access to additional capital. You want your money where you can control it.
That’s how Infinite Banking works. It gives you the tools to keep money circulating within your own financial ecosystem, rather than letting it drain away to banks and lenders.
Your personal cash pool is a system that mimics nature’s own design: continuous, self-sustaining, and fully under your control. Explore the benefits of Infinite Banking to see how this strategy can change the way your money flows.
Applying the Infinite Banking Strategy
Once you understand how Infinite Banking works, the real value shows up in how you use it. This strategy can support everything from covering personal expenses to managing business operations and even seizing investment opportunities.
Whether it's funding a car purchase, expanding your business, or investing in a cash-flowing asset, the ability to borrow against your policy without disrupting growth puts you in control.
Real-Life Example:
John Moriarty built his family banking system over 11 years using multiple whole life policies. By 2020, his family had contributed $1.9 million in premiums, borrowed approximately $2 million for various purposes, including family vacations and investment deals, and repaid around $1 million.
The flexibility of the strategy allowed him to repay loans at different speeds, depending on their use: faster for personal use, slower for investments. Meanwhile, his policies continued to earn uninterrupted compound growth throughout the entire time.
Read the Infinite Banking case study in full
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help!
Book an Introductory call with our team today to learn how Infinite Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster.
That being said, if you want to find out how our privatized banking strategy gives you the most safety, liquidity, and growth and boosts your investment returns, read our free privatized banking guide to learn more and guarantee a legacy.

Apr 29, 2024 • 1h 2min
Becoming Your Own Banker, Part 29: Words Matter
Ever felt like financial jargon was designed to confuse rather than clarify? Join us as we navigate the labyrinth of financial terminology, particularly within the infinite banking sphere. It's not just about learning by rote; it's about cementing a rock-solid financial strategy based on clear, precise language. By dissecting common misconceptions, we aim to transform your understanding from hazy to laser-focused, providing you with the tools to discern financial facts from fiction and proving that words matter.
https://www.youtube.com/watch?v=ziAj2-Se8fI
Journey with us as we illuminate the enigmatic world of life insurance company ratings, Comdex scores, and the lifeline that is the reserve fund. Grasping these concepts is not just about knowledge—it's about safeguarding your future dividends. Our personal stories bring these ideas to life, showing how life insurance company policies can influence your financial trajectory. We'll also equip you with a broader vision of the infinite banking concept, one that goes beyond dividends to a holistic view of accessible capital, cash value growth, and the profound benefits of a well-designed system.
Finally, become the architect of your own prosperity by mastering the finance tools at your disposal. As we explore the principles of disciplined savings and strategic capital use, you'll learn to cultivate a mindset that prioritizes wealth creation over mere accumulation. We invite your questions and curiosity, as they fuel our mission to empower you to make informed, confident financial decisions. So, let's transform your understanding of finance and pave the way to a thriving financial legacy.
And clarity in the fundamentals leads to clarity in your use of the whole strategy.
Join us as we continue the series through Becoming Your Own Banker with Part 2 on the Glossary of Terms.
IBC Glossary of Terms, ContinuedDefinition of Co-GenerationDefinition of ClassificationDefinition of Contingency FundDefinition of EarningsThe Fundamentals of Infinite BankingBook A Strategy Call
IBC Glossary of Terms, Continued
Definition of Co-Generation
This is a term used in conversations on electrical power that acknowledges that there are many sources from which to generate power within the distribution system, many of which are both producers and consumers of power. In other words, to generate the end product (electricity/power) there isn’t just one component, and it isn’t just producing. Many components within the system produce AND consume power before the final product is complete.
Applied to banking, you can understand that in a properly working system, there are going to be times for capitalization (“producing”) and times for leverage (“consuming”). The process of banking is not just stockpiling, it is ALL functions of money.
Definition of Classification
Webster’s Dictionary defines classification as “the act of grouping into classes that have systematic relations, usually founded on common properties.” In other words, we all classify things based on their major characteristics. Classification is a great tool because it can help us compartmentalize new information and fit it into what we already know.
But when it comes to life insurance, there is a great challenge, which is laid out in Becoming Your Own Banker, to rethink your thinking. After all, it would be tempting to classify life insurance as any other insurance product and move on. But when we do this, we miss out on the chance to form a proper mental construct of what whole life insurance is and can do.
Though life insurance is certainly insurance, whole life insurance with a dividend-paying mutual insurance company shares characteristics with banking, and should be classified as such. It just requires that you see things a little bit differently and dig a bit deeper.
Definition of Contingency Fund
This is the amount of money an insurance company retains as surplus after paying death claims, expenses, and dividends. This is the insurance company’s balance sheet, and their contingency fund (surplus) is a sign of strength. If an insurance company has a healthy contingency fund after paying all expenses and dividends, you can be confident in their ability to pay future dividends, too.
The reason whole life insurance companies have this fund is because they make very conservative, long-term investments that allow them to make a profit on behalf of their policyholders, which comes back to policyholders as dividends. Mutual companies must invest conservatively, because this translates to long-term success, rather than short-term gain.
Definition of Earnings
The earnings of a life insurance policy are based on the company’s mortality expense and investment experience during the year. These earnings are non-guaranteed dividends, which is why they’re dependent on those factors. Fortunately, despite being non-guaranteed, they’re also highly expected. Most mutual companies have paid dividends every year for the last 100 years, give or take depending on the company.
Dividends are NOT a rate of return, they are a declaration of what’s being credited and they only happen to look like a rate. It’s important not to get hung up on the “rate,” which fluctuates from year to year by company anyway. It’s much more powerful to seek out companies with a good history of paying.
The Fundamentals of Infinite Banking
Infinite Banking, at it's most fundamental, is recognition that you can control your own personal flow of money. By choosing a dividend-paying mutual insurance company, you get to partake in dividends and interest that help you grow your capital reserves that can be used for anything you wish while you're alive. You can do so by leveraging your money, rather than withdrawing it, which allows you to grow your dollars while you use them.
Not only that, but when you die, your children and maybe even their children will get a death benefit that far exceeds the premiums you put into the policy. This can be reinvested into the family banking system to create more wealth and opportunities for generations to come—so that your legacy lives beyond you.
This is made possible by the contractual guarantees of the policy you put in place. And when you look at this framework, you can see that this is far more impactful than just chasing a rate of return or dividend. And not only that, but it becomes a wonderful generational tool. And so, by this simple shift in thinking, thanks to what we've learned through Nelson's book, you can create this powerful system for yourself that FREES you from the roller coaster of the stock market completely.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Apr 22, 2024 • 1h 2min
Becoming Your Own Banker, Part 28: Infinite Banking Definitions
Have you ever felt like you're on a financial hamster wheel, constantly spinning but never gaining traction? Join us as we unpack the epilogue and glossary of Nelson Nash's "Becoming Your Own Banker." It's a journey through the intricate philosophy of IBC, as we cover Infinite Banking definitions that shows how effective money management can reduce your reliance on financial institutions—empowering you to take charge of your financial destiny.
https://www.youtube.com/watch?v=_87p12Kasus
As we comb through the fine print of Nash's teachings, we illuminate the idea that banking extends well beyond the brick-and-mortar institutions we're accustomed to. It's a profound discussion that traverses the importance of adhering to principles and contract terms, the influence of family values on Nash's strategies, and the critical role of capital in both your personal finances and the broader economy. Imagine building a financial foundation so robust that you negotiate life's transactions from a position of strength. We reveal how this can be your reality through the strategic use of whole life insurance as a personal banking system.
Wrapping up with a profound understanding of policy ownership in mutual life insurance companies, we explore how this positions you uniquely to reap dividends and control the banking process. It's not just about being on the receiving end of profits; it's about ownership and the control that comes with it. Tune in as we guide you through the mechanics of life insurance policies, the growth of cash value, and how paying interest on policy loans can play into the success of your financial strategy. Our conversation is more than a lesson; it's a revelation on how to unlock the full potential of Infinite Banking and claim autonomy over your financial future.
Want to be successful with Infinite Banking? Make sure you understand your Infinite Banking policy by knowing these terms and definitions.
The Truth About Infinite BankingInfinite Banking DefinitionsDefinition of BankingDefinition of CapitalDefinition of Capitalization PeriodDefinition of Cash ValueBook A Strategy Call
The Truth About Infinite Banking
[7:50] “When you think about Infinite Banking, it is not a product. I think so many times people think this is a product. ‘I can buy this life insurance that does a protective job in my financial life.’”
Whole life insurance is a product. This much is true. However, Infinite Banking is a concept and a process that you apply to the product. It’s entirely possible to have whole life insurance without ever employing the Infinite Banking concept. And so you have to be careful that you don’t simply buy the product and stop there. You’ve also got to implement good strategies and habits so that you actually execute the banking function in your life. This takes work, education, and guidance.
[13:19] “You put a tool in the hand of somebody that doesn’t know how to use it, they’re going to break the tool. So Infinite Banking is a tool. If you do not follow the basic tenets, it could fail on you. And what does fail mean [in this case]? It means the life insurance doesn’t stay in place. But not because the concept was bad, [but] because you did not follow through with what the contract said it was going to be.”
Infinite Banking Definitions
As we reach the end of our series on Becoming Your Own Banker, we reach the Glossary, in which Nelson defines the major terms and words used throughout the book. This can help you can a deeper understanding and appreciation for what's happening within the Infinite Banking "Concept," so that you can apply it with greater understanding.
Definition of Banking
If you’re going to implement Infinite Banking, first you want to identify regular banking. The Webster definition of banking is “the business of a bank; originally restricted to money changing and now devoted to taking money on deposit subject to check or draft, loaning money, and credit, and any other associated form of general dealing in money or credit.”
As you can see, banking isn’t just about storing your cash or using your cash. It’s ALL functions of money dealing. And you cannot control that for yourself when you solely rely on a bank. By adding whole life insurance into the mix, you give yourself another option for loans, money storage, growth, and more.
Definition of Capital
Webster’s Dictionary defines capital as “accumulated possessions calculated to bring in income.” These accumulated possessions can, according to Webster’s Dictionary, include assets, resources, sources of strength, and advantages that aid in furthering a pursuit.
[21:50] “The purpose of capital is probably the most important part. The purpose is to accomplish an end or further a pursuit. What could an end or pursuit be? I don’t know—family flourishing. [Or] could it be a particular dollar amount? Could it be a retirement income stream?
What you’ll note is that the money or assets don’t have value, and don’t become capital, until they’re employed. Capital isn’t money you lock away, never to use. Capital is something you deploy to bring you even greater opportunities. So cash value is capital because it can be deployed for investments, for family loans, and other “pursuits.”
Definition of Capitalization Period
The capitalization period is a term specific to IBC and therefore does not get its own Webster definition. However, Nelson describes this as the length of time that is required to create your own pool of money for your banking system. In other words—funding your whole life insurance policy.
While you can continue to fund your policy long after the capitalization period, the capitalization period refers to the period when you’re sole focus is injecting your dollars into the whole life insurance policy. The reason it takes time, even if you HAVE the money, is because you want your policy to build and create momentum.
This stage of your policy is incredibly important and is not something to be skipped. By properly capitalizing your policy, you create a firm foundation for yourself and your banking system. If you start leveraging too early, you can cause issues for yourself.
Definition of Cash Value
The cash value is the accessible portion of your death benefit, that you can find “inside” your policy for use during your lifetime.
Cash value grows to meet your death benefit over time so that by endowment (when the policy pays out if you have not yet passed), the cash value is equal to the death benefit. This is because cash value is a function of the death benefit—it is not an additional sum, nor a separate account.
If you’re younger, your growth curve will be longer than someone who buys a policy later in life, because you’ve got much more time for your cash value to rise and meet the death benefit.
Think of cash value as the equity of your death benefit. It’s not separate, it’s just the portion of your death benefit you’ve “unlocked” for personal use by making your premium payments.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Apr 15, 2024 • 1h 5min
Nelson Nash’s Legacy: Think Tank 2024 Recap
Embark on a transformative financial odyssey with us as we reflect on our profound experiences at the Nelson Nash Think Tank for 2024. Unlock the doors to personal economic empowerment with the Infinite Banking Concept (IBC), a brainchild of the late Nelson Nash that revolutionizes the use of dividend-paying whole life insurance. We shed light on the historical roots and celebrate Nelson Nash's legacy, dissecting how 'banking' transcends traditional institutions to become a powerful financial tool. As we honor Nash's vision, we invite you to join us in forging a path toward reclaiming financial control and crafting a resilient legacy for generations to come.
https://www.youtube.com/watch?v=0G72iWOShEk
Tune in to hear about the most important work the Nelson Nash Institute is doing to advance the message of the Infinite Banking Concept, preserve Nelson Nash's Legacy, and help more families build sustainable wealth.
Your Need for FinanceNelson Nash's Legacy: IBC Principles1. Think Long-Range2. Don’t Be Afraid to Capitalize3. Don’t Steal the Peas4. Don’t Do Business with Banks5. Rethink Your ThinkingThe Biggest Takeaway from the 2024 IBC Think TankThe Economic Value of CertaintyDoes the Insurance Matter?Links Mentioned:Book A Strategy Call
Your Need for Finance
At the beginning of Becoming Your Own Banker, Nelson Nash states that it demonstrates that your need for financing over your lifetime will be greater than your need for protection. And this is the foundation of Infinite Banking, which helps families create their own financing resources first, in a way that also offers some protection.
The second thing he says, right at the beginning of the book, is that finance is not about investments. It’s about how people finance their lives, which can certainly include investments. This is because ultimately, interest rates will always go up and down, making investments a variable risk. And yet, there will be a constant need over your lifetime to finance or fund things. Therefore, the banking function should be a priority.
The Nelson Nash Institute, which hosts the annual Think Tank for IBC practitioners, is geared towards education for advisors. It helps boost camaraderie within the field, as well as ensure that IBC practitioners are on the same page about what Infinite Banking is and is not. This ensures that when you are speaking with an IBC practitioner, you’re speaking with someone who knows how to help you create a banking function for YOUR needs, without becoming unbalanced or ineffective.
[37:10] “[Nelson] said that we have to have a program [so] that if a person’s going to call this Infinite Banking, that they actually understand Austrian economics, they understand whole life insurance in general, and why it is a rock solid institution that’s been around longer than any of these other types of insurance.”
Nelson Nash's Legacy: IBC Principles
Think Tank is a fantastic time for IBC practitioners to get together and reaffirm the basics, as well as build advanced skills. From Bruce’s perspective, here are some of the key takeaways about whole life insurance and IBC from the event.
1. Think Long-Range
Many people think about their finances from a short-range perspective, especially when chasing rates of return. They think about what’s good for them now, without considering the implications a few decades out. This is actually how we’ve been trained to think by society. So instead of making choices that delay gratification for greater success and stability later, people are stuck thinking only a few years ahead.
Whole life insurance helps people conduct long-range strategies because it’s an asset you can use over your whole life. While there’s a capitalization phase, you have the opportunity to make shorter-range decisions while knowing that in the long term, you’ve got your bases covered. After all, you’ve got replenishing capital, as well as a legacy to leave to your heirs for a generational approach.
2. Don’t Be Afraid to Capitalize
Capitalization takes time, and many people have concerns about “missing out” on opportunities during this phase. However, the capitalization phase—where you’re focused on building your personal reserves—is critical to your long-term success. You may feel like there’s not much happening but don’t be afraid to really focus on this time in your IBC implementation. Without your pool of capital, you can’t properly carry out the banking function.
3. Don’t Steal the Peas
This refers to the idea that just because you can do something doesn’t mean you should. More specifically, just because you CAN withdraw funds rather than leverage them, or leverage them without repaying loans, doesn’t mean you SHOULD. While this can seem harmless in the short term, since it is your money, this can lead to bad habits and the loss of integrity within your banking system. It’s better to be an “honest” banker and do things by the book so that you’re not short-changing your future self.
4. Don’t Do Business with Banks
By creating the ability to carry out the banking function for yourself, you reduce your need to do business with the banks. This puts you back in control of your money—when and why you can access it, as well as the terms of engagement. This level of control allows you to partake in more opportunities and can help you customize your experience. Tying up your money with the banks can put you into riskier positions.
5. Rethink Your Thinking
Part of the beauty of Think Tank is that you get a room full of professionals who are willing to rethink their thinking. These are people who have been in the business for years or even decades, who humbly adopt beginner mindsets in order to reinforce the basics and see the same issues in a new light.
Rethinking your thinking is an essential part of the growth journey for all people. So if you find yourself struggling with any of these ideas due to what you already know, be willing to approach them with fresh eyes and a blank slate. That way, you might just learn something new. Whole life insurance is a topic many people find themselves "rethinking" once they encounter IBC.
The Biggest Takeaway from the 2024 IBC Think Tank
Bruce has formally been an IBC practitioner for as long as the Nelson Nash Institute has been around, and before that was a direct student of Nelson’s. He’s attended the IBC Think Tank every year since 2009 with perhaps one exception, and he still learns new things. Better yet, he reinforces the basics that he does know—the tenets of IBC and why financing is so important.
[37:50] “The biggest takeaway [this year] was that the general public is starting to see the value of this, tremendously.”
People are waking up to their need for financing, and are looking to save more money and create better habits. This is great for the industry, because it can only strengthen the existing insurance companies, to the benefit of policyholders.
The Economic Value of Certainty
One of the great strengths of whole life insurance, of which there are many, is that it provides certainty. You know that your cash value won’t deplete, that you can use it when you need it, and that you have a death benefit coming your family’s way. This certainty is of great economic value, because it allows you the room to make riskier decisions without fear of losing your money, disinheriting your heirs, or otherwise causing yourself harm.
On top of that, this certainty allows you to live more freely, because you don’t have the concern of what happens to your loved ones after you’re gone. Insurance, in this way, can create so many opportunities—both economic and personal—that it’s something to aim for.
The barrier to certainty, however, is staying focused on surface-level concerns, like rate of return. After all, if you’re only chasing a high rate of return, you can never have certainty, because that’s something that is ever-changing. If you build up from a foundation of certainty with whole life insurance–like guaranteed death benefit, policy loans, growth, etc–then you free yourself to think about things like rate of return without hinging your entire personal economy on the idea.
Does the Insurance Matter?
When we talk about certainty, we talk about whole life insurance, but what about other types of insurance? The truth is that whole life insurance is unique in its guarantees, but that doesn’t mean that other types of life insurance are bad. The problem, once again, is that they don’t offer the same certainty. You can’t be certain that term insurance will be there when you die. You can’t even be certain that universal life insurance will be, despite being called “permanent” (which is really a misnomer). If you start with whole life insurance, you know it will be there. Then if you want to build out other policies, whether to try chasing a rate of return or even to round out your human life value, you can do that with confidence BECAUSE of your certainty with whole life insurance.
[51:31] “The best insurance policy is the one that’s in place at the time of your death.”
Links Mentioned:
3 Benefits of Whole Life Insurance in Your Retirement Plan, with Wade Pfau
Maximizing Retirement Income with Whole Life Insurance, with Wade Pfau
Beaver Bankers by Becca Wilhite
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns,

Apr 8, 2024 • 53min
Becoming Your Own Banker, Part 27: 7 Money Myths that are Costing You, Continued
Is what you think about money actually true? Is it helping or hurting you? Moving you forward and expanding your influence, or limiting you and your potential?
https://www.youtube.com/watch?v=YerQ46AgjZE
If you joined us last week, you know that in true Bruce and Rachel fashion, we only covered half of our intended conversation, so we're back to reveal more money myths in Part 2.
Here, you'll get a detox from harmful thinking about money, so you can gain back financial health and control.
Tune in as we continue our series through Nelson Nash's book, Becoming Your Own Banker, where we discuss retirement plans, the stock market, paying cash, and life insurance needs analysis. And this is one place that the final points to consider might just be the most important part of the book.
If you want to keep more money, have more future income, and live with more peace of mind along the way, join us for down-to-earth real talk about money that you'll wish you already knew.
Money Myths that are Costing You Money, Continued4. Tax-Qualified Plans are Best5. You Should Only Do One Thing6. You Should Always Pay Cash7. Life Insurance is About NeedsBook A Strategy Call
Money Myths that are Costing You Money, Continued
4. Tax-Qualified Plans are Best
The most popular qualified plan, of course, is the 401k. The 401k is an account that allows people to contribute some of their paycheck to be invested on their behalf. Once locked away, that money cannot be accessed without penalty until age 59 and a half. Then, once you do access it, it’s time to pay major taxes.
So why does the 401k have such a grasp on the financial world? Because it’s specifically designed for retirement savings, and it gives people a way to feel like they’re investing and doing something big with their money. And don’t get us wrong—it’s better to save money somewhere than to do nothing at all.
The problem is in thinking that a 401k or an IRA are your only options. After all, these are government-designed products that benefit the government, too. While that alone doesn’t discredit qualified plans, it should stop and make you think.
[12:53] “When a government creates a problem… and then turns around and grants you the exception to the problem they created, aren’t you a little bit suspicious that you’re being manipulated?”
So, if qualified plans are not the best assets to save for retirement, what are the best? The short answer is anything within your control. The longer answer is that you want an asset like whole life insurance where your dollars are preserved, growing, and accessible whenever you want them to be.
[22:50] “Investing is a fabulous idea, but not for the purpose of having safe money. Not for the purpose of having money that you can depend on in the future.”
5. You Should Only Do One Thing
Another common financial myth is that there’s only one right thing to do. This couldn’t be further from the truth. What matters far more is your order of operations. If you invest first, without having savings to support you, it's going to be unpleasant when you need to dip into your capital and you cannot. So, savings have to come first.
Then, once you have a good foundation, and you have capital that isn’t just secure but is also growing, you can start employing some of those dollars in investments. Those investments can grow, and even if something goes wrong, you’ll still have a solid foundation.
Whole life insurance is an important asset for many reasons, but we aren’t suggesting it’s the only thing you do. We simply recommend it as a starting place that will make all of your future financial decisions that much stronger. And if you are being told that you should only do one thing with your money, question why that is.
[45:30] “When you are putting money into a situation that is deferring tax, you just don’t have control over how much you will end up getting off that account balance in the end.”
6. You Should Always Pay Cash
After all, if you pay cash for as much as possible, you’re saving yourself hundreds or thousands of dollars in interest, right? While it is true that you’re saving yourself an interest cost, you’re also losing out on potential interest earnings.
This means that whether you realize it or not, there is always an interest cost to your decisions. You’re either paying it or passing it up. This is why we say that you finance everything you buy.
Whole life insurance makes it possible for you to earn interest AND leverage your own dollars.
7. Life Insurance is About Needs
Finally, according to the financial talking heads of the world, insurance is only about your needs. What they mean by this, is that you shouldn’t own a single penny more of life insurance than you would need to pay your debts.
However, not only are the people saying this only truly talking about term insurance, but they’re also not seeing the bigger picture. The reality is that your need for financing over your lifetime is greater than your need for insurance. And combining the two through whole life insurance allows you to cover all your bases efficiently. Additionally, when people only insure what they “need,” they often underestimate that number and the life insurance money spends faster than they could possibly imagine. By instead focusing on a personal banking system of wealth, you can create capital that lasts for your lifetime and generations to come.
Book A Strategy Call
Do you want to coordinate your finances so that everything works together to improve your life today, accelerate time and money freedom, and leave the greatest legacy? We can help! Book an Introductory Call with our team today https://themoneyadvantage.com/calendar/, and find out how Privatized Banking, alternative investments, or cash flow strategies can help you accomplish your goals better and faster. That being said, if you want to find out more about how Privatized Banking gives you the most safety, liquidity, and growth… plus boosts your investment returns, and guarantees a legacy, go to https://privatizedbankingsecrets.com/freeguide to learn more.

Apr 1, 2024 • 52min
The Power of Trusts for Generational Wealth with Joel Nagel
If you're reading this, chances are you've already taken the first step towards securing your financial future. But what about the financial futures of your children, grandchildren, or even your great-grandchildren? The journey towards financial stability isn't a one-generation game; it's about creating a lasting legacy that will provide for your loved ones long after you're gone. Today, we discuss the power of trusts for generational wealth.
https://www.youtube.com/watch?v=rb44Ad7Eg1k
I recently had the pleasure of sitting down with Joel Nagel, an international business attorney who has spent over three decades specializing in asset protection and estate planning. Joel generously shared some incredible insights and strategies for building and protecting a generational wealth dynasty, and I'm thrilled to share these insights with you.
The Power of Trusts for Generational Wealth with Joel NagelTrusts and Insurance: A Harmonious Wealth Transfer StrategyUsing Trusts to Protect and Grow Your WealthDiversifying Assets for Long-Term StabilityEducating the Next GenerationNavigating Offshore InvestmentsConclusion: Your Journey Towards a Financial LegacyBook A Strategy Call
The Power of Trusts for Generational Wealth with Joel Nagel
First things first, Joel highlighted the importance of structuring wealth in a way that transcends personal estate planning. This isn't just about making a will or setting up a basic trust; it's about taking strategic steps to minimize estate taxes and preserve wealth for multiple generations.
Joel recommends considering the establishment of international trusts. These legal structures provide a level of protection that domestic trusts may not, safeguarding your wealth from litigation and political policy changes. It's a forward-thinking approach that requires a deeper understanding of the global financial landscape, but the potential benefits for your financial legacy are substantial.
Trusts and Insurance: A Harmonious Wealth Transfer Strategy
What struck me during our discussion was Joel's emphasis on the relationship between trusts and life insurance. He described this synergy as a "legacy-building machine," and it's not hard to see why.
When you set up a trust, you're protecting your assets from estate taxes upon your death. Add life insurance into the mix, and you've got a mechanism to transfer wealth to the next generation tax-free. This strategy ensures that the assets in the trust continue to benefit your heirs, creating a financial legacy that spans generations.
Using Trusts to Protect and Grow Your Wealth
To illustrate the power of trusts for generational wealth, Joel shared a case where a trust with offshore funds successfully defended in court. This story serves as a testament to the robust legal strategies available to protect trust assets.
He also emphasized the benefits of using lending within trusts for generational wealth, as opposed to outright gifting. This approach, employed by prominent families like the DuPonts and Kennedys, can motivate beneficiaries to focus on wealth accumulation and responsible financial management. It's a fascinating way to foster financial growth while also encouraging good money habits.
Diversifying Assets for Long-Term Stability
In addition to strategic trust management, Joel also highlighted the importance of diversifying your assets. He specifically recommended investments in gold and real estate, noting that these tangible assets have historically demonstrated resilience against inflation and economic shifts.
Additionally, understanding and utilizing legal structures like onshore and offshore trusts, limited partnerships, and corporations can further fortify your family's financial standing. It's all about spreading your wealth across different asset classes to ensure long-term stability.
Educating the Next Generation
One of the most critical aspects of generational wealth, according to Joel, is educating the younger members of your family about wealth management. It's not enough to simply leave them a trust fund; they need to understand how to manage that wealth responsibly.
Joel recommends involving children in family businesses and trusts early on, fostering a culture of stewardship and long-term planning. He also suggests linking trust withdrawals to personal earnings, a strategy that can discourage dependency on trust funds while promoting financial independence.
Navigating Offshore Investments
Towards the end of our discussion, we delved into the benefits of offshore investments. Joel brought up the example of South American teak farms, which offer both environmental and economic advantages. This kind of specialized knowledge is essential for those seeking to diversify their investments and build a lasting financial legacy.
Conclusion: Your Journey Towards a Financial Legacy
My conversation with Joel Nagel was enlightening, to say the least. His wealth of knowledge and strategic advice provide a clear roadmap for those looking to establish a financial dynasty that will endure for centuries.
Whether you're just beginning your journey towards generational wealth or seeking to strengthen your existing structures, Joel's insights are invaluable. They emphasize the importance of strategic estate planning, diversified investments, and financial education for younger generations.
Book A Strategy Call
Are you ready to take control of your finances and legacy? We offer two powerful ways to help you create lasting impact:
Financial Strategy Call – Discover how Privatized Banking, alternative investments, tax-mitigation, and cash flow strategies can accelerate your time and money freedom while improving your life today. Let us show you how to align your financial resources for maximum growth and efficiency. Book a Strategy Call with our team today.
Legacy Strategy Call – If you want to uncover your family values, mission, and vision, and create a legacy that’s about more than just money, we can guide you through the process of financial stewardship and family leadership. Save time coordinating your family’s finances while building a legacy that lasts for generations. Book a Legacy Strategy Call to learn more about how we can help.
We specialize in working with wealth creators and their families to unlock their potential and build a meaningful, multigenerational legacy.


