

The Money Advantage Podcast
Bruce Wehner & Rachel Marshall
Personal Finance for the Entrepreneurially-Minded!
Episodes
Mentioned books

Jan 25, 2021 • 47min
The Case for IBC, with Dr. Robert P. Murphy
Considering Infinite Banking, or IBC, but still a little skeptical?
https://youtu.be/UNw8fUMhiNU
In this episode, we’re talking with Dr. Robert P. Murphy, a free-market economist, who has testified before Congress on energy markets and monetary policy and has given many interviews on TV and radio. He is the author of hundreds of articles and several books on economic topics created for the layperson, including one of his most recent: The Case for IBC.
So if you want to hear from a highly respected economist perspective just why Infinite Banking works … tune in below!
In this episode on The Case for IBC, you’ll hear:
How the Nelson Nash Institute came to be
Common misconceptions about whole life insurance
What Dave Ramsey gets wrong about “buy term, invest the difference”
Why IBC is about more than just the rate of return
The future of dividend rates
And more!
Table of contentsIn this episode on The Case for IBC, you’ll hear:The Nelson Nash InstituteThe Case for IBCOther Common Objections of IBCThe Future of Dividend RatesClosing RemarksOrganize Your Finances or Get Life Insurance TodayThanks for Tuning In!
The Nelson Nash Institute
[7:00] “Carlos and I wrote a book called, How Privatized Banking Really Works.... That phrase [Privatized Banking] was actually Carlos, his idea.”
[8:23] “If you’re doing IBC, you’re not contributing to the problem, because the Austrian view is commercial banking that expands and contracts the credit supply. So if you’re...financing your purchases via policy loans, then you’re not contributing to the boom/bust cycle in the Austrian view.”
[8:58] “...Carlos and I were going around, giving presentations to the public and life insurance agents would hire us often to come do that, you know, presumably knowing that they were going to be able to sell more if we came and talked to a crowd about...the big picture here... And so over time we just realized this isn’t going to work. We need a more formal way of both, you know, training agents to make sure they know what Nelson’s principles are and how to design these policies correctly, but also so we feel comfortable… [putting] the public into the hands of certain life insurance professionals… So that was the birth of the IBC practitioners program.”
You can find out more about Nelson Nash here: Nelson Nash: The Father of Infinite Banking (IBC)
The Case for IBC
[13:30] “... often this concept clicks with [business owners] sooner than with other people, is [because of] the importance of cash flow. So for like a salaried employee, you know, they kind of know every month how much money is coming in the door, and then they have their bills. And they’ve just got to make sure… [they] spend less each month than what’s coming in.”
[15:20] "I came across a pretty sophisticated critique of IBC a while ago, from another economist, and he said, 'You know, this concept actually makes sense. What they’re really doing here is using an asset as collateral to then borrow money from some other institution to finance their cash flow. And they happen to be using life insurance or using...the cash surrender value, and a dividend paying whole life insurance is the collateral... When in principle you could take your house, as long as you have a bunch of equity, and go to a commercial bank and take out either a home equity loan or a HELOC.'"
"And so... the concept the economist was arguing was, 'It has nothing to do with life insurance, and the only reason they’re doing it with life insurance is to get the commission.'"
"So I go through and explain why, actually, that’s a perfect illustration of why Nelson was right to pick this vehicle or platform of a dividend paying whole life policy."
Other Common Objections of IBC
[19:54] “So another common one is… 'Oh everyone knows a whole life policy is a terrible place to put your money, you should buy term and invest the difference.’”

Jan 18, 2021 • 40min
Behind the Scenes with Bruce and Rachel
Want to optimize your money and maximize your wealth and income for life, and curious about how we can help? Been listening for a while and want to learn more about our company and what we can do for you? Today, we're taking you behind the scenes of The Money Advantage.
https://www.youtube.com/watch?v=pS5o1gL_vzE
So, if you want to get to know us, what we do, and why we do this work … tune in below!
Table of contents“Why” The Money AdvantageRachel Marshall Bruce WehnerWhat is The Money Advantage Philosophy?Our 9-Step Signature ProcessFoundationProtectionIncreaseFinance is a Team SportBook A Strategy Call
“Why” The Money Advantage
Today, we’re sharing more about who we are and why we do what we do. First and foremost, the Money Advantage exists to help wealth creators build financial freedom. There are three key components to this wealth building:
Cashflow StrategiesPrivatized BankingAlternative investments
We’re your team of financial architects, and our goal is to help you get into a position where you never run out of money. What we so often see is people who make a lot of money, yet aren’t being as efficient as possible. This can create a lot of financial stress.
Money is emotional, and that causes people to hold their financial state close to their chest. Yet by not talking about money, we do ourselves a disservice. So we also look for ways to help people improve their money mindset.
Rachel Marshall
Rachel Marshall is the co-host of The Money Advantage Podcast, co-founder of The Money Advantage, and Chief Financial Educator. The education that she provides, through podcasts and articles and videos, helps you understand your financial life so you can choose a way forward. Her role is to look for any way possible to help you understand how to keep control of your financial life.
Rachel has been a lifelong teacher—helping others learn the concepts she was learning herself. She looks most forward to seeing that flash of inspiration and awareness when someone understands something they didn’t know before.
Nine years ago, Rachel went into this business with her husband, Lucas. It stemmed from a desire to build their own financial freedom. And what they realized was missing, at the time, was liquidity. After recognizing the need of wealth creators to maximize cash flow and have access to capital, they recognized the tremendous value of Privatized Banking and began their own policy. Then, a near-death experience truly opened her eyes to the importance of the death benefit and helping others build the greatest legacy possible.
Bruce Wehner
Bruce Wehner is the Chief Cash Flow Strategist & Lead Advisor at The Money Advantage. Growing up in the 60s' and 70s opened Bruce’s eyes to the financial struggles of business owners like his father. After Nixon removed the gold standard, massive inflation made it difficult for businesses to stay afloat, and interest rates were continuing to spike year after year. This got him thinking about personal finance, and how businesses worked.
He then began a teaching career of 17 years, in which he experimented with entrepreneurial pursuits. It was at this time that he became involved in the insurance business and real estate. Eventually, he landed in St. Louis, where he remains today, and works with e3 Consultants Group and The Money Advantage.
Bruce is also a certified Nelson Nash practitioner, which means he focuses first on guarantees. Wealth building is first about the money you protect, not hitting a home run. So he helps people create financial teams and protect more of their wealth through guarantees.
What is The Money Advantage Philosophy?
The financial status quo is to build the biggest pile of money possible and then live off of that money in the future. What happens too often with this strategy, is that the money is in the control of everyone else--investment managers, banks, and mortgage companies.

Jan 11, 2021 • 1h 2min
Shoes, Speed, and Success, with Steven Sashen, Founder of Xero Shoes
Now and then, you have the chance to meet extraordinary people and learn more from their story than you ever thought possible. This conversation with Steven Sashen of Xero Shoes is one of those opportunities!
https://youtu.be/ZxaGb90SUtY
In this episode, we’re talking with Steven Sashen about shoes, speed, and success. He’s one of the fastest men over 55 in the country, co-founder of Xero Shoes that’s creating not only a brand, but a movement, he’s also turned down a $400K funding offer on Shark Tank.
So if you want to learn from a successful entrepreneur, so you can build a life and business you love … tune in below!
Table of contentsIn the Business of Making Xero ShoesFrom DIY to Worldwide RecognitionTurning Down Shark TankXero Shoes: A Fast-Moving CompanyChance vs. ControlTaking Responsibility of Your FinanceCash Flow in BusinessXero ShoesAbout Steven Sashen
We believe that his ability to create a community and a movement is something that you can benefit from as business owners and entrepreneurs. No matter where you’re at in the journey, we think you’ll find something valuable in this conversation with Steven Sashen. Enjoy the show notes below.
In the Business of Making Xero Shoes
When you think of how a business gets its start, you probably think of all the planning, designing, and prep work that goes into a brand. However, that’s not quite how things happened for Sashen.
[3:27] “The way it actually happened is my favorite thing, which was a complete accident. So what happened was...a little over 13 years ago, I was 45, I got back into sprinting after a 30-year break, which I don’t really recommend. I was getting injured constantly for like two years. And finally, a friend of mine, who’s like a world champion runner...said, ‘Try running barefoot and see if you learn anything about why you might be getting injured.’”
This planted the seed, and Steven discovered that running barefoot allowed him to correct his movements with more ease and fluidity.
From DIY to Worldwide Recognition
When Steven Sashen finally hit his stride, everything changed. That’s when he knew he must lock-in the benefits of this natural movement. He had heard of natives in Mexico who ran with sandals made from scraps of tire. So he created his own version.
With some rubber from a shoe repair shop and cords from Home Depot, he created what we could consider his first prototype. Here and there, friends would request their own. Then one day, he was approached with the opportunity that started it all.
A barefoot running coach was writing a book, and said that if Sashen treated this hobby like a business and made a website, he’d feature it in the book. In the following three and a half years, Xero Shoes became a DIY sandal-kit company. Now, Xero Shoes sells a complete line of casual and performance shoes, boots, and sandals.
Turning Down Shark Tank
Early on, Xero Shoes appeared on Shark Tank. And though they were offered $400,000 Sashen turned the money down. This sparked a lot of discussion on whether he made the right decision.
[12:38] “People kept telling us all along that we should be on the show, we didn’t even know what they were talking about. And then we found the show.”
Steven Sashen realized that, were they to get on Shark Tank, regardless of the outcome, it would be free exposure to millions of people.
[13:37] “The thing that was really valuable is that once they told us they wanted us on the show, it really made us focus on who were are, what we did, and what we wanted.”
[15:40] "So the key moment though, was that thing with Kevin, where he offered us 400 grand for half the company, [and] we were offering 8% of the company. We had done a lot of research about valuations of footwear brands. And so we knew what the range for yes and no was, we were very negotiable. We just didn’t get that far, and so it was a non-starter.”
Xero Shoes: A Fast-Moving Company

Jan 4, 2021 • 33min
Is Life Insurance Protected from Creditors? Creditor Protection of Life Insurance
Want to shelter your assets from the prying eyes of the IRS, claims of creditors, or the public? Can creditors take life insurance proceeds after death? In many cases, the answer depends on how your policy is structured.
https://youtu.be/yu7D09hTe3M
Cash surrender value and life insurance proceeds are exempt from creditors in most states. In this episode, we’re talking about the privacy and creditor protection of life insurance.
So, if you want to know how to protect your wealth from future risk of creditors taking life insurance proceeds through litigation, civil suits, bankruptcy, or even divorce … tune in below!
Table of contentsWhat You’ll LearnWhere Creditor Protection of Life Insurance Fits In The Bigger PicturePrivacy and Protection LiabilityLiability Insurance and AutoThe Privacy of a Life Insurance PolicyCreditor Protection of Life Insurance Cash ValueFederal LawHow Creditor Protection of Life Insurance Policies Varies by StateWhat States Protect Life Insurance Cash Value from Creditors?When Life Insurance Exemptions Don’t ApplyOther Types of Asset ProtectionFor More Information on Protection From the Claims of CreditorsBook A Strategy CallFAQs About Life Insurance and Creditor ProtectionCan creditors take life insurance proceeds after someone dies?Does life insurance have to be used to pay the deceased’s debts?Is life insurance cash value protected from creditors?Can debt collectors take life insurance money from beneficiaries?Do federal laws protect life insurance policies?Sources
What You’ll Learn
Whether creditors can take life insurance proceeds after a policyholder’s death
How life insurance cash value is protected from creditors in many states
Why some protections vary depending on state vs. federal law
When life insurance may not be safe from creditor claims or bankruptcy
How privacy features in whole life insurance work in your favor
Where life insurance fits into a broader asset protection strategy
Where Creditor Protection of Life Insurance Fits In The Bigger Picture
Life Insurance is just one step in the greater Cash Flow System. But where does it stand when it comes to asset protection? Can creditors take life insurance proceeds after death, or does this financial tool offer legal safeguards?
While it’s nestled into Stage 2, Protection, it also improves everything else around it. Infinite Banking helps you keep more of the money you make in Stage 1, amplify your cash-flowing asset strategy in Stage 3, and accelerate your Time and Money Freedom.
Privacy and Protection Liability
Privacy and protection liability are never something you need until you actually need them. In other words, most of us operate as if “it won’t happen to us,” and when an event occurs, it’s too late to protect against it.
This is where life insurance can quietly offer protection from legal claims or judgments that threaten your financial security. For protection from creditors and protection in bankruptcy, it’s not the wealthiest who need protection the most, although they’re the most likely to protect their wealth. The people who should be most interested in asset protection are those who have fewer assets and cannot afford to lose them.
Understanding how life insurance protects against creditor claims is essential for anyone looking to keep their assets intact under pressure. Asset protection isn’t the most exciting topic, yet it is something that the wealthy think about. Success leaves clues–follow these clues that the wealthy leave and see how they grow and protect their assets.
Liability Insurance and Auto
A Property and Casualty insurance agent once said, “People don’t think about liability until after the fact”. So much so that many people think that their auto insurance covers all liability. It doesn’t.
So, if your dog bites somebody at the park and causes an injury that lands them in the hospital, those hospital bills can come back to you.

Dec 28, 2020 • 1h 1min
Keys to Asset Protection, with Douglass Lodmell
Should you be concerned about asset protection? What types of risk should you know about? What you don’t know about protecting your assets CAN hurt you. In this episode, we’re talking with Douglass Lodmell, one of the nation’s leading asset protection experts and founder of Lodmell & Lodmell about asset protection and how it works.
https://youtu.be/d173g5beiU8
So if you want to learn about the keys to asset protection, why insurance isn’t enough, and how to protect real estate, other physical assets, securities, and liquid assets … tune in below!
Table of contentsWhere Asset Protection Fits into Your Cashflow Creation SystemHow to Keep Your WealthWhat is Asset Protection?Life Insurance as Asset ProtectionLLCs and Limited Partnerships as Asset ProtectionSetting Up Your LLCMisconception of LLCsThe Next Level of Asset ProtectionAsset Protection TrustFraudulent TransferAbout Douglass LodmellContact Douglass LodmellFind Out Your Next Step to Time and Money Freedom
Where Asset Protection Fits into Your Cashflow Creation System
Protecting assets with legal planning will maximize your peace of mind. But it’s just one small step of a greater journey.
That’s why we’ve put together the 3-step Entrepreneur’s Cash Flow System.
The first step is keeping more of the money you make. This includes tax planning, debt restructuring, cash flow awareness, and restructuring your savings so you can access it as an emergency/opportunity fund. This step frees up and increases your cash flow, so you have more to save, and consequently, more to invest.
Then, you’ll protect your money with savings, privatized banking and legal protection. This is where estate planning fits in. You’ll know that no matter what happens to you, your wishes will be carried out, your assets will remain intact, and your wisdom will empower generations after you.
Finally, you’ll put your money to work and get it to make more by investing in cash-flowing assets to build time and money freedom and leave a rich legacy.
How to Keep Your Wealth
Once you’re wealthy, the trick is to stay wealthy. One of the number one reasons that a person's wealth comes crashing down is a lack of proper asset protection. Unlike other countries, the United States is very litigious. To put it bluntly, people don’t sue the poor, so you have additional risks to mitigate when you build wealth.
Douglass Lodmell, of Lodmell & Lodmell, is one of the nation’s leading asset protection attorneys. His firm handles $4 billion worth of assets. He shares with us the pyramid of asset protection, and why it matters.
What is Asset Protection?
Asset protection comes in many forms. If you don’t have any assets, that’s asset protection. Similarly, having assets that are exempt from creditors acts as protection. For example, you could have a $15 million home in Texas, and $100 million in debt, and no one could touch your home because of Texas' homestead exemption.
Another protected asset? Retirement funds, because under the ERISA (Employee Retirement Income Security Act), the government decided not to allow people to lose retirement money through lawsuits. Otherwise, the burden would be back on the government.
True protection begins with a review of all your assets. Then you can identify what's exempt, and where to strategize. Asset protection strategies take your assets back off the table and away from creditors and lawsuits.
Life Insurance as Asset Protection
Life insurance is another asset that typically falls into the exempt category, however this varies from state to state. In some states, your entire policy could be exempt from creditors, while in other states, only a portion is exempt.
When you’re looking to protect your life insurance, first you must look at your state. If you have 100% exemption, you don’t need to do anything else. If it’s not, then you look for other ways to protect it,

Dec 21, 2020 • 43min
Direct vs. Non-Direct Recognition in Life Insurance: What You Need to Know
Are you considering whole life insurance and want to know which is better: Direct vs. non-direct recognition life insurance companies? What does it mean? Why does it matter? How does it impact your policy's average rate of return? And should it be a part of your decision-making process?
https://www.youtube.com/watch?v=y1UZ_EYIns0
In this episode, we discuss the why, how, and what of direct recognition vs. non-direct recognition so you have the knowledge you need to decide.
So if you want to know how a life insurance company's treatment of dividends when you have a policy loan affects your policy's cash value growth over time and your future ability to borrow against your policy for Infinite Banking, this episode is for you.
We'll help you find out whether it matters and, most importantly, tune out the biased opinions of some who say you should ALWAYS have it one way, and NEVER the other.
You’ll really understand it, so you can get the best dividend-paying whole life policy, tune in below!
Table of contentsWhat You'll Learn Where Whole Life Insurance Policies Fit Into the Bigger PictureWhat Does Direct or Non-Direct Recognition Mean?How Direct Recognition WorksHow Non-Direct Recognition WorksWhy the Comparison Isn't Always ClearDirect vs. Non-Direct Recognition CompaniesHow Policy Loans Affect DividendsFixed vs. Variable Loan RatesShould You Choose Direct or Non-Direct Recognition?Check Company Ratings & Customer ServiceChoosing the Best Life Insurance CompanyReady to Start Your Life Insurance?Frequently Asked QuestionsHow do I find out if a company uses direct or non-direct recognition?Will one recognition type always outperform the other?Besides recognition method, what loan terms should I compare?Can I change my mind about the recognition method after I buy a policy?
What You'll Learn
Here's what we'll cover:
Direct vs non direct recognition explained - What these terms actually mean and why you should care
How to identify recognition method before policy purchase - The right questions to ask your agent
What does direct recognition mean for policy loans? How does it really affect your dividends when you borrow
Direct recognition life insurance companies - How to size up different insurers and their approaches
Choosing between direct or non direct recognition - Which one makes sense for how you'll actually use your policy
Where Whole Life Insurance Policies Fit Into the Bigger Picture
When you're building a solid financial foundation, the details matter. That's why dividend strategy matters in life insurance, especially when you understand how recognition methods affect your long-term results.
Privatized Banking with whole life insurance is just one part of the bigger journey.
That’s why we’ve developed the 3-step Cash Flow System. It’s your roadmap to go from just surviving to a life of significance, purpose, and financial freedom.
The first stage is the foundation. You first keep more of the money you make by fixing money leaks, becoming more efficient and profitable.
Then, you protect your money with insurance and legal protection and Privatized Banking.
Finally, you put your money to work, increasing your income with cash-flowing assets.
What Does Direct or Non-Direct Recognition Mean?
When you’re shopping for a life insurance policy, you’re likely going to hear an insurance agent use the terms direct and non-direct recognition thrown around often.
The terms have roots in the relationship between dividends and policy loans. Whole life insurance dividends are the non-guaranteed part of the life insurance contract, though historically, companies have an excellent track record of paying dividends. Each year, companies will declare their dividend rates.
How Direct Recognition Works
Companies handle dividends differently depending on whether you have an outstanding policy loan. Direct recognition companies directly acknowledge outsta...

Dec 7, 2020 • 50min
Too Old For Infinite Banking with Whole Life Insurance?
Do you want to use whole life insurance to store cash, build an emergency/opportunity fund, and create a legacy, but you wish you’d learned about this concept when you were younger? Do you feel like you’re too old for the Infinite Banking Concept (IBC)?
https://www.youtube.com/watch?v=ZX91AY2tYlo
Fortunately, it might not be too late for you to get started. In this episode, we’re going talk about how life insurance works when you start a policy later in life, and how you can make the most of it. So if you want to see if Privatized Banking can still work to build cash value and accelerate time and money freedom, even if you’re starting a policy as a senior, tune in below!
Table of contentsWhere The Infinite Banking Concept Fits In The Bigger PictureHow Old is Too Old for Infinite Banking?The Impact of Privatized Banking Later in LifeHow Can You Use Privatized Banking Now?Transfer of IRAFamily BankingPrivatized Banking As IncomeSocial Security and Pension MaximizationVolatility BufferPermission to SpendAccelerated Death Benefit RiderNot Too Old for Infinite BankingBook A Strategy Call
Where The Infinite Banking Concept Fits In The Bigger Picture
The Infinite Banking Concept is just one step in the greater Cash Flow System.
While it’s nestled into Stage 2, Protection, it also improves everything else around it. Infinite Banking helps you keep more of the money you make in Stage 1, amplify your cash-flowing asset strategy in Stage 3, and accelerate your Time and Money Freedom.
How Old is Too Old for Infinite Banking?
Many people assume that because Privatized Banking takes time, that after a certain age it’s no longer a viable strategy for them. In reality, there’s more time than you’d think. Your results, after a certain age, will depend more on what you’re hoping to accomplish than anything.
Most people look at life insurance and think of term insurance, the simplest insurance, and have preconceived notions. It’s insurance that is pure cost. And based on experiences with term insurance, people are hesitant to pursue insurance strategies later in life. However, whole life insurance can work for you even if you start in your senior years.
Whether you’re hoping to bridge income, leave a legacy, or round out your estate plan—it’s likely not too late. You can be in your 70s and start your first policy. In reality, most insurance companies will take policies until age 80. So clearly, they believe that it’s valuable enough for someone in their 70s.
Ultimately, this is possible because of the careful actuarial planning of life insurance companies, which allows them to insure people up to that point.
The Impact of Privatized Banking Later in Life
One of the biggest concerns we hear is that the cash value won’t be as large. While it’s true that your break-even point may be later, the trajectory will be more or less the same. The opportunity cost lost in your cash value may only be a few hundred dollars. The amount of cash value is proportionate to the way the policy is designed, and the premiums paid because of that design. The most significant loss is the face value of your death benefit. What would be a $2 million death benefit for a 30-year old is going to be about $1 million for a 50-year-old. For a 70-year-old, it may be closer to $500,000. However, that half a million will have a better impact on your legacy planning than nothing.
The reason the death benefit will decrease the older you are when you start a policy is that the cost of insuring you goes up. Insurance companies know that they’ll have to pay a claim on everyone they provide whole life insurance to; however, they use very careful mortality calculations to do so. The likelihood they’ll pay a claim on a 30-year-old is minuscule. So the costs of insurance are more likely to be covered. Someone in their 70s is likelier to have a claim paid sooner, which means the company has a smaller window to cover the costs of insura...

Nov 30, 2020 • 1h 3min
Solving Healthcare Costs, with Dave Chase
Are you concerned about ballooning healthcare costs? You should be! It’s an expense that’s risen far faster than inflation, and paying more than you need to is a money leak that prevents you from making the forward traction towards your financial goals that you deserve.
https://www.youtube.com/watch?v=x9J6MGxNFMU
In this episode, we’re talking with Dave Chase about how community-owned health plans are revolutionizing a stagnant industry that’s failed to develop.
So, if you want to learn how to save 20—40% in healthcare costs while improving access to high quality, trustworthy, local, affordable care, with a solution-oriented look at transforming the industry, and your life with it… tune in below!
Table of contentsWhere Profit Maximization Fits into the Cash Flow SystemYou’re in the Healthcare BusinessAre Healthcare Costs Legitimate?Health Insurance vs. Healthcare CostsDirect Contracting HealthcarePreventative HealthcareAbout Dave Chase
Where Profit Maximization Fits into the Cash Flow System
Minimizing your health care costs, so more of the money you make is yours to keep, is just one part of a bigger journey to building time and money freedom. No matter how big your business grows and how much money you make, if it’s all leaking out between your fingers, you’ll never be free of just working harder and harder to make more money.
That’s why we have created the 3-step Business Owner’s Cash Flow System, your roadmap to take you from just surviving, to a life of significance, purpose and financial freedom.
The first step is keeping more of the money you make by fixing money leaks, becoming more efficient and profitable. Then, you’ll protect your money with insurance, legal protection, and Privatized Banking. Finally, you’ll put your money to work, increasing your income with cash-flowing assets.
Minimizing health care costs happens right here in The Money Finder step of your financial foundation. When you find, recover, and keep more of the money you’re making, you put more gas into your cash flow machine. And that accelerates your time and money freedom.
You’re in the Healthcare Business
...regardless of whether you like it or not. If you’re a business owner, healthcare should be a part of your business model. It’s the last area to modernize inside businesses. However, the health of your employees directly affects their work, so it’s an essential element of running a business.
The rising healthcare costs, thanks to health insurance, leave individuals and businesses alike feeling downtrodden. However, insurance is not the only solution for health and wellbeing. The common misperception is that solving healthcare seems as difficult as solving Middle East peace. That is only true if you believe and work with those desperately focused on preserving the status quo. The distinction lies between care and insurance.
Are Healthcare Costs Legitimate?
Health care isn’t expensive. What's expensive are price-gouging hospitals, profiteering PBMs, bloated carriers, inappropriate treatment, and outright fraud. Only $0.08 of every $1 ostensibly spent on healthcare goes to physicians ($0.27 for all).
As a result, medical practices are shutting down, while mega-carriers are making record-breaking profits.
The solution is to rethink care. How can employers provide care in a way that is cost effective for everyone?
In the era of high deductible health plans, there are large and fast-growing markets in the direct contracting (employer to provider) and cash pay markets. Because the underlying costs of care haven't changed (i.e., clinician pay and medical supplies), there is no good reason for hyper-inflating prices.
Organizations like Pacific Steel put this insight into action. Four years ago, they were spending over $8 million on health benefits (for 750 employees). Last year, they closed out at under $3.5M while benefits improved.

Nov 23, 2020 • 1h 2min
Whole Life Insurance Dividends: What They Are and How They Work
I heard whole life pays dividends — but what does that really mean?
This question comes up constantly when we talk with business owners and high-earning professionals about Privatized Banking. And honestly, I get it.
The world of whole life insurance dividends can feel a little murky. Confusing.
https://youtu.be/AwW0cKHR-sA
So we brought in someone who knows this stuff inside and out: Perry Miller, former Regional VP of Lafayette Life Insurance Company. Perry spent decades in the trenches, helping advisors and families navigate the complexities of whole life insurance.
So if you want to see how dividends work, understand how they will impact your policy in the future, and make the best decision when starting your Privatized Banking policy now, so you'll get the most use out of your money later, tune in below!
Quick Highlights
In this article, you'll discover:
What whole life dividends actually are (and why they're completely different from stock dividends)
The 4 biggest myths about dividend rates
Why comparing dividend rates between companies is almost meaningless
How to use dividends strategically to build generational wealth
The track record of mutual companies paying dividends for 150+ years through every economic crisis
What's guaranteed vs. what's not in your whole life policy
Where Whole Life Insurance Fits Into the Bigger Picture
Privatized Banking with whole life insurance is just one part of the bigger journey.
That’s why we’ve developed the 3-step Cash Flow System. It’s your roadmap to go from just surviving to a life of significance, purpose, and financial freedom.
The first stage is the foundation. You first keep more of the money you make by fixing money leaks, becoming more efficient, and profitable.
Then, you protect your money with insurance, legal protection, and privatized banking.
Finally, you put your money to work, increasing your income with cash-flowing assets.
Table of contentsWhere Whole Life Insurance Fits Into the Bigger PictureWhat Are Whole Life Dividends?The Guarantees of Whole Life InsuranceHow Dividends Are CalculatedDividend Payment Options ExplainedPaid-Up AdditionsTaking CashPremium OffsetAccumulate at InterestWhy Dividends Actually MatterYour Money Compounds FasterYour Family Gets Better ProtectionYou Get More Financial Scope4 Myths of the Whole Life Insurance Dividend1. The highest declared dividend means you’ll get more growth in the long term.2. Dividend rates mean the same thing from one company to another.3. Today’s dividend rate on the illustration means guaranteed dividend rates in future years.4. Everyone gets the declared dividend.Direct Recognition vs. Non-DirectHistorical Reliability and Future OutlookLooking Deeper than Whole Life Insurance DividendsWho is Perry Miller?
What Are Whole Life Dividends?
There is some confusion in the marketplace equating whole life insurance dividends with stock dividends; however, they’re not the same.
So, does whole life insurance pay dividends?
Yes. But here's what they actually are: returns of excess premium from mutual insurance companies to their policyholders.
These dividends are a calculation of a few factors, including expense and interest rate forecasts, portfolio performance, and mortality rates.
If they do better than expected on any of those fronts, they share some of that "extra" with you. That's your dividend.
In short, stock dividends come from profits from investments. Dividend insurance comes from the insurance company's operational performance.
The Guarantees of Whole Life Insurance
Your whole life policy guarantees three things, period:
Your premium (it won't go up)
Your death benefit (it won't go down)
Your cash value growth (it will happen)
Everything else? Including dividends? NOT guaranteed.
Dividends are the icing on the cake. By charter and by law, insurance companies must pay contractual guarantees.

Nov 16, 2020 • 52min
Deferred Sales Trust: Defer Capital Gains Taxes With More Flexibility Than a 1031 Exchange
Do you want the freedom to sell real estate at the top of the market and wait to invest until the right time, without having to rush cash into a new property with a 1031, but still be able to defer taxes? A deferred sales trust may be for you - this capital gains tax deferral strategy offers investors unprecedented flexibility.
https://www.youtube.com/watch?v=SvbmzY7Xqw4
In this episode, we’re talking with Brett Swarts about why investors need to know about the Deferred Sales Trust.
If you want out of the box solutions to capital gains, a rescue from a failed 1031, or to find out how to save capital gains taxes over the deferral limits, so you can maximize your real estate investing progress and momentum, in your own timing and on your own terms … tune in below!
What You'll Learn About Deferred Sales Trusts:
Why capital gains taxes can devastate your profits - and the legal strategies the IRS encourages to minimize them
How deferred sales trust benefits outperform 1031 exchanges - no time limits, no like-kind restrictions, complete investment flexibility
The exact step-by-step process of how a deferred sales trust works to defer your capital gains taxes
When to set up a DST - including the three critical windows that can save a failing 1031 exchange
Expert insights from Brett Swarts - CEO of Capital Gains Tax Solutions and leading DST specialist
What is Capital Gains Tax?
Capital gains tax can seriously reduce profits from your investments when you sell them. And there are any number of reasons you might be selling an investment.
On investment real estate, you pay capital gains taxes on appreciation over your cost basis and the recaptured depreciation of the asset sold.
However, the tax rate for capital gains is why strategies exist to defer and diminish their effect. These are legal tax incentives that the IRS actually encourages entrepreneurs and investors to use, to continue to stimulate the economy. If you can overcome a big payment now, you set yourself up to take advantage of bigger and better opportunities.
1031 Exchange Limitations
You’ve likely heard of the 1031 Exchange, which allows you to defer capital gains tax. However, the 1031 has limits. You have 45 days to identify the new property, and 180 days to close. And, it requires an equal trade—a like-kind asset of equal or greater value.
When it makes sense, it’s a great provision, but results depend on the market.
Then, there’s the deferred sales trust—which allows you to play the long game.
What is a Deferred Sales Trust?
So what is a deferred sales trust exactly? It's a powerful alternative to traditional 1031 exchanges that gives investors complete control over their timing and investment choices.
The Problem with Traditional 1031 Exchanges
When investors sell their properties, a 1031 Exchange is a popular choice and allows them to transfer ownership without realizing capital gains.
However, in a market like 2008, it isn’t nearly as effective. Investors who had taken on too much debt and overpaid for their properties were finding themselves selling high and then buying high.
If a 1031 exchange doesn’t seem right for you, or you're unable to complete your exchange, you won’t want to sit on your cash.
Otherwise, you’ll be paying up to 20% in federal capital gains taxes, plus there could be additional state and Medicare taxes, depending on which state you live in. On top of that, you'll owe depreciation recapture taxes at ordinary income tax rates.
The DST Solution
With a DST, you work with an outside trustee to sell the property within the trust. Rather than receiving a big payout upon closing, the money goes into a trust. From there, you’re only taxed as the money is distributed.
The funds from the sale allow you to diversify your investments, giving you the chance to wait for the right deal. There’s no pressure to purchase another property. Where a 1031 is quick,


