The Creative Boom Podcast

Have you ever looked at your career and thought, 'What's next?' You're not alone. It's a common myth that by our forties, we'll have it all figured out. Instead, we might find ourselves grappling with more questions than ever before, and the prospect of change feels as daunting as it is necessary. It's something this week's guest, Graeme McGowan, knows only too well. As the creative force behind Jamhot, a Glasgow-based design studio, and the networking event Gab, Graeme has weathered economic storms and global upheavals, always emerging with new insights. He may have started his business with the boundless energy of youth and nothing to lose, but today's responsibilities weigh heavier, adding pressure to an already high-stakes game. Through it all, Graeme champions a positive outlook, advocating that the best way to face challenging periods is with optimism and a readiness to embrace change. It's about finding the courage to do things differently and discovering that success sometimes lies in the unexpected and the uncharted. So, how has he continued to evolve and keep his business vibrant and competitive in these turbulent times? What does success mean for a studio that has chosen to stay small on purpose? How does he manage to keep pace with a rapidly evolving industry? And why does he believe that not knowing your next step can be an advantage, especially when approached with a positive mindset? As someone who thrives in the background, shying away from the spotlight, Graeme's journey in navigating the business world and attracting new clients is as unconventional as it is inspiring. His advice, grounded in honest experience and a positive embrace of the unknown, might just offer the fresh perspective you need. Our conversation explores the unexpected joys of embracing life's uncertainties with a smile and reveals how staying positive in the face of the unknown can be the secret to ongoing creativity and innovation.

Change is inevitable. We all understand nothing stays the same for long. But right now, change can feel like it's happening at a terrifying rate as the world continues to surprise and shock on what feels like an hourly basis. The only thing we can be sure of is that we can't be sure of anything. Change feels like it's been a running theme since the global pandemic, and now many of us are feeling pretty damn exhausted, fed up with everything shifting under our feet. To offer a positive slant, though, this week's guest is Metz ti Bryan, co-founder and production partner at The Or, a creative agency she launched in 2021. Part of the Mother Family, its core values are celebrating curiosity, rewarding empathy and encouraging independent thinking. And it is built on this premise – that change is something to embrace and behold. Metz, herself, is someone familiar with change. She grew up in Latin America, later Canada and then moved to the UK in 2012, working at leading agencies such as adam&eveDDB, McCann London, and BBC Creative. Her career has been about learning to pivot and adapt to the times. Change has been healthy for her, making her believe we should all be open to change. That adaptability is one of the most significant traits we can have to cope with the ups and downs of modern life, thrive in our careers, and even help make the world a better place.

When you leave school or university, you'll likely find yourself working at any place that will have you. And later, if you're lucky and have worked hard enough, you might enjoy the luxury of steering your own ship and finding purpose and meaning in your creative field. That was certainly the case for this week's guest, Kirsty Minns, partner and executive creative director at Mother Design (part of the Mother family), who has shaped her entire career by choosing to only work for companies with values in line with her own. Today, Kirsty has almost two decades of design experience in the brand-building space with the likes of The Future Laboratory, Google Creative Lab and DesignStudio, and has worked with an impressive range of clients. Her work stretches from developing award-winning experiences for Google Pixel and Selfridges, rebranding large complex components of the BBC and Facebook, to working on creative briefs for names such as Belstaff, Hunter, Baileys, Hennessy, Jamesons and Nike. Right now, she's based at Mother, an agency with a strong purpose that she was drawn to – one that aims to create work that would "make their mothers proud". But Kirsty says it's more than that: it's about making the next generation proud, too. "It's as much about making our industry a rewarding, exciting place to work, trying to challenge what it looks like, surprising and delighting and entertaining our consumers as it is about changing the world," she explains. But as Kirsty admits, not every brief should or can do that. Grand gestures are nice, but small steps and a little kindness can also make a huge difference to our industry and the wider world. We all have the power to speak up, suggest something better, or even adapt our own way of thinking. It all helps. What else can Kirsty teach us about finding purpose and meaning in our creative work today? How can we ensure we're doing something worthwhile? We dive right in to get some insight.

Did you know that 900,000 women left jobs because of menopausal symptoms in 2019? That's according to research by Bloomberg that is probably only scratching the surface. And it's something this week's guest wants to make more people aware of. Melissa Robertson is the CEO of Dark Horses in London. And she has launched an open-source menopause policy inspired by her own experience with the condition. She hopes it will open up the conversation within the workplace, not just in the creative industry, and stop so many talented women from leaving behind their careers when they're at the top of their game. The policy looks at the science behind menopause, explains the symptoms and considers how women struggle in everyday life when going through it. Melissa has also recently become a director of Menopause Mandate, working on an all-important campaign with influential people such as Davina McCall and Mariella Frostrup to make sure women's voices are heard across the country. So, what does it feel like to go through menopause, and what can be done to normalise it so everyone understands? Melissa offers some insight.

As creative freelancers, we love what we do and enjoy being our own boss, but it's not all sunshine and rainbows. Burnout is sadly familiar to many of us, including this week's guest, Radim Malinic, who wants to offer other creatives some valuable help. Taking all that he's learned from running his studio, Brand Nu, the creative director, graphic designer, and author has just released two new books, Creativity For Sale and Mindful Creative. These new titles are based on his own experiences over two decades and offer solid advice and wisdom to help you triumph as a small business and hopefully avoid making the same mistakes. Radim talks of his struggles, of working too hard and sometimes for the wrong people. He covers the kind of juicy stuff any of us could learn from. But, more often than not, these are the moments that we have to experience for ourselves before the lesson truly sinks in. Nevertheless, Radim wants to offer some reassurance that we all suffer the same stuff, so it's better to be aware of what might go wrong to prepare us for those difficult times. He shares the good stuff, too. And there's plenty of that. So, if you've just gone freelance or been running a business for some time, we're sure our conversation will have you nodding in agreement and give you some extra comfort that you're not alone, and these are things we all go through.

Brand consultant and graphic designer Brian Hollingsworth shares his expertise in navigating the ever-changing social media landscape. Topics discussed include overcoming the fear of self-promotion, the impact of social media on careers and opportunities, using social media for freelance graphic designers and small studios, challenges of social media promotion, Twitter's character limit and paying for professional users, navigating social media content, and the impact of excessive social media use on mental health.

With everything that's been happening lately, you'd think things are getting worse, not better. But here's the thing. Despite these challenging times, life has improved for the vast majority of people – from lower levels of crime to higher life expectancy around the world. It's encouraging stats like these that form the basis of Stefan Sagmeister's new book, Now is Better, and the focus of this week's episode. One of the world's most celebrated living designers, Sagmeister's exploration of human progress through the ages was inspired by a pessimistic conversation with a friend. Like many of us, his pal believed life was better in the "good old days" and that everything's got gloomier since then. But actually, that's simply not true. If you look at the facts, the world is more prosperous, people are living longer, and generally, things are better than they used to be. Sagmeister took it upon himself to prove his friend wrong in his latest creative project and used historical art and data visualisation to paint a rosier picture of how far we've come. "I found the phenomenon of a highly educated person, so influenced by the daily news cycle that he carries a completely wrong view of the world, fascinating," says Stefan. "From a communication-design point of view, it seemed an interesting direction to tackle." In showing us a more optimistic angle, he urges us to choose gratitude and positivity over pessimism and despair. And that's important, not just for our happiness and mental well-being but our drive and energy to create, too. Sagmeister formed the New York-based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Guggenheim Museum, the Rolling Stones, and HBO. His work is in museum collections worldwide, and he teaches in the graduate department of the School of Visual Arts in New York. We hope today's conversation with Sagmeister inspires you to think about the future with much-needed hope.

What does the future of graphic design look like? And how can today's emerging designers stay relevant in a fast-paced world? These are just some of the questions we posed to Paula Scher, one of the world's most influential graphic designers, as we kick off season six of The Creative Boom Podcast. Described as the "master conjurer of the instantly familiar", Scher straddles the line between pop culture and fine art in her iconic work, which can be seen just about everywhere you look. From the New York Public Theatre and MoMa to Tiffany & Co, Coca-Cola and Microsoft Windows, as well as iconic album covers for The Rolling Stones, Billy Joel, and Bob Dylan – Paula has had a phenomenal career thus far and continues to push boundaries as a partner at Pentagram. In a typical project in 2012, Scher created a new logo for Windows 8 that took it back to its roots as a window. We touch on this during our chat and discover how she helped the global brand re-imagine its older four-colour symbol as a more modern geometric shape. It's typical of her no-nonsense approach to graphic design, which continues to be in huge demand today. And it's something any of us can learn from. In fact, Paula has just released a new course for BBC Maestro, simply titled Graphic Design. It promises to explore the techniques central to successful visual communication, drawing on her own experiences in the field and offering exclusive insight into both her singular vision and innovative practices that have shaped today's industry. But we also wanted to know her thoughts on self-promotion, why she has never liked social media, and – most importantly – where she thinks AI is heading and how it might shape the future of graphic design.

It's been two years and nearly a hundred episodes since we launched The Creative Boom Podcast. With 2023 fast approaching, we thought a Christmas Special might be in order. One that celebrates how far we've come and pays tribute to the people who helped us get here but also allows us to look ahead and consider what's next. What better way to do so than return to our very first guest? And that's Malcolm Garrett. The esteemed graphic designer and creative director also happens to be one of the co-founders of Design Manchester, an annual festival in our home city and one that holds a special place on the international design calendar. It's actually where we headed last month to meet Malcolm but also catch up with other former guests of our show plus meet some new names. It seemed particularly fitting to make our Christmas Special during Design Manchester, as this year's theme is about Legacy – something that honours the late great Professor David Crow of the Manchester School of Art, who was one of the champions and supporters of the festival. Held in the Benzie Building of the esteemed art school, the event meant that everyone was reflecting on the legacy of Design Manchester as well as their own creative journeys, and how that legacy plays into the future. It was an honour to capture some of that reflection for Creative Boom – much of which we'll share now. And to just add a little fun, we asked everyone for their own Christmas memories – a time of year that means something different from one person to the next. But whether good or bad, it was agreed that the festive season brings people together. And I also asked about new year resolutions and how they feel about 2023. We kicked things off with Malcolm but then also chatted with former Creative Review editor Patrick Burgoyne, creative director and stylist Harris Elliott, graphic designer and artist Ian Swift aka Swifty, graphic artist Anthony Burrill, designer and artist Sarah Boris, artist and illustrator Stanley Chow, designer and digital whizz Zoë Hitchen, material and performance artist and artistic director Naitiemu Nyanjom, designer and illustrator Jane Bowyer, designer Ian Anderson of The Designers Republic, and Sir Misha Black Awards Chairman and Arts University Bournemouth Honorary Fellow, Mary V Mullin. That's it for Season Five of The Creative Boom Podcast. We're going to take a short break, but we will be back in 2023 with lots of new guests, covering many different themes – topics important to you as a creative professional. Until then, from myself and everyone at Creative Boom, we wish you a Merry Christmas and a prosperous and peaceful New Year.

It's our final guest of season five. Angela Roche is a graphic designer and creative director who runs Manchester studio, Love & Logic. We've been trying to get Angela on the show for quite some time. Disclaimer alert: we're great friends and once shared an office when she was running Design By Day – a brand and digital agency that had tremendous success, working for clients such as the NHS, Barnardo's, and Brother. We fondly remember leaning out of the window of our Northern Quarter base, watching the world go by as we helped each other figure out all the challenges of running a business. Or when we had swivel chair races across the floor. Or create fun videos for her agency's Instagram feed. Or when we dressed one of our team as a 'hipster', complete with a fixie bike, turned-up jeans and a little hat. They were great times and great people: Sami, Jonathan, Rob (whom we've also had on the podcast), Parham and many more that followed. Angela looked after them all, offering a great place to work and grow. But after 12 years – 16 months spent during the pandemic – Angela found herself at a difficult crossroads. After much soul-searching, which we can imagine wasn't easy for someone we know who cares hugely about other people, Angela decided running an agency wasn't for her anymore. And so, she closed Design By Day and launched her solo venture, Love & Logic. In this episode, we'll talk about building a design agency and its many challenges, and we'll hear of Angela's experience of closing it down, despite its success. We'll cover themes of the fear of failure, confronting gut feelings, and opting for difficult choices when you know they involve more than just you.