The Successful Bookkeeper Podcast

"The importance of your own personal achievement needs to be equal to the importance of everyone else's achievement. We are all just harmoniously and fortunately moving towards the same thing: survival." -Mike Michalowicz Are we working with the business or for the business? A great way to find out is to pay attention to the way you speak about the business. Are the successes and failures 'ours' or are they 'theirs'? From this simple recognition, we can build a really clear picture of who is sharing the vision and who doesn't feel like they belong. From there, the hard work begins. In order to maintain our success, we have to make sure those who work with and for us are benefiting too. No one is an island unto themselves; we all need help and support to achieve our dreams. And when we reach our peak of success, we must look back and help those who have supported us on our journey to achieve their own idea of success. Mike Michalowicz, author and keynote speaker, is this episode's featured guest. He has spent his career helping people eradicate entrepreneurial poverty, fixing and removing barriers to true success. Mike speaks powerfully about the need to understand your people, how to get inspired, and why remembering your past successes matters. If you are struggling to share your vision, aren't sure how to recognize the contributions of others, or inspire them to action, then this is the episode to get you thinking less about your dream and more about 'our' dreams. During this interview, you'll learn... The value of inspiring others to achieve their dreams How to effectively communicate a shared vision The importance of taking stock of your success To find out more about Mike, click here. Connect with him on LinkedIn. Buy his new book, All In: How Great Leaders Build Unstoppable Teams by visiting this link. Time Stamps 01:47 - Becoming a great leader 09:27 - Appreciating collective goals 16:04 - Communicating a shared vision 21:04 - How great leaders inspire their teams 24:38 - Creating psychological ownership This episode is brought to you by our great friends at Forwardly! With Forwardly, you can send free instant payments while keeping funds in your bank longer, receive instant payments for 80% less than credit card fees and enjoy same-day ACH—absolutely free! The best part? You can leap into the future of business payments with Forwardly and possibly earn yourself a FREE iPhone 15 Pro this summer! Visit thesuccessfulbookkeeper.com/forwardly for more information!

"You don't have to be the best salesperson in the world. To be good at marketing a bookkeeping business, you just need to be good enough that you stand out in that crowd. You have to get good enough, you don't have to become the world's best marketer. " - Peter Cook We might be excellent bookkeepers, but that doesn't mean we are automatically great business managers. It's important to take the time to figure out where our skills are strong and where they could use improvement. If your passion and skill lie in the numbers, there is nothing wrong with focusing your attention there. Things start to slip or feel unmanageable in our businesses when we find ourselves spending a lot of time doing things we don't love. Even if we are not in a position to outsource the work, by connecting with others, we open up a world of experience, where we can find people who have already solved our problems. And whose problems we may have already solved. Peter Cook, co-author of the E-Myth Bookkeeper and co-founder of Pure Bookkeeping, is this episode's featured guest. This third episode on The Emyth Bookkeeper explores management, the challenges of growing a business, and why community matters. If you are drowning in your business, or want to learn more about what it takes to be a better manager, then this is the episode to help you take stock of your skills and explore connections with people who can help. During this interview, you'll learn... The value of challenges as steps to growth How to manage your business with your passion in mind The importance of community in solving problems Click here to find out more about Peter. Connect with Peter on LinkedIn. Get your copy of The E-Myth Bookkeeper. Click here to listen to the first episode. Click here to listen to the second episode. Time Stamps 03:00 - The challenge of growing a business 06:23 - Getting good enough 08:45 - Taking score of your business 12:46 - Finding your people 17:24 - Building a business you love This episode is brought to you by Pure Bookkeeping. It's the proven system to grow your bookkeeping business.

"Don't just ask for the referral, deserve it. You deserve a referral, and you earn a referral by who you are and how you show up in people's lives." - Curtis Lewsey Referrals are a huge part of our businesses but despite this, we often don't spend as much time and genuine effort as we should investing in the relationships around us. How well we are referred by others is a direct testament to our character. If we are being disingenuous, following the money only rather than the relationships, we are unlikely to build a sustainable network of connections. We have to stop expecting referrals when we haven't made any authenticity deposits of kindness, gratitude, or appreciation into the relationship. Curtis Lewsey, owner of AM Cards and co-author of Appreciation Marketing, is this episode's featured guest. Curtis has spent his career helping people get appreciative about their businesses and relationships. In this episode, he speaks to the power of saying thank you, putting authenticity first, and how to set healthy expectations. If your attempts to build client relationships are failing, or you just want to get more authentic about showing your appreciation to clients, then this is the episode to put you in the receiver's shoes, to truly take stock of how you are showing up in the world. During this interview, you'll learn... The value of saying thank you How to set healthy expectations in business relationships The importance of connecting authentically Click here to find out more about Curtis. Connect with Curtis on LinkedIn. Time Stamps 01:34 - Curtis talks about his career journey 04:34 - The power of authenticity and gratitude 08:27 - The chain of appreciation 14:07 - Appreciation marketing 20:05 - Leading by example 27:20 - Looking for opportunities to be grateful 32:20 - Learning more about Curtis

"I think we just get sucked into this pattern of being busy, and telling ourselves that there aren't any other options and that we have to accept this. That 'it is what it is'. Instead of taking that step back, taking a deep breath and thinking what would I want this to look like, what could this be?" - Erin Daiber We are creatures of habit, but all too often those habits become a prison, preventing us from growing and stepping into our greater potential. Just because things have always been done a certain way, doesn't mean we cannot choose at any moment to try something different. It is scary to step out of our comfort zones, but much worse to be trapped in a repeating cycle that will never lead us to the success we desire. As long as we remember we are the ones setting the rules for our lives and business, we can change them. Erin Daiber, returning guest and owner of Well Balanced Accountants is this episode's featured guest. Erin speaks to the power of connecting with your passion, how to navigate high-stress environments and what your life could look like with the right coach and a willingness to set rules that work for and not against you. If you are feeling stuck, sure that success is within your reach, but are unsure how to grasp it, then this is the episode to help you take that step back, that deep breath that will bring clarity on the best way to move forward into a more successful business. During this interview, you'll learn... The value of setting rules that work for and not against you How to navigate high-stress environments The importance of connection to your passion Click here to find out more about Erin. Connect with Erin on LinkedIn. Time Stamps 01:54 - Erin talks about her career journey 04:42 - Navigating high-stress environments 07:47 - Things don't have to be as they've always been 14:57 - Creating your future perfect scenario 17:56 - Taking control of your business 23:30 - Transforming your business with small changes 27:00 - Holding yourself to account 32:50 - Learning more about Erin

"I find, even just that connection, talking to other people… helping each other out, so important to the success of an entrepreneur because you can't do it alone." -Roger Pierce Starting our own businesses is a daunting prospect. There are many roads to becoming a successful entrepreneur, and each person's journey is so different, it can often feel like we have to walk the path in isolation. Acting in isolation, it can be hard to maintain course or connect to our purpose, chasing instead the hope of more money and clients. This is why support systems matter. When we surround ourselves with people who have or are on a journey of their own, it really helps us avoid common pitfalls and feel like we are a part of something bigger. Roger Pierce, who is an entrepreneurship expert, is this episode's featured guest. He has spent his career not only as a successful entrepreneur but also in bringing other like-minded people together to create their own business success. Roger speaks to the power of networking and community in building successful businesses, learning to pivot and how to approach your life with purpose. If you are tired of working for other people or are already on your journey but feel lost and isolated, this is the episode to get you thinking about the people you surround yourself with and the power of your purpose. During this interview, you'll learn... The value of learning to pivot How to approach your life with purpose The importance of building lasting relationships To find out more about Roger, click here. Connect with him on LinkedIn. Time Stamps 01:43 - Roger discusses his career journey 05:42 - The challenges & opportunities of small business 09:05 - Approaching your life with purpose 13:05 - Evolving through education 16:30 - The Unsure Entrepreneur 22:09 - Learning to pivot 25:52 - What's next for small businesses 29:56 - Building lasting relationships 34:50 - Learning more about Roger

"If I was just open to meeting somebody and having a conversation and understanding where they were coming from, it naturally turned into a client, and that's what we have continued to do to this day." -Melissa Broughton We all feel like imposters in our businesses at one time or another. This fear can paralyze us, stopping us from taking any action at all. But it will always be better to try and fail, than let fear stop us from ever trying at all. When it comes to putting ourselves out there, it is hard to know which school of thought to listen to. Do you go for the soft or hard sell, hit the pavement, or focus on online marketing? The answer will always be to try everything and see what works for you. There is no one-size-fits-all approach. Melissa Broughton, owner of Busy Bee Advisors, is this episode's featured guest. She has spent her career helping small businesses gain financial clarity. She speaks to the importance of stepping out of our comfort zones, leaning into our inner problem-solvers, and the way embracing technology will help you find financial freedom. If you are struggling to find clients, or just aren't sure about the next step to take in your bookkeeping business, then this is the episode to help you get intentional about your goals, objectives, and purpose. During this interview, you'll learn... The value of leaning into our inner problem-solvers How to use technology to your best advantage The importance of stepping out of our comfort zones To find out more about Melissa, click here. Connect with her on LinkedIn. Check out Busy Bee Advisors at this link. Time Stamps 01:11 - Melissa discusses her career journey 04:53 - Stepping out of our comfort zones 07:41 - Building a successful network 12:38 - Embracing technology 13:55 - Leaning into your inner problem-solver 16:28 - Working with family 21:47 - Looking to the future 24:25 - Passing your knowledge on 27:17 - Learning more about Melissa

"When people say, 'What do you do?' instead of saying I'm a bookkeeper, say 'I run a bookkeeping business.' It's a subtle difference, but it's actually a really big shift in mindset." -Peter Cook We must all leave our businesses one day. This confronting reality can make us quite uncomfortable. So much so that we bury ourselves working in our businesses, rather than working on them. More than the work we do, our businesses are valuable assets, if we treat them as such. Problems arise when we lean into negative thoughts and actions. If we only ever refer to ourselves as 'just a bookkeeper' that is all we'll ever be. Our habits define who we are, what might change if you began to introduce yourself as a business owner instead? Peter Cook, co-author of The E-Myth Bookkeeper and co-founder of Pure Bookkeeping, is this episode's featured guest. He speaks to the power of shifting mindsets, how to prove the value of your business to yourself and others, and why even small changes to our habits can have huge impacts. If you are worried about the future of your bookkeeping business, or just starting to consider it as a valuable asset for the future, this is the episode to get you thinking about long-term value and what leaving your business might look like. During this interview, you'll learn... The value of long-term thinking How to shift into a business owner mindset The importance of creating successful habits To find out more about Peter, click here. Connect with him on LinkedIn. Get your copy of The E-Myth Bookkeeper! Click this link to listen to Peter's previous Successful Bookkeeper episode in 2024. Time Stamps 02:01 - How you exit your bookkeeping business 08:58 - Creating habits for success 10:46 - Positive versus negative thought 14:10 - The value of a bookkeeping business 16:44 - Proving the value of your business 19:55 - The challenges of stepping away 24:48 - Thinking with the end in mind This episode is brought to you by Pure Bookkeeping. It's the proven system to grow your bookkeeping business.

"If someone is asking for immediate payment, that's a huge red flag. Telling you to 'go to your bank, buy a gift card' or any kind of payment outside of the ordinary, be very, very weary. When it comes to taxes, you can always walk into an IRS office or state office. Go to the source." -Hubert Johnson Fraud is one of the biggest problems facing business owners. It is hard enough to keep up with all the changes in compliance law, that when we are then faced with identity or money fraud, it can seem an insurmountable problem. But as with most things, these issues will only hit us hard if we don't prepare for them or ignore them and hope they will go away. Education is the key to prevention, whether we do it one-to-one, or build community groups, sharing knowledge is the surest way to prevent more people falling into the trap of fraud. Hubert Johnson, tax attorney and owner of Guardian Tax Law, is this week's featured guest. He has spent his career helping thousands of clients and businesses find resolutions and peace of mind when dealing with tax issues. In this episode, Hubert and Michael explore the concerning rise of fraud, how to protect yourself, and the value of working together to face the challenges of the future. The cost of cleaning up a problem is often far more than the cost of making sure the problem never occurs. If you want to defend yourself against fraud but aren't sure where to begin, this is the episode to get you started. During this interview, you'll learn... How to protect ourselves from ever-increasing fraud The value of keeping up to date with compliance changes The importance of community in facing the challenges of fraud To find out more about Hubert, click here. Connect with him on LinkedIn. Time Stamps 01:46 - Hubert discusses his career journey 02:42 - Protecting ourselves from identity fraud 08:59 - Spotting the scam 18:45 - The power of community in overcoming fraud 20:28 - Understanding changes to tax rules 26:52 - Getting payroll right 31:33 - Investing in business protection 38:17 - Learning more about Hubert

"I was outgrowing my money habits, and I was outgrowing the people teaching me about money, so what is that next level? Who is the next person I want to learn from?" -Stacy Tuschl Business owners often exist in the space between not believing we are worthy of our business, and believing we are the only ones that can get things done in our business. What would happen if you give yourself permission to start delegating some tasks to others? Of course, everyone is unique. If you are happy with the way things are working for you, then your growth may lay in other directions. But if you aren't happy, if you are spending too much time IN your business and not enough time ON your business, it might be time for a change. Stacy Tuschl, founder of Well-Oiled Operations and operational systems expert, is this episode's featured guest. She has spent her career not only building incredibly successful businesses but helping others to achieve their dreams, by freeing them from the limiting mindsets holding them back. In this episode, Stacy speaks to the power of delegation, shifting limiting beliefs and growing beyond our spheres of influence. If you are struggling to let go in your bookkeeping business, not sure how to start trusting others with the things you do so well, or simply want that push to try, then this is the episode to get you out of an operator mindset and start thinking like an owner! During this interview, you'll learn... The value of mindset in shifting our business perspectives How delegation can change your life The importance of learning from the right places To find out more about Stacy, click here. Connect with her on LinkedIn. Time Stamps 01:46 - Stacy discusses her career journey 03:02 - The challenges of building a healthy business 04:32 - Who are we learning money from? 06:26 - How is this working for you? 08:22 - Learning to delegate 12:40 - Stacy's tips for successful delegation 19:41 - Shifting out of the operator mindset 25:47 - Navigating the flow of change 31:15 - Getting our finances in order 36:35 - Learning more about Stacy

"I have to do a lot of things that are downtime, or non-billable things, so I have to roll that into my rate. I had to do a mind shift change. I had to do a complete 180 on my thoughts and how I thought of clients and how I billed them and what I am doing for them." -Robin Hall Automation is the future, but shortcuts are only helpful if we have already been to the destination the long way round, otherwise, there is no way to know if we have arrived at the right place. Until we have a full understanding of just how many steps it takes to achieve a certain result, we can't begin to implement any useful shortcuts. The next problem is successfully communicating the worth of that experience, especially when we reach levels of skill that make us really good at something, but unable to explain how to do it to others. Knowing the value of our skills is only half the battle. Not everyone that can do, can teach. It takes a different skill set to be able to effectively communicate and replicate in others those things we do well. Robin Hall, owner and principal consultant at VARC Solutions, is this spotlight episode's special guest. She has spent her career helping people get to grips with automation. She discusses all things automation, from how to shift our mindset, to understanding the value of your skills and time, and how to bring your team along on the journey. If you have been considering a more automated approach to your bookkeeping business, but aren't sure which direction to take, this is the episode to get you thinking about people-first automation. During this interview, you'll learn... The power of pricing for your value not just your time How to shift your mindset to be open to the future The importance of bringing your people on the journey with you To find out more about Robin, click here. Connect with her on LinkedIn and Facebook. Time Stamps 01:24 - Robin discusses her career journey 03:45 - The value of passing on our knowledge 06:03 - Shifting to value-based pricing 11:56 - Getting to grips with automation 15:44 - Factors to consider when automating accounts 22:31 - Bringing your team with you 27:10 - Finding your preferred solution partners 36:14 - Robin's automation tips This episode is brought to you by our great friends at BILL! BILL automates your clients' AP, AR, spend, and expense, and lets them track and manage their cash flow, in real time. You can also use the BILL Accountant Console to access insights to level up your advisory services plus so much more! To learn how BILL can help you and your clients, and to sign up for the referral program, visit thesuccessfulbookkeeper.com/bill.