OpsStars - A RevOps Podcast

LeanData
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Jul 9, 2024 • 26min

“Growth at Any Cost” is a Path to Failure. You Need Quality Revenue - Here’s How

For years, the mantra was to book any deal, at any cost, and just show the revenue growth. That model is now outdated as Boards want to see quality, profitable revenue. All deals are not created equal, and you should incentivize your sales team to focus on quality.Key takeaways: Why it’s no longer enough to chase the most revenue, to grow at all costs even if you aren’t profitable.Why it’s no longer enough to manage complex (and costly) revenue calculations on clumsy, error-prone spreadsheets.Why it’s no longer enough to blindly call the ball on your forecasts and white-knuckle it through the year hoping you were right.These approaches might have worked for your predecessors, but today, we have the technology and tactics to push well beyond that. A quality revenue operation is the engine that drives your business, and most organizations don’t give their revenue operation the attention it deserves. In this sprint of a talk, we will cover how you can measure and motivate to achieve quality revenue. If you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyOpsStars RSS FeedCheck out OpsStars PodcastOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Jun 25, 2024 • 23min

Fireside Chat with NCR Successfully Navigating Change in the Enterprise

Tech advancements, trends, and market shifts are happening fast (looking at you, AI) and organizations are doing their best to adapt. But the ability to translate business requirements to the ever-shifting IT side of the house isn’t easy. During this session, Amanda Morrell (Senior IT Salesforce Leader at NCR Corporation) shares how she successfully navigates change amidst the dynamic IT environment across multiple industries — so you can, too.Key takeaways: Hear how Amanda’s team is guiding a large organization through IT-driven transformations.Learn how to move technology forward while also maintaining holistic team growth.Get tips for unifying stakeholders around a common use case that solves across industries.Rate & Review OpsStars PodcastSpotifyApple PodcastsRSS Feed OpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Jun 11, 2024 • 16min

AI in RevOps: Top Insights from Season 2

In this episode, we bring together insightful clips from Season 2 of the OpsStars podcast, where RevOps experts share their perspectives on the rapidly evolving role of AI in Revenue Operations. Guests including Nani Shaffer, Keith Jones, Anne Pao, Josh Hill, Sandy Robinson, Rachel Squire, Francis Brero, and Michael Orndoff discuss how AI can augment human capabilities, drive efficiency, and unlock new opportunities in data analysis, process automation, and customer engagement.The compilation delves into the fears and misconceptions surrounding AI, particularly the notion that it will replace human roles. However, the panelists advocate for embracing AI as a powerful tool to enhance human efforts, freeing up time and mental bandwidth for tasks that require uniquely human skills, such as nuanced conversation and strategic decision-making.Episode Resources:Nani Shaffer on LinkedInKeith Jones on LinkedInAnne Pao on LinkedInJosh Hill on LinkedInSandy Robinson on LinkedInRachel Squire on LinkedInFrancis Brero on LinkedInMichael Orndoff on LinkedInDon Otvos on LinkedInAshley Ward on LinkedInOpsStars on LinkedInJoin the OpsStars CommunityIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyOpsStars RSS FeedCheck out OpsStars PodcastOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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May 28, 2024 • 33min

From Burnout to Breakthrough: Lessons in Hustle and Efficiency for RevOps with James McArthur, Director of Revenue Operations at Nue

In this episode of the OpsStars podcast, James McArthur takes listeners on a journey through his diverse professional experiences, culminating in his current role as Director of Revenue Operations at Nue. Joining host Don Otvos, James opens up about his unconventional career path, which began in finance during the Great Recession, transitioned to the demanding restaurant industry, and ultimately led him to the world of RevOps.Drawing from each phase of his career, James shares valuable insights into the true meaning of burnout, the addictive allure of hustle culture, and the necessity of ruthless prioritization. He delves into the challenges of wearing multiple hats at Nue, some of which include playing a role in product development and overseeing revenue operations, alongside this, he also fulfills the role of sales engineer and partnership managerThroughout the conversation, James offers practical strategies for navigating complex sales environments, tailoring solutions to unique customer needs, and maintaining a healthy work-life balance amidst the chaotic demands of his role. He also shares his perspectives on the future of RevOps, emphasizing the importance of embracing emerging technologies, and seeking opportunities for continuous innovation.Episode resources:James McArthur on LinkedInNue on LinkedInNue WebsiteJoin the OpsStars CommunityRate & Review OpsStars PodcastSpotifyApple PodcastsRSS Feed OpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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May 14, 2024 • 36min

Data Management Dilemmas: Tackling Complexity in Revenue Operations with Kelly Jo Horton, Principal Consultant at RevOps Solutions

In this episode of the OpsStars podcast, Kelly Jo Horton, Principal Consultant at RevOps Solutions and Founder of MOPsTalks, joins Don Otvos to explore the challenges of data management in RevOps. They discuss the importance of clean and reliable data in RevOps, how the cloud computing has transformed data management nightmares, and why one-size-fits-all cloud solutions could stifle your business growth.Kelly is an experienced leader in marketing and technology, focused on delivering results through a unique combination of business strategy, marketing technology, and digital transformation expertise developed over many years. She excels at driving performance and accountability by building skilled, collaborative teams equipped to anticipate and fulfill the needs of business partners on a large scale.Episode resourcesKelly Jo Horton on LinkedInRevOps Solutions WebsiteJoin the OpsStars CommunityIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyCheck out OpsStars PodcastInstructions on how to rate and review the OpsStars Podcast can be found here OpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Apr 30, 2024 • 26min

Where Do You Go From RevOps - Advancing Your Career Path

What does a successful career path in revenue operations look like? Learn from three former RevOps pros who advanced their careers into VC, executive leadership, and COO roles as they share the hallmark tenets of great operators, important skills and competencies, and what translates to the next level in a RevOps career journey.Key takeaways:Get a framework for several RevOps career pathsUnderstand the knowledge and experiences essential to advancing your careerLearn how to search and interview for your next RevOps role If you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyOpsStars RSS FeedCheck out OpsStars PodcastOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Apr 23, 2024 • 25min

Turning Process into Power: The Next Big Play for RevOps

In a brutal selling environment, nailing your revenue processes is now a non-negotiable. But with the right toolset, RevOps leaders can streamline and accelerate processes, driving their GTM teams to success — without a massive tech-stack shakeup.Listen as Rattle CEO Sahil Aggarwal is joined by James La Rheir, Director of Global Sales Operations at GridGain and 18-year operations veteran to discuss the pains of the previous world of RevOps.Attendee takeaways:The full RevOps lay of the land currentlyWhy the pain has been so self-reinforcingWhat’s changed between the old way of working in Revenue Operations and the new modern era OpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Apr 16, 2024 • 35min

Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing with Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos

In this episode of the OpsStars podcast, Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts. Irwin is an experienced Customer Marketing Director and a Top 100 Customer Marketing & Advocacy Influencer. He most recently spent 2 years at Forrester where he started the Customer Marketing practice. Episode resourcesIrwin Hipsman on LinkedInAdvocacy Maven WebsiteJoin the OpsStars CommunityIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyCheck out OpsStars PodcastInstructions on how to rate and review the OpsStars Podcast can be found here OpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Apr 9, 2024 • 30min

The Reports Your CMO wants to See

In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.Key takeaways:Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.If you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyOpsStars RSS FeedCheck out OpsStars PodcastOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson
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Apr 2, 2024 • 31min

Unlocking Cross-Functional Collaboration in Revenue Operations with Chloe Pott, Marketing Operations Leader

In this episode of the OpsStars podcast, Chloe Pott, Marketing Operations Leader, joins Don Otvos to share her journey into revenue operations, the importance of marketing automation, and the challenges of working in marketing operations.With degrees in psychology and French, Chloe is a three-time Marketo Champion (2019, 2020, 2021) and Marketo Certified Expert. Her career journey began as a Marketing Operations Intern at Enablon. With nearly 15 years of experience, she has advanced through senior marketing operations roles at leading companies like Nexthink, Datadog, and Sqreen.Episode resourcesChloe Pott on LinkedInLokalise WebsiteThe Culture Map BookJoin the OpsStars CommunityIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyCheck out OpsStars PodcastInstructions on how to rate and review the OpsStars Podcast can be found hereOpsStars Podcast is hand crafted by our friends over at: fame.soPrevious guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 MarketingCheck out our three most downloaded episodes:What It Means To Be An OpsStar with Kimberly GalitzTrust the Process! - How a Process-Driven Mindset Helps Improve the Buyer Experience with Asia CorbettTrue RevOps Connects Marketing, Sales, CS, & Product with Jordan Henderson

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