

Daybreak
The Ken
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.
Episodes
Mentioned books

Apr 19, 2024 • 10min
RBI's policy shift will crush Visa-Mastercard's rule. But will Rupay take advantage?
Last month, the Reserve Bank of India directed credit card issuers or banks to not sign exclusive contracts with card networks, like Visa and Mastercard, that restrict them from using other networks. The RBI did this because it said consumers deserve to have the freedom of choice. This new rule will be effective from early September and it will change the credit card game as we know it.For starters, the American card network giants Visa and Mastercard who together have been dominating 90% of the market for forty years now will no longer be sitting easy. The directive is also bad news for co-branded credit cards, one of the most popular products in the financial-services market.But for home-grown Rupay, this is great news. It's almost like the government has created a fast lane for it. But will Rupay take it and win?Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Apr 17, 2024 • 14min
Why it's a bad time for Campus to be India's top sports shoes brand
In 2021, Campus Activewear took away the top spot in India's athleisure-footwear market from Puma, thanks to its affordable and trendy sneaker offerings. And by May 2022, it became a publicly listed company. Within a span of five months after its listing, its valuation shot up to a staggering US$2.2 billion.However, two years later now, its market capitalisation has nosedived to under US$890. The reason is a combination of factors including the slow down in demand and also, an ever-increasing number of competitors with similar offering.But out of all its rivals, there is one that stands out–Abros. And it was co-founded by a man who worked with Campus for nearly three decades.Tune inDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Apr 16, 2024 • 13min
Is there room for deep fakes in democracy? AI startups seem to think so
Just like every Lok Sabha election in the last 72 years, millions of people will vote for a new government over the next couple of weeks. But there is one thing that really sets this election apart. Never before have political parties actively used Generative Artificial IntelIigence at this scale. It is a turning point in India’s electoral evolution. Some AI startups in India have been developing hyper-personalised voter experiences for political parties. This comes at a time when Gen AI tools like deepfakes have become very sophisticated — to the point where even experts often struggle to tell what is real and what is not. In the run-up to the election, when you are being bombarded with political content, videos and images, this can be very dangerous. Yet, there are barely any rules in place to regulate the use of this technology during the election process. What does this mean for the world’s largest democracy? Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Apr 15, 2024 • 12min
Paytm has a message for its lending partners and RBI
In January, the RBI, more or less killed Paytm Payments Bank. But Paytm Bank was the backbone of its loan business, the same business that helped it recover from its post-IPO bloodbath.Now, Paytm’s lending partners, on whom its loan business is dependent, are spooked They dont know if they should continue working with Paytm. Meanwhile, Paytm is doing its best to save what it can but Paytm Payment Bank is currently in limbo. Last week, Survinder Chawla, the MD and CEO of Paytm Payments bank also put in his papers. So far, we don't know what is going to happen but there’s one thing we know for sure: Paytm is doing everything it can to separate itself from Paytm bank, which was once an integral part of its business.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.**Paytm’s founder Vijay Shekhar Sharma is an investor in The Ken

Apr 12, 2024 • 12min
"Hello, I’m calling from Bajaj Finance. Do you want a loan?"
Phone calls from Bajaj Finance offering loans are almost inescapable and lately, the non-bank has faced quite a backlash for it. But telecalling has been an enduring sales channel for the company which boasts of a loan book worth $28 billion. And despite the massive size of its loan book, it’s been growing at 30% for years. Now this rate is seeing a dip through.Bajaj needs to maintain a 26-27% growth rate. Meanwhile, shifting its loan sourcing to its digital assets is going to take a while.So those pesky calls are unlikely to stop anytime soon.In this episode, we take a closer look at this Bajaj Finance’s annoying but successful system of tele-calling.**This is a repeat episode since April 11 was a public holiday

Apr 10, 2024 • 16min
A year and nearly 50 million transactions later, do we still want ONDC to win?
It's been over a year since the govt launched Open Network for Digital Commerce (ONDC). The idea was to build the world largest e-commerce platform to check the monopoly of giants like Amazon and Flipkart. From ride-sharing and food delivery, to groceries, the platform can be used to buy and sell anything.The platform is close to hitting the 50 million transactions mark now. And what stands out about it is its fascinating pricing strategy that makes ordering food on it as much as 45% cheaper than a Swiggy or a Zomato. Could ONDC make the two food delivery giants redundant?While there is no easy answer to the question, what made us more curious was this: Do we want ONDC to win? And if it does then what could be the consequences?Tune in to find out.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Apr 8, 2024 • 10min
What happens to Byju's employees after they're laid off?
A podcast delving into recent layoffs at Byju's, revealing employees were let go without notice, facing challenges finding new jobs due to tarnished reputation. Also explores the fallout of layoffs, including increased workloads and stress for remaining employees, shedding light on the turbulent situation at the edtech giant.

Apr 5, 2024 • 12min
How Bigbasket wasted its first-mover advantage
Tune in to explore how BigBasket transitioned to compete with quick-commerce giants, adjusted pricing strategies, and emphasized the value of deals to stay ahead in the online grocery segment.

Apr 3, 2024 • 11min
Were you forced to sign up on DigiYatra? If yes, listen to this
The government of India launched Digiyatra, a contactless, facial-recognition-based passenger-entry system, in December 2023. The idea was for those who sign up on the platform to avoid the tedious process of getting their ID and flight tickets checked by CISF personnel at airports.But lately, stories of passengers being forced to sign up for the app are surfacing on social media. Just this week, there were reports of Digiyatra forcing users to move to a new app without notice. Meanwhile, airlines, which are important stakeholders to make the entire endeavour successful are unable to see any benefits for themselves. Airports though see it as a great opportunity. In fact, multiple sources close to the implementation of Digiyatra told The Ken that the whole idea of Digiyatra came from airports themselves.What’s in it for them?Tune in.

Apr 1, 2024 • 10min
Online shopping is no fun without free returns. But Myntra, Ajio hate them
E-commerce companies like Myntra and Ajio are changing their return policies due to the costly nature of reverse logistics. Some are even blocking customer accounts. The podcast explores how free returns impact online shoppers and the challenges faced by companies in managing returns.


