
Directionally Correct, A People Analytics Podcast with Cole & Scott
Directionally Correct, A People Analytics Podcast with Cole & Scott is the #1 People Analytics Podcast in the World!
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Latest episodes

Jun 8, 2025 • 40min
#128 - Chris Butler - HR Tech Voices Episode with One Model
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this episode, we discuss One Models’ new AI Agents product release that is shared exclusively on Directionally Correct!
To book a demo with One Model to see their new AI Agents release, scan this QR code or go here to see their Directionally Correct webpage!
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Welcome to another episode of Directionally Correct, a podcast dedicated to exploring the fascinating world of people analytics. Hosted by Cole and Scott, this episode features Chris Butler, the founder and CEO of One Model, as part of the HR Tech Voices series. Join us as we delve into the future of people analytics with Chris, who shares innovative insights into AI agents and their transformative impact on HR technology.
In this episode, Chris discusses his journey from sailing boats in Australia to pioneering HR analytics. He highlights the evolution and challenges faced in people data systems, explaining how One Model aims to revolutionize this space. Chris provides a unique perspective on leveraging AI for enhanced productivity in HR functions and presents a vision of a future where AI integrates seamlessly into enterprise systems, offering tools that automate complex processes.
Listen as Chris elaborates on One Model's sophisticated AI strategy, emphasizing the role of enterprise AI in reshaping how organizations interact with data. The conversation extends to potential implications for HR teams and the importance of security and governance in this evolving landscape. Whether you're in the HR tech field or simply curious about cutting-edge analytics, this episode is packed with valuable insights and forward-thinking discussions.
For those interested in seeing these AI capabilities in action, Chris invites listeners to explore their designated demo page for a deeper dive into One Model's offerings. Tune in for a riveting discussion and glimpse into the future of people analytics with Chris Butler, only on Directionally Correct.

Jun 1, 2025 • 52min
#127 - Dr. Stephanie Murphy - SIOP People Analytics LEC 2025 & SPA
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Welcome to Directionally Correct, the people's podcast with Cole and Scott. In this insightful episode, Cole is joined by Stephanie Murphy, VP of People Experience at UnitedHealth Group and a distinguished two-time guest. Stephanie shares her intriguing journey, which spans from building gas stations to leading major organizations in people analytics.
The discussion touches on the nuances of people analytics, with Stephanie offering a behind-the-scenes look at organizing the Society for People Analytics and the SIOP Leading Edge Consortium. Hear her experiences on leading through crisis, fostering community among professionals, and the importance of having effective listening channels in place within large organizations.
As a listener-supported podcast, Directionally Correct aims to educate and entertain professionals navigating the people analytics landscape. Remember to subscribe, watch, or listen via your preferred platform and consider supporting the podcast through their patron link shared in the show notes. Join Cole, Scott, and Stephanie as they explore captivating stories and insights in the ever-evolving world of people analytics.
REGISTER for the SIOP People Analytics LEC in Atlanta on Oct 23-24th HERE
Networks of job searchers - high vs. low status
Relationship between internet addiction and psychotic-like experiences
Does people analytics team size matter?

May 25, 2025 • 52min
#126 - Deborah Weiss - TALREOS, WORRC, and Human Capital Reporting Standards
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this episode of Directionally Correct, host Cole is joined by Deborah Weiss, the Director of the Workforce Science Project at Northwestern University School of Law. Together, they explore the intricate world of people analytics, focusing on the Workforce Reporting Consortium (WoRC). Debra shares her journey from law and tax to becoming a leading voice in people analytics, highlighting the importance of creating standardized human capital measures.
The discussion delves into the challenges and breakthroughs in setting standards for workforce metrics, including the pivotal role of tech companies and the generational shift in HR leadership. Learn about the foundational principles of the WoRC, the impact of standardized measures on businesses and investors, and how these initiatives aim to provide more transparent and actionable insights into workforce data.
Whether you're a seasoned HR professional or new to people analytics, this episode offers valuable insights into the future of workforce reporting and the potential to influence significant change in how companies understand their human capital.
An analysis of 10K PhD students finds…
Does counting things change what counts
Our ability to process information is falling

May 18, 2025 • 1h 2min
#125 - Dr. John Boudreau & Pete Ramstad - Why Beyond HR is More Relevant Than Ever
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Welcome to Directionally Correct, a people analytics podcast hosted by Cole and Scott. In this episode, we have two extraordinary guests: John Boudreau, a Senior Research Scientist at the Center for Effective Organizations at USC, and Pete Ramstad, a former CHRO and Strategy and Organizational Consultant. Dive into a thought-provoking conversation about the dynamics of people analytics and talent evaluation, exemplified by their renowned book, Beyond HR.
Join us as John and Pete discuss the evolution of HR practices and their impact on measuring executive performance. From recounting the inception of their collaboration to delving into the nuances of utility analysis, this episode offers insights on leveraging various disciplines to refine HR strategy. Listen in for perspectives on how Gen AI could further transform talent assessment in organizations.
Aside from analytics, explore topics like the contextual relevance of work from home policies, as well as methodologies for estimating employee value. John and Pete seamlessly integrate finance, psychology, and economics, demonstrating the power of interdisciplinary approaches. Tune in for an engaging dialogue that challenges conventional HR norms and shines a light on the potential pathways for future enterprise strategies.
Surprising combinations of researchers from distant disciplines
Five reasons leaders never say "directionally correct"
How many people does a company actually need

May 11, 2025 • 58min
#124 - James Birchler - The Science of Executive Coaching
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this episode of Directionally Correct, hosted by Cole and Scott, listeners are introduced to James Birchler, an Executive Leadership Coach and Startup Technical Advisor. The conversation is filled with engaging insights as James shares his unique journey from culinary arts to executive coaching.
The episode dives into the nuances of coaching technical teams, the essence of the CAMS coaching framework, and the importance of human connection and intimacy in leadership. James discusses his experiences with innovation, particularly within large and small companies, and how these environments foster creativity and continuous learning.
Listeners are also treated to James’ culinary passion, providing light-hearted moments in the dialogue. Whether you’re interested in enhancing your leadership skills, understanding people analytics, or exploring the synergies between cooking and coaching, this episode offers enlightening and entertaining content.
Have humans passed peak brain power
Being the recipient of venting at work
Workplace coaching: Does it work meta analysis
Stop "Coaching" Your Tech Team (And What to Do Instead): How to level up your engineering leadership with CAMS: Coaching, Advising, Mentoring, and Supporting.
Self-Awareness: The Foundation of Your Leadership OS. The Missing Manual for founders about how self-awareness powers leadership at scale.
Get Out of the Building: Essential Lessons from IMVU and Amazon on Starting with the Customer. James' guest post on Ethan Evans' Level Up Substack.
JamesBirchler.com - James' website with more information on his coaching and technical advisory practice.
Also, here is a draft summary in case we can include one:
James Birchler, veteran tech leader and executive coach, joins the Directionally Correct podcast to unpack "The Science of Executive Coaching." In this episode, we explore his groundbreaking CAMS framework that revolutionizes how leaders support their teams, dive into why Lean Startup methodologies create more effective products and teams, investigate the fascinating research on cognitive abilities in our digital age, and debate whether AI can truly replicate the magic of human coaching relationships. James shares compelling stories from his extensive career leading technical teams, offers practical wisdom on building self-awareness as your leadership foundation, and reveals counterintuitive insights about workplace communication that foster trust. You'll want to check out this episode of the #1 people analytics podcast for transformative leadership strategies from one of tech's most insightful minds!

May 4, 2025 • 53min
#123 - Shonna Waters & Tara Behrend - LIVE from SIOP 2025
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this engaging episode of Directionally Correct, tune in as Cole & Scott host an insightful discussion with esteemed guests Tara Behrend and Shonna Waters at the SIOP Conference. The episode delves into the evolving landscape of I/O psychology, focusing on the scientist-practitioner-partner triad model, the integration of AI in HR, and the role of people analytics in shaping the future of the field.
Join the conversation as Tara and Shonna share their experiences as female leaders in the SIOP organization and their vision for fostering a culture that embraces innovation and diversity. Discover the significance of staying connected with the latest trends, the importance of practical collaboration, and the ethical considerations of incorporating new technologies in the workplace.
Whether you're a seasoned I/O psychologist or a budding practitioner, this episode offers valuable perspectives on navigating the complexities of today's dynamic work environment.
Longitudinal meta analysis of range restriction in GMA
SIOP White Paper: How to survive the AI revolution

Apr 27, 2025 • 55min
#122 - Nelson Spencer - Building AI Agents & The Original Moneyball
Nelson Spencer, Founder and CEO of efora.io, shares his expertise in AI and people analytics with a unique twist from his sports analytics background. He discusses the strategic integration of AI in HR, highlighting its potential benefits and challenges. Nelson introduces the concept of skill stacking for personal growth and reassesses traditional hiring methods in the age of AI. The conversation offers insights into how organizations can adapt to these changes, making it a must-listen for anyone interested in the future of work.

Apr 20, 2025 • 53min
#121 - Jenny Dearborn - How to be an Insight-Driven CHRO
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Join Cole in a riveting episode of Directionally Correct, where he sits down with Jenny Dearborn, the Chief People Strategy Officer at BTS and renowned author of The Insight Driven Leader. Explore the fascinating transition from a beekeeping enthusiast to a leading mind in HR analytics. In this episode, Jenny shares her unique journey from being a high school drama teacher to rising through the ranks in sales and becoming a leading CHRO with a strong analytics background.
Dive into the nuances of HR's role in the business world, as Jenny discusses her latest book and the importance of insight-driven leadership. She emphasizes the need for HR to align closely with CEOs and business goals by using data to predict and measure leadership performance. Hear her thoughts on the disconnect between CHROs and CEOs, the impact of AI in employment decisions, and the evolving dynamics of HR technology.
With an exploration of HR best practices and engaging anecdotes, this episode offers listeners a wealth of knowledge on how to leverage data for effective people management. Whether you're an HR professional or simply interested in leadership and analytics, this episode promises insights on elevating organizational performance and developing a strong learning culture.
How training impacts a company's bottom line
Effron - HR vs HR
DOL publishes best practices for using AI for employment decisions
Lilly (Movie Release)
The Insight Driven Leader (pre-order now)

Apr 13, 2025 • 1h 20min
#120 - Dr. Steve Hunt - Talent Tectonics, Quality of Hire, & Grunge Music
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this engaging episode of Directionally Correct, join host Cole as he dives into a robust conversation with Steve Hunt, the founder of i3 Talent and author of Talent Tectonics. Steve shares his unique journey from the grunge scene in Seattle to becoming a significant voice in the HR and people analytics landscape.
Steve discusses his latest book Talent Tectonics, exploring the seismic shifts in the workforce brought on by digitalization and demographic changes. The episode delves into the challenges and opportunities presented by AI, reshaping how we approach talent management in a fast-evolving workplace.
Listeners will find a rich discussion on the purpose of work, the complexities of measuring employee performance, and the role of technology in creating adaptable learning environments. Steve also reflects on historical and ongoing shifts in labor markets and the importance of HR metrics in driving organizational success. This episode promises valuable insights for anyone interested in the future of work and effective people analytics strategies.
Is the relationship to job performance and personality curvey?
Who is the human in the loop - Amit Mohindra
Measuring L&D effectiveness using Kirkpatrick or Philips

Apr 6, 2025 • 1h 3min
#119 - Cole and Scott - The Paradox of Critical Thinking
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this episode of Directionally Correct, hosts Cole & Scott takes listeners on a journey through a variety of intriguing topics—even without a guest. Tune in to hear tales from morning commutes, including a possible sighting of Jeff Bezos. Cole also delves into the heart of people analytics, exploring the balance between technology, like AI, and maintaining critical thinking skills.
Listeners will gain insights into celebrity encounters in unexpected places and the cultural landscape of where you live. You'll also hear a deep dive into the validity of training programs and the controversial issues surrounding them. The discussion includes insights into idea generation and the adoption of innovative thoughts, particularly in the context of diverse networks.
Are you merely loafing through life or building something lasting with your ideas? Stay tuned as Cole addresses these questions and more, all while maintaining an engaging and entertaining approach that keeps listeners coming back for more.
Cole’s book People Analytics comes out in July
LLMs are only capable of recombinatory innovation
We talk about validity in science but do we have a consistent definition?
How GenAI influences critical thinking
What LLMs do people actually use
Why so many leadership trainings fall short