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The How of Business - How to start, run, grow and exit a small business.

Latest episodes

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Oct 9, 2017 • 57min

155: Budget Marketing with Melissa Forziat

Marketing on a budget for small business with Melissa Forziat. Melissa is an entrepreneur, marketing consultant, event planner, and founder of Melissa Forziat Events & Marketing. She shares her interesting journey, from gymnast to small business owners. She shares specific tips & techniques for small business marketing on a budget. Special offer for our listeners: FREE E-Book download of “Small Business Marketing on a Budget”, and a 25% discount on the “Marketing Outreach Guide”. Visit the show notes page for this episode for links and discount code. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 2, 2017 • 52min

154: Productivity & Entrepreneurship with Michael Sacca

Productivity & Entrepreneurship with Michael Sacca. Michael is an entrepreneur, designer, writer and podcaster. He shares his unique background, including studying music business management, and developing several small businesses. He also shares practical tips & advice on improving personal and business productivity, and his insights on entrepreneurship. Michael is the host of the Rocketship.fm podcast network. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Oct 2, 2017 • 42min

153: Accounting with Paul Nelson, CPA

Small business bookkeeping & accounting with Paul Nelson. Paul is a small business owner and CPA. He shares his journey to entrepreneurship, launching his own accounting firm, and bookkeeping and accounting guidance for small business owners. Paul's passion is to help small businesses succeed and because of that passion, the company serves over 600 small business owners annually. David Begin is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 25, 2017 • 32min

152: Virtual Offices with Frank Cottle

Virtual Offices & Flexible Work Spaces with Frank Cottle. Frank is a serial entrepreneur and an expert & veteran of the virtual office and services industry. Frank shares his fascinating life journey, including working as a professional diver and working for the largest luxury yacht broker in the world. He shares valuable advice on how to use virtual or flexible work places for your small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 18, 2017 • 44min

151: Online Sales Funnels with Nate Smith

Online Sales Funnels to start and grow your small business with Nate Smith. Nate is a business owner and online marketing expert. He shares stories from his start as a professional musician and transitioning to entrepreneurship. He also shares his knowledge on creating successful online sales marketing funnels to help you start and grow your small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 18, 2017 • 59min

150: Lead Generation with Daryl Urbanski

Lead Generation with Daryl Urbanski. Daryl also shares his interesting and diverse entrepreneurial journey. He is an entrepreneur, speaker, business coach, author, lead generation expert. He is the Founder and President of BestBusinessCoach.ca and the author of "Ancient Secrets of Lead Generation—Your Primitive Business Guide to Better Leads with Less Effort" which earned him the title of Amazon’s top ranked bestselling business author as of 2014. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 18, 2017 • 35min

149: Freelance Business with Laura Pennington

Freelancing business with Laura Pennington. How do you start a grow your freelance writing business? Laura is an entrepreneur, speaker, podcaster, and freelancer. She shares her journey, from teacher to starting her own freelance writing business. She is the founder of “Six Figure Writing Secrets”, and several other businesses, and the host of the "Better Biz Academy with Laura Pennington" podcast show. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 11, 2017 • 50min

148: Employee Retention with Lisa Ryan

Employee Retention advice from Lisa Ryan. Lisa is an entrepreneur, speaker, author, and the founder of Grategy. Lisa shares her story and experiences with transitioning from a successful corporate and sales career to starting her own consulting business. She is the author of eight books including "The Upside of Down Times: Discovering the Power of Gratitude", "From Afraid to Speak to Paid to Speak", and "With Excellence." She also co-stared in two award-winning films, “The Keeper of the Keys” and “The Gratitude Experiment". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 11, 2017 • 51min

147: Peak Performance with Steve Smith

Achieving Peak Performance to grow your small business with Steve Smith. Steve is an entrepreneur, Performance Based Business and Executive Coach, Business Advisor and Speaker. He shares his journey from the corporate world to launching his consulting business, and advice for achieving Peak Performance in life and business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
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Sep 4, 2017 • 49min

146: Freedom Lifestyle with Chad Mureta

Developing a Freedom Lifestyle with Chad Mureta. Chad is an entrepreneur, the founder of App Empire, and the author of “App Empire: Make Money, Have a Life, and Let Technology Work for You". He shares his life story and insights on developing a Freedom Lifestyle. Are you living life on your terms? Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

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