
The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Latest episodes

Apr 9, 2018 • 52min
184: Avoiding Business Blunders with R. Shawn McBride
Avoiding Blunders that can kill your small business with Shawn McBride. Shawn is an attorney, author, speaker and small business owner. Shawn shares his entrepreneurial journey, from attorney and CPA, to starting his own firm and writing several books for small business owners. In this episode we discuss his book "Business Blunders! 10 Dangerous Business Mistakes and How to Protect Your Business So It Can Thrive!" Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 2, 2018 • 46min
183: Story Telling Engagement with Jeff Loehr
Storytelling to engage customers and investors to launch and grow your small business with Jeff Loehr. Jeff is a business owner, speaker, consultant and investor, and the founder of Engage - a consulting firm which helps businesses with how to engage their market. Jeff shares his personal journey and insights on for to use effective storytelling to launch and grow a small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 26, 2018 • 49min
182: Killing Sacred Cows with Garrett Gunderson
Killing Financial Sacred Cows with Garrett Gunderson. Garrett is an entrepreneur, best-selling author, and an expert on wealth building strategies for individuals and small business owners. Garrett is Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of “Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity”. He has personally helped countless business owners create efficient wealth strategies that fit their unique strengths. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 19, 2018 • 34min
181: Creative Entrepreneurship with Summer Felix-Mulder
Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world’s best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com) Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world’s best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 12, 2018 • 48min
180: Stand Out & Get Noticed with Jesse Cole
Stand Out & Get Noticed to grow your small business with Jesse Cole. Jesse owner of two college summer baseball league teams, author, and an expert on standing out and getting noticed to grow your small business. Jesse is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies (college summer baseball league teams). Jesse and his teams have been featured on MSNBC, CNN, and multiple times on ESPN. Cole is an in-demand speaker and author of the newly released book “Find Your Yellow Tux- How to Be Successful by Standing Out”. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 6, 2018 • 49min
179: Badass Your Brand with Pia Silva
Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS”. Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC’s Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 26, 2018 • 44min
178: Scrappy Launch with Russ Perry
Scrappy creativity to successfully launch & grow a small business with Russ Perry. Russ is an entrepreneur and author. He shares his life journey, the early business failures, and using a scrappy approach to launching and growing his latest successful business. Russ is the Founder of Design Pickle and author of "The Sober Entrepreneur". He spent eight years building businesses that yielded zero in profit, and now in less than three years he has grown Design Pickle to $500,000 in monthly recurring revenue and 135 team members. Russ's recent success almost never happened though because he had been hiding something: he was an alcoholic, and it almost ruined his marriage, business, and life. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 19, 2018 • 41min
177: Buyer Enablement with Deb Calvert
Buyer Enablement to accelerate the sales cycle and grow your small business with Deb Calvert. Deb is an entrepreneur, sales and leadership expert and consultant, and founder of People First Productivity Solutions. Henry and Deb chat about her new book, "Stop Selling & Start Leading: How to Make Extraordinary Sales Happen", and focus on the topic of enabling buyers - so that they can "act" - during the sales process. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 12, 2018 • 56min
176: Smart Phone Marketing with Tabitha Carro
Smart Phone Marketing for small business marketing with Tabitha Carro. Tabitha is a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. She is the founder of the Smartphone Marketing School – teaching business owners how to create marketing content with just a smart phone. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 5, 2018 • 1h
175: Make Things Happen with Steve Sims
Make Things Happen to start & grow your small business with Steve Sims. Steve is an entrepreneur, speaker, consultant, podcaster, and an author. He shares his fascinating journey, from bricklayer to his failed attempt at stock brokerage, and the evolution of his luxury concierge service business named Bluefish. Steve's new book is "Bluefishing: The Art of Making Things Happen.” Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)