The How of Business - How to start, run, grow and exit a small business. cover image

The How of Business - How to start, run, grow and exit a small business.

Latest episodes

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Apr 24, 2023 • 43min

469 – Shortcut Your Startup with Courtney Reum

How to shortcut your startup with Courtney Reum, co-author of the national bestseller "Shortcut Your Startup". Courtney shares practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. Courtney Reum is the co-author of the national bestseller "Shortcut Your Startup: Speed up Success with Unconventional Advice from the Trenches," which offers practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. He is also the Co-Founder of M13, a leading venture capital firm. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  
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Apr 17, 2023 • 49min

468 – Personal Qualities for Success with Charles McCarrick

Transform your personal qualities for success in small business with Charles McCarrick. How can you transform your personal qualities to help you achieve success? Charles shares insights and stories from his new book, “Lessons My Brothers Taught Me”. Charles D. McCarrick is an entrepreneur, inventor, and lead visionary and founder of Micro-Ant. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. Charles believes the four principles essential for all success may be expressed as follows: Salability + Sensibility + Sustainability + Scalability = Success. This is a process he calls the 4S Transform, and he provides an introduction on this episode. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  
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Apr 10, 2023 • 46min

467 – Employee Background Checks with Travis Reiter

Employee background checks with Travis Reiter, to help you screen and hire the right employees for your small business (starting at 14:40). This episode is all about Employee Background Checks. What are they exactly, and when and how should you use them to help you make better hiring decisions. Travis is the co-owner and operator of Perfect Fit Background Checks, an employment screening company based out of Austin, Texas. [DISCLAIMER: You should seek your own legal counsel before implementing any of the practices or actions discussed on this episode.] Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  
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Apr 3, 2023 • 40min

466 – Marketing Media for Small Business with Mary Ann Pruitt

Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights and experiences with marketing media to help us promote and grow a small business. She is the CEO and President of Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com  
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Mar 27, 2023 • 26min

465 – Prepare for Successful Small Business Partnership

How to prepare for a successful small business partnership including the Business Partnership Checklist. Henry Lopez, serial entrepreneur, and host of The How of Business podcast, shares his experiences and tips for a successful partnership. This episode is about preparing for a successful Small Business Partnership. If you are considering going into a business partnership, where you and one or more people are going to own and be involved in your business, then this episode is for you. Business Partnerships can be extremely powerful and successful, but they can also create problems you may not even be thinking about right now. Problems, issues, and misunderstandings that can ruin your business! The key to potentially avoiding any issues with your business partnership is to discuss all the possible scenarios and situations upfront, and then executing a comprehensive legal agreement that spells out the terms of the partnership. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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Mar 20, 2023 • 47min

464 – Anxious Achiever with Superpower Skills with Morra Aarons-Mele

How the Anxious Achiever can turn their biggest fears into Superpowers to help start and grow a small business with Morra Aarons-Mele. Morra shares how she has helped herself and others to turn their biggest fears into life-changing leadership. For anyone who worries that anxiety or other mental health challenges stands between them and the success they deserve, Morra will share highlights from her upcoming book “The Anxious Achiever - Turn your Biggest fears Into your Leadership Superpower” which features powerful stories, practical tools, exercises, and strategies that empower leaders and other high achievers, including business owners and entrepreneurs, to transform an apparent weakness into a critical strength. Morra Aarons-Mele is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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Mar 13, 2023 • 47min

463 – Entrepreneurship for Creatives with Walid Azami

How Walid Azami overcame the challenges of being a refuge to start and grow his photography business. Walid shares his experiences as a professional photographer – including overcoming the challenges of being an immigrant to build his successful creative business. If you are a creative artist, like a photographer, videography, makeup artist, hair stylist, or any other type of creative content creator – any business where you are turning your creative passion into a small business – then this episode is for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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Mar 6, 2023 • 50min

462 – Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland

Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland - their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their business, SPI. Matt had a successful corporate career, and Pat was building his career as an architect before starting their first small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
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Feb 27, 2023 • 51min

461 – Improve Attention to Detail with Chris Denny

Improve Attention to Detail with Chris Denny, to help you start, run and grow your small business. Chris shares insights on how to develop attention to detail, for yourself and your team, to help you achieve success as a small business owner. Chris Denny is an entrepreneur, trainer, author, consultant, and small business owner. When he is not running a business or spending time with his family (mostly hiking or snowboarding), he is researching attention to detail or helping organizations develop attention to detail and accuracy. Chris has an MBA with a focus on operations from the University of Houston. His undergraduate degree is in Business Administration with a specialty in Human Resources from Texas A&M University. Chris is the author of “Improve Attention To Detail: A straightforward system to develop attention to detail in yourself, employees, and across an organization”. The book is based on the research, surveys, interviews, and experience he brings to his live workshops and online courses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
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Feb 20, 2023 • 34min

460 – Conquer the Chaos with Clate Mask

How to conquer the chaos of small business with entrepreneur Clate Mask. Clate is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, and co-author of the New York Times bestseller “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

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