

The Content Experiment Podcast
Abby Herman
The Content Experiment Podcast is a podcast for service-driven business owners who know that content is important but there's also so much more to marketing and business growth.
Here we talk about showing up for your audience in a way that they want to hear and in a way that's sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people's audiences, building relationships, and getting over the limiting mindsets that often hit when we're reaching for the next level in our business.
Here we talk about showing up for your audience in a way that they want to hear and in a way that's sustainable for you. This might mean publishing a weekly podcast or blog, but it also means paying attention to your email list, leveraging other people's audiences, building relationships, and getting over the limiting mindsets that often hit when we're reaching for the next level in our business.
Episodes
Mentioned books

Dec 7, 2022 • 9min
210. Why Publish Podcast Episodes Year-Round?
I know what you're thinking: You're ready for a break from you podcast and can't wait for the holidays to roll around so you can skip a few weeks. I'm ready for a break too, but my podcast will still be working for me during those slower weeks. And I recommend that you do the same! Consistency is one big reason for this, but there are others, including routine, visibility, and, yes, people are still listening. Listen in this week as I share my biggest reasons why this podcast (and my clients' podcasts!) won't be taking a holiday hiatus this year. Will yous? Mentioned in This Episode Episode 209: Managing the Fatigue of Your Podcast & Business Join Podcast Ease

Nov 30, 2022 • 17min
209. Managing the Fatigue of Your Podcast & Business
The struggle is real right now to try to get the work done…both on your podcast and in your business. There's a lot of fatigue, both decision fatigue and just generally not feeling motivated to sit down and plug away. I hear you! I think it's a case of the 2022s, but that doesn't mean that we can sit back and wait until next year to do the work. Today on the podcast, I'm sharing some tips to manage the fatigue of your podcast and business. That doesn't mean that we're taking a break and waiting until it feels right. Just the opposite, in fact. Listen in to hear what's worked for me and what might work for you. Mentioned in This Episode Join Podcast Ease

Nov 23, 2022 • 12min
208. How to Make the Most of Your Guest Episodes
A lot goes into each of your guest episodes, so it's important to make the most of them. This week on the podcast, I'm sharing what to do before you interview, during the interview, and after the interview to make sure that all your time is well spent. Mentioned in This Episode Episode 207: Where to Find the Best Podcast Guests & How to Vet Them Episode 177: Leveraging Other People's Audiences Episode 179: How to Be a Better Podcast Guest Join Podcast Ease

Nov 16, 2022 • 11min
207. Where to Find the Best Podcast Guests & How to Vet Them
Not every potential podcast guest will be a GOOD podcast guest. And I recommend being very discerning about who joins you on the microphone. There should be a reason for every episode and that includes who you're hosting and what they're sharing. In order to find the right podcast guests, you're going to have to do a little bit of work. This week on the podcast, I'm sharing how to find the best podcast guests and how to determine if they truly are a good fit for your show. It doesn't feel great to be on an interview and know that it will never see the light of day. Trust me…I've been there! Mentioned in This Episode Episode 183: Why You Need Solo Episodes on Your Podcast Episode 196: Finding Podcast Guests & Hosting Interviews Join Podcast Ease

Nov 9, 2022 • 11min
206. Creating Your Podcast Intro & Outro
Trying to craft the perfect intro and outro for your podcast is enough to paralyze you into never publishing a single episode. Trust me, I've seen it happen. But even though your podcast episodes are technically evergreen, your intro and outro don't have to be perfect. Spoiler alert: Nothing can or ever will be perfect. Done is better than perfect in every way imaginable. That said, there are some best practices that can help you move forward and even some things that you might want to include. In this episode, I'll give you a short rundown so you can publish your first (or next!) episode. Mentioned in This Episode Podcast Listener Trends Join Podcast Ease

Nov 2, 2022 • 8min
205. The Indirect Benefits of Podcasting
Hosting a podcast isn't about encouraging listeners to buy from you. Yes, it's nice when that happens, but that's not the goal. The goal is to nurture your audience. The people who have already found you and who want to learn and grow with the information you're providing every week. That said, podcasting is a long game. And it can feel like no one is listening or taking action. That makes it challenging to get motivated to record each week. But when you think about the indirect benefits of podcasting, the benefits you may not think about, this is the podcast episode for you. Every time you sit down behind the microphone, you're reaping the rewards of your work. You just need to know what to look for! Mentioned in This Episode Episode 179: How to Be a Better Podcast Guest Join Podcast Ease

Oct 26, 2022 • 11min
204. How to Leverage Podcast Reviews
If you're a podcaster, you know the value of listeners leaving reviews on the podcast apps. That's why you ask them to in many of your episodes. But are they just sitting there, on the podcast platforms, just gathering dust? It's time to do something with those podcast reviews! This week on the podcast, I'm sharing five ways to leverage the reviews you have. And I'd love to hold you accountable for implementing one or more of these strategies. They're simple and repeatable, and they won't take up much time once you have a system in place. For help with this, find out more about the Podcast Ease membership and join us today! Mentioned in This Episode Join Podcast Ease

Oct 19, 2022 • 15min
203. How to Make a Shift in Your Podcast
Sometimes a shift is in order. Maybe it's because what you're currently doing on your podcast doesn't resonate with you anymore or maybe you just want to try something new. (Think: Experimenting with your content!) It's okay to make a shift on your podcast. In fact, I encourage you to! This week, I'm sharing why you might want to make a shift on your podcast and how to do it without breaking the bank or losing some focus. A shift doesn't have to be a complete 180 in what you're doing; little changes along the way don't need big re-launches or announcements. There's no harm in quietly changing gears. Listen in now! Mentioned in This Episode Episode 100: The Content Experiment Episode 162: Building Growth-Minded Relationships on LinkedIn with Karen Yankovich

Oct 12, 2022 • 13min
202. Does My Podcast Need a Hiatus?
Ready for a hiatus on your podcast? I've definitely been feeling that way recently too. It takes a lot of time and effort and, frankly, it can feel overwhelming. I'm not taking a break right now, though there's nothing wrong with a break…if you do it right. This week on the podcast, I'm sharing why you might not want to take a podcasting hiatus and what to do if you decide to push pause for a bit. Whatever decision you make, it's yours to make and you should do what works for you. Listen in to find out how. Mentioned in This Episode Join the Podcast Ease membership

Oct 5, 2022 • 13min
201. How to Make Your Podcast Work for You
If you've been listening to the big-name gurus in podcasting and online marketing, my guess is that you're doing some things in your business that don't resonate with you. Maybe they feel like too much or too little…or you just don't feel like doing something that they say you "must" do. I'm a big believer in doing business in a way that works for you. That means letting go of the idea that your podcast (or business or YouTube channel or launch or whatever it is) has to be perfect. Because it's not going to be! And you know what? That's okay. We're all human. This week on the podcast, I'm sharing how to make your podcast work for you. What questions to ask and what to think about when you're building out your podcast (or whatever other kind of content you're creating). Because if it doesn't sit well with you, you're going to quickly lose interest and, frankly, feel crappy about it. So do it right…starting now! Mentioned in This Episode Join Podcast Ease


