The Content Experiment Podcast

One of those things that we hear a lot about is the client journey--the path people take with your brand. The truth is the client journey starts well before the initial discovery call. Your client's journey begins the moment they've identified the problem that you solve. In this episode, I'm going to walk you through the client journey--what the stages are, what that content looks like, and some special considerations for the types of content you might create. And, as always, I do this with the caveat that you need to do what works for you. This episode was just a fraction of what you'll get out of the free Client Journey ebook. Be sure to grab your copy to start your journey. Listen in! Mentioned in This Episode Episode 51: Why Client Journey Matters When Creating Content Client Journey Ebook Content Mastery Lab

Most people associate vulnerability with weakness. In reality, vulnerability is closely related to authenticity and integrity—all traits a strong leader should embody. Today we're talking about, you guessed it—leadership. My guest is my amazing client Wendy Ryan, CEO of Kadabra, who works with organizations on leadership, change, allyship, equity, and inclusion. Wendy and I talk about vulnerability among leaders, what it looks like, what's appropriate vulnerability (and when we've gone too far). This is such an important conversation because, as small business owners, it's important to recognize how much impact we have on our clients and our teams. Listen in! Mentioned in This Episode Learn, Lead, Lift: How to Think Act and Inspire Your Way to Greatness Learn to Lead Lift Framework Self-Awareness Guide The Content Mastery Lab About Wendy Ryan Wendy Ryan is the CEO of Kadabra, an interdisciplinary team of leadership and change experts based in Silicon Valley, California. In addition to her work with Kadabra, Wendy is an active mentor, strategic advisor, and angel investor in early-stage, BIPOC, LGBTQ+, and women-led companies. She is also an advocate for expanding diversity, equity, inclusion, and accessibility in the investor and business ecosystems. Follow Kadabra on Instagram, Facebook, or LinkedIn to learn more.

You've heard me say it before—you can't do your business journey alone. But how do you create meaningful, genuine, and authentic connections from a 20-minute Zoom call? Don't worry, it is still possible. Today, I'm chatting with Kathy Kasten, an executive coach and trainer and CEO of Lion Crest Leadership about all things connection--and how to navigate true connection online. We touch on communicating with people from different backgrounds, making your team feel truly like a team, avoiding common mistakes some business owners make when trying to connect with others, and strategically choosing who you connect with to better your business. Listen in! Mentioned in This Episode DISC Assessment Content Mastery Lab About Kathy Kasten Kathy Kasten is the CEO and Founder of Lion Crest Leadership. With a background in both small business ownership and corporate management, Kathy is an executive coach who helps her clients clarify their gifts, walk through overwhelm, recharge for the people they care about, and learn to connect more deeply with others for better relationships and results. To learn more about Kathy visit her website, or follow her on Facebook, Instagram or LinkedIn.

The truth is many small businesses don't succeed. The health and success of your business don't necessarily equate to who works the hardest (even though hard work is a BIG part of it). Your success and staying power depend on WHO you surround yourself with and HOW you show up for them. Today I'm talking about the other people in (and around) your business—your business friends, the people you mastermind with, the leaders and members of programs you're involved in (both paid and unpaid), your clients, and so on. If you take one thing away from today's episode, I hope it's a desire to find the right people to help you grow as a business owner, so you can grow your business. Listen in! Mentioned in This Episode Content Mastery Lab

You know you need a content strategy. But what about the visual side of your content? How are you creating a confident look and feel that represents you—authentically? Today's guest is a personal stylist who does SO much more than tell you what to wear. She supports you in your messaging and empowers you to step into the most confident version of yourself. I'm chatting with Trish Taylor, a stylist and brand embodiment coach, about cultivating confidence to show up, messaging, aligned visibility, and so much more. She shares how she works with clients on intuitive style, finding your stride, and getting comfortable being seen. Listen in! Mentioned in This Episode Batch Wardrobe Courses Content Mastery Lab About Trish Taylor Trish Taylor is a stylist and a brand embodiment coach committed to helping heart-centered, online entrepreneurs align their outside with their inside to create magnetizing content and feel worthy of their expertise. Trish leverages her unique experiences as a celebrity stylist to empower entrepreneurs and course creators with the mindset shifts AND stylish tools they need to step into the most confident version of themselves. To learn more about Trish, follow her on Instagram, Facebook, or check out her website.

You wear all the hats in your business—but let's face it, there absolutely comes a point in your business where you can't do it all alone. Often the first place we hire help is with a virtual assistant. Today's guest is Jamie Boggeln, a virtual assistant who specializes in helping business owners pull off summits. Jamie and I talk about how summits have changed over the years (she hosted her first summit in 2014), how YOU can learn to let go of doing ALL the things, and some best practices for hosting your own summit. Listen in! Mentioned in This Episode Zenler Bomb Ass Summits Episode 111: Lessons from Hosting a Summit Content Mastery Lab About Jamie Boggeln Jamie Boggeln is a sought-after Virtual Assistant for online entrepreneurs, who has started several businesses of her own. Jamie empowers entrepreneurs to build momentum in their businesses, be seen online, and get amazing results-producing virtual summits. Jamie resides in San Diego, CA with her husband and 3 kids. Follow Jamie on Facebook or check out her Bomb Ass Summit courses!

Are you doing YOU in business? It's so tempting to take someone's teachings and ideas and implement them into your own business without thinking about the impact. Learning new strategies and concepts is part of doing business, but being the CEO means that you take the time to find ways that these new ideas work in your business. Because not everything will...and you also don't have time to implement everything into your business. Listen in to this episode as I give you permission to do your own thing with your content (and this applies to all aspects of business and life too!). Mentioned in This Episode Episode 109: Stepping Up Your Video Strategy Episode 112: Build Your Copywriting Muscle Content Mastery Lab

Waiting until you're 100% ready is a setup. Chances are you'll never be completely ready to do anything. Just DO the thing, my friend. Try out something new and do the thing. You don't have to be ready—but you do have to be willing. Today we're talking about branding and visibility...specifically your brand photos. I'm chatting with Terri Burke, a branding photographer who has a mission to bring her message to more business owners. Terri is pivoting in her business and hosting a summit, Release Your Spark, at the same time. Sound familiar? Listen in to learn more about how to think strategically about your photography and why your pictures matter. Tune in now! Mentioned in This Episode Sarah Hoag Photography Release Your Spark Summit Content Mastery Lab About Terri Burke Terri Burke is an accomplished brand photographer whose friendly service goes well beyond the click. Terri founded her first photography business, Catch a Spark Photography, more than a decade ago and now focuses on creating contemporary family heirlooms for moms whether their kids had two legs or four. Join Terri's Facebook Group or visit her website to take a look at some of her previous work.

Why aren't you emailing your list? 🤔 Are you worried about coming across as desperate and salesy or is your email list too small to try? 🤷‍♀️ It all boils down to confidence.✨ The good news is the more you flex your confidence muscle, the better you get. After all, being on your email list is a privilege. 💁‍♀️ On today's episode, Kate and I chat about email best practices, how to create an email sequence that sells, why client avatars aren't all they're cracked up to be (you know I love that topic!) and so much more. 🤩 Listen in! 🎧 Mentioned in This Episode Brainy Biz Podcast The Email Marketing Fairey Course Love Your List Course Trello Magic Course Amanda Frances Inbox Besties Podcast Content Mastery Lab About Kate Doster Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers. If you want to jolt subscribers into taking action, gobbling up your paid offers like candy… or kale is that's their thing, follow Kate on Instagram, Facebook, and Twitter or visit her website.

In case you weren't paying attention, The Content Experiment recently hosted a summit. It both was wildly successful AND gave us the framework for doing a lot of things differently next time. (Yes, there will be a next time.) ✨ If you've been curious about what was going on behind the scenes before, during, and after the summit, this is the episode where I'm dishing it out. 💁‍♀️ In today's episode, I'm sharing what worked, what didn't work, and what we're changing for The Content Experiment Summit 2.0. Listen in now! 🎧 Mentioned in This Episode: Summit in a Box