

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Justin Deese | Home Service Industries
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan.
Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Episodes
Mentioned books

Jun 19, 2023 • 25min
04 | Living in Paradise - Chris Gist
What does it take to grow a business size by double every year, even in the face of a hurricane and the COVID-19 pandemic?
Get ready to be inspired by the incredible story of Chris Gist and Justin Deese as they share their remarkable journey of triumph in the face of adversity, doubling their business size every year for three consecutive years, even amidst a hurricane and the pandemic. Join them on this episode of Freedom Blueprint Podcast as they reveal the secrets behind their success in the home service industry, from overcoming obstacles to building a diverse and motivated team, setting goals with deadlines, and empowering others to achieve greatness. Don't miss out on this invaluable opportunity to gain expert advice and learn how to thrive in the competitive world of home services.
[00:00 - 10:24] What it Takes to Crush it in the Home Service Business
[10:25 - 18:47] Navigating Growth and Scaling: Paradise Home Services' Biggest Challenges and Surprises
[18:48 - 24:35] Don't Fear Success: Advice on Taking Action and Achieving Your Goals
Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com and discover how she can transform your business's numbers into a powerful tool!
Connect with Chris!
Visit his LinkedIn: https://www.linkedin.com/in/chris-gist-650165151/
or his website: https://paradisehomeservices.com/
Connect with Justin!
LinkedIn, Facebook
or visit the websites: Freedom Blueprint Academy, www.gcbcoaching.com
Tweetable Quotes:
"When you set a goal, you have to put a deadline to it." - Justin Deese
"One [core value] we push more often is flexibility because of our growth plan. You just have to be able to adapt. And our culture has allowed our team members to be flexible, and it has allowed them to appreciate where they work because of the culture." - Chris Gist
"Knowledge applied is wisdom. So go out there and apply the things that you're learning and make your business better." - Justin Deese
Apple Podcasts:
https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253
Spotify:
https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e

Jun 12, 2023 • 27min
03 | From Marine to Business Owner- Albert Rodriguez
In the face of challenges, Albert Rodriguez, a former Marine, embarked on an entrepreneurial journey. Overcoming financial setbacks caused by COVID-19, he built a thriving home service business with revenues of 1.5 million. Discover his secrets to success, from core values to leveraging limited resources, laser-focused marketing, and fostering a strong team environment. Prepare to be inspired and empowered by Albert's remarkable story![00:02 - 09:10] Unveiling the Path to Success [09:11 - 18:32] Building Reputation, Values, and Community [18:33 - 25:41] Building Success Through Unity and Strategic FocusReady to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com and discover how she can transform your business's numbers into a powerful tool!Connect with Albert!Connect with him on LinkedInor visit https://www.essentialhomeperformance.com/Connect with Justin!LinkedIn, Facebookor visit the websites: Freedom Blueprint Academy, www.gcbcoaching.comTweetable Quotes: "We don't know what we don't know. The point is to help other business owners ask better questions and give a nugget. Like, what is something that you wish you knew when you got started?" - Justin Deese"I always push down, and I'm very hard on my office staff when it comes to asking more of the technicians if they need to. And I come down hard on my technicians for pushing more at the office staff." - Albert RodriguezApple Podcasts:https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253Spotify:https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e

Jun 5, 2023 • 33min
02 | Concierge Service - with Rory Krueger
Don't miss Justin and his guest Rory Krueger's insightful conversation on the importance of understanding your company's numbers. Learn from their experiences of rapid growth, integrating teams, and delivering exceptional service. Discover valuable tips on pricing, leveraging technology, and industry group advantages. Tune in to expert advice on building effective teams and their top book recommendations. Set yourself up for success with Justin and Rory.
[00:00 - 07:16] How to Avoid Speed Bumps and Mistakes Along the Way
[07:17 - 14:28] Advice on Answering the Phone and Building Friendly Competitors
[14:29 - 21:58] Slow to Hire, Quick to Fire
[21:59 - 29:03] Recharge and Refresh: Learn the Secrets to Success in the HVAC Industry
[29:04 - 32:35] Unlocking Success in Home Services: Takeaways from Rory Krueger of Krueger Heating & Air Conditioning
Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com and discover how she can transform your business's numbers into a powerful tool!
Connect with Rory!
You can find him on LinkedIn and Facebook
or visit his website: https://www.callkrueger.com/about-us
Connect with Justin!
LinkedIn, Facebook
or visit the websites: Freedom Blueprint Academy, www.gcbcoaching.com
Tweetable Quotes:
"It is based on what I provide and what we provide as a company, and those features and benefits, and it's not usually about price. - Rory Krueger
Apple Podcasts:
https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253
Spotify:
https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e

May 30, 2023 • 31min
01 | Competitive Advantage - with Michael Kenady
This episode of the Freedom Blueprint Podcast features an in-depth interview with Michael Kenady, a home service business owner who has been in the industry for over 20 years. In this episode, Michael shares his journey of going from an outdoor kitchen company to now owning a plumbing, restoration, and roofing company. He talks about the difficulties of running a home service business but also emphasizes the importance of timing in life and believing that everything happens for a reason. He also speaks about the need to stand out from the crowd and have a unique brand identity in such a competitive market. Additionally, he discusses how to use an avatar to target customers, be honest with them through offering value, and understand their needs so as to close sales. Moreover, he encourages technicians to be mindful of their customer's needs and time so as not to have them repeat tasks or trips unnecessarily. Finally, he highlights the importance of having an understanding of numbers in order to grow a business and suggests that if we are not sure how to do this, we should reach out for help from a virtual CFO.
Tune into this episode for valuable insights related to money management, insurance companies, taking action on what you learn, and much more!
[00:00 - 07:16] Hear the Wins and Speed Bumps of Running a Home Service Business with Michael Kenady
[07:17 - 14:20] Standing Out in a Huge Competitive Market and Learning to Close Sales
[14:20 - 22:06] Letting Go and Utilizing Technology
[22:06 - 29:11] Knowing The Numbers or Risk Losing the Game
[29:11 - 31:05] Closing
Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com and discover how she can transform your business's numbers into a powerful tool!
Connect with Michael!
LinkedIn, Facebook, Instagram
or visit the website: heydudeplumbing.com
Connect with Justin!
LinkedIn, Facebook
or visit the websites: Freedom Blueprint Academy, www.gcbcoaching.com
Tweetable Quotes:
"I believe in timing I believe in everything happens for a reason, and when it happens is a perfect time." - Michael Kenady
"It's not about being a sales guy; it's more about giving value to the customer." - Justin Deese
Apple Podcasts:
https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253
Spotify:
https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e

May 26, 2023 • 4min
Trailer Episode
The Freedom Blueprint Podcast is a must-listen for home service businesses looking to succeed! Host Justin Deese shares his decades of knowledge, experience and helpful advice to help listeners build the business of their dreams. This Podcast will be featured weekly to share wins, losses and lessons learned on the journey of starting and running a business in the home services industry. From avoiding common mistakes to learning from each other's successes, this podcast provides practical tips and tricks to help you reach your goals. Tune in as we explore the ups and downs of this journey together![00:02 - 02:03] Welcome to the Freedom Blueprint Podcast• Freedom Blueprint Podcast is a podcast to help people run their home service business• It will cover the good, bad and ugly of running a business• Hosted by Justin Deese• Idea behind the podcast started a few years ago • Talking with other business owners about wins and mistakes made[02:03 - 03:56] Discover the Wins, Losses, and Lessons Learned in the Home Service Industry • The Freedom Blueprint Podcast is about helping others in the home service business to accelerate their journey. • Host Justin has been in the home service industry for two decades and has experience starting, scaling, turning around and selling businesses. • The podcast will feature tips and tricks from other industry leaders on their wins, losses and lessons learned. • Listeners are encouraged to apply what they have learned by liking, rating and reviewing the show. • Find the podcast on social media at Freedom Blueprint for Home Services and visit the website at www.freedomblueprintpodcast.com.Connect with Justin!LinkedIn, Facebookor visit the websites: Freedom Blueprint Academ, www.gcbcoaching.comTweetable Quotes: "Information is useless if not applied, so take what you've learned and go and implement it." - Justin Deese


