Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Justin Deese | Home Service Industries
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Oct 6, 2025 • 24min

109 | 6 Essential Tools to Help Home Service Owners Crush Chaos (So It Doesn’t Crush You!)

Show InformationEpisode Number: 109 Date: October 6, 2025 Duration: 24:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comSummaryJustin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist.TakeawaysBrand your communication: Use a domain-based professional email to boost trust, consistency, and CRM integrations.Own your day with a calendar: One source of truth prevents double-booking, protects focus blocks, and actually makes vacations happen.Make progress visible: A to-do list/task manager helps prioritize, capture follow-ups, and rack up quick wins that build momentum.Don’t let money slip through cracks: A CRM tracks leads, jobs, follow-ups, and repeat business; choose the right fit (e.g., ServiceTitan, Housecall Pro, Jobber).Centralize knowledge: Cloud storage (Google Drive, Dropbox, OneDrive) prevents “lost SOPs” and makes team sharing simple.Train your AI, don’t copy/paste it: Use AI (e.g., ChatGPT) as an organized, context-aware assistant for drafts, analysis, and automation—feed it your MVV, avatar, and offers.ChaptersWhy today’s episode gets tacticalTool #1: Professional Email—credibility and consistencyTool #2: Calendar—blocking, reminders, and balanceTool #3: To-Do/Task Manager—priorities and winsTool #4: CRM—tracking leads, jobs, and revenueTool #5: Cloud Storage—SOPs and docs, all in one placeTool #6: AI—how to prompt and “train” your assistantWrap Up: Start/Stop/Continue exercise to implement fastKeywords#HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese
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Sep 29, 2025 • 37min

108 | Implement or Get Left Behind: Resideo’s Bo Rogers on Connect 2025

Show InformationEpisode Number: — 108 Date: September 29, 2025 Duration: 36:57Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Bo Rogers Company: Resideo / Honeywell Home Guest Website: — Resideo Pro | Professional Support For Contractors & Experts Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).SummaryBo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.TakeawaysImplementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel.Chapters00:01 – Welcome + why Bo’s story matters 00:52 – Family roots: octopus furnaces to blower kits 03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet) 05:24 – Tempe sales bootcamp: discovering a real process 08:57 – Implementing fast: sales spike and pricing up 11:00 – Selling the business; moving to Arizona; working for others 14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally 19:35 – What makes Connect different; community across security & HVAC 26:22 – Innovation Showcase: hands-on demos + product sneak peeks 27:18 – First Alert app: unified smart-home control 29:27 – How to register; what to expect on-site (meals, exec access) 31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE) 33:43 – Why it’s free + the power of community 35:24 – Wrap-up & see you in L.A.Keywords#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration
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Sep 22, 2025 • 33min

107 | From Wrench to Profit: Service Nation’s 7 Pillars, Revamped Boot Camp, and a Service World Sneak Peek with Chris Michel

Show InformationEpisode Number: 107 Date: September 22, 2025 Duration: 32:50Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.comGuest Contact InformationGuest: Chris Michel Company: Service Nation Guest Website: ServiceNation.com | ServiceWorldExpo.com (event) Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.SummaryTraining Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100.TakeawaysSeven Pillars = business blueprint: Everything you do fits under Business Design, HR, Financials, Operations, Sales, Marketing, Leadership. Use them to spot gaps fast.Stage-based tracks: Whether you’re laying a foundation or maintaining scale, there’s a defined path and classes for each stage.Work in your genius: Double down on your strengths; delegate what drains you (e.g., financials vs. sales/leadership).Networking is ROI: The Service Nation community gives you mentors, shop tours, and on-call peers who’ve solved your problem before.Service World action plan: Don’t chase shiny tools; pick the 1–2 moves that move the needle in 30–60 days. Coaching on the last day helps you commit.Bonus: FREEDOM100 discount for Service World Expo registration.ChaptersWelcome back, Chris + what’s new at Service NationWhy the Seven Pillars framework (and what each one covers)Stage-based growth: from startup to maintain/optimizeDISC in the trades: communicate better, lead better“Work in your genius” vs. trying to do it allBoot Camp makeover: what to expect in 3 focused daysService World Expo preview: workshops, classes, coachingTurning events into execution: your 30/60-day planNetworking that pays: leveraging the Service Nation familyDiscount details + how to register for Service WorldKeywords#FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades
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Sep 15, 2025 • 27min

106 | From Technician to Business Owner & Leader: Billy Gregus’ Journey in HVAC

Show Information Episode Number: 106 Date: September 15, 2025 Duration: 26:50Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Billy Gregus Company: Integrity Refrigeration & HVAC Guest Website: https://www.integrityrefrigerationandac.com/ SummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of Integrity in Winter Haven, Florida. Billy shares his inspiring journey from helping a friend with HVAC installs to becoming a licensed refrigeration expert and business owner. He opens up about building a company culture that prioritizes family time, mental well-being, and customer service over chasing revenue at all costs.Billy explains why he avoids the 24/7 grind, how specializing in refrigeration sets his business apart, and why dominating your local market is often more powerful than expanding too quickly. He also reflects on the lessons he’s learned about leadership, work-life balance, and being present—plus, he recommends a book that’s been a game-changer for his personal and professional growth.TakeawaysHow refrigeration work differs from HVAC and why it can be more profitableThe importance of protecting your team’s time and avoiding burnoutWhy focusing on your local community can build a stronger, more loyal customer baseLeadership lessons from the trenches: leading by example and rotating on-call shiftsWhy “being present” is one of the most valuable skills for a business ownerBook recommendation: Buy Back Your Time by Dan MartellChapters 00:00 – Welcome & Introduction 01:40 – Billy’s Start in HVAC and Refrigeration 04:58 – Specializing in Refrigeration and the Profit Potential 06:25 – Protecting Your Team from Burnout 10:28 – Competing in Today’s Gig Economy 11:14 – Focusing on Local Market Dominance 12:27 – Founding Integrity and Taking the Leap 14:47 – Building a Strong Company Culture 16:20 – Redefining Success Beyond Revenue 18:32 – Advice to the 2015 Version of Billy 20:25 – Book Recommendation: Buy Back Your Time 23:26 – Final Leadership and Life LessonsKeywords #FreedomBlueprintPodcast #JustinDeese #BillyGregus #HVAC #Refrigeration #Leadership #BusinessCulture #WorkLifeBalance #BuyBackYourTime #DanMartell #LocalBusiness #EntrepreneurJourney #TeamBuilding #ContractorLife #HVACBusiness #TradesBusiness
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Sep 8, 2025 • 30min

105 | Building Stronger Businesses & Marriages: Stephanie & David Postell on Creating a Contractor-Led Conference

Episode Number: 105Date: September 8, 2025Duration: 30:26Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuests: Stephanie & David PostellCompany: Anchor Heating & Air | She Means Business | We Mean Business ConferenceGuest Website: WeMeanBusinessCHS.comGift to listeners: Use code WMB150 to save $150 on registrationSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.TakeawaysWhy many industry conferences feel like sales pitches—and how We Mean Business is different.The unique challenges and strengths of running a home service business as a husband-and-wife team.The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.How unplugging from the daily grind often sparks the biggest breakthroughs.Why authenticity, networking, and shared experiences make this conference one-of-a-kind.Chapters00:02 – Welcome back with Stephanie & David Postell 01:07 – Off-road adventures & unplugging as business owners 04:22 – The vision behind a contractor-led conference 07:57 – Why no one is focusing on husband-and-wife teams in the trades 12:29 – The inspiration for creating the We Mean Business event 16:11 – Respecting each partner’s role in the business 20:38 – Why timing matters: November slowdown & planning for 2025 22:25 – Unique experiences: Low Country boil & secret speakeasy party 24:07 – Conference details: dates, location, and registration info 27:35 – Speaker lineup & special guest couples 28:41 – Only 60 couples: Why this event is intentionally intimateKeywords#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast
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Sep 1, 2025 • 49min

104 | Tap Into the Future: AI, Automation & Real-World Workflows with Josh & Tersh (Service Business Mastery / Trade Automation Pros)

Episode Number: 104 Date: September 1, 2025 Duration: 49:02Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros) Company: Relentless; Service Business Mastery; Trade Automation ProsSummaryJustin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.TakeawaysOptimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.Chapters00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love01:18 — The Bananas effect: from pushback to sellouts06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins08:36 — Why run an event in October (and how the Bananas inspired it)10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday11:58 — Build-live demo: Trello job/permit/equipment workflow12:49 — Warranty claims automation (order → return → credit tracking)16:38 — Humans + automation: free people from low-value data entry21:05 — Prompt engineering today: still helpful, less mystical26:31 — Search is shifting; AI browsers, agents, and what’s next32:49 — Toward agentic, connected companies by decade’s end34:12 — Centralizing comms vs. scattered texts/emails38:51 — The “external brain” system & scheduled daily tasks43:30 — Skool community for step-by-step Zapier/CRM templates 46:23 — Event info & speaker lineup; where to learn more 47:12 — Closing thoughtsKeywords#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture
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Aug 25, 2025 • 39min

103 | From Local to Legendary: Marketing Secrets with Wizard of Ads’ Ryan Chute

Show InformationEpisode Number: 103 Date: August 25, 2025 Duration: 38:41Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact InformationGuest: Ryan Chute Company: Wizard of Ads Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.TakeawaysWhy traditional “me-too” marketing makes your business invisible.How entertainment and storytelling build trust and memorability.The difference between values and beliefs—and why your brand needs the former.Why radio remains one of the most cost-effective and powerful advertising tools.How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.Why operations must deliver before marketing can accelerate growth.Chapters00:00 – Welcome & Introduction to Ryan Chute 02:00 – Ryan’s Journey into Marketing & Wizard Academy 06:00 – Why Most Digital Marketing Misses the Mark 10:00 – How Wizard of Ads Creates Memorable Brands 14:00 – The Power of Entertainment in Marketing 19:30 – Spending Less on Marketing by Playing the Long Game 21:30 – What Business Owners Must Fix Before Budgeting Ads 24:00 – Values vs. Beliefs: The True Core of Branding 27:30 – Marketing as More Than Ads: Operations & Delivery Matter 29:00 – The Surprising Power of Radio Advertising 33:00 – A Marketing Challenge for Listeners 36:00 – How to Connect with Ryan Chute 37:15 – Closing ThoughtsKeywords#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship
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Aug 18, 2025 • 31min

102 | From Private Clubs to HVAC Success: How Nicole Forbes Built a High-End Niche Business

Show Information Episode Number: 102 Date: August 18, 2025 Duration: 30:39Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Nicole Forbes Company: Forbes HVAC & Refrigeration Guest Website: ForbesRefrigeration.comSummary In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.TakeawaysThe power of focusing on a niche market and speaking your customer’s language.Why early adoption of the right software can fuel growth.Leveraging best-practice groups and coaching programs to accelerate success.Building a team culture rooted in integrity and customer care.The role of books like E-Myth and Raving Fans in shaping leadership and service excellence.Chapters 00:00 – Introduction and welcome 01:45 – Nicole’s transition into the family business 03:29 – Adopting ServiceTitan from day one 06:53 – Joining BDR coaching and Rival Digital marketing 08:44 – From competition to collaboration in the trades 10:50 – Professionalizing the HVAC industry 12:28 – Partnering with your spouse in business 15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche 17:55 – The importance of defining your target market 19:32 – Doubling revenue through team culture and integrity 21:27 – Word-of-mouth marketing on the golf course 22:08 – Favorite business books and team reading 26:46 – Leadership lessons learned 28:34 – How to connect with NicoleKeywords #FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing
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Aug 15, 2025 • 36min

101 | Tax Law Changes Every Home Service Business Owner Needs to Know with Cyndi Warren

Show Information Episode Number: 101 Date: August 15, 2025 Duration: 35:47Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Cyndi Warren Company: Warren Averett Guest Website: WarrenAverett.com Guest Email: Cyndi.warren@warrenaverett.comSummary In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to break down the recent sweeping tax legislation and what it means for home service business owners. From bonus depreciation to overtime deductions, R&D expensing to the elimination of certain meal deductions, Cyndi shares practical insights to help you prepare, adapt, and maximize the benefits available. Whether you run a plumbing, HVAC, or electrical business, you’ll walk away with actionable tips to stay compliant and profitable under the new tax landscape.TakeawaysQualified Business Income Deduction extended, potentially saving business owners thousands.Bonus depreciation reinstated—100% write-off for equipment placed in service.Section 179 vs. bonus depreciation—when to choose one over the other.New overtime deduction rules and W-2 reporting changes for 2025.Many clean energy credits expiring—plan now if you rely on them.R&D expenses can be fully expensed again starting in 2025.Employer-provided meals will no longer be deductible after 2025 (with some exceptions).1099 reporting threshold increasing to $2,000 in 2026.Chapters 00:00 – Welcome & Introductions 02:00 – How fast the new bill became law 05:00 – Qualified Business Income Deduction extended 06:30 – Bonus depreciation vs. Section 179 explained 10:00 – Lessons from selling a business with depreciated assets 11:00 – New overtime deduction rules for employees 15:00 – The end of certain clean energy credits 16:45 – Interest expense deduction changes 18:00 – R&D expenses fully deductible again in 2025 22:00 – Employer-provided meals deduction ending 26:00 – 1099 reporting threshold increase 28:00 – ERTC audits and lessons learned 30:15 – About Warren Averitt and Cyndi’s ideal clients 33:45 – How to connect with Cyndi WarrenKeywords #FreedomBlueprintPodcast #JustinDeese #CyndiWarren #WarrenAveritt #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #TaxPlanning #BonusDepreciation #Section179 #OvertimeDeduction #RAndDExpense #CleanEnergyCredits #BusinessTaxTips #SmallBusinessFinance #QBIDeduction #ERTC #HomeServiceGrowth
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Aug 11, 2025 • 37min

100 | One Hundred Episodes In: What It Really Takes to Launch, Grow, and Stick With a Podcast

Show InformationEpisode Number: 100Date: August 11, 2025Duration: 37:04Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: Justin@JustinDeese.comGuest Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.TakeawaysConsistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.Chapters00:00 – It’s a Big Dill… I Mean, Deal 01:56 – Why Episode 100 Matters 03:49 – The Break, the Sale, and the Pivot 05:26 – Flipping the Script: Kristen Gets Interviewed 06:08 – Tech Fails and Starting Over 08:51 – Humble Beginnings: A USB Mic and a Window 09:28 – Best Advice from a Podcasting Coach 11:05 – How Guests Were Chosen (Then vs. Now) 12:10 – Guests or Solo Shows? Kristen’s Take 14:03 – Most Impactful Guest: Ara from ServiceTitan 16:10 – The Biggest Challenge: Mindset 18:20 – Why One Episode a Week Was the Right Call 19:03 – Behind-the-Scenes Work and Early Morning Recordings 20:28 – The #1 Thread Among Successful Guests 23:03 – The Value of Runway and Planning Ahead 24:11 – The Story Behind the Name: Freedom Blueprint 26:16 – 10 Years in the Truck? Why Time Flies and Change Matters 28:00 – No More Excuses: Learning the Business 29:12 – What’s Next for the Podcast 30:11 – Kristen’s Thank You to the Listeners 31:41 – Getting Recognized at the Piggly Wiggly?! 32:40 – Got a Topic Request? Let Us Know! 34:46 – Final Thoughts and What’s ComingKeywords#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades

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