Progressions: Success in the Music Industry

Today’s guest is artist manager, educator, and entreprenuer Evan Price. He and his team at Artist Collective are on a mission to transform artists into what he calls “artistpreneurs” and help them build a profitable business around their passions. Prior to founding Artist Collective, Evan wore countless hats in the music industry from musician, to promoter, to manager so we’ve got insights for everybody in this one. We covered everything from the “4 Elements Needed to Scale a Creative Business” to why your new song might not be the best “offer” for your audience. We also got into ways that producers and engineers can diversify and stabilize their income, the importance of prioritizing your time, and hot to frame the “story” of the music.🗒 In this episode we'll dig in on... 🗒What is an Artistpreneur?How to focus on high-value offers in the music industryStrategies to help connect with audiences emotionallyTurning followers into leadsMusic business degrees vs regular business degreesMonetizing creative skill sets and building a brand around themFocusing on prioritizationIdentifying and targeting superfans for growthStrategies for diversifying income streams in the audio industry🎙 Travis' Intro 🎙Does Marketing Matter More Than Skills?🎶 ... Listening Recommendation 🎶Northlane - Listen🗣 Mentioned in the Episode 🗣Building a Story Brand by Donald Miller - Here👉 Learn More About Evan Price and Artist Collective ... 👈Website: https://www.artistcollect.com/Instagram: https://www.instagram.com/ac_evan/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Evan PriceHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Today’s guest is audio engineer, mixer, producer and front of house engineer Rob Seifert Gage. Rob is the owner and operator of Audio Evidence Mobile, a former police van turned mobile recording studio. He started his career in the Los Angeles scene working at renowned studios such as Paramount, A&M, and Shangri La where he notched credits with artists like Porno for Pyros, Skinny Puppy and Mike Watt. Currently he’s splitting time between running front of house for various venuse and acts, including Wyclef Jean, and bringing the studio to the artist with his mobile truck. We have a great chat about building out his mobile truck, comping and flying vocals on analog tape, how to be great at live sound, and the importance of being in touch with the vibe in the studio.🗒 In this episode we'll dig in on... 🗒Recording the “Reggae on the River” FestivalComping vocals on analog tapeNS-10s and a SubBeing the best assistant engineer possibleTips for running FOHStaying passionateRecording stereo direct to vinyl with Doug SaxThe challenge of having repeat clients in the major music citiesTouring with Wyclef Jean🎙 Travis' Intro 🎙Being and Advocate for Yourself🎶 ... Listening Recommendation 🎶Green Hit Records - Listen🗣 Mentioned in the Interview 🗣SPL Mixdream - https://spl.audio/en/spl-produkt/mixdream/Eric Thornberg👉 Learn More About ... 👈Instagram: https://www.instagram.com/audio_evidence_mobile/Playlist of Rob's Work - Listen📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Rob Seifert GageHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Today's guest is music sync licensing veteran Ben Morris. Ben is co-owner of the Hauler Music Group and a past employee of EMI and Domino Records. We chat about the art and business of sync, building your brand on your own values, the dos and don'ts of sync licensing, how best to pitch your music, and why artists should be open to doing custom music for brands and agencies.🗒 In this episode we'll dig in on... 🗒Starting his career at Capitol StudiosBeing a passionate music fanThe creative side of sync licensingHow sync can change the trajectory of an artist's careerWhat happens when master and publishing reps disagreeA typical Sync Representation agreementGetting to pitch music he lovesKeeping industry connections aliveWhat genres are more "sync-able"🎙 Travis' Intro 🎙The Danger of Frequency Bias in Your Music Career🎶 ... Listening Recommendation 🎶Eddie Chacon - Listen👉 Learn More About Ben Morris... 👈Linked In: https://www.linkedin.com/company/hauler-music-group/about/ 📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Ben MorrisHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Trying to build the music career you want? Try this mindset... stop asking for permission and start giving it.🎥 Check out the YouTube! 👇https://www.youtube.com/@progressionspod📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: N/AHost: Travis FerenceEditor: Travis FerenceTheme Music: inter.ference

Today’s guest is music producer, songwriter, and mix engineer John Velasquez. John has gone being signed to Cherrytree Records as a member of the band Max and the Moon to working behind the glass as a producer and songwriter for artist such as Zella Day, Lindsey Black, Ella Vos, and Vacations. We have a great chat about what skills make a producer irreplaceable in the room, why creating your own sounds and samples ages way better than using presets and splice loops, how to create a safe space for artists to be authentic, and when he learned the best way to collaborate is to never try to satisfy your own needs or ego.🗒 In this episode we'll dig in on... 🗒Chase the art and the money comesThe importance of being a great hang in the studioStaying authentic as an artistAdvice for signing a record dealLearning how to collaborateCreate like a child, edit like a scientist, detach like a warriorFinding your tribePlaying in Max and the MoonSigning to managementRemote songwritingKeeping your ego out of the roomUnderstanding how many projects you can take onApplying business knowledge to your music career🎙 Travis' Intro 🎙The Truth About Networking🎶 ... Listening Recommendation 🎶Lili Joy - https://open.spotify.com/artist/2JJZDaBBu8qHCKxSXFwMI4?si=arkFXd1ATGGZydCnbYpIgQTwain - https://open.spotify.com/artist/2tMcnRGaCtfz1ZyTBgHjmW?si=OF_IS30YTImeY-rKZ04MuQJackie Marchal - https://open.spotify.com/artist/0impl8NVq1NoLQssU18V1P?si=Cjc2Uj8yQqSs5uyNie53JQPolo & Pan - https://open.spotify.com/artist/45yEuthJ9yq1rNXAOpBnqM?si=W0ML4feJTlGjylb62nhp9g🗣 Mentioned in the Interview 🗣Max and the Moon👉 Learn More About ... 👈Website: https://linearmanagement.com/index.php/john-velasquez/Instagram: https://www.instagram.com/thisisntjohnv/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: John VelasquezHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Feeling stuck in your music career? Stop setting goals that won't work and start setting goals that are trackable, actionable, and achievable. In this video we talk about the dos and don'ts of setting goals, how to build momentum, and ultimately how to have a career in music.📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Host: Travis FerenceEditor: Travis FerenceTheme Music: inter.ference

Today’s guest is session and touring guitarist and songwriter Adam Tressler. Adam has performed or recorded with a long list of artists including Aimee Mann, Selena Gomez, Lil Nas X, Camila Cabello, Lord Huron, and many more. He’s also played on scores for TV shows such as Modern Family, A Million Little Things, Central Park, and films like Birds of Prey, and This is the Year. We cover everything from the importance of having a strong network to tips for touring musicians and how he broke into the Los Angeles studio session scene.🗒 In this episode we'll dig in on... 🗒Learning to play over 50 fretted instrumentsSigning a publishing dealExploring the Los Angeles songwriting scenePlaying SNLBuilding a strong networkBreaking into the film score session worldTouring with Aimee MannThe role of musicians unionsRemote session workReading MusicGetting the most out of a music education🎙 Travis' Intro 🎙Learning the Right Lesson🎶 ... Listening Recommendation 🎶Theo Katzman - ListenDrew Taubenfeld - Listen👉 Learn More About Adam Tressler... 👈Website: https://www.adamtressler.com/Instagram: https://www.instagram.com/adamtressler/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Adam TresslerHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Today’s guest is award winning film and television composer Roger Neill. Roger is best know for his scores for the films “20th Century Women,” “Don’t Think Twice,” “Beginners” and for his work on television series such as Amazon’s “Mozart in the Jungle,” CBS’s “Mom” and the long-running Fox series “King of the Hill.” He’s also worked extensively in the video game world on blockbuster titles such as Assassin’s Creed: Revelations, Borderlands 2, and many others. He holds a PhD from Harvard University, he arranges and orchestrates for recording artists like Beck, Kygo, and Michael Jackson, is a multi-instrumentalist and world music enthusiast. We have a great chat defining the tone of a film, the importance of never being complacent, never tying your self worth as an artist to some one wanting to hire you, and finding inspiration by breaking patterns.🗒 In this episode we'll dig in on... 🗒Composing for film and televisionHow to write music for video gamesFostering your relationship with musicDeveloping the sound and tone of a scoreDiscovering inspiration by breaking patternsNetwork with those around you because they are the ones that will hire you later.Scoring his first film with a small orchestra recorded in a dining hallTaking advantage of the resources around you while you’re in schoolStarting out working for Mike PostProducing on screen visuals as well as composing for "Mozart in the Jungle"How video game scores are deliveredUsing Synths to match the era of a filmNever being complacentOutworking people that are technically more talented🎙 Travis' Intro 🎙Action is the Foundation🎶 ... Listening Recommendation 🎶Altın Gün - Listen Here🗣 Mentioned in the Interview 🗣Mike PostCapitol StudiosEast West Studios👉 Learn More About Roger Neill... 👈Website: http://rogerneill.com/"Lisztomania" Arrangement from "Mozart in the Jungle" - Listen📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Roger NeillHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Today’s guest is music producer, recording engineer, and songwriter Ebonie Smith. Ebonie has been a house engineer for Atlantic Records for 10 years, working on projects for artists like Cardi B, Janelle Monae, Jason Mraz, Charlie Puth, and Misterwives. She is also the founder and President of Gender Amplfied, Inc, a non-profit focused on celebrating women in music production. She holds a Masters in Music Technology from NYU and is currently a governor for the New York Chapter of the Recording Academy. We have a great chat about the mission of Gender Amplified and how it got started, as well as tips for producers running sessions and why it’s important to not always do the same thing.🗒 In this episode we'll dig in on... 🗒The mission of Gender Amplified, Inc.Connecting women in music as part of her college thesisWorking as a house engineer for Atlantic RecordsThe choice to pursue music higher education for musicRunning a pop session as a producerSongwriting campsMethod vs FormulaHow to identify good adviceThe business structure behind Non-Profits and the benefits of making it officialThe importance of having eclectic taste🎙 Travis' Intro 🎙Why Taking Risks in Art is Necessary🎶 ... Listening Recommendation 🎶Float - Janelle Monae Listen👉 Learn More About Ebonie Smith & Gender Amplified... 👈Website: https://genderamplified.org/Website: http://www.eboniesmith.com/Instagram: https://www.instagram.com/genderamplifiedInstagram: http://instagram.com/eboniesmithmusic📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Ebonie SmithHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

Today’s guest is Madison, Wisconsin based mastering engineer Justin Perkins. Justin currently works out of his studio Mystery Room Mastering where he has worked on projects for artists such as The Replacements, Jason Mraz, Busta Rhymes, and North Mississippi Allstars, as well as countless independent artists from around the world. He’s also worked at Butch Vig’s Smart Studios, actively played in numerous bands, and written various articles for The Pro Audio Files. We have a great chat about the importance of communication, how to choose a mastering chain, and why relationships still matter more than social media. 🗒 In this episode we'll dig in on... 🗒Remote masteringChoosing a mastering chainAnalog vs Digital masteringWorking at Butch Vig's Smart StudiosBeing a self-taught engineerMatching the limited mix referenceAutomations and Project ManagementMoving to Milwaukee and starting a mastering businessThe importance of communicationRelationships matter!🎙 Travis' Intro 🎙The Tyranny of the Urgent🎶 ... Listening Recommendation 🎶The ReplacementsThe War on Drugs🗣 Mentioned in the Interview 🗣Working Class Audio PodcastTrinnovNotion👉 Learn More About Justin Perkins 👈Linktree: https://linktr.ee/mystery_roomInstagram: https://www.instagram.com/mystery_room_mke/Twitter: https://twitter.com/MysteryRoomMKE📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Justin PerkinsHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference