Progressions: Success in the Music Industry

Travis Ference
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Jul 12, 2023 • 58min

How to Fix Your Studio Brand and Work with Artists you LOVE | with Carl Bahner

Today’s guest is mixing engineer, music producer, and brand strategist Carl Bahner. Carl has helped countless audio pros and artists from not only the mixing chair, but also as a mentor helping them shape their brands and careers. For Carl’s second appearance on the podcast he shares his wealth of knowledge and experience in attracting ideal clients and elevating your brand communication skills. Uncover strategies to curate a distinct brand that resonates with your target audience, enhances perception, and leads to working on music you are passionate about with artists that you love.🗒 In this episode we'll dig in on... 🗒How to become irresistible to your ideal clientCarl's "Communicating the Care" Branding CourseA brand is NOT a logoBuilding a website that makes the visitor the hero of the storyBeing careful not to attract the wrong clientsRecognizing the preference of the consumerHow to make yourself the obvious choice to a clientHow to find more clients that want to pay your full rate🎙 Travis' Intro 🎙Career Demo-itis👉 Learn More About Carl Bahner... 👈Branding Course - Communicating the CareWebsite: https://www.carlbahner.com/Instagram: https://www.instagram.com/carlbahner/Bahner Branding: https://www.instagram.com/bahnerbranding/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Carl BahnerHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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Jun 28, 2023 • 2h 1min

The Recording Studio Lifestyle | with Greazy Wil

Today’s guest is recording engineer and mixer Wil “Greazy” Anspach. Wil is a veteran in the Los Angeles recording scene with credits including Killer Mike, Vic Mensa, Imagine Dragons, Frank Ocean, X-Ambassadors, The Greatest Showman, and Ariana Grande. He’s also become the defacto “TikTok Engineer” by amassing a following of over 50k people by sharing real world experiences and calling out some of the nonsense on the platform. We have a great chat about what it takes to break into the engineering world, his time coming up at East West Studios, the importance of mentoring and sharing knowledge, where art and psychology meet in the recording process, and why he wants to return to Iraq to help foster music culture there.🗒 In this episode we'll dig in on... 🗒How to be a great tracking engineerWorking at East West StudiosThe importance of problem solvingBeing thrown into freelanceMentoring and training assistantsThe future of big studiosUnionizing engineers and mixersSleeping at the studioWorking for Alex Da KidLearning electronics as a kidEngineering songwriting sessionsGrowing an audience on TikTokRespecting the artistRecording Killer MikeServing in the Marines during the Iraq war🎙 Travis' Intro 🎙Stop Learning and Start Doing🎶 ... Listening Recommendation 🎶The Shaggs - HereFlorence + The Machine "How Big, How Blue, How Beautiful" - Here🗣 Mentioned in the Interview 🗣East West Recording Studios - https://www.eastweststudios.com/That Sounds About Right Podcast - https://podcasts.apple.com/us/podcast/that-sounds-about-right/id1688042612👉 Learn More About Wil Anspach... 👈Website: https://www.wilanspach.com/Instagram: https://www.instagram.com/greazywil/TikTok: https://www.tiktok.com/@greazywilmusic📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Wil AnspachHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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Jun 14, 2023 • 53min

Scaling Your Creative Business: The Artistpreneur Approach | with Evan Price

Today’s guest is artist manager, educator, and entreprenuer Evan Price. He and his team at Artist Collective are on a mission to transform artists into what he calls “artistpreneurs” and help them build a profitable business around their passions. Prior to founding Artist Collective, Evan wore countless hats in the music industry from musician, to promoter, to manager so we’ve got insights for everybody in this one. We covered everything from the “4 Elements Needed to Scale a Creative Business” to why your new song might not be the best “offer” for your audience. We also got into ways that producers and engineers can diversify and stabilize their income, the importance of prioritizing your time, and hot to frame the “story” of the music.🗒 In this episode we'll dig in on... 🗒What is an Artistpreneur?How to focus on high-value offers in the music industryStrategies to help connect with audiences emotionallyTurning followers into leadsMusic business degrees vs regular business degreesMonetizing creative skill sets and building a brand around themFocusing on prioritizationIdentifying and targeting superfans for growthStrategies for diversifying income streams in the audio industry🎙 Travis' Intro 🎙Does Marketing Matter More Than Skills?🎶 ... Listening Recommendation 🎶Northlane - Listen🗣 Mentioned in the Episode 🗣Building a Story Brand by Donald Miller - Here👉 Learn More About Evan Price and Artist Collective ... 👈Website: https://www.artistcollect.com/Instagram: https://www.instagram.com/ac_evan/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Evan PriceHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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May 31, 2023 • 1h 9min

Being a Recording Studio Vibe Architect | with Rob Seifert Gage

Today’s guest is audio engineer, mixer, producer and front of house engineer Rob Seifert Gage. Rob is the owner and operator of Audio Evidence Mobile, a former police van turned mobile recording studio. He started his career in the Los Angeles scene working at renowned studios such as Paramount, A&M, and Shangri La where he notched credits with artists like Porno for Pyros, Skinny Puppy and Mike Watt. Currently he’s splitting time between running front of house for various venuse and acts, including Wyclef Jean, and bringing the studio to the artist with his mobile truck. We have a great chat about building out his mobile truck, comping and flying vocals on analog tape, how to be great at live sound, and the importance of being in touch with the vibe in the studio.🗒 In this episode we'll dig in on... 🗒Recording the “Reggae on the River” FestivalComping vocals on analog tapeNS-10s and a SubBeing the best assistant engineer possibleTips for running FOHStaying passionateRecording stereo direct to vinyl with Doug SaxThe challenge of having repeat clients in the major music citiesTouring with Wyclef Jean🎙 Travis' Intro 🎙Being and Advocate for Yourself🎶 ... Listening Recommendation 🎶Green Hit Records - Listen🗣 Mentioned in the Interview 🗣SPL Mixdream - https://spl.audio/en/spl-produkt/mixdream/Eric Thornberg👉 Learn More About ... 👈Instagram: https://www.instagram.com/audio_evidence_mobile/Playlist of Rob's Work - Listen📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Rob Seifert GageHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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May 17, 2023 • 59min

Music Sync Licensing Ins and Outs | with Ben Morris

Today's guest is music sync licensing veteran Ben Morris. Ben is co-owner of the Hauler Music Group and a past employee of EMI and Domino Records. We chat about the art and business of sync, building your brand on your own values, the dos and don'ts of sync licensing, how best to pitch your music, and why artists should be open to doing custom music for brands and agencies.🗒 In this episode we'll dig in on... 🗒Starting his career at Capitol StudiosBeing a passionate music fanThe creative side of sync licensingHow sync can change the trajectory of an artist's careerWhat happens when master and publishing reps disagreeA typical Sync Representation agreementGetting to pitch music he lovesKeeping industry connections aliveWhat genres are more "sync-able"🎙 Travis' Intro 🎙The Danger of Frequency Bias in Your Music Career🎶 ... Listening Recommendation 🎶Eddie Chacon - Listen👉 Learn More About Ben Morris... 👈Linked In: https://www.linkedin.com/company/hauler-music-group/about/ 📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Ben MorrisHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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May 10, 2023 • 6min

Stop Waiting For Permission! ...Your Music Career Might Depend On It.

Trying to build the music career you want? Try this mindset... stop asking for permission and start giving it.🎥 Check out the YouTube! 👇https://www.youtube.com/@progressionspod📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: N/AHost: Travis FerenceEditor: Travis FerenceTheme Music: inter.ference
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May 3, 2023 • 55min

Creating Space for Artistry | with Producer John Velasquez

Today’s guest is music producer, songwriter, and mix engineer John Velasquez. John has gone being signed to Cherrytree Records as a member of the band Max and the Moon to working behind the glass as a producer and songwriter for artist such as Zella Day, Lindsey Black, Ella Vos, and Vacations. We have a great chat about what skills make a producer irreplaceable in the room, why creating your own sounds and samples ages way better than using presets and splice loops, how to create a safe space for artists to be authentic, and when he learned the best way to collaborate is to never try to satisfy your own needs or ego.🗒 In this episode we'll dig in on... 🗒Chase the art and the money comesThe importance of being a great hang in the studioStaying authentic as an artistAdvice for signing a record dealLearning how to collaborateCreate like a child, edit like a scientist, detach like a warriorFinding your tribePlaying in Max and the MoonSigning to managementRemote songwritingKeeping your ego out of the roomUnderstanding how many projects you can take onApplying business knowledge to your music career🎙 Travis' Intro 🎙The Truth About Networking🎶 ... Listening Recommendation 🎶Lili Joy - https://open.spotify.com/artist/2JJZDaBBu8qHCKxSXFwMI4?si=arkFXd1ATGGZydCnbYpIgQTwain - https://open.spotify.com/artist/2tMcnRGaCtfz1ZyTBgHjmW?si=OF_IS30YTImeY-rKZ04MuQJackie Marchal - https://open.spotify.com/artist/0impl8NVq1NoLQssU18V1P?si=Cjc2Uj8yQqSs5uyNie53JQPolo & Pan - https://open.spotify.com/artist/45yEuthJ9yq1rNXAOpBnqM?si=W0ML4feJTlGjylb62nhp9g🗣 Mentioned in the Interview 🗣Max and the Moon👉 Learn More About ... 👈Website: https://linearmanagement.com/index.php/john-velasquez/Instagram: https://www.instagram.com/thisisntjohnv/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: John VelasquezHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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Apr 26, 2023 • 7min

How to Set the Right Goals and Transform Your Music Career in 2023

Feeling stuck in your music career? Stop setting goals that won't work and start setting goals that are trackable, actionable, and achievable. In this video we talk about the dos and don'ts of setting goals, how to build momentum, and ultimately how to have a career in music.📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Host: Travis FerenceEditor: Travis FerenceTheme Music: inter.ference
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Apr 19, 2023 • 1h 9min

Building a Career as a Professional Guitarist | with Adam Tressler

Today’s guest is session and touring guitarist and songwriter Adam Tressler. Adam has performed or recorded with a long list of artists including Aimee Mann, Selena Gomez, Lil Nas X, Camila Cabello, Lord Huron, and many more. He’s also played on scores for TV shows such as Modern Family, A Million Little Things, Central Park, and films like Birds of Prey, and This is the Year. We cover everything from the importance of having a strong network to tips for touring musicians and how he broke into the Los Angeles studio session scene.🗒 In this episode we'll dig in on... 🗒Learning to play over 50 fretted instrumentsSigning a publishing dealExploring the Los Angeles songwriting scenePlaying SNLBuilding a strong networkBreaking into the film score session worldTouring with Aimee MannThe role of musicians unionsRemote session workReading MusicGetting the most out of a music education🎙 Travis' Intro 🎙Learning the Right Lesson🎶 ... Listening Recommendation 🎶Theo Katzman - ListenDrew Taubenfeld - Listen👉 Learn More About Adam Tressler... 👈Website: https://www.adamtressler.com/Instagram: https://www.instagram.com/adamtressler/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Adam TresslerHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference
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Apr 5, 2023 • 57min

Finding Inspiration and Breaking Patterns | with Composer Roger Neill

Today’s guest is award winning film and television composer Roger Neill. Roger is best know for his scores for the films “20th Century Women,” “Don’t Think Twice,” “Beginners” and for his work on television series such as Amazon’s “Mozart in the Jungle,” CBS’s “Mom” and the long-running Fox series “King of the Hill.” He’s also worked extensively in the video game world on blockbuster titles such as Assassin’s Creed: Revelations, Borderlands 2, and many others. He holds a PhD from Harvard University, he arranges and orchestrates for recording artists like Beck, Kygo, and Michael Jackson, is a multi-instrumentalist and world music enthusiast. We have a great chat defining the tone of a film, the importance of never being complacent, never tying your self worth as an artist to some one wanting to hire you, and finding inspiration by breaking patterns.🗒 In this episode we'll dig in on... 🗒Composing for film and televisionHow to write music for video gamesFostering your relationship with musicDeveloping the sound and tone of a scoreDiscovering inspiration by breaking patternsNetwork with those around you because they are the ones that will hire you later.Scoring his first film with a small orchestra recorded in a dining hallTaking advantage of the resources around you while you’re in schoolStarting out working for Mike PostProducing on screen visuals as well as composing for "Mozart in the Jungle"How video game scores are deliveredUsing Synths to match the era of a filmNever being complacentOutworking people that are technically more talented🎙 Travis' Intro 🎙Action is the Foundation🎶 ... Listening Recommendation 🎶Altın Gün - Listen Here🗣 Mentioned in the Interview 🗣Mike PostCapitol StudiosEast West Studios👉 Learn More About Roger Neill... 👈Website: http://rogerneill.com/"Lisztomania" Arrangement from "Mozart in the Jungle" - Listen📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Roger NeillHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference

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