Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

In today’s episode of the Elevate podcast, hosted by Samantha McLean, Dominic reveals how reframing the line between experience and baggage, or shaking the weight of legacy practices, can redefine success for real estate professionals. With a rich background in corporate strategy and behaviour change, Dominic also shares how viewing past experiences through a new lens can propel you forward and why focusing on behaviour change can help you make the most of new technologies and achieve lasting business and personal growth. Dominic also zeros in on marketing strategies that help businesses stand out, the critical role of AI in transforming the industry, and why understanding client problems at a deeper level is more crucial than ever. Dominic and Sam also offer a sneak peek into the learnings he’ll share at Elite Retreat next month, why the most important battle in business is not with your competitor and the genius move he’s most proud of. “You can only imitate your way to good. To get to excellent, you need creativity and innovation.” – DOMINIC THURBON 10 things you’ll learn in this episode: 1. Why solving customers’ highest-order problems is key to mattering.Timestamp: 10-minutes. 2. The two common mistakes preventing businesses from mattering to customers.Timestamp: 13-minutes. 3. The fine line between experience and baggage in business.Timestamp: 16-minutes. 4. How AI is a general-purpose technology that’s here to stay.Timestamp: 19-minutes 5. The surprising truth about where companies are investing their AI budgets.Timestamp: 24-minutes. 6. Why unlocking AI’s value is more of a people challenge than a tech challenge.Timestamp: 25-minutes. 7. The reason success leaves clues but doesn’t guarantee future success.Timestamp: 27-minutes. 8. What to expect from Dominic’s presentations at Elite Retreat.Timestamp: 28-minutes. 9. The genius move Dominic missed and the one he’s most proud of.Timestamp: 32-minutes. 10. The most important battle in business (hint: it’s not with your competitors).Timestamp: 38-minutes. LINKS Connect with Dominic ThurbonDominic will speak at Elite Retreat in August. Go on the waiting list at EliteRetreat.com.auMatter: Move Beyond the Competition, Create More Value, and Become the Obvious ChoiceFlip: How to Survive and Thrive by Turning Your Business on Its Head Detailed Episode Guide: Standing out from the competition requires more than simply delivering quality products or services. Dominic Thurbon, a keynote speaker at the Elite Retreat, shares valuable insights on how businesses can genuinely matter to their customers by focusing on solving their most pressing problems. In a conversation with Samantha McLean on the Elevate Podcast, Dominic explores the nuances of corporate transformation, strategic innovation, and navigating the transformational era of AI. Understanding Experience vs BaggageDominic begins by challenging the conventional notion of experience versus baggage. He explains that both concepts encompass everything in our past that has shaped us into who we are today, but what differentiates them is their impact on the external environment. This reflection offers businesses a platform to reassess how past practices either drive them forward or hold them back. Revolutionising First ImpressionsEngaging with property professionals, Dominic underscores the importance of impactful first impressions. Real estate agents often risk prioritising outdated practices over adapting to evolving client needs. By focusing more on client challenges and less on ingrained habits, businesses can unlock opportunities to innovate and lead within their sectors. AI: General Purpose Technology Here to StayDominic recognises that AI brings both transformative potential and challenges for businesses today. With experience in AI development, he has seen firsthand its capacity to change industries across the board. However, he cautions businesses to stay focused on effectively addressing customer problems when adopting new technologies, rather than getting caught up in the excitement. Behaviour Change: Key to Unlocking AI’s PotentialThe true challenge in the AI era lies not in technological advances alone but in the behavioural shifts needed to make the most of these innovations. Businesses that adapt and evolve their practices to incorporate AI effectively are more likely to benefit from its rewards. Dominic notes that while AI can offer efficiency, the path to this evolution involves significant strategic and behavioural changes. Dominic Thurbon at Elite Retreat 2023During the Elite Retreat, Dominic will discuss how businesses can navigate complexity by breaking away from restrictive legacies and embracing customer-centred innovation. He aims to inspire substantial behavioural shifts among attendees, helping them translate conference insights into practical changes. Key Takeaway: Your Mind is Your Greatest AssetDominic leaves the audience with a powerful message: the most significant challenge often lies within our own minds. He encourages individuals to create space for personal growth and overcome the internal barriers that may prevent businesses from realising their full potential. By staying adaptable and embracing change, businesses can not only survive in unpredictable environments but thrive. Summary:This Episode emphasise the importance of customer-focused innovation, strategic behaviour change, and the effective integration of AI for business transformation. Highlighting the impact of mindset and adaptability, he encourages businesses to overcome legacy constraints and evolve to truly meet client needs. FAQS on how to create value, stand out in a crowd and become the obvious choice with Dominic Thurbon 1. Who is Dominic Thurbon, and what is his expertise?Dominic Thurbon is a keynote speaker, author, and expert in corporate transformation and strategic innovation. He has extensive experience in advising businesses on leveraging technology and behavioural change to drive meaningful outcomes. 2. What main topics does Dominic discuss in this episode?Dominic discusses how businesses can make a lasting impact by solving high-level customer problems, understanding the role of AI as a transformative technology, and the importance of behavioural change in adapting to new technologies. 3. Why is the distinction between experience and baggage important in business?Dominic explains that experience and baggage both shape who we are, but they impact our environment differently. Recognising this distinction allows businesses to identify practices that drive progress and those that hold them back. 4. How can real estate professionals benefit from this episode?Real estate professionals can learn about the importance of updating legacy practices to better meet evolving client needs. Dominic advises focusing on client challenges rather than relying on traditional habits to create dynamic first impressions. 5. What is Dominic’s view on AI in business?Dominic sees AI as a powerful, general-purpose technology that can transform industries. However, he advises businesses to prioritise solving customer problems over jumping on the latest tech trends, ensuring AI is used effectively rather than for its own sake. 6. Why is behaviour change crucial for unlocking AI’s potential?Dominic believes that adapting to new technology isn’t just about adopting it but requires a shift in organisational behaviour. By encouraging behavioural adjustments, businesses are more likely to harness AI’s potential benefits successfully. 7. What can attendees expect from Dominic’s session at Elite Retreat 2023?Dominic plans to discuss strategies for breaking free from restrictive legacies, fostering customer-centric innovation, and implementing behavioural shifts. His session aims to provide actionable insights that attendees can directly apply in their businesses. 8. What is the key takeaway Dominic shares with the audience?Dominic emphasises that the greatest challenge often lies within our own minds. He encourages listeners to embrace adaptability and personal growth to overcome internal barriers and unlock their business’s potential. 9. How can listeners apply Dominic’s insights to their own businesses?Listeners are encouraged to assess their practices for growth versus constraint, focus on client challenges, and be open to adopting AI strategically. Dominic’s advice on mindset and adaptability can help businesses thrive even in unpredictable environments.

In today’s episode of the Elevate podcast, hosted by Kylie Dulhunty, Emma takes a deep dive into why her background in Asia is her secret super-power, and how leveraging her fluency in Mandarin, and understanding of Chinese culture, is helping her cater to international buyers looking for real estate on Sydney’s Lower North Shore. She also reveals why she chose to establish her office in Hunters Hill, the marketing strategies she’s using to gain appraisals and listings and why it’s a fine line between being effective and oversaturating, especially when it comes to social media. Emma and Kylie also discuss the top characteristics to look for when building a team, how to find the right real estate brand for you, and why you can teach real estate skills but not attitude and the desire to succeed. “If you’re going to be in real estate, it’s not an easy game. I remember people saying, ‘Oh, all you do is stand at front doors in fancy houses and hand out brochures’. It’s nothing like that. It’s a lot of calling, it’s a lot of follow- ups and buyer follow-ups on properties. So you really have to have a work ethic, and you have to be resilient and have thick skin.” 10 things you’ll learn in this episode: How a background in pharmaceuticals and telecommunications led to a successful real estate career. Timestamp: 2-minutes. The importance of selling in an area you know intimately. Timestamp: 4-minutes. Strategies for getting traction and listings in a competitive market. Timestamp: 7-minutes. How a second language and strong connections overseas creates an advantage with international buyers. Timestamp: 10-minutes. Cultural sensitivities to consider when working with Chinese clients. Timestamp: 12-minutes. Key characteristics to look for when building a real estate team. Timestamp: 16-minutes. The fine line between effective marketing and oversaturation on social media. Timestamp: 19-minutes. The value of community involvement beyond just business benefits. Timestamp: 21-minutes. How to juggle family life with the demands of running a real estate business. Timestamp: 25-minutes. The importance of aligning with a strong brand in real estate. Timestamp: 29-minutes. Links Connect with Emma Challen. Detailed Episode Guide: Emma Challen, a real estate agent with a distinctive background in sales, marketing, and international relations, shares her journey and insights from launching her own agency in Sydney’s Hunters Hill. A Unique Journey to Real EstateEmma Challen did not follow the typical trajectory of many real estate agents. Rather than diving straight into the industry after school, Emma first completed a business degree majoring in marketing, leading to roles with major companies such as Singtel Optus and, later, in the pharmaceuticals industry with multinationals like Pfizer and Johnson & Johnson. In China—where she became fluent in Mandarin—Emma found a unique opportunity to blend her skills and passion for property. Upon returning to Australia, Emma obtained her real estate licence, combining her sales expertise with a love for property. Her fresh approach to real estate is evident in her understanding of cultural nuances, especially in working with Chinese clients. Forging a Path in Hunters HillEmma initially sought to establish herself in Sydney’s eastern suburbs but realised that her roots in Hunters Hill offered a more strategic advantage. As a fourth-generation local resident, Emma possesses unparalleled knowledge of the area, enhancing her work and reinforcing her community presence. The significance of location cannot be overstated. With its stunning water views and historic charm, Hunters Hill attracts families and reflects Emma’s commitment to authenticity and community engagement. Cultural Insights: Working with International ClientsEmma’s time in China gave her invaluable insights into the cultural sensitivities required in international real estate transactions. Building trust and long-term relationships are central to her approach. Clients appreciate her deep understanding of both language and customs, which facilitates smoother negotiations and boosts client confidence. Building a Community-Focused AgencyBeyond her real estate work, Emma is actively involved in community organisations, including the Hunters Hill Trust and Historical Society. Her involvement underscores her dedication to preserving the unique heritage and spirit of the area. Emma’s new venture, Raine & Horne Hunters Hill, is supported by dynamic young professionals who share her vision. By prioritising family and nurturing local connections, Emma aims to grow her agency sustainably, focusing on meaningful engagement over sheer numbers. Navigating the Challenges and RewardsStarting her own agency was both a daunting and empowering step for Emma. Balancing professional ambition with personal commitments, she exemplifies resilience and adaptability. Family remains her priority, ensuring her career enhances rather than overwhelms her personal life. Marketing in the Modern AgeEmma employs a comprehensive marketing strategy that combines traditional and digital elements. With a strong social media presence, she ensures her agency remains visible without overwhelming potential clients, balancing reach with authenticity. SummaryEmma Challen’s journey in real estate demonstrates how blending experience, ambition, and community focus can lead to a unique agency model. Her advice to other agents highlights authenticity, community engagement, and the value of a supportive network. Through her example, aspiring agents can find inspiration to build their own successful and community-centred careers. FAQs on starting your own agency, building your point of difference and standing out in a competitive market with Emma Challen 1. What is Emma Challen’s background before entering real estate?Emma Challen initially pursued a business degree with a major in marketing and worked with major companies, including Singtel Optus and pharmaceutical giants like Pfizer and Johnson & Johnson. She also spent time in China, where she became fluent in Mandarin and developed unique cultural insights. 2. What inspired Emma to switch to real estate?While in China, Emma saw an opportunity to merge her skills in sales and marketing with her passion for property, particularly as she connected with the international aspect of real estate. This eventually led her to acquire a real estate licence upon returning to Australia. 3. Why did Emma choose Hunters Hill for her agency?Emma chose Hunters Hill due to her deep local roots as a fourth-generation resident. Her extensive knowledge of the area and strong community connections offered her a strategic advantage and a meaningful place to base her business. 4. How does Emma’s background in Mandarin and experience in China benefit her in real estate?Emma’s language skills and cultural understanding allow her to engage confidently with Chinese clients, helping to build trust and smooth out negotiations, particularly in high-stakes property transactions involving international buyers. 5. What sets Emma’s approach to real estate apart from others?Emma prioritises authenticity, cultural sensitivity, and community engagement. Her approach combines marketing expertise with a deep understanding of client needs, whether local or international, enhancing her clients’ overall experience. 6. Is Emma involved in the Hunters Hill community outside her real estate work?Yes, Emma is actively involved in community organisations like the Hunters Hill Trust and Historical Society. This involvement highlights her commitment to preserving local heritage and strengthening community ties. 7. What is Raine & Horne Hunters Hill’s mission?Emma’s agency, Raine & Horne Hunters Hill, is built on fostering family-oriented relationships and nurturing local connections. The agency aims for sustainable growth, emphasising quality service and meaningful engagement over high transaction volume. 8. How does Emma balance her work and personal life?Emma values family and ensures her work complements rather than overwhelms her personal life. She believes in a balanced approach, combining her professional ambitions with her family priorities. 9. What is Emma’s marketing strategy for her agency?Emma’s marketing approach is comprehensive, blending traditional and digital methods. She prioritises maintaining a strong social media presence to stay visible while balancing authenticity, ensuring her agency connects genuinely with potential clients. 10. What advice does Emma have for other real estate agents?Emma advises agents to prioritise authenticity, engage with their communities, and align with supportive networks. By building a distinct personal and professional identity, agents can create a lasting impact and elevate client experiences.

Embracing change is the first step towards lasting success in the real estate industry. In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean explains why. Sam takes you back to her appearance on the Leading Ladies of Real Estate’s podcast, Journeys, revealing to host Sally Patch why developing your adaptability quotient is the key to thriving in a rapidly evolving industry. She also takes a deep dive into how you can use AI to free up time to build more connected human relationships, push yourself ahead of your competitors and future-proof your career. Sam also shares her journey from aspiring accountant to tech trailblazer and digital publisher, her favourite interviewees over more than 400 episodes of Elevate and how she combats imposter syndrome. Finally, Sam shares her views on the importance of networking, breaking your goals into manageable steps, grasping every opportunity with both hands, even if it scares you and how to define success on your terms. “Somebody wise once said to me, ‘People won’t change until the pain of change is less than the pain of staying the same’.” – SAMANTHA MCLEAN Sally and Samantha also discuss: 3:58 – Accountant to tech pioneer: Sam’s journey from accounting to tech trailblazer, showcasing the value of hard work and breaking barriers in the industry. 11:50 – Work/life tilting: How Sam balanced work and parenthood, her identity struggles post-motherhood, and her unique ‘tilting’ approach to life. 15:14 – Creating Elite Agent: How Sam launched Elite Agent despite no formal journalism background, and the AREC speaker that motivated her to take the leap. 20:50 – Goal setting 101: The three essentials you must ‘own’ in life, the impact of quitting the ‘blame game,’ and how to make progress one step at a time. 23:10 – Elite Agent’s ethos: Why Elite Agent champions positive news, encourage agents to be ambitious and embrace their uniqueness in the real estate world. 25:58 – AQ is the new EQ: Why adaptability is the new key to success, the future trajectory of AI in real estate, and the ‘unfair advantages’ it brings. 36:04 – Top interview moments: Sam reveals which interview has been the most special to her over the past 10 years. 38:04 – Power of networking: The importance of networking, why every contact counts, and the lasting benefits of having a mentor. 40:00 – Career highlights: Sam’s most cherished career moments, strategies to combat imposter syndrome, and why she prefers a thank you note over a trophy. 44:40 – Future aspirations: Where to next for Sam… Links Sam will speak at the upcoming Elite Retreat on Hayman Island in August. Book your spot at EliteRetreat.com.au. Connect with Sally Patch Find out more about Leading Ladies of Real Estate. Listen to other ‘journeys’ on the Journey’s Podcast Detailed Episode Guide: Samantha McLean, managing editor of Elite Agent and host of the Elevate podcast, highlights the importance of developing an Adaptability Quotient (AQ) to thrive in the age of artificial intelligence. Join us as we explore Samantha’s journey from an ambitious accountant to a digital publisher, providing invaluable insights into navigating change, defining success, and leveraging AI in the real estate industry. From Accountancy to Tech: A Journey of TransformationSamantha McLean never envisioned herself in digital publishing as a young person. Initially, she pursued a career in accountancy to meet family expectations, despite her passion for writing. Her journey took a significant turn when she entered the technology sector—a field that spurred her creativity and offered new challenges. From working with prestigious firms like Ernst & Young to becoming a Microsoft Certified Engineer, Samantha’s career in technology laid the foundation for her expertise in AI. Navigating Career Transitions and Embracing ChangeThroughout her career, Samantha has navigated numerous transitions, from accountancy to technology, and later into real estate and digital publishing. She learned early on that success comes from seizing opportunities, even if they seem daunting. Her story exemplifies resilience and adaptability, encouraging others to embrace change, even when it feels uncomfortable. Learning to Tilt: Balancing Professional and Personal LifeSamantha shares valuable lessons on balancing work and family. Rejecting the notion of “having it all,” she likens life to a dance of ’tilting’—sometimes leaning into work, and at other times, into family or personal well-being. Her approach reminds us to be kind to ourselves and to recognise that balance is a dynamic process. The Birth of Elite Agent: A Leap of FaithWhen a magazine she contributed to closed, Samantha’s peers encouraged her to start her own publication. Despite lacking formal journalism qualifications and facing financial constraints, she took the plunge, founding Elite Agent with a mission to elevate, educate, and entertain. Her journey underscores the power of setting goals and the courage to take incremental steps toward them. The Importance of Networking and MentorshipFor women in real estate, Samantha emphasises the importance of networking and mentorship. She believes that visibility is crucial and stresses the need to support and guide young women entering the field. Samantha’s mentors have played a key role in her career, and she continues to advocate for lifelong learning and development. Embracing AI: The Future of Real EstateAI is transforming industries globally, and real estate is no exception. Samantha believes AI offers a competitive advantage by improving efficiency and freeing up time to focus on building human relationships. She encourages professionals to strengthen their relationship-building skills—where AI cannot replace the human touch. SummarySamantha McLean’s journey exemplifies adaptability and courage in the face of change. By sharing her experiences, she inspires others to embrace uncertainty, leverage technology, and define success on their own terms. As the industry evolves, staying adaptable and open to new opportunities will help ensure a fulfilling career in the AI era. For more inspiring stories and strategies to enhance your real estate career, tune in to the Elevate podcast, available on the Elite Agent website. FAQ on future-proofing career in the AI age with Samantha McLean 1. Who is Samantha McLean?Samantha McLean is the managing editor of Elite Agent and the host of the Elevate podcast. With a background in accountancy and technology, Samantha has built a career in digital publishing and is passionate about supporting the real estate industry through innovation and adaptability. 2. What is the main topic of this episode?This episode focuses on the concept of Adaptability Quotient (AQ) and how being adaptable is crucial for professionals, especially in the evolving landscape of artificial intelligence. Samantha discusses her journey from accounting to technology and digital publishing, sharing insights on navigating career shifts and leveraging AI in real estate. 3. What is Adaptability Quotient (AQ)?Adaptability Quotient (AQ) refers to one’s ability to adjust to new situations and changes, especially in fast-paced, technology-driven environments. Samantha believes developing AQ is essential for real estate professionals to stay relevant and thrive in the age of AI. 4. What inspired Samantha to transition from accountancy to publishing?Originally pursuing accountancy to meet family expectations, Samantha’s passion for writing and technology eventually led her into digital publishing. Her career in technology, including her experience with firms like Ernst & Young and her certification as a Microsoft Certified Engineer, provided the skills and confidence to move into digital media. 5. How does Samantha view work-life balance?Instead of striving to “have it all,” Samantha describes her approach as “tilting”—a way of adjusting focus between work, family, and personal life as circumstances demand. She emphasises self-compassion and recognising that balance is a shifting, dynamic process. 6. What is the story behind Elite Agent magazine?After a previous magazine she contributed to shut down, Samantha’s peers encouraged her to start her own publication. She launched Elite Agent with the mission of elevating, educating, and entertaining real estate professionals, despite lacking formal journalism training and facing financial challenges. 7. Why does Samantha stress the importance of networking and mentorship?Samantha highlights the value of mentorship and networking, especially for women in real estate. She believes that visibility and guidance are essential for success and is committed to supporting young women in the industry, inspired by the role mentors have played in her own career. 8. How is AI impacting the real estate industry, according to Samantha?Samantha sees AI as a tool for enhancing efficiency and freeing up time for professionals to focus on building relationships—a key skill that AI cannot replace. She encourages real estate professionals to improve their interpersonal skills, which remain irreplaceable in client interactions. 9. Where can I listen to more episodes of Elevate?You can find more episodes of the Elevate podcast on the Elite Agent website, featuring stories, strategies, and insights tailored for real estate professionals. 10. What is the key takeaway from Samantha’s story?Samantha’s journey illustrates the power of adaptability and courage in career progression. Her message encourages listeners to embrace change, leverage technology, and define success on their own terms for a resilient and thriving career in today’s evolving industry.

PropTech breakthroughs are redefining how buyers, sellers, landlords and tenants interact with property. And if anyone knows how this will impact the industry, it’s entrepreneur in residence at REACH Australia and New Zealand Tom Ellis. In this episode of the Elevate podcast, hosted by Samantha McLean, Tom takes a deep dive into his mentoring role at REACH and shares his insights on this year’s cohort, highlighting the innovators breaking through traditional PropTech barriers. Tom also reveals the secrets behind startup survival in tough markets and how any business, including yours, can turn challenges into opportunities by zeroing in on uncontestable value. He delves into the game-changing impact of AI and virtual reality on the real estate experience, explaining how these technologies are revolutionising agent rankings and client interactions. Tom also discusses the key factors for making smart PropTech investments, the surge in mergers and acquisitions, and provides a sneak peek into his presentation at the upcoming PropTech Summit, where he’ll explore emerging opportunities in the Build-to-Rent sector. “I think in these environments there’s a requirement for people to slow down and really communicate well on what problem they’re trying to solve. A focus on understanding impact and what that means, whether it’s impact to people, impact to teams, impact to bottom line, everything is looking at that understanding of how to drive a more optimised dollar spend rather than investment in billboards and marketing.” – TOM ELLIS Sam and Tom also discuss: 2:48 – From banker to innovator: Tom’s journey from cashflow finance banker to REACH, and how he’s leveraging technology to add value across the entire property chain. 5:45 – Master mentor: Tom’s role at REACH mentoring 34 APAC companies, transforming newcomers into industry powerhouses and savouring every success story. 6:45 – PropTech revolution: Insights on this year’s REACH Cohort, spotlighting the PropTech innovators breaking through barriers and why REACH doesn’t solely bast its support on capital return. 12:00 – Startup survival secrets: How to adapt and thrive in tough times, and why surviving a challenging market can be a bigger win than hitting home runs. 15:00 – Challenges and triumphs: How to convert challenges into opportunities, deliver unmatched value, and communicate your solutions effectively to outshine your competitors. 17:30 – What clients want: Tomorrow’s agent, why consumers need a trusted advisor and how you can build lasting relationships and market yourself effectively. 20:15 – AI’s impact: How virtual reality and AI are revolutionising the real estate experience, including the latest agent ranking technologies you need to know. 25:10 – Smart PropTech investments: Key factors to consider before investing in PropTech, including solving real problems and understanding your risk tolerance. 27:40 – The M&A surge: What’s driving the increase in mergers and acquisitions in the real estate industry and why this trend shows no signs of slowing down. 31:55 – PropTech Summit preview: A preview of Tom’s presentation at the summit, including emerging opportunities in real estate and PropTech in Build-to-Rent. Detailed episode guide Tom Ellis brings a wealth of expertise in corporate finance and real estate technology, making a significant impact through his leadership at Pebble Ventures and Rich Australia. His guidance in mergers and acquisitions and fostering innovation positions him as a key figure in the evolving proptech landscape. Agility in a Dynamic MarketEllis highlights the adaptability of newer companies, unencumbered by legacy systems, enabling them to navigate market changes swiftly. For mid-sized firms with established cultures, he stresses the importance of cultivating resilience, reminding us that “every storm runs out of rain.” The Thriving PropTech EcosystemEllis underscores the vital role of organisations like Second Century Ventures and REACH in supporting over 250 portfolio companies globally. These initiatives drive value across the property lifecycle, from construction to facilities management, with a strong focus on sustainability and efficiency. Empowering Founders and Overcoming ChallengesEllis champions hands-on support for founders, especially in challenging economic conditions. He recounts assisting a struggling company by innovating revenue strategies, demonstrating the potential for transformation even in adversity. Understanding the Real Estate ConsumerMeeting the evolving needs of residential and commercial consumers remains central. Residential buyers seek trust and meaningful relationships, while commercial developers prioritise creating community-focused spaces that enhance interaction with the built environment. Technology’s Expanding RoleEllis highlights AI and immersive technologies as pivotal in reshaping real estate. From predicting market trends to simulating construction projects, these advancements are enhancing both consumer experiences and operational efficiency. Advice for Aspiring PropTech InvestorsEllis advises potential investors to adopt a learning mindset, remain prepared for risks, and focus on partnerships that enhance agency operations. He emphasises leveraging the technologies created by investee companies to drive mutual success. Mergers and Acquisitions: A Growth StrategyRecent growth in mergers and acquisitions reflects a strategic shift as companies pursue innovation through collaboration. Ellis foresees this trend continuing, supported by Australia’s talent-rich technology sector. SummaryEllis remains optimistic about the proptech sector’s future, recognising the balance of challenges and opportunities. He urges agents and agencies to engage with emerging technologies and industry conversations to stay ahead in a rapidly evolving market. At events like the PropTech Summit, he encourages openness and ambition, inviting attendees to share and absorb insights that could shape their businesses profoundly. FAQ: Insights from Tom Ellis on the Future of PropTech 1. Who is Tom Ellis?Tom Ellis is a leader in corporate finance and real estate technology, with extensive experience guiding companies in the proptech sector. He is associated with Pebble Ventures and Rich Australia, where he advises on mergers, acquisitions, and innovation strategies. 2. What is the key advantage of newer proptech companies?Ellis highlights that newer companies have greater agility, allowing them to adapt quickly to market changes due to the absence of legacy systems and entrenched processes. 3. How can mid-sized firms foster resilience in changing markets?Ellis advises mid-sized firms to build a culture of confidence and adaptability, ensuring their teams are prepared to navigate challenges and embrace change. 4. What role do organisations like Second Century Ventures and REACH play in proptech?These organisations support a global portfolio of over 250 companies by fostering innovation and unlocking value across the property value chain, including construction, facilities management, and sustainability. 5. What is Ellis’s advice for founders navigating challenges?Ellis emphasises the importance of hands-on support, focusing on innovative strategies to overcome obstacles. He shared an example of helping a financially distressed company revitalise its revenue model to achieve sustainable growth. 6. What are the evolving priorities for real estate consumers? Residential Consumers: Trust and meaningful relationships are increasingly valued over superficial marketing efforts. Commercial Developers: There is a greater focus on creating community-centric spaces that enhance interaction with the built environment. 7. How is technology shaping the real estate industry?Ellis highlights that AI and immersive technologies are reshaping the sector by: Predicting market trends. Simulating construction projects. Enhancing the overall consumer experience in residential and commercial markets. 8. What advice does Ellis offer to aspiring proptech investors?Ellis recommends adopting a learning mindset, being prepared for risks, and focusing on strategic partnerships. He stresses the importance of actively using the tools and technologies developed by the companies they invest in. 9. Why are mergers and acquisitions becoming more common in proptech?Ellis attributes the rise in mergers and acquisitions to slowing organic growth, prompting companies to seek innovation and expansion through collaboration. He expects this trend to continue, driven by Australia’s talent-rich tech sector. 10. What are Tom Ellis’s recommendations for industry professionals attending events like the PropTech Summit?Ellis encourages attendees to approach such events with openness and ambition, ready to share and absorb insights that could significantly impact their businesses and the broader industry.

In this episode of the Elevate podcast, hosted by Samantha McLean, the Harcourts NSW CEO shares the powerful story of her son Lachy Cameron’s inspiring 900km run from Brisbane to Sydney to raise funds and awareness for mental health. She reveals how she took up running to support Lachy on the journey, and how the life-changing lessons learnt along the way include the power of perseverance and mental resilience and why, in life and real estate, you need to prioritise progress over perfection. Katrina also shares how she got into real estate, her incredible 28-year career and how coming from a place of saying ‘yes’ saw her take on bold career moves with the right balance of trepidation and determination. She also takes a deep dive into the power of goal-setting and shines a light on why it’s so important to look beyond just GCI and consider wider business success and whether you’re taking the time to make memories and enjoy the little moments. Sam and Katrina also reflect on the housing crisis, with Katrina outlining why she believes in urban consolidation and rentvesting, before revealing they’ll both be speaking at the Australian PropTech Summit. Finally, Katrina explores the delicate balance of integrating technology with the human touch in real estate and how you can use it solve your clients pain points as well as the ‘clunky’ areas of your business. “There will be beautiful moments on disappointing days and disappointing moments on beautiful days. Just remember to be human. It’s about living through those seconds, those minutes, those hours, but being supported is having someone to hold you through them. So think about who that support system is.” – Katrina Tarrant Sam and Katrina also discuss: 1:50 – AREC insights: Katrina shares the life-changing takeaways from AREC, including Chip E’s powerful words that inspire her to live life to the fullest. 4:43 – The yes journey: How Katrina’s ‘yes’ mindset has propelled her real estate career and how her passion for helping others has been key to her success. 7:30 – Housing crisis blueprint: Katrina’s innovative solutions to the housing crisis, from urban consolidation to the benefits of rentvesting and build-to-rent. 11:46 – Record-breaking run: Lachy Cameron’s inspiring 900km run from Brisbane to Sydney, raising awareness and funds for mental health, and how she took up running to support him along the way. 16:50 – Mind over matter: The life and real estate lessons from Lachy’s run, including the power of mental resilience, the importance of perseverance, and focusing on progress over perfection. 22:25 – Beyond GCI: Why setting goals is about more than GCI, the importance of making memories, and savouring life’s small moments. 23:15 – Tech and touch: How technology can enhance real estate practice, meet team and client needs, and how to balance tech with building relationships. 25:10 – Reality TV inspirations: Where Katrina draws inspiration from for her engaging Elite Agent columns, what agents can learn from MAFS and SATC, and which real estate pro secretly loves these shows. 28:20 – Australian PropTech Summit – What Katrina and Sam will speak on, how AI can help the rental crisis, aid PMs in solving clients’ pain points, and elevate service quality. 31:50 – Ethical edge: Understand why Millennials value ethical businesses, how to align with these values, and the role of technology in boosting your agency’s ethical practices. 34:00 – Stay present: Embrace the importance of staying present, being honest, and understanding that true strength comes not from not feeling pain, but overcoming it. Links Detailed episode guide Katrina Tarrant, CEO of Harcourts New South Wales and ACT, joins Samantha McLean on the Elevate Podcast to discuss leadership, mental health, and the evolving landscape of real estate. With over 30 years in the industry, Katrina shares unique insights into its challenges and rewards. Celebrating Achievements and Embracing ChallengesKatrina candidly discusses the importance of recognising what drives a business’s success and addressing areas for improvement. She advises businesses to review operations, identify inefficiencies, and explore how technology can help. However, she stresses that the human element remains essential. Human Connections in a Digital EraA key insight from Katrina is the need to balance technological innovation with genuine personal interactions. At Harcourts, this approach combines efficiency through technology with meaningful client relationships, ensuring personalised and thoughtful service. Addressing the Housing CrisisKatrina shares her involvement in an affordable housing study, reflecting on why some recommendations remain unimplemented after two decades. She advocates for urban consolidation and innovative solutions, such as build-to-rent schemes and rentvesting, to tackle housing affordability issues. Lessons from LockieA personal highlight for Katrina is supporting her son Lachlan in his record-breaking marathon for mental health awareness. Lachlan’s dedication, despite physical challenges, taught Katrina and her family the importance of resilience and determination—qualities vital in real estate and life. Finding Strength in AdversityLockie’s efforts profoundly impacted Katrina’s perspective, showcasing that mental strength can triumph over physical limitations. His unwavering commitment highlights a key mindset for success: having a strong ‘why’ can overcome any ‘why not.’ Bridging Technology and Personal Touch in Real EstateKatrina is set to participate in an upcoming PropTech event, where she will explore how technology can address modern real estate challenges. She sees predictive analytics and digital tools as critical for enhancing maintenance and landlord-tenant relationships. SummaryKatrina Tarrant’s conversation highlights the importance of balance, resilience, and purpose in leading a real estate business and navigating life. Her insights offer valuable perspectives for thriving in the fast-paced property industry while prioritising well-being. FAQ on Leadership, Mental Health, and Real Estate with Katrina Tarrant Who is Katrina Tarrant?Katrina Tarrant is the CEO of Harcourts New South Wales and ACT, with over 30 years of experience in the real estate industry. She is known for her expertise in leadership and her advocacy for mental health awareness. What topics are discussed in this podcast episode?Katrina and Samantha McLean discuss: Leadership strategies in real estate. The importance of mental health and resilience. Balancing technology and human connections in business. Addressing housing affordability issues. Insights from Katrina’s personal experiences, including supporting her son’s marathon for mental health awareness. What does Katrina say about balancing technology and personal touch?Katrina highlights the importance of combining technology for operational efficiency with meaningful human interactions. She believes this balance ensures personalised service for clients, which is critical in real estate. What solutions does Katrina propose for the housing affordability crisis?Katrina advocates for: Urban consolidation. Build-to-rent schemes. Rentvesting as a flexible housing strategy.She also stresses the need for innovative approaches to meet modern housing demands. What is Katrina’s perspective on resilience and mental strength?Inspired by her son Lachlan’s marathon for mental health awareness, Katrina emphasises the importance of resilience and having a strong ‘why’ to overcome challenges. She views mental strength as a key driver for success, both personally and professionally. What upcoming event is Katrina involved in?Katrina will be speaking at an upcoming PropTech event, discussing how technological advancements can align with current real estate trends, such as predictive analytics and improving landlord-tenant relationships. What key advice does Katrina share at the end of the episode?Katrina offers two pieces of advice: Acknowledge the ups and downs of daily experiences. Remember that strength is not the absence of struggle but the courage to face challenges head-on. Who would benefit from listening to this episode?This episode is valuable for: Real estate professionals looking to enhance leadership skills. Business owners interested in balancing technology and human touch. Anyone seeking insights on resilience, mental health, and personal growth in a professional context.

Christine Rudolph believes there are two things that hold women back – fear and not feeling worthy of success. But, bit by bit, mentee by mentee, the Ray White New Farm agent is empowering women, setting them on a path to success and shaping tomorrow’s leaders. In today’s episode of the Elevate podcast, hosted by Samantha McLean, Christine reveals her journey from a small-town upbringing and journalism career to becoming a real estate powerhouse who has hit Elite status year after year. Christine unveils the bold leap of faith that propelled her into real estate, transforming her future as a single mum and imparting invaluable life lessons for her daughter, Emily, who followed her into the business. With a passion for mentoring women towards financial independence, Christine discusses how she navigated Emily breaking away to do real estate her way, why she’s so dedicated to building women up, her role with Leading Ladies of Real Estate, and the importance of self-belief. She also takes a deep dive into her core values of honesty, integrity, and resilience and how these principles form the foundation of her client-centric approach to real estate and her collaborative sales strategy. Finally, Christine provides exclusive insights into Brisbane’s dynamic market, her innovative techniques for calming buyer anxieties, and her ambitious vision for the future, including groundbreaking property projects and a podcast of her own. “I really believe that you’ve got to look at yourself and think, ‘If I want to do something, what’s holding me back? Is it fear or is it because I don’t believe in myself – I don’t believe I’m worthy of that?’ And I just want to say to everyone, that you really have to get out there and do it. You just have to believe in yourself and face your fears, and you’ve got to be resilient.” – Christine Rudolph Sam and Christine discuss: 3:30 – In the beginning: How Christine transitioned from a small-town upbringing and a journalism career to become a real estate powerhouse, fuelled by life’s challenges. 6:40 – A leap of faith: How helping sell her own property marked Christine’s bold leap into real estate, shaping her future as a single mum and teaching her daughter key life lessons. 16:00 – Empowering women: Christine’s passion for mentoring women towards financial independence, her role in Leading Ladies of Real Estate, and the importance of self-belief. 19:45 – Core values: Explore Christine’s pillars of honesty, integrity, and resilience, her collaborative sales approach, and the secret to building enduring client relationships. 24:00 – Client-centric success: Christine’s client-first philosophy, the unique blend of Ray White’s national strength and family atmosphere, and a client’s 80% return in five years. 26:36 – Market insight: A deep dive into Brisbane’s stock shortage, interest rate impacts, market sentiment, and Christine’s techniques for calming buyer anxieties. 29:00 – From agent to advisor: The journey from being a typical agent to a trusted advisor, including why Christine’s collaborates with and refers clients to other agents. 31:20 – Most memorable sale: Why Christine’s favourite sale is about life-changing impact not price, and her dedication to creating ‘beautiful conclusions’ in every transaction. 35:39 – Vision for the future: What’s on Christine’s agenda for the next 12 months, including personal property projects, building her own podcast, and expanding her business. Detailed Episode Guide: Samantha McClain is joined by the remarkable Christine Rudolph, a trailblazer in the real estate industry whose transition from a career in media has been both inspiring and transformative. From navigating personal challenges with courage to passionately mentoring and supporting women, Christine’s determination reaches far beyond her professional accomplishments. From Media to Real EstateChristine’s journey into real estate began in her childhood, growing up in a small country town. Her love of storytelling initially led her to journalism, shaping her analytical approach to problem-solving. However, life presented unexpected hurdles, prompting her to transition from media to real estate. This decision was motivated by a challenging experience with property sales, driving her to provide the kind of support and service she had lacked during her own hardships. A Leap of FaithAt the age of 40, Christine faced a pivotal decision. She left a secure corporate role at Qantas to pursue her passion for real estate. Guided by a sense of social responsibility and a desire for financial independence, she embraced the uncertainty. Christine likens this bold move to her skydiving experience on her 30th birthday—a leap of faith that led to an exhilarating career and personal fulfilment. Mentoring the Next GenerationChristine’s dedication extends to mentoring young women in the industry, including her daughter, Emily. Although initially resistant, Emily found her own path in real estate, showcasing resilience and independence. Christine is committed to fostering financial responsibility and empowerment, not just within her family but also through initiatives like the Leading Ladies platform. Real Estate with IntegrityChristine’s success is built on resilience, integrity, and a client-centric approach. She describes her style as collaborative, ensuring her clients feel confident in their property’s marketing strategy. Her empathetic nature and transparent communication have solidified her reputation as a trusted advisor in the field. Adapting to a Changing MarketDespite current economic uncertainties, Christine remains optimistic, advising clients to view property investments with a long-term perspective. Her keen understanding of market trends and her ability to adjust strategies accordingly are essential to her success. Whether guiding buyers or advising sellers in a stock-short market, Christine’s expertise is a trusted resource for clients and peers alike. The Power of CommitmentChristine’s commitment to her clients is evident in her willingness to prioritise their needs, often working during holidays to close deals. Her dedication, clear communication, and care resonate deeply with clients, fostering strong relationships between buyers and sellers and reinforcing her standing in the industry. What’s Next for ChristineLooking forward, Christine plans to grow her business, support her team, and devote time to her passion project—a podcast celebrating exceptional women in real estate. Her ultimate aim is to enhance the value her team provides, ensuring long-lasting benefits for clients. Final AdviceChristine encourages listeners to confront self-doubt and fear, emphasising the importance of believing in one’s resilience and worth. Her journey illustrates the transformative power of calculated risks and self-belief. SummaryChristine Rudolph’s story is one of resilience, empowerment, and unwavering dedication. Her ability to turn challenges into an inspiring career has established her as a respected leader and mentor in the real estate industry. Her journey and message of self-belief continue to inspire all who hear her FAQ on Resilience and Success in Real Estate with Christine Rudolph on 1. Who is Christine Rudolph?Christine Rudolph is a leader in the real estate industry, known for her inspiring career transition from media to property sales. She is a mentor, entrepreneur, and advocate for empowering women. 2. What motivated Christine to switch from media to real estate?Christine’s career shift was driven by personal challenges, including a difficult experience with property sales. She wanted to provide the kind of service and support she felt was lacking during her own journey. 3. What inspired Christine to leave her corporate role at Qantas?At the age of 40, Christine chose to leave her secure corporate job to pursue a career in real estate, fuelled by her desire for financial independence and her passion for social justice. 4. How does Christine mentor young women in real estate?Christine mentors young women, including her daughter, Emily, by fostering resilience, independence, and financial responsibility. She is also involved in mentoring initiatives like the Leading Ladies platform. 5. What are Christine’s core principles for success in real estate?Christine’s success is rooted in integrity, resilience, and empathy. She values transparent communication and works collaboratively to build trust and confidence with her clients. 6. How does Christine approach challenges in a changing market?Christine emphasises a long-term perspective for property investments. She adapts strategies based on market trends and uses her expertise to guide clients through economic uncertainties. 7. What is Christine’s advice for overcoming fear and self-doubt?Christine encourages listeners to believe in their resilience and worth, reminding them that taking calculated risks can lead to personal growth and success. 8. What future goals does Christine have?Christine plans to expand her real estate business, support her team, and focus on her podcast, which highlights remarkable women in the real estate industry. 9. How can listeners connect with Christine?Listeners can follow Christine’s journey and learn more about her mentoring and real estate initiatives through her podcast and professional network.

This year’s Federal Budget might contain plenty of promise and big dollar signs, but it only provides half the blueprint for solving the housing crisis. According to LJ Hooker Head of Research, Mathew Tiller, the missing part of the solution is a finite plan on how and where to build new homes and boost housing supply. In this episode of the Elevate podcast, hosted by Kylie Dulhunty, Mathew offers unparalleled insights into the roots of the housing crisis, the impact of international migration, and pioneering solutions to clear construction backlogs. He also reveals a trio of innovative approaches to lure private investors, enhance rental property availability, and secure housing for essential workers. Mathew also advocates for bold stamp duty and superannuation reform, and how the humble granny flat could play a major role in the rental crisis. He also takes a deep dive into current real estate market trends, prices, his forecast for interest rates and what agents need to do now to have a successful winter and spring. “Until the government invests more into housing and providing the needed rental accommodation that those vulnerable households need, then it’s up to private investors, for the private market, to make up the shortfall and come to the party and provide the accommodation that’s needed. So if they tax investors out of the market, then there’s going to be a hole. It’s not going to solve the crisis, unless governments step up to the plate.” -Mathew Tiller Kylie and Mathew also discuss: 2:05 – Dawn in Dubai: How Mathew launched his real estate career in the dynamic Dubai market, and the pivotal role Tim Lawless played in his journey. 5:12 – Decoding the housing crisis: The origins of the housing crisis, the impact of international migration, and innovative solutions to clear the construction backlog and boost housing supply. 11:20 – Federal Budget breakdown: Why the Federal Budget’s funding promises fall short without a clear plan on where and how to build homes where they’re needed most. 14:53 – Defence housing blueprint: Why the Federal Government should adopt a Defence Housing Australia-style model to attract private investors, boost rental property numbers, and ensure long-term security for essential workers. 18:53 – The right-sizing solution: Strategies to optimise our housing stock, including stamp duty reform and exempting sales proceeds from the pension asset test. 22:40 – Innovating secondary dwellings: How incentivising homeowners to build granny flats can significantly boost housing supply and use existing land resources for private rental market benefit. 24:28 – Landlord’s lament: Why all levels of government need to collaborate, not compete, why landlords are selling up and what it means for the rental market. 27:55 – Market update: Stay ahead with the latest trends in auctions and opens, high-demand buyer regions, and what current appraisal numbers mean for winter and spring. 29:50 – Western boom: Why Western Australia and South Australia are real estate hotspots, with rising prices and a market outpacing other states. 31:22 – Inflation and interest rates: Will the Federal Treasurer’s economic forecasts prove right? The impact of energy rebates and tax cuts on CPI, and the likelihood of an interest rate cut this year. Links: Detailed Episode Guide: In recent years, turnover in existing homes has fallen to notably low levels, challenging the maintenance of a productive housing stock. Ensuring the housing cycle operates efficiently is crucial, and factors such as taxes, stamp duty, and government charges should not impede this process. The Elevate Podcast: Industry InsightsListeners are invited to tune into Elevate, the official podcast of Elite Agent, designed for real estate sales professionals, property managers, and leaders. In this episode, Kylie Dulhunty hosts Mathew Tiller, Head of Research at LJ Hooker, who shares market insights and data-driven analysis to guide agents and investors through the evolving property landscape. From Dubai to Australia: Mathew Tiller’s JourneyTiller began his career as a sales manager for Century 21 in Dubai during the early 2000s, a period marked by rapid construction and intense demand for off-plan housing. After three years, he returned to Australia, transitioning from sales to research under Tim Lawless’s mentorship, further solidifying his expertise. Analysing the Housing CrisisThe current housing crisis stems from a demand-supply imbalance, where demand exceeds supply, driving up property and rental prices. Population growth, overseas and urban migration, household size reductions, and insufficient construction exacerbate the issue. Budget Responses and Housing SolutionsTiller examines recent budget measures addressing the housing crisis, including funding for social housing, crisis accommodation, and regional infrastructure. However, effective implementation at state and local levels remains a significant challenge. Innovative Ideas to Boost Housing SupplyTiller proposes several solutions to improve housing availability: Defence Housing Model for Essential Workers: A scheme inspired by Defence Housing Australia could provide quality homes for essential workers, involving private investors and long-term leases. Encouraging Downsizing: Reducing transactional costs and offering tax-free superannuation contributions for retirees downsizing could free up larger homes. Secondary Dwellings Incentive: Promoting granny flats and backyard homes through incentives could increase rental stock in low-density areas. The Importance of Government CollaborationSolving the housing crisis requires collaboration across federal, state, and local governments, tailoring strategies to meet diverse regional needs. Current Market Trends and Future OutlookWhile market conditions vary, demand remains strong. In Victoria, higher listings align with slower price growth, while tight supply in Western Australia sustains price increases. Tiller predicts the first interest rate cut may come in early 2025, balancing inflation control with economic growth measures. Advice for Real Estate ProfessionalsAgents are encouraged to leverage positive price growth to engage homeowners, maintaining a proactive approach as market dynamics evolve. SummaryAddressing the housing crisis demands sustained construction, innovative solutions, and cross-government collaboration. These efforts are key to creating diverse, long-term housing solutions for Australia’s future. FAQ on breaking down the Budget, solving the housing crisis, and what today’s market means for agents tomorrow with Mathew Tiller 1. What is the main focus of this episode?This episode explores the current housing crisis in Australia, examining factors like demand-supply imbalances, rising prices, and innovative solutions for improving housing availability. Mathew Tiller, Head of Research at LJ Hooker, shares his insights and strategies for real estate professionals. 2. Who is Mathew Tiller?Mathew Tiller is the Head of Research at LJ Hooker. With extensive experience in sales and property research, he offers data-driven market analysis that helps real estate agents and investors navigate complex housing market trends. 3. What key factors contribute to the housing crisis?The housing crisis stems from: Population growth and increased migration (both international and urban). Insufficient housing construction to meet demand. Smaller household sizes creating higher demand. Challenges in translating federal funding into effective local action. 4. What solutions does Mathew Tiller propose to address housing challenges? Defence Housing Model for Essential Workers: A scheme inspired by Defence Housing Australia to provide secure, quality housing for essential workers. Facilitating Downsizing: Reducing transactional costs and providing tax incentives for retirees to downsize, freeing up larger homes. Secondary Dwellings Incentive: Promoting the construction of granny flats and backyard homes to boost rental stock in suburban areas. 5. How does the episode address government involvement in housing?The discussion highlights the importance of collaboration across federal, state, and local governments. Tailoring solutions to regional markets and ensuring efficient use of federal funding are critical for tackling the housing crisis effectively. 6. What are the key trends in the current housing market? Strong demand across regions, despite varied conditions. Tight supply in Western Australia driving price increases. In Victoria, higher listing volumes correlate with slower price growth. Increased appraisal activity indicates potential growth in listings. 7. What does Mathew Tiller predict about interest rates?Tiller anticipates the first interest rate cut may occur in early 2025, depending on inflation control and economic measures introduced in recent budgets. 8. What advice does the episode provide for real estate professionals?Agents are encouraged to: Leverage positive price growth to engage with homeowners. Be proactive in maintaining strong client relationships as market conditions shift.

Do you often sit back and lament how the best agents have the ability to turn complete strangers into hot leads and fully fledged clients? Now you won’t have to. In today’s episode of the Elevate podcast, hosted by Samantha McLean, real estate mentor and creator of The Listings Lab, Jess Lenouvel, shares her insider knowledge on how you can dominate in the digital marketing sphere, and go from chasing clients to attracting them. Also the author of More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess reveals the power of focusing on psychology and attraction marketing and how understanding your audience’s motivations and pain points can revolutionise your business strategy. Jess delves into why email is still the best place to win attention, why you don’t need to be active on every social media platform and how shifting from ‘I’ to ‘You’ in your messaging will resonate and create greater traction with your target market. She also takes a deep dive into the three biggest digital marketing mistakes agents make and why traditional farm areas are a thing of the past. Jess and Sam also discuss how AI can save you time, why authenticity, not perfection, is critical in video marketing and smart outsourcing strategies to help you scale your business to seven-figure success. “If you’re chasing everything, you’re actually not giving yourself the space to attract what it is that you want to be attracting.” – Jess Lenouval Sam and Jess also discuss: 2:50 – Jess’s journey: How and why Jess launched The Listings Lab, why a one-size-fits-all marketing approach fails, and the magic of attraction and psychological marketing. 7:30 – Embracing real estate: What drove Jess to choose a real estate career and how she transformed her shyness into a digital marketing superpower. 12:00 – Beyond farm areas: Why traditional farm areas don’t work for digital marketing, and how to build a broader audience with targeted messages and clear value propositions. 16:40 – Attraction vs chasing: Shift from chasing clients to attracting them, the secret to finding your niche, and why you can’t be all things to all markets. 19:45 – Marketing mistakes: The three big digital marketing mistakes agents make, including why you need to ditch the ‘Just listed/Just sold’ posts on social media. 22:30 – Understand your audience: Why knowing your target market’s pain points, problems, fears, and desires is essential, and how shifting from ‘I’ to ‘You’ can transform your marketing strategy. 24:47 – Standing out online: Strategies to cut through the digital noise, boost organic reach on Facebook, and why you don’t need to be active on every platform. 27:43 – Email advantage: Why the inbox is still the best place to win attention, how to create an emotional connection and tips to stop unsubscribes. 31:50 – The AI marketing advantage: How AI can save you time, the best tools to use, and why your videos should prioritise authenticity over perfection. 37:05 – More money less hustle: Insights on scaling your business, reducing work hours, and achieving seven-figure success. 40:50 – Smart outsourcing: Why you shouldn’t outsource your marketing, which tasks to delegate, and how to make effective outsourcing decisions. Links: The Listings Lab Website The Listings Lab Podcast Detailed Episode Guide: The Elevate Podcast: Industry InsightsListeners are invited to tune in to Elevate, the official podcast of Elite Agent, tailored for real estate sales professionals, property managers, and leaders. In this episode, Kylie Dalhunty hosts Mathew Tiller, Head of Research at LJ Hooker, known for his data-driven market insights that guide agents and investors through the evolving property market. From Dubai to Australia: Mathew Tiller’s JourneyTiller began his real estate career as a sales manager for Century 21 in Dubai during the early 2000s, a period marked by rapid construction and high demand for off-plan properties. After three years, he returned to Australia, transitioning from sales to research under the mentorship of Tim Lawless, further solidifying his expertise. Analysing the Housing CrisisThe current housing crisis stems from demand outpacing supply, driving up property and rental prices. Contributing factors include population growth, overseas and urban migration, smaller household sizes, and insufficient construction, all straining housing availability. Budget Responses and Housing SolutionsTiller assesses recent budget measures aimed at mitigating the crisis, including funding for social housing, crisis accommodation, and regional infrastructure. However, translating federal funding into actionable results at state and local levels remains a challenge. Innovative Ideas to Boost Housing SupplyTiller suggests several innovative solutions: Defence Housing Model for Essential Workers: Inspired by Defence Housing Australia, this model could secure quality homes for essential and low-income workers through private investment and long-term leases. Encouraging Downsizing: Reducing transactional costs and allowing tax-free superannuation contributions from a younger age could incentivise retirees to downsize, freeing up larger homes. Incentivising Secondary Dwellings: A scheme to promote building granny flats and backyard homes could enhance rental stock in low-density areas. The Importance of CollaborationAddressing the housing crisis requires cooperation between federal, state, and local governments, acknowledging unique regional needs to develop strategies that improve both supply and affordability. Current Market Trends and Future OutlookWhile market conditions vary across regions, demand remains strong, with rising appraisal activity hinting at potential listing growth. Victoria sees slower price growth with higher listings, while Western Australia experiences continued price increases due to tight supply. Projections on Interest RatesDespite budget measures targeting inflation, Tiller anticipates the first interest rate cut could occur in early 2025, balancing inflation control and economic support. Advice for Real Estate ProfessionalsAgents are encouraged to leverage positive price growth by engaging with homeowners and maintaining a proactive presence as market conditions evolve. SummaryTiller emphasises the urgent need for sustained housing construction, innovative solutions, and collaborative efforts across all government levels. These steps are crucial for developing long-term solutions to address diverse housing needs nationwide. FAQ on digital marketing domination, understanding your target market and scaling your business with Jess Lenouvel 1. Who is the guest in this episode of Elevate?The guest is Mathew Tiller, Head of Research at LJ Hooker. He is known for his data-driven market insights that help real estate professionals and investors navigate the property landscape. 2. What are the main topics discussed in the episode?The episode covers: The current housing crisis and its causes. Budget measures and potential solutions for increasing housing supply. Market trends, including regional variations in demand and pricing. Projections for interest rate changes and their implications for the property market. Advice for real estate professionals to thrive in current conditions. 3. What key factors contribute to the housing crisis?The housing crisis is caused by: Demand outpacing supply. Population growth, overseas migration, and urban migration. Reduction in average household sizes. Insufficient new construction and inadequate housing stock turnover. 4. What solutions does Mathew Tiller propose to address the housing shortage?Tiller suggests several solutions: Defence Housing Model for Essential Workers: Secure homes for essential and low-income workers through private investment and long-term leases. Encouraging Downsizing: Reduce transactional costs and offer tax-free superannuation contributions to incentivise retirees to free up larger homes. Secondary Dwellings: Promote the construction of granny flats and backyard homes to boost rental stock in low-density areas. 5. How do recent budget measures address the housing crisis?The budget includes: Funding for social housing and crisis accommodation. Investment in regional infrastructure.However, challenges remain in effectively implementing these measures at state and local levels to increase housing supply. 6. What are the current trends in the property market?Market conditions vary regionally. Victoria: Higher listing numbers with slower price growth. Western Australia: Tight supply continues to drive price increases. Appraisal activity is rising, signalling potential growth in listings. 7. When are interest rates expected to change?Tiller anticipates the first interest rate cut could occur in early 2025, depending on inflation control measures and economic policies introduced in the recent budget. 8. What advice does Mathew Tiller offer to real estate professionals? Capitalise on current market dynamics, such as positive price growth. Proactively engage with clients and maintain a strong presence as the market evolves. 9. How does collaboration between governments play a role in solving the housing crisis?Tiller highlights the importance of coordination among federal, state, and local governments. A unified approach that recognises regional differences is essential for developing effective housing supply and affordability strategies.

In a profession known for its cutting edge competition, three agents are redefining what it means to be a real estate agent one good deed at a time. For Ray White Northern Coast Director of Investment Growth Janine Prinsloo, Buxton Geelong Group Director Matt Plunkett and Ray White Erskineville Senior Sales Executive Moira Verheijen, real estate isn’t just about doing deals, it’s about using the platform to give back to their clients and their communities. In this special edition of the Elevate podcast, hosted by Kylie Dulhunty, the trio reveal their acts of kindness, why they look to help others and how, even though it’s not the aim, they help build a personal brand and shape their success. Janine reveals that her dedication to kindness, from crafting memorable gifts to consistently going the extra mile, has enriched her career and deepened her client relationships in property management. Matt shares how his philanthropy and innovative use of real estate tools not only support community causes but also humanise the industry, showing that genuine engagement can redefine the role of real estate agents. Moira explains how her signature gesture of baking cookies for open houses enhances her relatability, creates lasting impressions, and strengthens client relationships, emphasizing the power of personal touches in real estate. “We don’t do it for business. Definitely not. I can guarantee that. It’s because I want to help, first of all, but I think it shows the human side of a real estate agent as well.” – Matt Plunkett Kylie and Janine discuss: 2:18 – Opportunity returns: How Janine’s commitment to a young couple 10 years ago created lasting rewards and why going the extra mile matters. 5:35 – Building bonds: Janine explores the power of kindness and why she leaves every client with a tangible gift. 8:10 – A gift to remember: The story behind the unique, handcrafted gift Janine prepared for a tenant’s 16th birthday. 10:20 – The joy of giving: How Janine’s acts of kindness enrich her PM career and deepen her connections with clients. 12:00 – Selling trust: How to navigate the challenges of property management and why focusing on kindness can give you a strategic advantage Kylie and Matt discuss: 15:40 – Strategic giving: How Matt and Buxton’s tailored support for Geelong charities reflects their business values, and what drives Matt’s personal commitment. 17:40 – Creative contributions: Discover how Matt’s innovative use of common real estate tools can inspire new charity support methods in real estate. 18:20 – Networking for good: How Matt’s ability to forge strong community connections enhances charitable efforts and how your agency can do the same. 19:50 – Humanising the industry: Why focusing on genuine help over business benefits helps reshape the image of real estate agents. 22:30 – Choose your cause: Matt’s tips on ****selecting charities that resonate personally and professionally, and why being actively involved can redefine the role of real estate agents in the community. Kylie and Moira discuss: 24:09 – Sweet beginnings: Why Moira bakes cookies for her opens, how this personal touch makes buyers feel welcomed, and enhances her relatability. 26:16 – Beyond sales: Why Moira doesn’t include her baking in her listing presentation, but as a surprise that cements relationships after securing business. 27:00 – Long-term loyalty: How positive experiences for buyers can turn them into future sellers, highlighting the strategic value of memorable customer service. 28:50 – Memorable moments: How Moira uses cookies as a memorable touchpoint, making her open houses stand out in a crowded market. 30:06 – The personal touch: The importance of showcasing your authentic self to build trust and enhance client relationships. 31:20 – Authentic generosity: Why genuine acts of kindness organically help you build a reputable and personable brand in real estate. If you know of a real estate professional doing good deeds for their clients or community please let us know at newsroom@eliteagent.com.au

What would you do with an extra hour or two each day? Would you prospect more? Spend more time with your clients? Work on your business, not in it? Connect with your team more often? Artificial intelligence can give you the unfair advantage over your competition. In today’s special edition of the Elevate podcast, Elite Agent Managing Editor Samantha McLean takes you back to her appearance on Virable Founder Jonathan Creek’s Spring into Action podcast, taking a deep dive into the impact of AI on business, particularly real estate. Sam explores how AI tools, such as ChatGPT, are redefining communication and content generation and creating operational efficiencies in real estate. Samantha and Jonathan also analyse the importance of approaching AI, or any new technology, with a curious mindset and why embracing adaptability is critical to personal and professional growth in the ever evolving AI era. Sam also examines AI’s limitations and touches on why what ChatGPT produces should only ever be a first draft, not the final output. “If what you’re looking to do is to grow your business, the smart thing to do with AI is to save time on the admin-type stuff, and spend that time doing more human things and more creative things, with both your customers and, I would say, your team.” – SAMANTHA MCLEAN Jonathan and Sam discuss: 4:00 – AI enhanced productivity: How AI can elevate your productivity, and strategies to use the time you save to make you a better agent. 5:35 – Sam’s tech-led career path: Sam’s journey from PwC to tech and media pioneer and the importance of embracing technology for business growth. 11:05 – The great equaliser: Why any agent can master ChatGPT and its practical uses, from language translation to creating video with a camera. 16:35 – The human element: Why AI won’t replace learning and personal growth, but can free up time to build more meaningful client connections. 21:30 – Organic versus paid: Strategies for creating compelling organic content, the benefits of hybrid approaches, and how to effectively boost content. 24:55 – Embracing AI: The importance of adaptability in the digital age, and why it should be seen as a tool to enhance, not replace, your expertise. 28:50 – ChatGPT deep dive: Inside large language models, ChatGPT’s limitations and how to enhance its capabilities. 33:00 – AI and innovation: Sam’s insider tips on the best AI applications for real estate, from video content creation to client communication and effective prompt building. 40:40 – Performance booster: How ChatGPT can help analyse your performance, turning data into actionable insights to enhance your results. To win more listings with AI, join the waitlist for Sam’s upcoming AI Powered Agents course at https://aiagentcourse.com. To subscribe to AI powered agents and keep up with all the latest on AI and real estate visit https://aipoweredagents.com. Detailed Episode Guide In the ever-evolving world of real estate, staying ahead of the competition is crucial. With the rise of artificial intelligence (AI) tools like ChatGPT, gaining that edge is increasingly achievable. Samantha McLean, in a recent episode of the Elevate podcast, shared her insights on how AI is reshaping the industry and strategies for its effective use. Maximising Time with AISamantha believes that success lies in optimising the time saved through AI tools. A thoughtful leader, she notes, would use this time to enhance human connections and refine business processes, as exemplified by Matt LaHood, who focuses on fostering relationships within his team. The Impact of AI on Real EstateIn her conversation with Jonathan Craig on Spring Into Action, Samantha discussed the transformative role of AI in the industry. Tools like ChatGPT are improving communication, content creation, and workflow efficiency. However, she emphasises the importance of a learning mindset and critically reviewing AI outputs to ensure quality and reliability. Learning and Adaptability in the AI EraAdaptability is key in navigating AI’s rapid advancements. Samantha advises agents and property managers to embrace AI as a tool for efficiency while sharpening their human skills. Ultimately, the effectiveness of AI depends on how it is applied. Content Creation with AIEngaging content remains vital to business strategy. While AI can assist in generating ideas, Samantha stresses the need for human oversight to ensure content resonates with the target audience. By automating routine tasks, agents can dedicate more time to community engagement and relationship-building. A Balanced Approach to AISamantha recommends a measured approach to AI adoption. Staying informed about developments and scrutinising AI-generated information is essential, particularly when using it for client communications or creating policies. Personalisation and relevance must remain priorities. Getting Started with AIFor those new to AI, Samantha suggests exploring tools like OpenAI’s ChatGPT with a curious, experimental mindset. Resources like futuretools.io can offer guidance and inspiration for maximising AI’s potential. SummarySamantha McLean highlights AI’s transformative potential in real estate, stressing the need for a balance between technological capabilities and human wisdom. By adopting AI thoughtfully, real estate professionals can enhance their operations, strengthen client relationships, and maintain a competitive edge in the industry. FAQ on smart ways to help you win listings with ChatGPT and build a better real estate business with Samantha McLean 1. What was the main focus of this podcast episode?The episode focused on the transformative potential of AI in the real estate industry, with Samantha McLean sharing strategies for effectively leveraging AI tools like ChatGPT. 2. How does Samantha suggest real estate professionals use AI to maximise their time?Samantha advises using time saved by AI to focus on human-centric tasks, such as fostering relationships and improving business operations. 3. What impact does AI have on the real estate industry?AI improves communication, streamlines processes, and assists in content creation. However, Samantha stresses the importance of critically evaluating AI outputs and understanding its limitations. 4. What role does AI play in content creation?AI can generate content ideas and draft materials, but human input is essential to ensure the content resonates with audiences and aligns with business goals. 5. How should agents balance AI and human skills?Samantha encourages agents to embrace AI for efficiency while refining their interpersonal and strategic skills, ensuring a balance between automation and empathy. 6. What are Samantha’s tips for implementing AI? Stay informed about AI advancements. Critically evaluate AI outputs for accuracy and relevance. Personalise AI-generated communications to maintain authenticity. 7. What tools does Samantha recommend for getting started with AI?She recommends starting with OpenAI’s ChatGPT and exploring platforms like futuretools.io for deeper insights into AI capabilities. 8. What are the key takeaways from Samantha’s insights on AI?Real estate professionals should approach AI with a strategic mindset, leveraging its capabilities while maintaining a focus on human connections and ethical practices. 9. Who would benefit most from this podcast episode?The episode is ideal for real estate agents, property managers, and industry professionals keen to explore how AI can enhance their business operations and client interactions.