Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

“I’m an absolute optimist and the one message I would love to leave for everybody is … stay the course, we are in this together. My view is that we have a symbiotic relationship with our customers both REA and agents and together I think we’re going to succeed long past this cycle has become history.” In this week’s special edition of The Leadership Diaries, Samantha McLean sat down exclusively with REA Group’s CEO, Owen Wilson. With the industry at a cross-roads of market forces and disruption from other players, Owen shares his immediate goals for REA Group, where he sees the opportunities for growth in the industry and what the future might look like. He also shares some of his best advice for leaders and aspiring leaders. In this podcast we cover: Owen’s journey to the CEO position challenges and opportunities for the industry the value of the customer experience and the role of technology lessons on leadership the future of the real estate industry Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Owen Wilson SHOW NOTES / LINKS 01:47  Getting to know Owen, the new CEO of REA Group03:40  Owen’s proudest achievements at REA so far04:36  Owen’s goals for the year06:14  Challenges and opportunities facing the industry now and in the future07:54  Where Owen sees REA’s role in the industry moving forward09:29  The new benefits of hyperlocal in today’s market THE LEADERSHIP DIARIES10:07  Owen’s first job, selling lemons and mowing lawns11:21  Owen’s hour of power12:08  Tips on time management and productivity13:54  The power of the consumer experience14:46  People who have inspired Owen15:57  Why Feedback is a gift16:35  Staying up to speed in an evolving industry18:01  Owen’s personal leadership style and his advice to first time leaders19:14  What leadership at home looks like19:39  The future of real estate21:05  The one thing he’d like you to remember.

“When the buying urge strikes and you have someone who’s decided they’re going to do something, you don’t want a time gap. Giving someone the ability to act on that urge when they have it is extraordinarily powerful, and gets even more powerful in a market that tightens up.” In this week’s edition of the Elevate podcast, Samantha McLean catches up AREAs 2018 Award Winner for Game Changer of the Year David Stewart. David is both an agent and business owner with more than 20 years experience as well as the brains behind Market Buy, an online offer management system that is making it as easy for consumers to buy houses  – just like they’re buying their groceries! On my last trip to Melbourne, I sought out David to find out more about the product, how it’s helping agents in a tighter market and what’s on the innovation radar for the future. In this podcast we cover: what Market Buy is and how to use it how it can help agents in a tightening market allowing consumers to ‘bid’ on property when they want to (day or night!) how Market Buy is different to auction, and how David works with auctioneers in his own business the future of Market Buy Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: David Stewart SHOW NOTES / LINKS 01:50  Getting to know Dave  and the inspiration behind Market Buy04:41  A quick rundown of Market Buy and how to use it07:33  An anecdote about a buyer purchasing a property while shopping for groceries thanks to Market Buy08:48  Keeping everyone in the loop without thousands of phone calls09:42  Placing an offer for a home at 2:30am (or how Market Buy may have saved a relationship!)10:24  When the buying urge strikes…11:24  How Market Buy can help agents in a tightening market12:46  Creating a sense of urgency13:35  How Market Buy operates within the framework of the auction system14:57  Agencies creating their own branding around the Market Buy tool17:01  Dave’s recommendation on how to use the product19:17  Integrating with other software20:29  The real superpower behind Market Buy and why it’s been praised so widely22:34  The future for Market Buy24:55  How to get in contact with Dave. Notes: David Stewart is also a Transform/19 coach (he will be going deeper into some of these topics during our 30 day challenge. To find out more about that click here.

“We’re looking to support property managers and the industry to have a voice in rethinking what customisation might look like and what a new rental experience might look like…” In this week’s edition of the Elevate podcast, realestate.com.au’s General Manager of Rent, Kul Singh joins Samantha McLean to analyse landlord habits that may surprise you, share his tips on how you can stand out as the go-to property manager of choice and he also gave us an exclusive look into The Real Ideas Prize. realestate.com.au’s groundbreaking new competition that aims to re imagine the rental experience with $100,000 in prizes up for grabs! In this podcast we cover: trends in the rent space how to stand out as the PM of choice customisation and giving landlords a choice in service levels The Real Ideas Prize what’s coming up in the rental space for realestate.com.au Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Kul Singh SHOW NOTES / LINKS 01:45   Getting to know Kul Singh02:20   Peaks and trends in the rental market04:29   What landlords really want06:13   Is it all about fees?08:08   Customisation and choice in the rent space10:23   The Real Ideas Prize14:25   Entry dates and a top tip from one of the Prize judges15:34   What’s on the horizon in the rental space for realestate.com.au  

“You’ll find that it’s all about content that agents, that are doing a lot of deals, are actually using in the marketplace. We don’t have these polished speakers that are going to try and have a tear come out of your eye. These people here are going to tell you what they do, how they do it, when they do it, why they do it…” In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean meets with real estate coach Tom Panos about AREC 2019. The two-day extravaganza is not far away and as host of this year’s event, we welcomed Tom into the studio to give us the inside scoop of what you can expect from the event happening on the Gold Coast. As you’ll hear in this episode, you won’t want to miss getting yourself to AREC 2019. Our premium subscribers are getting $410 off their tickets, and you can be one of them. Join here. ​​ In this podcast we cover: what the best agents around the world are doing effective social media use the AREC 2019 speaker line up how to get the most out of this year’s event Tom’s leadership tips. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Tom Panos SHOW NOTES / LINKS 02:04   What the best agents in the world are doing03:08   The 80/ 20 rule and how to apply it to today’s market04:44   Changes in the industry during Tom’s 31 years in real estate06:17   The big divide and effective social media use08:10   What good agents are doing on auction day10:25   Who took look out for at AREC 2019  including James Clear who wrote the book Atomic Habits18:44   Why change is hard and what to do about it22:05   Systems drive people’s lives whether you like it or not. THE LEADERSHIP DIARIES23:25  Tom’s magical first job24:48   Where he’s at right now in life25:24   Why as a leader you get what you tolerate26:11   Life lessons and black swan moments27:32   The worst leadership advice Tom’s ever heard28:13   A final message from Tom.

“If you’ve been in the same area for a long time, customer satisfaction is a really important metric because maybe that has a direct effect on the amount of time that you hold onto listings…“ Want to hack your way to growth like the big guns of Silicon Valley? In this week’s edition of the Elevate podcast, Anton Babkov, CEO of Rexlabs, explains the mechanics of how to use the measurement tool they use – The North Star Metric or NSM. In this podcast we cover: What NSM is (and isn’t) and why it’s different to using a bunch of KPIs Examples of possible NSMs in the real estate industry and how they would work in practice Real estate tech trends from around the world. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Anton Babkov SHOW NOTES / LINKS 01:58   Anton’s article about growth hacking like a startup; NSM explained03:38   How Silicon Valley giants like Facebook might use NSM to guide their growth06:24   Some examples of NSM for real estate businesses12:37   Creating adjacent revenue streams14:31   Real estate tech trends from around the world17:11   Coming soon from Rexlabs19:10   Anton’s take home message

“If we look at motivation there’s two types… very very simple. There is internal and external, intrinsic or extrinsic. The internally driven salesperson will actually automatically get up in the morning and be quite motivated to do what he’s got to do without someone nagging him to do it.” Having the right mindset can either make or break your chance of success at achieving your goals. In this week’s edition of the Elevate podcast, Pancho Mehrotra, CEO of Frontier Performance, breaks down the science of motivation, decision making and the difference between the wrong kind of stress and the right kind of stress to help you achieve whatever you set your mind to. In this podcast we cover: how to clearly establish your own goals (and not someone else’s) types of motivation and what works how to make setbacks work in your favour Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER SHOW NOTES / LINKS 02:15   Why people find it difficult to set goals03:30   Cognitive dissonance – what it means04:01   How the top 2% use a form of fear to create action06:34   Overcoming the of fear of failure to make change for 201907:18   Self sabotage – why do we do it, how to avoid it08:14   The three types of goals, outcome goals, performance goals and process goals.09:26   How you handle pressure determines your ability to achieve goals – “Get comfortable being uncomfortable”09:41   Clarity of purpose – have you just adopted someone else’s goals, or have you set your own?12:11   People at the top know why they do what they do13:52   Self motivation and different types of stress18:06   Personal goals play a factor, you are more than your business goals19:29   Why setting goals can be overwhelming and what to do about it20:29   How to get out of your own way and avoid other obstacles you’ll encounter

“If you can create a culture where you don’t tolerate waste there’s always these little improvements that you make within your business that gradually add up to some very big numbers.” In a changing market, you might be thinking you need to cut costs. But that’s not necessarily the case, says Business Depot CEO, John Knight. It is better, he says to think about cutting waste and getting as productive as possible. In this podcast we cover: the actionable ways to reduce waste in your business pros and cons of selling principals creating a culture of accountability planning for the year ahead improving productivity Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: John Knight SHOW NOTES / LINKS 2:55   Why you need to focus on ‘better’ rather than more – efficiency, business model, the importance of PM, principal sales, adjacent services6.33   Seven deadly wastes (The Toyota Model) and what you can do to avoid them8:43   Creating a culture that does not tolerate waste in your business10:02   Raise the bar – exercise you can do on your key metrics11:55   The Three Russian Brothers, Morov, Lessov, Ridov – and their cousin, Tossin THE LEADERSHIP DIARIES 15:51   Numbers is a good background for everything18:30   Building mindful time into your day19:30   Recruiting in real estate – the key question you should ask upfront around income, equity and control22:00   Why John believes better EQ will lead to better business25:00   Reinforcing what’s important in your business to create a culture of accountability27:00   Balancing being a selling principal with the right level of EQ toward the team30:42   Workshop idea – planning a solid foundation for the new year.

“We definitely have seen a change in sentiment – but we haven’t seen job loss and economic decline. So it doesn’t intuitively make sense that we’re in ‘crash’ conditions. We probably overshot in Sydney and Melbourne. And now we’re coming back again.” “How’s the market?” It’s a question agents get asked a lot, not just by clients but by friends, family and the community. This week REA released their Demand Index for the last quarter of 2018 clearly showing very different conditions in different areas across Australia. Our guest this week the author of the report – Chief Economist at realestate.com.au Nerida Conisbee. In this podcast, we unpack the market trends in various areas along with what is happening at a macro level on hottest topics right now including The Banking Royal Commission, Interest Rates, Stamp Duty, Bitcoin, Investor Activity, Negative Gearing and the upcoming Federal Election. There are plenty of talking points for you here from Nerida – so grab a pen and jot down a few notes for the next time someone asks you, “How’s the market?”. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Nerida Conisbee SHOW NOTES / LINKS Realestate.com.au’s Property Outlook for October – December 2018 3:20   Property demand = Views per listing, tracks relativity between suburbs and how they track against consumer popularity4:48   Why property demand is a good indicator of price increases/decreases5:19   How the median price and ‘The Index’ are calculated, how ‘The Index’ is unique to realestate.com.au7:49   “The Royal Commission is increasingly looking like it won’t be focusing on the home loan market will be focusing more on fees for no service”10:31   Some of the regions, eg Geelong are doing really well; why you can’t talk about the property market as one number12:11   The possible impacts of the upcoming Federal Election on values, including best and worst case scenarios on negative gearing14:53   “It does lead to a lot of disruption in the property market when you start to fiddle around with policy at a national level – when a lot of property markets are very localised…” 16:28   The likelihood of ‘breaking news’ in 2019 as far as interest rates are concerned18:37   What sort of intervention might we see from APRA this year20:04   Stamp Duty vs Land Tax – why the debate continues and its impact on consumers22:00   “The other issue that is impacting the Asian market as there is a lot of negative media coming out about Australia – and is hitting the market really hard.”24:06   Nerida’s predictions for 2019

“If you wait until you’ve got all of the answers to all the questions someone will beat you to it..” If you were suddenly faced with an incredibly high stakes task of motivating a team to do a job that most humans would find unimaginable, how would you go about it? While you might not be familiar with the work of Peter Bains OAM many of you will clearly remember where you were when you heard about the Bali Bombings in 2002 or the Boxing Day Tsunami in Thailand in 2004. The identification of victims of both of those disasters fell to those who were first on the ground, in many cases Australians including Peter who was one of the team leaders. In this podcast, Peter speaks with Samantha McLean about motivating teams and leading with innovation especially through times of uncertainty and even crisis, including the role that culture and shared experiences play in both situations. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Peter Baines OAM To sign up for the Digital Live Ride for Live – visit this link SHOW NOTES / LINKS 4:48   Before Peter became a leadership mentor he was in the NSW Police Force in Forensics Services investigating major crime scenes, he then became part of the victim identification team in Bali and the Boxing Day Tsunami7:30   Why the Australians weren’t wanted in Bali (which added to the stress of the job)8:12   “I felt incredibly honoured to be asked to lead the Australian team.”8:57   How you motivate a team to do a job that nobody wants to do, when the team has completely lost motivation?11:43   Are leaders born or made?12:31   If 2018 wasn’t quite ‘your year’ how do you turn that around for yourself and the team in 2019?13.24   “It just helps you with those challenging times. If you’re clear around why you do what you do; if the property market cools and if things go backwards and getting listings is harder. Well, then you need to understand what are the non-negotiables.”15:03   Why deeper shared experiences bring teams together and motivate teams15:30   “You can’t change what’s happened, but you can change what happens next”16:20   Why Peter created Hands Across the Water18.07   “There’s nothing more levelling than everyone walking down to breakfast in Lycra; when you when you’re on that bike, it doesn’t matter whether the CEO whether you what your position is because you’re all equal.”21:14   Why this ride is for everyone – why it’s an inclusive experience that you’ll have with you for life.22:25   How to join the Ride for Life23:13   Steve Carrolls involvement with Digital Live having already raised $25,000 for the charity23:36   Most important leadership quality for 2019 – both in business and in life24:17   The key to lead with innovation, to future-proof your business in 2019.

“My view is that was a great wake-up call for all of us to understand – especially as leaders – that the standard we allow to happen – and the standard that we walk past – is the same that is going define us a year from now, a decade from now unless you shift something.” 2018 is a year that has delivered winds of change travelling as fast as a Glenn McGrath Bouncer – cricket metaphor intended! It started in January with John McGrath ‘getting the band back’ together and this week’s guest Rik Rushton at the same time released a book called “The Power of Connection”. In this podcast, Samantha McLean takes Rik along through a whistlestop of the months, hits and misses of 2018 – including some cautionary tales, tributes and advice and inspiration for the new year. (There may also be an impersonation or two in there but we can’t say who!) From all of us at Elite Agent – a very Merry Christmas and a Happy new Year – and particular thanks to Adam Linder of Bespoken Podcasting who has been the master of the podcast for the last 12 months – we couldn’t do this without his talents! Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guest: Rik Rushton SHOW NOTES / LINKS 2:28   Rik describes his life in 2018 in a hashtag3:22   January – news highlights, McGrath, The Power of Connection4:26   Talking to the voice in your head, is it OK?5:42   Sam narrowly avoids disaster with a ‘Man in Black’6:47   “Keep looking for the opportunity in the difficulty”6:53   The ‘Cat’ resigns from Domain, What the future might be with Jason Pellegrino8:23   February – the trend to work/life balance; Rik gives his view on ‘The Hustle’ in the industry9:00   “I like the things that money can buy; but I like the things that money can’t buy more”10:30   March – what would Rik’s alter ego (Richie Benaud) have said about the ball tampering scandal, what the industry can learn from this in terms of business culture/behavioural standards12:52  The National Auction Round Table13:10  The shift in auctions with the change in market; the trend to renovation14:54   “Success is not a solo performance”16:09   Million Dollar Agent – is there a trend away from the traditional agent aspirational avatar?17:15   Process proceeds results (and the money will take care of itself) and why agents should aim for incremental growth19:00   April – Purplebricks gets into trouble for their advertising; will they find a place in a tougher market next year?20:09   “2019 consumers expect far more value for their money than just giving us $20,000 to be Maitre D’s at a restaurant taking names and numbers…”21:37   realestate.com.au launches the Edge product series23:12   Charles Tarbey announces Better Homes and Gardens Real Estate, AREC 201823:54   The big trend of 2018 – a lack of socks…!24:00   June – NSW Government cracks down on Airbnb listings, Rik’s view on Airbnb in 201926:19   July – Fairfax and Nine merger is announced, Fair Work changes the RE Industry award for the second time this year.28:30   The next generation has wanted the same things through time, it’s not just the time we are living in30:00   August – A new prime minister for Australia and a podcast launched by Rik – Voices of Value32:04   “I don’t follow politics, because my view is I am not waiting for a better Prime Minister to give me a better life”33:39   September – Focus back on technology, Proptech investment and disruption34:45   Rik’s favourite app PhotoFunia35:30   October – Tributes to Tony Fountain, Di Jones, and David Nitschke – their legacy of authenticity and how they gave to and shaped the industry37:00   November – the journey to NAR, who’s coming to Australia next year?39:07   Barry Plant Manningham took out the Gold Area for Agency of the year for the second time, what sets them apart from average agencies40:00   December – Rik handles the ‘word association’ game with some of the buzzwords of 2018