Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

AI is rapidly transforming the real estate industry and it could soon handle 80 per cent of an agent’s daily tasks. According to Mark Cohen, Vice President of Product for Asia Pacific at MRI Software, artificial intelligence and emerging technologies are fast revolutionising real estate operations. In this episode of the Elevate Podcast, with host Samantha McLean, Mark talks about how real estate professionals can use technology to boost their business operations and set themselves apart from the competition. From AI tools that can draft property descriptions to systems that simplify workflows and save time, Mark discusses how technology is empowering agents to focus on what matters most – building relationships and delivering exceptional service. He also dives into sustainability trends, the growing demand for unified systems, and why data insights are key to staying competitive in a rapidly evolving market. “We’re at this point now where the real automation is going to start kicking in. We’re going to see the number of units that a person can manage exponentially increasing.” – Mark Cohen Essential Insights Working Smarter, Not Harder AI should take over up to 80% of repetitive tasks, freeing agents to focus on client relationships (00:00) Smart tools now auto-detect property features from photos to enhance listings (04:00) Leading agents already leveraging tools like ChatGPT for faster content creation (07:00) Connected Systems, Better Service Real-time insights reveal valuable client information during open homes (15:00) Smart alerts notify sales teams when property management clients consider selling (17:00) New digital signing solutions streamline workflow across platforms (24:00) Future-Proofing Your Business Property tech moving towards predictive maintenance and automated inspections (21:00) Energy efficiency ratings becoming important to property values (26:00) Next wave of AI will transform how agents create marketing and handle negotiations (30:00) Essential Agent Skills for 2025 Understanding data visualisation for better client presentations (28:00) Mastering cloud-based tools for seamless remote work (29:00) Running your entire business from your mobile device (29:00) Links: LinkedIn MRI Software MRI Agora Platform Detailed Episode Guide Technology Integration and AutomationMark Cohen emphasises that we’re at a crucial turning point in real estate technology. Rather than replacing humans, automation will dramatically increase operational efficiency, allowing property managers to handle more units and agents to focus on relationship-building activities. The Power of Platform IntegrationCohen discusses MRI’s Agora platform, which serves as a foundation for connecting various property technology solutions. This integration addresses a common industry challenge where professionals are using seven or more different systems, with one-third manually double-entering data. Digital Twin Technology and Future ApplicationsA fascinating development discussed is the implementation of digital twin technology, particularly in commercial real estate. This technology enables real-time monitoring of building systems and predictive maintenance, with potential applications in residential real estate on the horizon. Sustainability and Energy EfficiencyThe conversation touches on the growing importance of sustainability in real estate, with Cohen noting increased demand for energy tracking and reporting, particularly in the commercial sector. This trend is expected to gain significant momentum in 2025. The Future of AI in Real EstateThe discussion concludes with insights into how generative AI will transform property technology, creating new possibilities for problem-solving and operational efficiency. SummaryThis episode provides a comprehensive look at how technology is reshaping real estate operations while emphasising that these advancements should enhance, rather than replace, the human element of the industry. Mark Cohen’s insights offer valuable guidance for real estate professionals looking to leverage technology effectively in their businesses. FAQ 1. What is MRI’s Agora platform?Agora is MRI’s foundational platform that connects various property technology solutions, enabling seamless integration between different systems and reducing manual data entry. 2. How will AI impact property management?AI will primarily automate routine tasks, allowing property managers to handle more units efficiently while focusing on meaningful client interactions. 3. What are the essential technology skills for modern real estate agents?The three key skills are data analysis understanding, cloud-based operations proficiency, and mobile-first capability. 4. How is digital twin technology being used in real estateCurrently implemented mainly in commercial real estate, digital twin technology enables real-time monitoring and predictive maintenance of building systems. 5. What is the future of sustainability tracking in real estate?Sustainability tracking is becoming increasingly important, with a growing demand for energy efficiency reporting and monitoring, particularly in commercial real estate. 6. How will generative AI impact the real estate industry?Generative AI will create new possibilities for problem-solving and operational efficiency, fundamentally changing how real estate professionals work. 7. What is the main benefit of platform integration in real estate?Platform integration reduces manual data entry, streamlines operations, and allows professionals to focus more on client relationships rather than administrative tasks. 8. How will automation affect property management?Automation will increase the number of units a property manager can handle efficiently while maintaining service quality. 9. What role will human interaction play in the future of real estate?Human interaction will remain crucial, with technology serving to enhance rather than replace personal relationships in real estate transactions. 10. How can real estate professionals prepare for technological changes?Professionals should focus on developing data analysis skills, embracing cloud-based solutions, and maintaining a mobile-first approach to their operations.

If you’re not producing content, you’re going to be in trouble in five years because no one’s going to know who you are,” warns Daniel Daggers, one of London’s most influential luxury real estate agents. Speaking on the Elevate Podcast with Samantha McLean and Steve Carroll, the star of Netflix’s “Buying London”, reveals why your social media presence is now more valuable than your shop front – and how AI won’t replace agents but will make the best ones unstoppable. The council estate kid turned super-prime property specialist, who built DDRE Global into the UK’s fourth most influential real estate brand without spending a cent on traditional advertising, delivers a wake-up call about the future of real estate: the corporate brand is dead, and personal brand is everything. “The corporate brand doesn’t really mean much to the eventual customer,” Daggers explains, having sold over £250 million worth of property annually. “I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street.” Daniel’s Digital Blueprint Personal brand trumps corporate identity – “The corporate brand doesn’t really mean much to the eventual customer.” Social media presence is non-negotiable – DDRE became the fourth most influential UK real estate brand in just four years through social media alon.e AI will amplify top performers – “AI is going to enable agents to do 300% more work” – taking business from those who aren’t adapting. Digital networking is replacing traditional corporate structures – “We’ve gone from six degrees of separation to three…” “I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street.” Essential Insights Building Your Foundation From football dreams to real estate reality: The power of consistency (8-min) Breaking into luxury real estate: Learning to speak wealth (15-min) Building trust equity: The key to global collaboration (28-min) Digital Domination Personal brand vs corporate power: Why individuals win (30-min) Social media success secrets from a Netflix star (31-min) How AI will reshape real estate (but not replace agents) (35-min) Global Opportunities Why London looks “cheap” in the global market (43-min) The future of property investment (40-min) Cross-border collaboration in luxury real estate (26-min) “Most people that I know want to do business with the best person they can do business with… and if you don’t have a digital presence and you’re building your brand, then people can’t fall in love with you.” This episode was brought to you by Connect Now. Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe. Links and Resources Mentioned DDRE Global Netflix’s “Buying London” ADVSR Platform (26,000-member global agent network) Knight Frank (where Daniel previously served as Partner of the Private Office) FAQ: The Elevation of Real Estate with Daniel Daggers 1. Who is Daniel Daggers? Daniel Daggers is a renowned figure in luxury real estate, recognised for his innovative marketing strategies and influential presence in the industry. With a career spanning top roles at Knight Frank and the creation of his own brand, DDRE Global, Daniel has become a key voice in shaping the future of luxury property. 2. What is DDRE Global? DDRE Global is Daniel Daggers’ independent real estate brand, established during the global pandemic. The company focuses on redefining luxury real estate through innovative content creation, personal branding, and technology-driven solutions. 3. What key takeaways did Daniel share about his career journey? Daniel’s entry into real estate was unplanned but driven by resilience after an injury ended his aspirations to play professional football. His career is grounded in consistency, self-improvement, and the willingness to learn from others. Building DDRE Global required navigating significant challenges, including launching the brand during a global crisis. 4. What role does technology play in luxury real estate, according to Daniel? Daniel emphasised the transformative role of technology and AI in the industry. His platform, ADVSR, facilitates global collaboration among real estate professionals. He highlighted that AI can amplify the performance of top agents, helping them work more efficiently. 5. How do geopolitical events impact the real estate market? Daniel discussed how events like Brexit and global unrest influence property investment trends, with cities like London often viewed as safe havens. Adapting to these shifts is key to maintaining success in a volatile market. 6. What advice does Daniel give to aspiring real estate professionals? Daniel encourages a focus on self-belief, positivity, and a strategic mindset. He believes consistency and adaptability are vital for success in real estate and beyond. 7. What makes DDRE Global different from traditional real estate agencies? DDRE Global stands out due to its emphasis on personal branding and innovative content creation, which Daniel views as more impactful than traditional corporate branding in today’s market. 8. How does this episode benefit real estate professionals? Listeners will gain insights into: The value of personal branding in the luxury real estate sector. The impact of technology and AI on the future of property marketing. Strategies for navigating global challenges and adapting to market shifts.

Smart agents who embrace AI and sustainability now will have “massive opportunities” in the next 3-5 years, according to REIV President Jacob Caine. Speaking on the Elevate Podcast with Samantha McLean, Jacob shares invaluable insights about emerging industry trends that will create competitive advantages for forward-thinking agents. Most notably, in this episode, they kick off 2025 with a discussion about banks starting to factor energy efficiency into lending decisions, creating new opportunities for agents who can anticipate this shift. “There’s a massive opportunity within the real estate space to be part of the change and to profit from it,” Caine explains, drawing on fresh insights from his time at COP29. Jacob’s Blueprint to Thrive in ‘25 Leverage AI to streamline operations – potentially multiplying your team’s efficiency. Get knowledgeable on energy efficiency ratings – they’re becoming increasingly important for both sales prices and rental returns. Start highlighting properties’ energy efficiency – it’s becoming a key factor in property values Lead the market with transparency – including clear price guides to build trust Drawing on his unique background in opera, international relations, and real estate leadership, Jake offers a fresh and frank perspective on how agents can position themselves as trusted advisors in a changing market. “The volume of data and the precision with which that data can be condensed into something immediately digestible… will transform how we work,” he says, highlighting how technology will enhance rather than replace the vital human elements of real estate. Essential Insights Revenue Opportunities From chaos to profit: How market challenges create opportunity (7-min) The Hidden Goldmine in energy ratings (14-min) Tech that pays: AI-powered property valuation (35-min) Rental Market Mastery The real impact of Victoria’s rental regulations (8-min) Crisis = Opportunity: Solving the rental puzzle (10-min) Future-proof your PM division (41-min) Build a Better Business Why registration = better bidding (30-min) The end of underquoting? (33-min) Trust = Transactions: Building your reputation (46-min) Leadership Journey From performing arts to property: Lessons in adaptation (3-min) Finally, don’t miss the game-changing tech discussion at 35:00. This episode was brought to you by Connect Now. Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe. Detailed Episode Guide The Victorian Real Estate Landscape Mr Caine provides a comprehensive overview of Victoria’s current real estate market, noting the challenges of subdued sales activity and price stagnation. He emphasises how increased supply and regulatory changes have impacted both the sales and rental markets, particularly highlighting the unintended consequences of well-intentioned rental reforms. Environmental Leadership in Real Estate Fresh from COP 29, Mr Caine discusses the critical role real estate must play in sustainability. He emphasizes that beyond environmental and social imperatives, there’s a clear economic case for sustainable practices in real estate. “Put aside the environmental and social imperatives of improved sustainability, the economic imperative is so clear now,” Mr Caine said. Technology and the Future of Real Estate Mr Caine envisions a future where AI and technology transform traditional real estate practices. He suggests that while AI will revolutionise many aspects of the industry, human emotion in property decisions will remain a crucial factor that technology cannot fully replicate. Ethics and Industry Standards A significant portion of the discussion focuses on industry ethics, particularly addressing underquoting and the need for registered bidders at auctions. Mr Caine advocates for transparency and professionalism, arguing that ethical practices are not just moral imperatives but business advantages. The Path Forward Looking to the future, Mr Caine emphasises the importance of embracing technology while maintaining ethical standards. He suggests that success in real estate will increasingly depend on the ability to integrate AI, sustainability practices, and strong ethical frameworks. FAQ 1. Who is Jacob Caine, and why is his perspective important? Jacob Caine is the President of the Real Estate Institute of Victoria (REIV) and a leading voice in shaping the future of the real estate industry. With a diverse background in music, international relations, and business, Jacob brings a unique perspective on tackling challenges such as sustainability, ethics, and technology adoption in real estate. 2. What are the major challenges facing the Victorian real estate market? Jacob highlighted the subdued property market, stagnant prices, and a rental crisis driven by regulatory and taxation policies that have discouraged landlords. He emphasised the need for government incentives to retain landlords and improve conditions for renters. 3. Why is sustainability important in real estate? Jacob shared insights from COP29, underscoring the economic, social, and environmental imperatives of improving energy efficiency in properties. Sustainable upgrades not only increase property value but also position the real estate industry as a leader in addressing climate challenges. 4. What role will AI play in the future of real estate? Jacob believes AI will revolutionise the industry by streamlining processes, enhancing data-driven decision-making, and enabling agents to provide better services with fewer resources. He predicts a future where property management could become largely automated. 5. How can agents differentiate themselves in a competitive market? Jacob stressed the importance of building trust through ethical practices, such as transparency in pricing and eliminating underquoting. He also recommended focusing on sustainability and adopting cutting-edge technology to stay ahead in the industry. 6. What’s Jacob Caine’s biggest wish for the real estate industry? Jacob wishes for real estate professionals to receive the respect they deserve for their role in helping people find homes, start businesses, and realise their dreams. He hopes the industry can rebuild trust through professionalism and a commitment to ethical practices.

Steve Shull, a former NFL linebacker and elite real estate coach, discusses his journey from professional sports to transforming real estate coaching. He reveals that many agents undervalue their worth and presents a unique approach to command full fees without justification. Steve emphasizes the emotional aspect of real estate, offering strategies for trust-building communication and assessing client preferences. Listeners are encouraged to focus on sustainable business practices rather than merely chasing deals, ensuring long-term success in their careers.

In this episode of the Elevate Podcast with Samantha McLean, Matt Lahood, co-founder and CEO of The Agency, shares his thoughts on the current market conditions and his vision for what’s in store for agents in 2025. Together, they explore market bottlenecks, changing buyer behaviour, and strategies for navigating the challenges of today’s high-interest-rate environment. Matt shares his insights on leveraging technology, preparing for the election year’s impact on sales cycles and why timing is critical for sellers. With sustainability initiatives and AI front and centre, Matt outlines how agents can embrace the future while keeping the human touch. “The real question for next year is whether the market will shift before or after the election and how agents can prepare now. If you’re waiting for interest rates to drop before buying, you might end up paying more when competition heats up.” – Matt Lahood Click here to hear Matt’s full insights on: What the late Easter means for selling timelines Why buyer behaviour has flipped compared to 2023 How agents should handle properties that aren’t moving The Gold Coast’s continued transformation Which tech advances could speed up sales in 2025 and much more Detailed Episode Guide Current Market AnalysisMatt provides a comprehensive overview of the current market conditions, noting significant regional variations and the importance of understanding local market dynamics. He emphasises how different regions operate on different “property clocks,” requiring tailored approaches for each market. Strategic Planning for 2025Looking ahead to 2025, Matt discusses the importance of strategic timing, particularly considering the election year and major holiday periods. He advocates for early market entry and careful planning around significant calendar events. Technology and Innovation FocusThe Agency’s approach to technology integration reflects a forward-thinking mindset, with Matt sharing insights about their sustainability initiatives and views on AI implementation in real estate operations. Business Growth and IntegrationMatt details The Agency’s expansion plans and the challenges of maintaining cultural cohesion while growing rapidly, approaching 900 team members after eight years of operation. SummaryMatt Lahood’s insights reveal a pragmatic yet optimistic outlook for the real estate industry in 2025. His emphasis on strategic planning, technological adoption, and maintaining strong business fundamentals provides valuable guidance for industry professionals. FAQ: Key Insights from the Podcast Episode with Matt Lahood 1. What were the major trends in real estate in 2024?2024 saw a shift in buyer behaviour, with more cautious buyers leading to bottlenecks in the market. Sellers who hadn’t bought yet were more hesitant to list, creating mismatches in supply and demand. 2. How does Matt Lahood advise agents to handle slow-moving stock?Matt recommends focusing efforts on motivated sellers rather than those testing the market. He advises agents to prioritise listings where sellers genuinely need to move, ensuring better outcomes for both parties. 3. What are Matt Lahood’s key predictions for 2025?Matt anticipates that the market will stabilise further, with a focus on low unemployment driving steady performance. He also predicts that technology, including AI, will play a significant role in improving efficiency for agents, buyers, and sellers alike. 4. How will the 2025 election impact the real estate market?With a late Easter and an election year, Matt believes the first quarter of 2025 will be marked by uncertainty, which may delay some market activity. Agents and sellers should plan ahead to avoid getting caught in these disruptions. 5. How is The Agency preparing for the future?The Agency is focusing on sustainability initiatives, digital transformation, and the integration of cultures as it continues to grow. They are leveraging AI and tech tools to streamline processes while maintaining a strong human connection. 6. What’s Matt’s advice for sellers in 2025?Matt encourages sellers to list early in the year to avoid delays caused by events like Easter and the election. He also suggests being prepared to negotiate, as a cash buyer-friendly market could provide advantages for those selling and re-buying.

As Head of Growth and Performance at Ray White Ascot, Katie Cotton knows how to bring people together and get the most out of herself and her team, all while juggling the day-to-day challenges of family and work life. In this episode of the Elevate Podcast, guest host Steve Carroll sits down with Katie Cotton to explore her journey in real estate, from single motherhood to becoming a key leader at one of Australia’s largest Ray White offices. She talks about insights on female leadership in real estate, balancing family life and creating positive workplace cultures that drive success. Katie brings a fresh perspective on leadership, challenging traditional paradigms while staying focused on the importance of hard work, routine and relationship-building to achieve success. “You have to work hard. So many people come in trying to manage the mum life versus the working life. And there is absolutely no easy answer, but you have to work hard. You have to be passionate.” – Katie Cotton 10 things you’ll learn in this episode: How Katie balances being a mother of three with a demanding careerTimestamp: 07:00 The importance of routine in managing work-life balanceTimestamp: 08:00 Strategies for implementing change in traditional real estate environmentsTimestamp: 10:00 Signs of a healthy office culture and effective leadershipTimestamp: 13:00 Essential advice for newcomers to the real estate industryTimestamp: 15:00 Managing workplace challenges and maintaining positivityTimestamp: 17:00 Key mentors who shaped Katie’s career journeyTimestamp: 19:00 Creating equitable opportunities in real estateTimestamp: 22:00 Brisbane’s real estate future leading up to the OlympicsTimestamp: 24:00 Lessons in resilience from personal challengesTimestamp: 26:00 Links InstagramLinkedInRay White AscotHands Across the Water Charity Detailed Episode Guide From Single Mom to Industry LeaderKatie’s journey began as a young single mother at 19, facing the challenges of balancing parenthood with career aspirations. Her experience demonstrates that with determination and the right support systems, it’s possible to achieve significant professional success while maintaining strong family bonds. The Power of RoutineOne of Katie’s key insights is the importance of establishing strong routines. Rising at 5 AM daily isn’t just about discipline, it’s about creating a structure that enables both professional excellence and quality family time. This approach has allowed her to manage multiple roles effectively, from leading at Ray White to raising three children. Challenging Traditional ParadigmsWhile acknowledging the male-dominated nature of real estate, Katie emphasises focusing on merit rather than gender. Her approach centres on creating opportunities for all while maintaining high standards of performance and professionalism. Building Effective TeamsKatie shares valuable insights about identifying potential in new team members: “I can teach you skill, I can’t teach you energy.” This philosophy has helped her develop successful teams and nurture new talent in the industry. The Future of Brisbane Real EstateLooking ahead to the 2032 Olympics, Katie anticipates significant growth and transformation in Brisbane’s real estate market. She discusses the emergence of new developments and the revitalisation of established areas, painting an optimistic picture of the region’s future. Lessons in ResilienceA powerful story about completing a 535-kilometre charity bike ride despite injury demonstrates Katie’s resilience and determination. This experience mirrors her approach to business challenges: “Tomorrow’s a new day” becomes both a mantra and a method for overcoming obstacles. SummaryKatie Cotton’s story shows how modern leadership in real estate combines professional excellence with personal authenticity. Her approach to balancing family life with career success while fostering inclusive and high-performing teams offers valuable lessons for industry professionals at all levels. FAQ What is Katie Cotton’s current role?Head of Growth and Performance at Ray White Ascot How does Katie manage work-life balance?Through strict routines, starting days at 5 AM, and maintaining clear boundaries between work and family time What is Katie’s advice for newcomers to real estate?Commit fully to the career, expecting the first 12-18 months to be challenging but rewarding afterwards How does Katie approach building team culture?By fostering respect, celebrating achievements together, and encouraging collaboration despite industry competitiveness What does Katie look for when hiring new team members?Energy and, attitude, believing skills can be taught, but natural energy cannot How does Katie view the future of Brisbane real estate?Very positively, especially with the upcoming Olympics driving growth and development What is Katie’s approach to leadership?Building relationships, demonstrating value, and maintaining open communication How does Katie handle workplace challenges?Through respectful communication and maintaining a positive attitude despite difficulties What role does technology play in Katie’s approach to real estate?She advocates for embracing new technology while ensuring it adds value to core business activities How does Katie promote diversity in real estate?Through conscious effort to create fair opportunities while maintaining focus on merit and capability

In this episode of Elevate, host Samantha McLean sits down with Andrew Acton, founder of Explore Property and second-generation real estate leader, to uncover the mindset and strategies that fuel successful agency growth. With over a decade of experience, Andrew has built award-winning agencies and mentored countless agents, bringing a unique mix of resilience, ambition, and market insight to the conversation. Andrew shares his personal journey and the hard-earned lessons that shaped his approach to real estate. From expanding Explore Property into Southeast Queensland to his perspective on the “law of undulation” in business, Andrew offers practical yet profound advice on building a business with both strength and heart. You’ll also get an inside look into his experiences with big decisions, brand building, and maintaining balance in the volatile world of real estate. What drives Andrew’s commitment to growth and leadership in an industry known for its ups and downs? Tune in to discover his unique methods for staying grounded, inspiring his team, and building a legacy in real estate. “I honestly believe that I’m a better leader and a better human now than I’ve ever been. And that’s kind of the law of life,” – Andrew Acton 10 Essential Insights From This Episode: [00:03:00] – Ambition in Real Estate “If you did it based on facts and figures, you’d probably never do it. But ambition is not an easy thing to describe.” [00:05:00] – Branding in a “Sea of Sameness” Andrew explains how Explore Property stands out and why distinctive branding is vital in today’s market. [00:07:00] – Trusting Instincts Over Industry Norms Andrew’s journey breaking from traditional models: “Sometimes you just have to back yourself and create your own path.” [00:10:00] – Advice for Career Longevity Key advice from Andrew’s father: “The number one reason people fail in real estate is because they don’t stay in it long enough.” [00:11:00] – Handling Market Ups and Downs Learn Andrew’s mindset for tackling market ups and downs: “Real estate’s a mental game. Life’s a mental game.” [00:13:00] – Focus on Relationships in a Shifting Market Why service and strong connections trump market conditions: “I’m here to help – simple as that.” [00:16:00] – Foundations for New Agents Andrew’s advice on starting out: “You need a sphere of influence, a farm area, and a database. Have a plan, don’t wing it.” [00:18:00] – Building a Business, Not Just a Career Why agents should consider the long game and build a business rather than focus solely on individual transactions. [00:26:00] – Balancing Technology with Personal Touch “Remember, technology can’t replace trust. People still want to hear you and see you.” [00:30:00] – Effective Leadership by “Letting Go” Andrew’s leadership approach: “Sometimes you need to be the observer, standing on the bank while the river of chaos flows by…” Links: Explore Property Andrew Acton LinkedIn Detailed Episode Guide: From Construction to Real Estate LeadershipAndrew shares his journey from civil construction in Western Australia to becoming a real estate leader, crediting his father’s guidance for his career change. His father’s advice about persistence in real estate has shaped his approach to leadership and success. The Making of Explore PropertyBorn from a desire to create something different in the real estate space, Explore Property has grown to 13 offices across regional Queensland. Andrew emphasises the importance of building a brand that resonates with both agents and clients. Training and Development PhilosophyAndrew’s approach to training new agents focuses on four key areas: Building a sphere of influence Developing a farm area Marketing around existing stock Database management and nurturing The Future of Real EstateDespite technological advances, Andrew maintains that successful real estate businesses will continue to be built on strong personal relationships and exceptional service. He cautions against over-engineering businesses with too many tools and subscriptions. Leadership InsightsAndrew emphasises the importance of being an observer rather than always being reactive. He encourages leaders to let go of what they can’t control and focus on making measured, thoughtful decisions. SummaryAndrew Acton’s journey and insights reveal that success in real estate comes from a combination of strong leadership, genuine human connection, and the ability to maintain perspective through market cycles. His emphasis on developing people while building sustainable businesses offers valuable lessons for both new and experienced real estate professionals. FAQ for The Elevate Podcast Episode with Andrew Acton 1. Who is Andrew Acton, and why is he significant in the real estate industry?Andrew Acton is the founder of Explore Property, a successful real estate brand known for its unique approach to combining the benefits of a franchise model with the independence of small business. With a reputation for mentoring agents and agency leaders, he’s widely respected for building award-winning agencies, particularly across Queensland. Andrew’s latest venture involves expanding Explore Property into Southeast Queensland, which he discusses in this episode. 2. What is Andrew’s approach to building a successful real estate business?Andrew emphasises the importance of building meaningful relationships, focusing on service, and cultivating resilience. He advocates for a balanced approach to business growth—one that leverages clever branding, supports agents at every stage, and adapts to the needs of regional markets. He also highlights that agency success is often about managing personal ambition, maintaining a strong work ethic, and nurturing a supportive culture within the team. 3. What is the ‘law of undulation’ that Andrew mentions?The ‘law of undulation’ refers to the natural highs and lows that come with working in real estate. Andrew uses this concept to help agents understand that the fluctuations in the market—and even in their day-to-day performance—are normal. He advises agents to keep an even keel, focusing on long-term goals rather than getting caught up in daily wins and losses. 4. What are Andrew’s key recommendations for new agents?Andrew offers a four-step approach for agents starting out: Sphere of Influence: Connect with people you already know (friends, family, past colleagues) who may need an agent or can refer you to others. Farm Area: Choose a specific neighbourhood to consistently market to, building recognition and relationships over time. Marketing Around Listings: Use any listings you get to generate buzz with ‘Just Listed’ flyers, open house invitations, and local market insights. Build a Database: Maintain an organised database to stay in touch with clients and contacts, which can help generate future leads. 5. How does Andrew handle market shifts and help agents stay resilient?Andrew encourages agents to focus on what they can control: exceptional service and strong relationships with clients. Instead of getting too caught up in market conditions, he advises agents to work on being resourceful and reliable, as those qualities often lead to more stable success in changing markets. 6. What advice does Andrew give about leadership?Andrew believes leadership is about guiding others calmly and consistently, especially through tough times. He encourages leaders to let go of unnecessary stresses and not to jump into every situation. Instead, he advises being an ‘observer’ who can make balanced decisions and support the team without adding to the chaos. 7. What’s Andrew’s take on work-life balance, especially in such a demanding industry?While he’s passionate about real estate, Andrew values having a life outside of work. He shares that having time away from the business, such as an annual camping trip with his son, helps him stay grounded and prevents burnout. He encourages agents and leaders alike to take breaks and prioritise their personal lives, especially over the Christmas period, when the industry naturally slows down. 8. How does Andrew see the future of real estate evolving over the next few years?Andrew believes the industry will continue to focus on strong customer service, despite advancements in technology. While new tools and platforms are useful, he stresses that personal connections and genuine service will always be at the heart of a successful real estate business. He encourages agents to embrace necessary tech but not to get distracted by trends that take away from the core work of serving people. 9. What does Andrew hope to achieve with Explore Property in the coming years?Andrew aims to grow Explore Property with a focus on quality over quantity. His goal is to expand to around 20 offices and continue working with talented agents who align with the company’s values. Rather than scaling rapidly, Andrew wants to build a network of agents who support each other, develop strong local connections, and deliver exceptional service.

In this debut episode, the husband-and-wife team sit down together to tackle real estate’s spiciest conundrums (with actionable takeaways you can use immediately): Do nice guys really finish last? Is reality TV helping or hurting the industry? And should AI be making your phone calls? 1. In real estate, should you be a sweetheart … or a shark? When Andy Reid’s article suggested being too nice in real estate might be leaving money on the table, it sparked a discussion about finding the sweet spot between people-pleasing and pure profit-chasing. Have you ever wondered where the line is between being too nice and too assertive? Sam and Mark unpack the concept of the “line of confidence” and what it really means. 2. Reality TV: Friend or Foe to the rest of us? With “Listing Melbourne” hitting screens, Sam and Mark dissect whether these shows help or hurt the perception of the real estate industry. The show has the industry buzzing (and some agents fuming). Are these shows making agents all look like glamorous deal-closing machines or reinforcing every stereotype most people try to shake… From unrealistic expectations to personal branding opportunities, this conversation gets real about reality TV’s impact on the profession. Plus, learn why being your area’s “Lady Whistledown” might be more valuable than any TV appearance. 3. Could AI Create a Billion-Dollar Solo Agent? The future is knocking, but should we let the robots answer? Sam and Mark tackle the provocative question of whether AI could enable the first billion-dollar solo agent and, more importantly – what that means for the human touch in real estate. Behind the Scenes That awkward moment when Sam got invited to the “Listing Melbourne” premiere… and missed it because she didn’t check the time on the invite! 🤦‍♀️ (Don’t worry, Sam, we’ve all been there!) Quotable Moments [00:04:00] “So a lot of people say, ‘how do you work with the person that you actually live with?’ My immediate response is, I just couldn’t imagine any other way of doing it.” [00:11:00] “If you don’t know who you are and you’re not sending clients to your competition, then you haven’t niched enough!” [00:22:00] “Look at that void. And I thought that’s a metaphor for so many things.” [00:25:00] “Yes, be the local expert. Remember that mainstream media is always gonna take the attitude: If it bleeds, it leads.” [00:23:00] “Smart agents don’t copy the drama – they copy the attention to detail” [00:34:00] “The ‘human in the loop’ factor is so important… real estate will always be about trust…” Want to catch the next episode of “On Closer Inspection”? Subscribe to the Elite Agent podcast wherever you get your podcasts. And if you’ve got topics you’d like Sam and Mark to put under the microscope, drop them a line! samandmark Got thoughts on these topics? We’d love to hear them in the comments below! 👇 Resources Andy Reid’s Article – “Do Nice Guys Finish Last?”Read the article on Elite Agent Book – Never Split the Difference by Chris VossFind it on Amazon Tom Ferry’s Real Estate Scripts and DialoguesExplore scripts on Tom Ferry’s site GPT’s mentioned Script Monster (Transform 2018) Sales Objection Game Listing Melbourne – Real Estate Reality ShowWatch on 9Now Luxe Listings Sydney – Real Estate Reality ShowWatch on 9Now AI-Powered Tools and Virtual Assistants like “Lucy”Explore Lucy Virtual Assistant Detailed Episode Guide: The Nice Guy ConundrumThe episode begins with an analysis of whether nice guys truly finish last in real estate. Drawing from Andy Reid’s insights, the hosts discuss how success comes from balancing empathy with assertiveness and maintaining clear professional standards. Reality TV’s Industry ImpactExamining the debut of “Listing Melbourne,” the conversation explores how reality shows affect the public perception of real estate professionals. While acknowledging the entertainment value, the hosts discuss both the benefits and drawbacks for the industry. AI and The Future of Real EstateThe final segment tackles the revolutionary potential of AI in real estate, including the possibility of a billion-dollar solo agent. The hosts emphasise the importance of transparent AI use while maintaining authentic human connections. SummaryThis episode provides a comprehensive look at current industry challenges and opportunities, offering practical advice for agents navigating the balance between authenticity, entertainment, and technology. FAQs 1. What’s the key takeaway on balancing kindness with assertiveness in real estate?The episode explores Andy Reid’s article, which suggests that success in real estate often comes from setting clear standards and having the confidence to maintain them. Being kind and approachable can help build trust, but confidence in setting boundaries—like sticking to fees—is essential. Striking a balance allows agents to avoid being overlooked without compromising values. 2. How does reality TV impact the real estate industry?The hosts discuss how shows like Listing Melbourne and Luxe Listings create a dual impact: they raise public interest in real estate but may also reinforce stereotypes about agents. While polished presentations can elevate industry standards, the drama may lead to unrealistic expectations from clients. However, agents can leverage the increased visibility to enhance their personal brand and emphasise professionalism. 3. Can AI help real estate agents become more efficient without losing the personal touch?Yes! Samantha and Mark highlight that AI tools can be valuable for automating repetitive tasks, like organising content calendars or responding to frequently asked questions. Tools like ChatGPT can also help agents develop marketing materials and handle inbound inquiries. However, they emphasise that agents should disclose AI’s use, maintain direct client relationships, and use the time saved for personal interactions to build trust. 4. Is it possible for a real estate agent to run a ‘billion-dollar’ business solo with AI?While it’s theoretically possible to scale a solo business using AI tools, the hosts argue that real estate still relies heavily on human connection and trust. AI can support agents with administrative tasks and virtual assistant capabilities, but maintaining a personal, hands-on approach with clients remains essential for lasting success. 5. How can agents use AI responsibly in their business?The hosts recommend that agents clearly identify AI assistants or avatars to clients (e.g., “Hi, I’m Lucy, Sam’s AI assistant”) to maintain transparency. They also suggest using AI to support tasks like content creation and lead management while focusing agent-client interactions on building trust and relationships. 6. How can real estate agents create a personal brand without being on TV?Agents can use social media and AI tools to develop their brand, even without TV exposure. AI can help with scripting, video production, and content creation to deliver high-quality, professional materials. The hosts encourage agents to focus on local expertise and build their reputation as trusted resources in their communities by offering valuable, tailored insights. 7. How can agents create valuable, hyperlocal content?Samantha and Mark suggest using newsletters and local market updates to share unique insights that resonate with the community. Agents can position themselves as “local experts” by using AI to streamline content creation and focus on hyper-relevant information that mainstream media may overlook.

When it comes to mental toughness, willpower and discipline, few people understand the challenges that you have to overcome to succeed better than ultramarathon runner James Short. In this episode of the Elevate Podcast, host Samantha McLean talks with the real estate coach and athlete about the importance of mindset, communication and balance when you’re trying to take your life and career to the next level. He discusses the value of understanding clients’ emotions and managing expectations while stressing the need for agents to overcome internal doubts and stay consistent. James also highlights the power of reflection through his “Wheel of Life” exercise, encouraging small, incremental improvements across personal and professional areas. His personal journey, from small races to Ironman competitions, reinforces the idea of trusting the process and surrounding yourself with the right influences to achieve success. “And what I’m realising over this time from the city to surf to these ultras is the people that you hang around… You can achieve anything. It’s just a matter of trusting the process, doing the training, and who you’re hanging around with over time.” – James Short 10 things you’ll learn in this episode: Current market trends and challenges in the real estate industryTimestamp: 02:00 The importance of communication and managing expectations in property transactionsTimestamp: 07:00 Critical mindset shifts for agents in a changing marketTimestamp: 11:00 James’s journey from fitness industry to ultramarathon runnerTimestamp: 13:00 The impact of AI on the real estate industryTimestamp: 19:00 Effective time management strategies for real estate agentsTimestamp: 24:00 The concept of embodying different characteristics for various tasksTimestamp: 25:00 Balancing work and life using the “Wheel of Life” approachTimestamp: 28:00 The importance of regular self-reflection and goal-settingTimestamp: 29:00 Actionable takeaway for personal and professional growthTimestamp: 31:00 Links James Short’s PodcastWebsite Detailed Episode Guide Market Trends and Communication StrategiesJames Short begins by sharing his observations on the current real estate market, noting increased days on market and the importance of managing vendor expectations. He emphasises the need for effective communication and empathy in dealing with both buyers and sellers, especially in emotionally charged transactions. Mindset and Personal GrowthDrawing from his personal experiences in endurance sports, James illustrates the power of expanding one’s context and surrounding oneself with supportive, goal-oriented individuals. He relates this to the real estate industry, encouraging agents to overcome internal adversity and maintain belief in their processes. The Role of AI in Real EstateDiscussing the impact of AI on the industry, James sees it as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology, stressing the continued importance of face-to-face interactions and emotional intelligence. Time Management and Personal CharacteristicsJames introduces a unique approach to time management, emphasising the importance of embodying different characteristics for various tasks. He suggests visualising and feeling the appropriate traits before important activities, such as listing presentations, to enhance performance. Work-Life Balance and Continuous ImprovementThe podcast concludes with James sharing his “90-day transformative journey” program, which uses the “Wheel of Life” concept to help agents balance different aspects of their lives. He stresses the importance of regular self-reflection and incremental improvements across all life areas. SummaryJames Short’s insights offer a holistic approach to success in the real estate industry. By focusing on mindset, effective communication, embracing technology while maintaining human connection, and balancing personal and professional life, agents can navigate market challenges and achieve sustainable success. FAQ for Mastering Mindset, Time, and Money with James Short 1. Who is James Short?James Short is a renowned coach, trainer, and presenter in the real estate industry since 2009. He’s known for his expertise in mindset, time, and money management. 2. What are the current trends in the real estate market according to James?James notes increased days on market, especially in areas like the northern rivers. He emphasises the importance of managing vendor expectations in the current market. 3. How does James suggest agents improve their communication with clients?James emphasizes the need for empathy, over-communication, and understanding the emotional journey of buyers and sellers. He advises agents to be aware of what clients might be thinking and feeling throughout the process. 4. What is the ABCD model James mentions for overcoming adversity?The ABCD model helps reframe adversity by examining the Adversity, Belief, Consequence, and then Disputing and reframing the belief to create a new, energised perspective. 5. How does James view the impact of AI on real estate?James sees AI as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology and stresses the importance of face-to-face interactions. 6. What is James’s approach to time management for real estate agents?James suggests not just scheduling activities, but also considering what characteristics are needed for each task. He advises visualising and embodying these traits before important activities like listing presentations. 7. What is the “Wheel of Life” approach James uses for work-life balance?The “Wheel of Life” approach involves rating eight different life areas weekly, including health, work, family, and personal development. The goal is to make small, incremental improvements across all areas. 8. How often does James recommend reviewing goals and progress?James advises reviewing goals and progress weekly or fortnightly, rather than monthly or quarterly. This allows for more frequent adjustments and keeps agents on track. 9. What is James’s “90-day transformative journey” program?This program uses the “Wheel of Life” concept to help agents balance different aspects of their lives over a 90-day period, making small improvements each week. 10. What is the main takeaway James leaves the audience with?James encourages listeners to take time for self-reflection, look at their “Wheel of Life,” and focus on making small, incremental improvements each week rather than trying to make dramatic changes all at once.

In the latest episode of the Elevate Podcast, guest host Steve Carroll has the privilege of sitting down with Aisha Coe, a leading real estate agent from McGrath, Geelong. Aisha shares her remarkable journey across continents, from building a successful real estate career in the UK to making her mark on the Australian property landscape. But Aisha’s story goes far beyond professional success—it’s one of resilience, emotional intelligence and a deep commitment to giving back. Known for her unique ability to balance empathy with objectivity, Aisha has mastered the art of connecting with clients on a personal level while making sound, strategic decisions. Throughout her career, Aisha has faced her share of challenges, from adapting to new markets to overcoming significant personal setbacks. Yet through it all, she has shown incredible resilience, turning obstacles into opportunities for growth*.* “Don’t care so much about what other people say and what they think. Block it out. Focus on your goal. Implement, keep going. Women are very powerful people, I believe.” – Aisha Coe 10 things you’ll learn in this episode: How Aisha’s 10-year immigration struggle shaped her careerTimestamp: 13-minutes The “90-second rule” for managing emotions in client interactionsTimestamp: 10-minutes Aisha’s sales goals for 2024 and her strategy for growthTimestamp: 18-minutes The potential future of technology in real estateTimestamp: 20-minutes Aisha’s vision for the ideal real estate office environmentTimestamp: 25-minutes The importance of continuous education for real estate agentsTimestamp: 29-minutes Why real estate professionals should stick to their area of expertiseTimestamp: 30-minutes Aisha’s experience building homes for families in CambodiaTimestamp: 32-minutes Her plans to build five houses for vulnerable families in IndonesiaTimestamp: 35-minutes Advice for women building successful careers in real estateTimestamp: 38-minutes Links Aisha Coe – McGrath GeelongInstagramHabitat for Humanity CambodiaThe John Fawcett Foundation Detailed Episode Guide This episode is presented by guest host Steve Carroll, stepping in for Samantha McLean. We are thrilled to be joined by the remarkable Aisha Coe, a standout real estate agent from McGrath, Geelong, known for her impactful career and altruistic initiatives. Balancing Empathy and Objectivity in Real EstateAisha Coe shares how her emotional intelligence has played a pivotal role in her real estate career. The journey towards balancing empathy with objectivity has been transformative for her, proving crucial in the often demanding world of real estate. Aisha’s ability to remain neutral and kind yet objective showcases her strong adaptability and strategic approach. Building an International Career: A Story of ResilienceSteve Carroll brings us Aisha’s intriguing backstory—a tale of persistence and adaptability. From carving out a successful career in the UK real estate market to conquering the Australian property landscape, Aisha’s journey is nothing short of inspiring. Her cross-continental success shows how skills can transfer and thrive in diverse environments. Her story reflects the value of networking and learning from different markets and cultures. The Spotify Soundtrack of SuccessMusic often accompanies us through life’s challenges and victories. Aisha Coe shares the soundtrack to her triumphs: Imagine Dragons’ “Whatever It Takes.” This track, echoing themes of perseverance amidst adversity, is her go-to anthem, fuelling her relentless drive in the real estate world where challenges and competition persist. Overcoming Setbacks and Embracing ChangeAisha’s career was not without its trials. Her decade-long quest for permanent residency posed significant setbacks yet proved to be a catalyst for personal and professional growth. Relocating for visa requirements saw her moving to Perth and eventually Geelong—a leap requiring immense courage and adaptability. Through these challenges, she discovered the power of resilience, ultimately paving the way for newfound freedom and career success upon gaining residency. Vision for the Future: 2024 and BeyondAs Aisha looks to the future, her aspirations reflect a commitment to innovation and service excellence. Her targets for 2024 include significantly increasing her sales count by leveraging improved systems and continuous professional development. Her long-term vision? To create a workspace conducive to agent well-being—complete with fitness facilities, zen spaces, and a collaborative atmosphere—fostering both personal and professional growth. Technology and the Future of Real EstateDiscussing future trends, Aisha and Steve explore the potential impact of technology on real estate. Aisha envisions a future where innovative technologies enhance security and service delivery. She imagines a world where facial recognition and character assessments provide crucial insights for real estate professionals, fostering safer and more transparent transactions. Giving Back: The Heartbeat of Aisha’s JourneyOutside of her professional commitments, Aisha dedicates her efforts to humanitarian work, emphasising the importance of giving back. Her involvement in building homes for homeless families in Cambodia and her ambitious project to construct a village in Indonesia reflect her values deeply rooted in compassion and community service, inspired by her mother’s humanitarian career. SummaryAisha Coe’s journey exemplifies the dynamic interplay between personal growth, professional success, and philanthropic commitment. Her story is a testament to the power of resilience, strategic adaptability, and the impact of genuine empathy in elevating one’s career. For anyone looking to find motivation and insight in their professional journey, Aisha’s experiences provide a beacon of inspiration. FAQ for Elevating Success with Aisha Coe 1. Who is the guest on this episode of the Elevate Podcast?The guest on this episode is Aisha Coe, a standout real estate agent from McGrath, Geelong. She is known for her successful career in real estate and her humanitarian efforts. 2. Who hosted this episode of the Elevate Podcast?The episode was hosted by Steve Carroll, who stepped in for regular host Samantha McLean. 3. What is Aisha Coe’s background in real estate?Aisha Coe has a diverse real estate career that spans both the UK and Australia. She has successfully built her career in the Australian property market after moving from the UK, demonstrating resilience and adaptability across different markets. 4. How has Aisha Coe balanced empathy with objectivity in her career?Aisha Coe has developed a strong balance between empathy and objectivity, which has been key to her success. While her natural empathy allows her to connect with clients, she has learned to maintain objectivity in challenging situations to make sound decisions in the often demanding real estate industry. 5. What soundtrack does Aisha Coe associate with her success?Aisha Coe shares that her go-to anthem is Imagine Dragons’ song “Whatever It Takes,” which she listens to for motivation and perseverance through the challenges of the real estate world. 6. What were some of the significant challenges Aisha faced in her career?One of the major challenges Aisha faced was her decade-long journey to obtain permanent residency in Australia. This resulted in relocations to Perth and Geelong, requiring immense resilience and adaptability. These experiences have contributed to her personal and professional growth. 7. What are Aisha Coe’s goals for 2024?Aisha aims to increase her sales significantly by improving her systems and continuing professional development. She also envisions creating a workspace that supports agent well-being, incorporating fitness and zen spaces to foster personal and professional growth. 8. How does Aisha Coe view the future of technology in real estate?Aisha believes that technology will play a significant role in the future of real estate, particularly in enhancing security and service delivery. She imagines innovations like facial recognition and character assessments helping real estate professionals deliver safer and more transparent transactions. 9. What humanitarian work is Aisha involved in?Aisha is deeply committed to humanitarian work, including building homes for homeless families in Cambodia and leading an ambitious project to construct a village in Indonesia. Her values are rooted in compassion and giving back to communities, inspired by her mother’s humanitarian work. 10. What can listeners expect from future episodes of the Elevate Podcast?Listeners can look forward to more expert insights, interviews, and tools to help them grow and succeed in the real estate industry. To stay updated, they can sign up for “The Brief” newsletter through Elite Agent.