Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Looking at Alex Jordan’s results of recent years, it might be easy to assume success in real estate came naturally to him. He’s the first to admit that was hardly the case. Long before he was with McGrath Paddington or became a multi-award winner, Alex contemplated giving up real estate altogether after working long and hard with moderate success. So, what shifted to make him Queensland’s top residential sales agent at the AREAs in 2020, along with the swathe of other accolades he has received in recent years? It all came down to systems and processes, a shift in marketing, a change in focus and aligning with the clients he wanted to serve. Now Alex is not only an AREA winner but consistently ranks among the top agents in Queensland, with his expertise sought after in some of the most prestigious markets in Brisbane. In this interview with Elevate podcast producer Cass Charlesworth, Alex shares the strategies that have led to his success, along with his advice for other agents looking to make the transition to an attraction business where clients come to you. Alex also discusses why he believes the market is changing right now, the conversations agents need to be having with vendors, and the skills agents require moving forward. It’s an episode packed full of actionable takeaways, including tips on marketing, communication, how to become a trusted advisor, and where to focus your attention if you’re looking to take things up a notch. “I had to reinvent the business that I had and think differently. Rather than be transactional, I needed to build a brand and profile and to do that I had to stop asking for things and start giving things.”  Alex Jordan Cass and Alex also discuss: How Alex and his team have sold more than $300 million worth of property this year and why these results are based on the honest conversations they had back in 2020 Why he always approaches every interaction with the mindset of providing advice rather than gaining a listing and how that has helped him become his client’s trusted advisor How Alex changed tack to narrow his business area and attract high-end clients through communication that’s about giving valuable information rather than asking for an appraisal The ways he changed up his marketing, with a focus on consistency, along with systems and processes to create a reputation for insight and expertise How he leverages awards and achievements, while still balancing that with genuine modesty and humility The key skills agents need to be embracing right now in the knowledge the market could soon soften How agents can convey their true value to vendors, and demonstrate that their expertise is worth far more than the cost of commission Why Alex believes the toughest market of all is a transition market, and the conversations he will be having with vendors and buyers to navigate this challenge Plus much, much more Links and resources mentioned AREA winners 2020 The Courier Mail – Queensland’s top selling agents Meet McGrath’s top 5 performers Alex on Elite Agent Playing the long game pays dividends Alex Jordan at AREC 2021 Connect with Alex Jordan Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Anyway you look at it, 2021 has been an incredible year to be part of the real estate industry. House prices rose right across the country, the auction market took on a life of its own, and the rental vacancy rate hit an all-time low. All this occurred against a backdrop of on-again, off-again lockdowns, with the industry embracing new technology, new systems, and new ways of thinking to navigate the challenge. In a podcast that looks back at the year that was, Elevate host Samantha McLean is joined by Ray White Chief Strategy Officer, Mark McLeod to unpack the major turning points of 2021, along with the top tips for moving forward into 2022. It’s an episode that covers some of the key learnings of an incredible year, along with the way the industry changed in response, and the strategies real estate professionals will need to employ moving forward. As always, Mark offers a wealth of great advice for agents looking to improve their service, increase their business and better look after their customer in 2022 and beyond. Acknowledging it’s been a year like no other in his career, Mark notes 2021 has been remarkable in the fact almost every market across the country increased at the same time. While that created remarkable selling conditions, how long that can continue at that pace remains the big question for 2022. He discusses the trends that are set to stay, what the industry can learn from some of the biggest, most successful organisations in the world, and the fact the real skill of real estate is completing a sequence of tasks while managing the freedom the business offers. “Businesses aren’t defined by what agents do. Businesses are defined by what agents choose not to do. Each and every one of you knows there are certain paths of that perfect plan which they know that they choose to leave out.” Mark McLeod Samantha and Mark also discuss: Why challenge offers incredible opportunity and how the industry seized on and demonstrated that throughout 2021. Why real estate best practice is all about laying the first brick correctly in the knowledge the things that follow will fall into place How 90 per cent of the industry knows exactly what they should be doing, but fall down by failing to follow the sequence of tasks Why real estate is an amazing industry of opportunity, but for many agents the freedom it offers is ‘kryptonite’ How the best agents manage this freedom, and see every hour as an opportunity Why the industry needs to focus on relationships in order to stave off the threat of disruption The major lessons real estate can learn from big business like Amazon and Domino’s about systems and procedures, data, and knowing the value they offer Some of the best advice Mark has been given by Ray White leader Brian White and how that helps him when times get tough. Plus much, much more… Links and resources mentioned Nerida Conisbee Matt Lancashire Gavin Rubinstein Luxe Listings Sydney NurtureCloud Brian White Mark McLeod on Elite Agent Mark McLeod named Ray White Group’s new chief Strategy Officer Six essential beliefs for good leadership What real estate can learn from McDonald’s How to earn $900,000 a year within five years Your money lives in your pipeline The buck stops with the boss Connect with Mark McLeod Website LinkedIn   

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  As the leader of RE/MAX Results and RE/MAX Bayside Properties Hayley Van de Ven is the epitome of a leader with a vision. She’s driven, energised and committed, and acutely aware of the value proposition her business offers its agents and property managers. Leadership is not something Hayley takes lightly either. She values her staff, backs them to the hilt and believes her role is to support them by providing the tools, resources and direction they need to achieve results they dream of. Her track record is testament to this approach, with multiple high-performing agents on her team, some of whom write $3 million GCI per annum. But has it all been smooth sailing? Absolutely not. Hayley is frank about the challenge of juggling multiple offices with a young family and the day-to-day realities of life, noting that January 2020 saw her at her lowest ebb and needing “to get her groove back”. And she did, leading her team through the unchartered waters of Covid-19, then embracing the opportunity to take on an additional business in 2021. As the cover of our recent Elite Agent Magazine summer edition, Hayley also has major plans ahead. They are “big, hairy, audacious goals” underpinned by a crystal-clear vision for her business. In a podcast packed full of takeaways that are energising, inspiring and enlightening (and just the tonic we all need right now) Hayley shares this vision for the future, along with her approach to leadership, and the lessons she’s learned along the way. She also offers an insight into why she believes the ultimate question isn’t why, but rather why not, and how success is all about the energy you bring to the choices that you make. “You get to choose your attitude or your energy as you walk into every situation. Every day that you wake up, it’s a new day. You can start again. You really are limitless in what you can do in that day and you just never know what’s around the corner.” Hayley Van de Ven Samantha and Hayley also discuss: How Hayley picked herself up and dusted herself off to become the leader her team needed during Covid-19. Why she decided to take on a new business and expand her operation, despite initial doubts The vision Hayley and her team have for RE/MAX Results and RE/MAX Bayside Properties and how they walk the talk How Hayley educates new staff about the culture of the business by sharing that vision and her leadership principles Why she sees every member of the team as a leader, regardless of their role How Hayley handles change within the business, and why it’s all about ensuring agents and PMs get what they need Hayley’s winning strategy for supporting high-performing agents, particularly when times are tough What Hayley would have done differently if she had her time again, and how her approach has changed due to experience Where she plans to take RE/MAX Results and REMAX Bayside Properties in the future, and why the goal posts might continue to shift Why she believes her team’s future is limitless, but it’s about questioning your thinking, then embracing opportunity and choice And much, much more…  Links and resources mentioned Sherrie Storor Tanya Titman – BDO Australia Chris Helder RE/MAX Results Morningside RE/MAX Results Mackay REMAX Bayside Properties Hayley on Elite Agent Born to compete Hayley Van de Ven takes over RE/MAX Bayside Properties Connect with Hayley Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Call them rainmakers or top performers, a talented salesperson can be an incredible asset to a real estate business, bringing in a high volume of very big sales. But… as good as they might be at selling, some can also ruffle a few feathers when it comes to team culture and a cohesive workplace. In this Elevate podcast, sales and communication expert, Pancho Mehrotra explains the most important traits to look for in a top performer to ensure they are a team player, along with how to lead them and build a business that attracts them. Pancho explains emotional intelligence is a must for any well-rounded top performer. It’s also an asset that is set to be increasingly important to agents in the future as the real estate industry continues to grapple with technology and change. Pancho argues, real estate, like many other industries, is indeed primed for further disruption, with the art of selling becoming less about interaction during the purchase and more about creating longstanding relationships. In a podcast that is all about what drives high achievers and how you can tap their talent while creating a successful team, Pancho goes on to identify the key factors that create a culture akin to those of the world’s most successful businesses and sporting teams. “If you look at any top performing team, and I call a business a team of different personalities, there are so many high performing teams in the world…they all have a very strong leadership and it’s not an autocratic manager. It’s leadership whereby everyone is working towards a vision.”   Samantha and Pancho also discuss: The elements of emotional intelligence and which ones to look for in any top performer How to lead a top performer, and why the best of the best remain hungry to learn and willing to be coached Where to direct your attention as an agent of the future, including the key skills you will need to remain relevant Why leading organisations Apple and Manchester United have some important traits in common that agencies can also emulate too What to understand about your leadership style, and how that can impact your hiring strategy Why the car industry is already undergoing the disruption that real estate might soon see, and how they are adapting How to deal with the ongoing uncertainty brought about by the events of the past 18 months, and the key tools you can use to overcome it. And more… Links and resources mentioned Pancho’s weekly focus sheet Wayne Bennett: Culture first, talent later Amazon Business Apple Manchester United Barcelona FC Pancho on Elite Agent Why are you hesitating planning? What real estate leaders can learn from sporting legends Nature versus nurture: Why agents fail to fulfil their potential The trouble with hiring a rainmaker Dealing with fear in an uncertain world Connect with Pancho Website YouTube Instagram  LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  If you’d told Anthony Webb at 16 he would one day lead the family real estate business, he would have scoffed at the idea. But when a holiday job in real estate turned part-time then full-time, the second-generation agent quickly found his niche. Now Anthony heads up one of Victoria’s major independent agencies as the Chief Executive Officer of Philip Webb Real Estate. Boasting a rent roll of about 6000 properties, a large sales team and 120 staff, it’s a brand that’s come a long way from the agency his father started half a century ago, aged just 19. The business might have increased, their market might have changed but the philosophy that made Philip Webb a success in those early days largely remains the same. In this Elevate podcast, Anthony shares an insight into that philosophy, along with the leadership lessons he’s learned as a second-generation business owner. He also discusses the things he wishes he had known earlier in his career, the big challenges facing the industry right now, and how Philip Webb Real Estate navigated the lengthy lockdowns of Melbourne along with major industry change. “Young agents these days are looking for the partnership, they’re looking for the flash car when what they really need to do, and what I had to learn, was that it really comes down to making sure that you are a master at the basics – making sure that you’re doing it every day and just really learning and practising as much as you possibly can because you can’t just wing life and you can’t wing real estate either,” – Anthony Webb. Samantha and Anthony also discuss: The power of a great rent roll and how it protects your business Why successful leadership is about working with each individual in your team differently How Anthony’s career in real estate actually started at six-years-old and involved a  major bonus Why his current major focus is on creating pathways and developing future leaders within his business How his father’s real estate experience informs Anthony’s career and approach to people Why listening is the most important skill real estate agents need to learn The three major promises that continue to underpin Philip Webb’s real estate success and how his father used them to start a business at only 19. Why it’s critical to master each step of the real estate journey and how that benefits an agent’s career.  And more… Links and resources mentioned How to win friends and influence people – Dale Carnegie Zig Ziglar Anthony on Elite Agent  Long service leads to partnership at Philip Webb Philip Webb announces new CEO as part of succession plan Connect with Anthony Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Australians simply can’t get enough of real estate and the stories behind it, and they’re seeking it everywhere they can – from newspapers to news sites, magazines, liftouts and beyond. So, as an agent, how do you tap this trend, work with the media and gain coverage for your listing and brand? Elizabeth Tilley is the Queensland real estate editor for News Corp – one of Australia’s largest media conglomerates with a reach that spans metropolitan mastheads, local papers, digital news sites and a major stake in realestate.com.au. Each day she lives and breathes real estate news, working with agents to share the stories of properties, provide market commentary, and feed a nation’s hunger for all things property related. In this Elevate podcast, Elizabeth shares her advice on how agents can work with the media, including what makes a great story and the ways agents can help have that story told. She notes there are different ingredients that go into a truly compelling news piece and they go far beyond what’s in a listing write-up. Exclusivity, uniqueness, a high potential price are just some of the deciding factors, but so is an interesting backstory about the owner or a fascinating history of the property. Elizabeth also provides a look behind the scenes at exactly how News Corp’s real estate coverage works, including all the different avenues where real estate agents can make the news, the difference between print and digital stories, and why auction coverage is the new national sport. She provides great tips on how agents can help get a story across the news line and the data that allows News Corp to determine exactly what their readers want. But most importantly she urges agents who believe they have a story to reach out and make contact with one of her team. “There’s no such thing as a dumb story…Don’t be afraid to reach out by email or phone and let us know what you’re working on, who you’re working with – any kind of interesting thing. We’ll tell you if it’s not newsworthy.” Elizabeth Tilley. Samantha and Elizabeth also discuss: The common ingredients of a great real estate news story and why it’s all about what’s different, interesting and perhaps even quirky How agents can create a mini media kit to help get a property story across the line The ways you can make your potential story stand out from a crowd of newsroom emails Why it’s better to pick up the phone or make contact than presume a story isn’t newsworthy How News Corp’s data and insight can help you shape a great marketing campaign across print and digital The ways real estate news coverage has changed in recent times and why it’s a topic the audience can’t get enough of Why livestream auctions are the new national pastime and also provide an opportunity for agents to gain coverage How News Corp’s different assets work together across print, digital and broadcast and why this creates new opportunities for agents to attract coverage for the listings and brand The ways you can then use that coverage to further promote your brand And much, much more Links and resources mentioned Courier Mail real estate Mansion magazine – The Australian How we sold it How we sold it: Malumba Estate Connect with Elizabeth Website LinkedIn 

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Raine & Horne Kurri Kurri co-director Ryan Mitchell never expected to take out a national award for Property Manager of the Year. In fact, he was ‘gobsmacked’ when he did, noting his small town approach seemed a far cry from the big players in the big smoke. But, up against some of the best performers in the country, Ryan picked up the 2020 Annual REA Excellence Award for Property Manager of the Year. The recognition was due to a dynamic approach to increasing his brand’s rent roll, along with his commitment to consistent communication with clientele. Last year, Ryan grew his rent roll by 59 per cent, partly due to thinking outside the box, but also due to the fact he took every single phone call that came his way in the knowledge it could be a new listing. In this episode of the Elevate podcast with Cass Charlesworth, Ryan shares the strategies he used to grow a regional rent roll, along with the practices that saw him named 2020 Property Manager of the Year. He also looks back at the challenges of the past two years and how Raine & Horne Kurri Kurri built trust with their clients in a time of turmoil. In this podcast about recognition rightly earned, Ryan then shares how the AREA win helped the team build their business further and reveals the recent acquisition that saw his rent roll double again. “I’m a big believer in being proactive, not reactive. And I think that that’s what keeps us in front and on top of the ball. Every day we try and live by that in this agency. As soon as you become reactive, you’re behind the eight ball.” Ryan Mitchell. Cassandra and Ryan also discuss: The shift to regional areas and how that’s impacting property management, including the ways Ryan and his team are managing demand for rentals in the Hunter. The conversations Ryan is having with landlords about price increases and how the brand is striking the right balance for investors and tenants How property management brings an important perspective to leadership, and why real estate has changed in recent times Why Ryan decided to think outside the box when it came to rent roll growth and how that resulted in a 59 per cent increase in properties under management. How a co-worker put Ryan forward for the Property Manager of the Year award and why it prompted Ryan to reflect on small wins that delivered big results Why applying for an Annual REA Excellence was about more than the win, and helped Ryan put his business strategy in perspective. The ways Ryan and his team used the AREA win to create more business. Why property management is all about being proactive, not reactive and how to ensure you remain ahead of changing landscapes and trends Submissions are currently open for the 2021 Annual REA Excellence Awards, and you can nominate here. Links and resources mentioned Ecosystem of excellence: Dean Mackie Annual REA Excellence Awards applications 2020 AREA winners Ryan on Elite Agent Raine & Horne set to give the property market some Kurri with new office in the Hunter Connect with Ryan Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  As the CEO of DiJones, Dean Mackie knows he’s responsible for a legacy. His name may not be on the door, but as the brand prepares to turn 30, he is the custodian of its future. ‘Brave, curious and authentic’ are just some of the words he uses to describe his vision for the company, noting as a leader he has come to understand it’s not about achievement but creating a business with purpose. In this Elevate podcast hosted by podcast producer Cass Charlesworth, Dean takes a deep dive into what it is to redefine a brand, why it matters, and how DiJones is using technology to assist. He also looks at the real estate trends that are becoming evident since COVID restrictions eased, and how that’s set to impact the industry. Explaining the market is shifting, Dean shares his thoughts on what good agents need to be doing right now, what brands need to focus on to better service their customer, and how the real estate industry needs to get back to basics for the period ahead. Dean also offers an insight into how the past 18 months have impacted him personally, the ways he sought to support his team,  and why being named AREA Residential Agency of the Year gave DiJones a unique opportunity to take stock of their achievements and opportunities. “Our focus is how do we unlock more? The future of DiJones lies inside my people, how do I help them unlock more and fulfil their potential? And how do I get them to do the same for our customers?” Dean Mackie. Cass and Dean also discuss: How Dean used COVID lockdowns to rethink his company vision and personal leadership style Why a cooking class proved the highlight of lockdown for DiJones staff, and the other wellbeing initiatives they employed How agents coped with one-on-one inspections and why the legacy was incredible fatigue Why Dean believes kindness and respect matter more than ever to the real estate industry The ways DiJones is employing technology to improve the customer experience but retain the personal connection How DiJones created a winning AREAs submission and why it allowed them to take stock, recognise their achievements and find fresh areas for improvement What the AREAs win did for the DiJones team and why they’re nominating again this year Why DiJones works in 90-day sprints and what it allows them to achieve What Dean believes good agents need to be doing right now to manage the rise in listings and the settling of the market ahead Why agents need to hone their craft now and how DiJones does that by getting back to basics How DiJones intends to mark its 30th anniversary with more innovation, more inspiration and by unlocking their team’s potential And much, much more. Submissions are currently open for the 2021 Annual REA Excellence Awards, and you can nominate here.  Links and resources mentioned The 2021 Annual REA Excellence Awards Tanja Lee Coaching RiTA by AiRE Leadership with intent: Josh Morrissey Dean Mackie on Elite Agent Dean Mackie: In the driver’s seat 2020 vision: Dean Mackie Connect with Dean Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Between on-again, off-again lockdowns, a hot property market and the demands of one- on-one inspections, it’s been a rollercoaster year for real estate. But as REA Group’s Chief Customer Officer Kul Singh explains, there’s a lot to celebrate as we come out the other side. That’s exactly what the group intends to do at this year’s Annual REA Excellence Awards, with nominations for the awards open until November 17. Kul explains this year’s awards will be a little different, but offer the opportunity for agencies to examine all that they’ve achieved in a year that’s been like no other. It’s a chance to celebrate, he says, while leveraging the learning of a challenging 18 months. In this episode of the Elevate podcast, Kul shares why he feels this year’s awards are so important, looking back at the year that was, while examining what’s happening in the market now, and what’s likely to occur next. With a deep insight into market trends and data, he offers some tips for agents looking to better connect with potential clients, and shares the REA tools that will assist agents and property managers with leads and improved service. Kul also discusses what it’s been like to reside in a city that’s gone from the most liveable to the most locked down, and why he believes kindness is currently critical in business, along with the initiatives REA has introduced to foster wellbeing for its customers. “Learn from the past and leverage the learnings over the last 12 to 18 months, but focus on the opportunities ahead. As they say, the windscreen is bigger than the rearview mirror, and there’s plenty of opportunities ahead of us that we can create positive change for.” Kul Singh. Samantha and Kul also discuss: What it takes to be an AREA winner, and the top tips for creating a winning submission How winning an AREA benefits individuals and brands, along with the support and prizes up for grabs What’s different about the AREAs this year in terms of submissions, data-driven awards and new categories How buyer search terms and sentiment has changed in a market where listings are tight and prices are high, and how you can assist your customers manage this shift Why now’s the time for agents to get up to speed on renovations as a strategy to engage with vendors moving forward How the lifting of restrictions is impacting the property market in terms of vendor inquiry, and the tools agencies can use to nurture and connect with prospects  Why REA partnered with Benny Button to introduce a wellbeing initiative, and how the industry responded with record engagement How REA is more focussed than ever on its customer and their feedback and what they’re using it to achieve And much, much more…  Links and resources mentioned REA Benny Button webinar series Benny Button AREAs awards 2021 AREAs winners 2020 Connect REA App Kul Singh on Elite Agent The AREAs are back with a new feel-good category Kul Singh takes on new role as REA Group shifts to a customer-focused model REA Group announces Benny Button partnership for customers Realestate.com.au honours the top residential and commercial agents across Australia Looking back, moving forward: Owen Wilson and Kul Singh Connect with Kul Website LinkedIn

This‌ ‌episode‌ ‌of‌ ‌the‌ ‌Elevate‌ ‌podcast‌ ‌is‌ ‌brought‌ ‌to‌ ‌you‌ ‌by‌ ‌‌Connect‌now‌  Could a robot ever replace an agent or property manager? It’s a question many in the industry ponder and one that AIRE software founder and RiTA creator Ian Campbell has considered at length. As the brains behind a purpose-built digital assistant for the industry, Ian says there is an increasing role for artificial intelligence, particularly when it comes to supporting agents in prospecting, lead generation and tapping the power of their data. Over the coming years, that technology will also become more effective, more intuitive and more essential to agents looking to offer great service. But will it ever replace the traditional real estate agent? Ian’s answer might surprise you in an Elevate podcast that takes a deep dive into what the future of real estate will look like, along with how agents can use tools like artificial intelligence to best effect. What’s particularly compelling about this podcast is that often talk about futuristic technology gets complicated quickly, conjuring images of Jetsons-like landscapes amid terms like big data, machine learning, AI, and automation. Instead, Ian discusses some big-picture questions in a really down to earth and accessible conversation about the current role of agents, the future of the industry and how technology will support human skills moving forward. Along the way, Ian offers some great tips on the process of adopting technology and why it involves trust. “It’s not about the technology they need today. It’s about the technology they’re willing to implement and trust and delegate to in the future. That’s probably what’s most important now and also making sure that they make a good decision about whether that’s right for them,” Ian Campbell Ian and Samantha also discuss: What digital assistants can do for the industry now, along with what they’ll be capable of in the future How artificial intelligence will help the industry in the years ahead Why real estate is an industry with delegation issues that will need to learn to release control How tech adoption is a leap of faith and an exercise in trust (there’s a great analogy here involving your humble Roomba vacuum cleaner) What to consider when you look at tech tools, and the things you need to have in place first The areas of real estate where technology will never be as good as you are, and the places where AI will far surpass your skills Why the data you create is one of the most important assets you have, and how it’s not names and addresses that matter most when it comes to collecting personal information The importance of data consent, and how to go about getting it in a way that nurtures prospects And more… Links and resources mentioned AIRE RiTA Descript Jarvis (now Jasper as of January 2022) Gong.io Google Duplex Ian Campbell on Elite Agent Automation Nation Century 21 rolls out AI technology Connect with Ian Website LinkedIn