Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

Elite Agent
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Apr 22, 2022 • 43min

Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story

Plenty of well-known real estate agents owe at least part of the career success to media coverage. But becoming an agent that journalists pick up the phone and call can be easier said than done. So why do some agents and properties attract more media attention than others? As the editor of three of Sydney’s most prestigious publications, NewsCorp’s Tim McIntyre has worked with some of the best-known real estate agents in the country. He says their knack for making the news comes down to understanding what makes a great story and positioning themselves as expert commentators with superior market knowledge. In this episode of the Elevate Podcast with Elite Agent Managing Editor Samantha McLean, Tim looks at what makes a real estate news story, how agents can foster a great relationship with journalists, and the ways a media presence can benefit your career. He explains the surprising story angles that result in a property attracting huge media attention, and the things every agent should have in their media kit if they’re looking to be the industry expert that journalists have on speed dial. And he notes you don’t need to be an award-winner, drive the flashiest car or sell luxury properties. Instead, it’s about being motivated and driven, and delivering information and insight that readers can relate to. “They (agents) know more about what’s happening in their local market than anybody else, because they transact in property, they deal in property and prospect for it day-in, day out…they can tell you the market’s slowing down now, or it’s gathering steam now. And that’s the information that’s really valuable to journalists and to readers.” Tim McIntyre https://youtu.be/cBXv2YCKbvE  Samantha and Tim also discuss: How to handle media inquiries, including what information to provide and the pitfalls every agent should avoid. The importance of having a media kit, what you should have in it, and how it can make you a journalist’s preferred contact. How to position yourself as an expert commentator, including the type of insight and information that the media and their audience seek. Tim’s favourite real estate stories and why they struck a chord with readers locally, nationally and even overseas. The benefits a viral real estate story offers when it comes to raising an agent’s profile and how a great story can help sell even the toughest properties. Why working with the media is never about selling yourself but instead involves considering what value you can offer. How journalists and agents share the challenge of public mistrust and what you can do to overcome it when working with the media. The weird and wonderful angles to consider when it comes to pitching a property or a story to a newsroom. Why every agent should ‘be like Bill Malouf’ when it comes to forging a great relationship with real estate journalists who know the industry inside-out. How paid, earned and owned media work together to raise your profile and position you front of mind with potential clients. And much, much more… Links and resources mentioned Luxe Listings Season 1 recaps Luxe Listings Season 2 Making the news: Elizabeth Tilley on how to work with the media and why you should think big when it comes to marketing and editorial Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand How Josh Tesolin wrote a million dollars in his first year of real estate Bill Malouf Connect with Tim McIntyre Website LinkedIn
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Apr 15, 2022 • 55min

The D’Luxe Nuts: A real-world recap of Season 2 episode 5 plus an exclusive with D’Leanne Lewis

We’re heading rapidly for the conclusion of Luxe Listings Sydney Season 2 with deals happening all over Sydney – Gavin has temporarily flown the Eastern Suburbs nest for the shire and at the same time, the doctor wants him in his office stat. The Laing+Simmons deal has stalled. Simon and Gavin still aren’t talking… This is where we pick up on episode 5 with new houses, new experiences and one agent at least who is hoping the drama llamas will finally calm the farm. In this episode of D’Luxe Nuts, Elite Agent Managing Editor Samantha McLean and industry trainer and coach David Skow recap episode 5, unpacking a new buyer, auction action once again with Damien Cooley, agent ‘achievement’ plans, what to do with unreasonable clients, and looking at the differences in how things are done between city and country agents. In an exclusive Elite Agent interview, Dave also catches up with D’Leanne Lewis, talking about some of the keys to her success, what’s happening with Season 3, and how she rises above when the world of real estate becomes chaotic. She also reveals why there is absolutely no substitute for experience. With thanks from Sponsor Issuu, as a special offer, readers/listeners of Elite Agent Elevate can get started with Issuu today for FREE or if you sign up for an annual premium account to get 50% off when you go to by visiting issuu.com and using the promo code ELITE. Of course, there is also some fabulous property to look at featuring homes in Double Bay, Sylvania Waters and a truly spectacular home in Bellevue Hill. In the process, Gavin and Simon offer an insight into their work practices, including what it takes to be an agent operating in one of Australia’s most competitive real estate markets. There are takeaways on getting ready for auctions, working with auctioneers, looking after your health, and why you have to keep it clean in a small industry. We can’t say there are cliff-hangers at the end of this episode but we are left wondering… is there really such a thing as a workout suit? How does a buyer’s agent get a 25 per cent price reduction on a dream property? How will Gavin’s team cope with turning their phones off at the two-year TRG party… all of which, no doubt, will have some very good answers. “Unoverwhelmability: When everything goes big, you go quiet, ” – D’Leanne Lewis. Samantha and Dave also discuss: What being “hyperlocal” really means and how to use it in your marketing How to deal with demanding clients particularly when they decide to call in ‘favours’ Why your health should always be your number 1 priority – and how Gavin Rubinstein dealt with his health scare The need to manage relationships in a small industry like real estate The evidence of how crazy the Sydney real estate market went last year in some suburbs Working the auction floor – and how it’s different in the regions where the listing agent is often the auctioneer The symbiotic relationship between auctioneer and agent (where the roles are adopted by two different people – as usual in city areas) Why hope is not a strategy on auction day and you need to have done the work before auction day to get the result on auction day What to do with your underbidders The high performing habit of meditation and how it can help you deal with rejection, rebalance and renew… (or not…as was the case with Gavin and Simon…) Plus much, much more… Links and resources mentioned Thee official Luxe Listings playlist on Amazon Music The official Luxe Listings playlist on Spotify Podcast with Cara Atchison Podcast with Damien Cooley Luxe Listings Amazon Prime The D’Luxe Nuts: Nuts for all things Luxe – our real-life real estate recap of Luxe Listings Sydney Season 1 Luxe Listings Season 1 recaps About the agents Gavin Rubinstein, Ray White TRG D’Leanne Lewis, Laing+Simmons Double Bay Simon Cohen, Cohen Handler Monika Tu, Black Diamondz (new to season 2) Damien Cooley, Cooley Auctions Connect with Dave Skow Dave Skow
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Apr 8, 2022 • 1h 2min

The D’Luxe Nuts: A real world recap of episode 4 along with exclusive interviews with Gavin Rubinstein and Simon Cohen

Tensions were running high when the credits rolled on episode 3 of Luxe Listings Season 2. A failed clifftop deal had prompted friction between Gavin and Simon, the market was tight, listings were in short supply and TRG had been told to pump the brakes on plans for expansion. It left a whole lot of questions about whether Gavin Rubinstein had well and truly coloured Simon Cohen out of his colouring book along with how TRG would cope with Remi’s upcoming absence, and what it would take for the agents of Laing+Simmons to purchase their whole brand. In this episode of D’Luxe Nuts, Elite Agent Managing Editor Samantha McLean and industry trainer and coach David Skow recap episode 4, unpacking all the drama that unfolded, along with the key takeaways for real-world agents that translate well beyond Sydney’s picturesque eastern beaches. In an exclusive Elite Agent interview, Samantha also catches up with Gavin Rubinstein and Simon Cohen, asking how the series has impacted their business, whether Simon would be tempted by a series on the Bachelor, and what they really think about new agent addition Monika Tu of Black Diamondz. With thanks from Sponsor Issuu, as a special offer, readers/listeners of Elite Agent Elevate can get started with Issuu today for FREE or if you sign up for an annual premium account to get 50% off when you go to by visiting issuu.com and using the promo code ELITE. As to whether they’ve mended their friendship, that question is also answered amidst all the ribbing you would expect from two quick witted, competitive agents who happen to be masters of one liners. In the process, Gavin and Simon offer an insight into their work practices, including what it takes to be an agent operating in one of Australia’s most competitive real estate markets. There are takeaways on building a team, including how hiring the right people gives you additional capacity. Gavin offers an insight into the personal toll a high-performing career can take and both agents discuss how they navigate the work/life balance. Simon and Gavin also hint at some of their plans for the future, share their favourite moments from the show, and provide a backstage insight into what the agents in the series are really like. And they have some important tips for anyone seeking to build a real estate business that is market proof no matter whether there’s an economic downturn, an election, rising interest rates, or a shortage of listings. “If you build a good enough business and your practice is strong enough and you know how to add value to your vendors, you become recession proof, you become market proof… it becomes irrelevant because what you need to remember is everybody always needs to buy and sell.” Gavin Rubinstein. Samantha and Dave also discuss: Lessons in marketing and why it’s important to differentiate, including what makes a TRG property, and whether one in Sylvania Waters might pass muster. How to keep the listings coming, even when the market is tight and properties are in demand but vendors are in short supply, and why the best operators aren’t affected by market conditions. Why it’s important agents ask the right question at the right time, and how Moniku Tu uses this skill to navigate an emotional sale. How to overcome objections, including a masterclass from Gavin Rubinstein where he showcases the thinking and research required to get past reluctance from clients. Why every agent needs a Remi on their team, how they can attract and retain a team member of high calibre, and what the right team allows a great agent to accomplish   How to present a home to best effect, the value that staging can offer, and how to have the staging conversation with a hesitant vendor. Why personal health and wellbeing needs to come first for every single real estate professional, and how to ensure you don’t neglect your own needs in the push to get the deals done. The changes afoot at both TRG and Laing+Simmons, and how to overcome setbacks to achieve the result you want. Plus much, much more… Links and resources mentioned Luxe Listings Amazon Prime  The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1 Luxe Listings Season 1 recaps About the agents Gavin Rubinstein, Ray White TRG D’Leanne Lewis, Laing+Simmons Double Bay Simon Cohen, Cohen Handler Monika Tu, Black Diamondz (new to season 2) Connect with Dave Skow Dave Skow
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Apr 7, 2022 • 35min

Maximising potential: Haesley Cush talks partnering, succession and investing in the dreams of your team

Haesley Cush and Matt Lancashire are rightly regarded as one of the most successful partnerships in real estate. Together they’ve made Ray White New Farm the top Ray White office in Queensland while also expanding their business to encompass additional areas such as Bulimba and East Brisbane. What might be less well-known is this expansion is often part of a succession plan, where Haesley and Matt tap the talents of their own team and guide them towards their personal business ambitions. The plan sees them identify the business dreams of their agents, foster the necessary leadership skills, help set them up financially, and then partner with them for a period as an agent launches their own office. The pair then step away when the business is profitable and established, in a move that Haesley notes is mutually beneficial for all parties involved. In this edition of Elevate with podcast producer Cass Charlesworth, Haesley walks through the elements of a successful succession partnership, including the benefits for both existing business owners and the members of their team. He outlines the skills they look for in future business partners, the values that make those partnerships work, and the guidance they deliver to ensure new offices attain success. Haesley also explains why a succession plan is a great way of fostering talent within your own business, along with outlining the mutually beneficial skills that each party brings to the deal. In a podcast that’s part business best practice and part insight into Haseley’s highly successful career, he discusses the personal lessons he learnt when he first went into business along with the mistakes he made along the way, and shares an insight into why he’s gone from partnership opponent to avid partnership fan. And – as it’s the ever-enigmatic Haesley Cush – you better believe you’re in for an entertaining, yet down-to-earth ride that showcases leadership ability, speaks to the ambition of the industry and highlights the skills needed for business success.  “Our succession journey is, we want to partner with people that want to open businesses. We want to provide them all the value they need for the things they don’t have and then eventually, we do a partnership agreement. The day you don’t want us is the day we will leave.” Haesley Cush https://youtu.be/Xe31ZgCBavA Haesley and Cass also discuss: What makes an agent a potential business leader, and why it’s got nothing to do with their ability to sell real estate. Why established business owners are well-positioned to guide their agents towards their business ambitions, and how doing so can be mutually beneficial. Which skills each member of a partnership needs to bring to the table, and how to forge a relationship that results in business success. How to guide talented agents towards their own business success by fostering the skills they need and offering them the support they require. The business pitfalls that a partnership with experienced operators can help an agent overcome when it comes to starting their own venture. Why Haesley’s ultimate aim is to see his agents succeed in their own business, and when he knows it’s the right time to walk away in the knowledge they’re ready to go it alone. The lessons Haesley learned when he first went into business, and how he prevents the agents he works with from repeating his mistakes. How Haesley and Matt Lancashire complement each other’s strengths, and the guidelines that ensure their partnership remains steadfast. And much much more… Links and resources mentioned Ray White New Farm Ray White Bulimba Ray White Toowong Ray White Clayfield Matt Lancashire Jason Andrew Haesley on Elite Agent Ray White Queensland has celebrated its top performers Almost $30m of property sold at Ray White prestige auction Brisbane property big guns on expansion drive Connect with Haesley Website LinkedIn
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Apr 1, 2022 • 1h 17min

The D’Luxe Nuts: Our real life real estate recap of eps 1, 2 and 3 of Luxe Listings Sydney Season 2

When Luxe Listings Season 1 finished, there were plenty of questions left unanswered. Would loyalties shift? Would Sydney landmarks sell? And why would Gavin Rubinstein be summoned by the big boss? On April 1, Season 2 of the hit series dropped and the savvy producers at Amazon Prime swiftly get down to business. There’s a smorgasbord of Sydney glam, a bevy of stunning harbour vistas, some seriously valuable property and some cutting-edge real estate skills all at play. That’s not to say it’s all smooth sailing, however… The latest season of Luxe Listings is set in a very different property market against the backdrop of a pandemic where changed agent insight is required. With thanks from Sponsor Issuu, as a special offer, readers/listeners of Elite Agent Elevate can get started with Issuu today for FREE or if you sign up for an annual premium account to get 50% off when you go to by visiting issuu.com and using the promo code ELITE. In this edition of the D’Luxe Nuts, Samantha McLean and Dave Skow pick up where season 1 left off, looking at the shift in the market, the new selling skills required and we also meet some new stars including Monika Tu of Black Diamondz. That’s right…There’s a new addition to the Luxe Listings cast and things are set to ramp up a notch. In this first recap of the series, we break down eps 1, 2 and 3 of Luxe Listings Sydney, Season 2, looking at all that’s unfolded along with the real estate lessons learned. There’s takeaways on leadership, insights into handling the challenge of staffing, hot tips on how to market unique property and inadvertent masterclasses on the art of closing the deal. Like a box of chocolates you can’t step away from, this season already offers a lot to unwrap and enjoy. “Sometimes these things just don’t work out and it wouldn’t be in the best interest of my client to try and force them out. Ultimately they don’t want to move. I’m not going to try and make them move.” D’Leanne Lewis. Samantha and Dave also discuss: How Gavin navigates some staffing news many leaders readily relate to, and how each of the Luxe Listings agents approaches building a team. Why real estate all about putting the needs of the client first, even if it comes at the cost of a professional relationship. An insight into the major workings of real estate franchises, including the agent buyout of Laing+Simmons. How the role of selling agents and buying agents shifts in a hot property market, and the skills required by each to achieve the best outcomes. Why working with buyers and sellers can sometimes be like a house of cards, and what to do when the deals start to fall over. The importance of hyper-local market knowledge and how it shapes the skill set of top-performing agents. Why resilience is critical and how each agent navigates inevitable setbacks along the way. And much, much more Links and resources mentioned Luxe Listings Amazon Prime  The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1 Luxe Listings Season 1 recaps About the agents Gavin Rubinstein, Ray White TRG D’Leanne Lewis, Laing+Simmons Double Bay Simon Cohen, Cohen Handler Monika Tu, Black Diamondz (new to season 2) Connect with Dave Skow Dave Skow
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Mar 31, 2022 • 43min

How to build a successful real estate career: Dan Argent on going from rookie to top performer then into business and beyond

If you could chart the ideal real estate sales career, what would it look like? How could you go from rookie to established agent, then build a team, become a top performer and perhaps step into your own business? And what challenges would you face along the way? In this episode of the Elevate Podcast, Dan Argent joins podcast producer Cassandra Charlesworth to map the lifecycle of an agent, walking through each step of the professional journey, including the skills required, the hurdles that need to be overcome, and the top tips on getting to the next stage. Drawing on 20-years of industry experience as a high-performing agent and also his insight as the founder of UrbanX, Dan looks at how to get quickly established, the ways to differentiate yourself in a competitive market, and when and how to build a team. He analyses the traits of top-performers, and provides insight into what you should consider if you want to go out on your own. In a podcast that’s relevant to any agent at any stage of their career, Dan draws on personal experience to outline the challenges many agents face at each stage of the real estate journey and looks at how to overcome them. He discusses time management, avoiding distractions, offers some great tips on marketing and finding your unique selling proposition, then looks at the best ways to build a team and how they can help take you to the next level. Dan also provides an insight into going out on your own, discussing when it’s the right time to go into business for yourself, and how to decide which real estate model might be right for you. He takes a deep-dive into the things that may hold you back and discusses why it’s imperative not to let fear get in the way of success. This is an episode all about expediting the ideal real estate career, including the pifalls to avoid, the essential skills to embrace, and the thinking and techniques that will take you where you want to go. “Fear is the number one inhibitor to growth… it might stop you from getting into real estate, it might stop you from hiring a PA. It might stop you from investing in marketing, it might stop you from going out on your own. These are all things that are the keys to growth and fear can stop you from doing them… be self-aware enough to acknowledge that this is scary, but I’m going to do it anyway because I’m making a logical decision as to why this is better.” Dan Argent.    https://www.youtube.com/watch?v=COgyKirqAFs Dan and Cassandra also discuss: How to get started, including who to work with, what skills to master and how to find your feet in a competitive industry. How to get quickly established as an agent in your own right, including tips on building a niche and creating a unique selling proposition. What to do to go from established agent to top-performer, including marketing techniques to help you stand out from the crowd. When to build a team, how to weigh up the investment in staff, and the real value that having a team around you can offer. How to stay focused on your career goals and avoid distractions, including techniques to build on your existing momentum. Whether stepping into your own business is the right decision for you, how to know when you’re ready, and how to choose the business model that suits you best. The best ways to avoid burnout in a business that’s competitive, including strategies to help you maintain the work/life balance. Why fear can be the biggest inhibitor to growth at all stages of the real estate journey and how to overcome it. And much, much more…  Links and resources mentioned Purple Cow by Seth Godin UrbanX James Tostevin – AREC Dan Argent on Elite Agent If you want to grow your business, there is only one option for you Why your fears are causing you to fail Five lessons from 15 years in business Seven steps to launch your business Connect with Dan Website LinkedIn
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Mar 30, 2022 • 54min

The D’Luxe Nuts: Nuts for all things Luxe – our real life real estate recap of Luxe Listings Sydney Season 1

Which White was calling Gavin Rubinstein? Will Simon’s Cohen’s assistant Tammy stay or go? Can Queen D’Leanne retain her real estate crown? And, has the Castle officially sold? Season 1 of Luxe Listings Sydney offered plenty of cliffhangers, and we’re just days away from learning how they might be resolved, with Series 2 set to premiere on April 1. But it wasn’t just the stunning vistas of Sydney, the friendly rivalry between agents and the cheeky glint of Gavin’s charming smile that had the real estate industry and wider public hooked on the surprise TV hit of 2021. Beyond the luxury properties, high-end cars and vendors and buyers who were characters in their own right were some salient real estate lessons that translate to every market in the country. With thanks from Sponsor Issuu, as a special offer, readers/listeners of Elite Agent Elevate can get started with Issuu today for FREE or if you sign up for an annual premium account to get 50% off when you go to by visiting issuu.com and using the promo code ELITE. In this Luxe Edition of ‘nuts for luxe’ Samantha McLean and special guest Dave Skow recap the last season of Luxe Listings, bringing you up to speed on all the goss, all the glam, and all the Gav you can handle (spoiler alert…with one-liners like Gav’s, you’ll never get enough). They also examine all the real estate lessons that translate from the budgie smuggling beauty and YSL wearing chic of Sydney’s Eastern Suburbs right through to any market, anywhere, including Dave’s former hometown of Wagga. And yes, there are big insights to be gleaned. From the gentlemanly charm of the industry’s nicest guy Michael Pallier, to the swift retorts of A Grade auctioneer Damien Cooley and the enigmatic empathy of Queen D’Leanne in her element, Luxe Listings Season 1 showcased some serious real estate skills that every agent can learn from. There’s open home tips from Gav, negotiating skills from Simon, and vendor management insight from D’Leanne that no agent can afford to miss. Which is why we’re all waiting with bated breath for the arrival of Season 2 which drops on April 1 on Amazon Prime. This year, we’re set to bring you all the best highlights each week in a podcast that covers all that has unfolded along with key takeaways on real estate practice, with new podcasts dropping every Saturday. Samantha and Dave discuss: Why D’Leanne Lewis is a great example of how to keep your cool in the most challenging of circumstances. How Gavin Rubinstein approaches marketing and what really constitutes a TRG property. How Simon Cohen became the buyer’s agent of choice, setting the standard for buyers agents in the industry. Why Michael Pallier is the epitome of the gentleman of real estate and uses his superpower to attract high quality properties, vendors and buyers. How to negotiate with even the toughest of vendors and most particular of buyers to achieve win-win outcomes. When to negotiate, how to go above and beyond, and when and why you might need to occasionally walk away. How to introduce a new generation to the industry, retain talent, engender loyalty and foster the talents of an assistant. And much, much more… Links and resources mentioned Luxe Listings Season 1 Amazon Prime Luxe Listings Season 1 recaps About the agents Gavin Rubinstein, Ray White TRG D’Leanne Lewis, Laing+Simmons Double Bay Simon Cohen, Cohen Handler Monika Tu, Black Diamondz (new to season 2) Connect with Dave Skow Dave Skow
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Mar 25, 2022 • 29min

Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play

If there is one key area of opportunity for the real estate industry moving forward, it’s transparency, according to REINSW President and PropTech founder Peter Matthews. It’s not that the industry has a ’treasure trove of secrets’, it’s that traditionally there has been a lack of clarity about what the industry does.  And when you don’t have clarity, you can’t build trust. As the newly-appointed president of REINSW, transparency, professional education and a greater understanding of what agents do are high on Peter’s priority list. He’s intent on building a better reputation for the industry and creating a more workable relationship with the industry’s regulators, while advocating for and supporting agents in an era of changed customer expectation. As the founder of PropTech company Realtair, Peter also notes technology has an important role to play. Not only can it create efficiency for agents and property managers, it will allow them to enjoy an improved work/life balance, while forging a better relationship with customers. In this wide-ranging episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Peter outlines the challenges the industry currently faces and how the REINSW is seeking to address them. He discusses the recent flooding crisis in NSW and what the REI is doing to assist, along with his priorities as president for the period ahead. He also shares an insight into a personal experience that has shaped his presidency priorities and how he’s hoping that will translate to the NSW Strata Act. Drawing on 32 years’ real estate experience as an agent, auctioneer, trainer, franchisor and PropTech founder, Peter looks at the future of the industry, including the important trends emerging and the role technology will play. And he pulls no punches when he notes if agencies aren’t willing to embrace the digital shift, they will be left behind. “Whilst there’s fear technology’s going to replace what we do, agency business is all about relationships and it’s that personal relationship that we’ve got to enhance. The way that we do that is to improve the efficiency and the pace at which we can operate and improve the transparency.” Peter Matthews. https://youtu.be/yUu-ZTd_Wfk Samantha and Peter also discuss: Peter’s primary objectives for his tenure as President of the REINSW, and why improving the reputation of the industry and creating a better understanding of what agents do is high on his list. What consumers now expect from the real estate industry and how agents can embrace new tools to better meet their needs. Why transparency is key to creating better relationships with buyers and sellers, and how digital technology will create the consistency that customers will come to rely on. How REINSW intends to tackle the mass exodus occurring in property management and why it requires a multi-level approach involving education, agencies and the government. How REINSW is supporting flood-affected agencies in NSW and why it’s important the public and other industry members have a clear understanding of the long-term impacts, including mental stress. Why Peter also has a personal agenda as part of his presidency priorities and how he hopes that will translate to the NSW Strata Act. How Realtair became a PropTech platform used by agencies across Australia after being created as an internal solution to a personal business problem. Why Realtair partners with some of the biggest players in the real estate industry, including the REA, and how that benefits agents looking for a one-stop shop solution. Where Peter sees the industry in 10 years’ time and how trends such as the Web 3.0, NFTs, AI and other technology will have an impact. How Realtair will continue to focus on improvement and what that means for agents and their customers. And much, much more… Links and resources mentioned REINSW Realtair John Minns Leanne Pilkington John Cunningham Myf Porter Myf Porter’s guide to selling real estate Connect by REA Peter on Elite Agent New REINSW President Peter Matthews takes the reins PropTech platforms integrate to ensure agent success and mitigation of risk PropTech platforms Realtair and AuctionNow join forces Connect with Peter Website LinkedIn
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Mar 17, 2022 • 32min

Making a difference: Adrian Butera on how to work with community, be memorable and become an agent of choice

As the Managing Director of Compton Green, Adrian Butera has long had a reputation as the type of agent who supports his community and gives without expectation. From working with Rotary to actively tackling environmental issues in property management, he’s a real estate professional who likes to get stuck in and assist when people need it most. And yes, he concedes community service provides some real estate rewards, but that’s not the reason he does it. As Adrian notes, you are either the type of person who gives back or you’re not, and for him it comes naturally in the knowledge real estate agents are often the go-to person when it comes to community support. In this episode of the Elevate podcast with Samantha McLean, Adrian reflects on a career defined by community service. He offers an insight into where agents can start their journey of community involvement, including tips on working with the causes they align with, and how this helps build genuine relationships. Adrian also shares an insight into the experience of climbing to Everest Base Camp, and how that subsequently informed his real estate career, including the challenges of navigating Covid-19 lockdowns in Victoria. As an industry professional with 30-years’ experience, Adrian looks at what has changed in real estate in recent years, and how that has influenced his role as an award-winning auctioneer. He offers an insight into why he started an environmental initiative aimed squarely at property management and shares how other agents can use similar strategies as a major point of difference. “If there’s one thing that you can do, it’s be memorable. Be memorable in every element of our vocation. Whether you’re a property manager or a sales person, whether it’s your social media page or whether it’s a completely different career – if you can be memorable, I think that’s a pretty good outcome,” Adrian Butera. https://youtu.be/9B9kYC1skUM Adrian and Samantha also discuss: How Adrian selects the community initiatives he is involved with, and why it’s only natural agents should play a role in their community. Adrian’s advice when it comes to getting involved in your community, including where and how you can start. The benefits of community involvement but why it can never be about giving in order to receive. How Adrian came to start an environmental initiative targeted at improving the sustainability of rental properties, and how that was received. How other agencies can come on board and make an environmental difference and why that can ultimately benefit your business. What climbing Mt Everest taught Adrian about real estate, and how he applied those learnings throughout Covid-19 lockdowns and beyond. The way Covid-19 impacted Adrian’s award-winning auctioneering style, and how he’s keen to take those lessons into the future. The changes that the last few years have inspired in Adrian’s business and how he believes they are key to the industry’s future. Why Adrian is committed to continually innovating and reinventing and how that has helped sustain a lengthy career. Why Adrian believes being memorable is the key to a happy and successful real estate career. Plus much, much more… Links and resources mentioned Chris Hanley: How to give in your community The Real Estate Story podcast Goes Green Kangaroo Island Spirits Adrian on Elite Agent Adrian’s calling it for kids Adrian Butera: The big give Traditions to tech geeks: Compton Green Connect with Adrian Website LinkedIn
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Mar 11, 2022 • 27min

State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next

Floods, interest rates, pandemics and federal elections – they all have an impact on the property market, and each of these issues is squarely in the spotlight as we conclude the first quarter of 2022. So what’s likely to happen next? Will the incredible price rises and high demand for properties continue? Or has the market peaked? And if so, what’s the outlook for the months ahead? In this Elevate podcast, Elite Agent Managing Editor Samantha McLean and Ray White Chief Economist Nerida Conisbee take a deep dive into the current issues impacting real estate and house prices. Discussing everything from the recent flooding in southeast Queensland and New South Wales right through to interest rates and the impact of a pending federal election, Nerida offers her insight on the trends that will continue in the major markets, along with those that are starting to shift. Drawing on years of property market analysis, Nerida provides her predictions on the property policies that will be on the table during the upcoming federal election, and recaps the reasons why house prices saw unprecedented gains during 2021. She also looks at how flood affected markets will fare, what the reopening of international borders means for the property market, and whether the regional shift seen during Covid-19 is likely to continue. “I think where we will start to see a little bit of a drop off in activity is in those regional areas that are a bit further away – not quite within commuting distance. It will be an interesting year actually for regional areas, but the ones that will continue to see strong demand will be those that are adjoining a big capital city.” – Nerida Conisbee. Samantha and Nerida also discuss: Why the pandemic sparked so much property fear, how that failed to eventuate, and the reasons prices skyrocketed in 2021. Whether the major markets of Sydney and Melbourne are starting to decline and how the reopening of international borders will impact both rents and prices. What’s likely to happen in flood affected areas in the next 12 months, and when an inevitable rebound will occur. How the Brisbane floods of 2022 compare those in 2011, and why this is a very different scenario for the Queensland property market. The markets where international arrivals are likely to have the most impact, and who is set to benefit from the border reopening. When interest rates are likely to rise, and why some markets are impacted by interest rate talk more than others. Whether the great regional migration will continue and the markets that are set to enjoy the benefits for a long time to come. How the federal election will impact real estate and the policies that Nerida believes will be firmly on both parties’ agenda. The other major trends that Nerida is seeing in commercial property, lifestyle locations, and also agriculture. And much, much more…   https://youtu.be/7qA7f5DXvsc Links and resources mentioned  End of year wrap: Mark McLeod Sydney house prices drop, Melbourne’s stall Real estate industry comes together to aid flood victims Nerida Conisbee on Elite Agent Challenges ahead but the market will recover from floods The street names that boast the highest prices  Nerida Conisbee’s top seven predictions for 2022 Will house prices double by 2032? Connect with Nerida Website LinkedIn

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