

Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)
Elite Agent
Thought Leaders – Real Estate Re-imagined spotlights the outside-the-box minds rewriting how property is sold, leased and managed worldwide. Host Samantha McLean, editor of Elite Agent, shares frank, inspiring conversations with real estate practitioners as well as founders and entrepreneurs from outside the industry. Expect actionable playbooks on AI-powered prospecting, climate-change resilience, brand storytelling, next-gen leadership and talent retention. Each episode distils data and tactics you can apply immediately—whether you’re chasing your first million in GCI, steering a multi-office network or craving a better work-life balance. Subscribe to reimagine what’s possible and thrive in real estate’s new era.
Episodes
Mentioned books

Sep 9, 2022 • 24min
No luck about it: Million Dollar Listing’s Matt Altman on work ethic, mindset, and how he and his brother went from zero to real estate heroes
Ask Million Dollar Listing: Los Angeles star Matt Altman about his incredible rise to real estate fame, and he’ll quickly tell you there was no luck about it.
Instead, he and his brother Josh have worked hard, damned hard to get where they are today. After initially starting out flipping houses, their success and 24/7 work ethic now sees them at the pinnacle of the global real estate industry.
Collectively known as the Altman Brothers, they have sold more than $1.47 billion worth of high-end properties this year alone, with their client list reading like a who’s who of the sporting and celebrity world.
Kim Kardashian is on speed dial, they count KISS’ Gene Simmons as a personal friend, but it hasn’t always been Beverly Hill’s finest addresses and A-List parties.
In fact, Matt almost gave the idea of real estate away after making nothing in his first six months. Yep, it was zip, zero, no income at all. So what turned that around?
In this episode of the Elevate podcast with Leanne Pilkington, Matt shares an insight into his career, including when the brothers knew they had made it in real estate, how they manage work and growing families, what they’d do differently, and where they’re headed to next.
He offers an insight into how he and Josh work together, why they’re akin to chameleons, the ways they tailor their approach to suit their clients.
Matt also shares what it’s like to work with big names and major celebrities, and discusses how he plans to retire by 55, courtesy of a bit of a shift in strategy.
It’s an in-depth insight into one of the most well-known real estate practitioners in the world that includes some tips on mindset, work ethic, business best-practice and a whole host more.
“Everybody thinks when you’re getting paid a commission, you’re making a large sum of money. You’re not actually getting paid for closing that deal. You’re getting paid for the 22 deals that didn’t work out plus that deal divided up, because that’s the proper way to look at our business.” – Matt Altman.
https://youtu.be/-LmUX1DwD44
Matt and Leanne also discuss:
How he and brother Josh play to their strengths and weaknesses in business and with clients.
Why they assimilate to the person they are dealing with, by observing the tiny details of their lives.
How the pair balance a growing business and families and the ways their priorities are beginning to shift.
Why filming a hit show will never get in the way of serving their clients to the highest level, and how they ensure that’s the case.
What it’s like to work with some of the biggest celebrities in the world, and the lessons Matt and Josh have learned along the way.
How Matt came to be in real estate, why it wasn’t all smooth sailing and the work ethic and mindset that turned that around.
The hundred things Matt would do differently if he could, but why everything happens for a reason.
Where Matt and Josh intend to be in 10-years’ time and why there might be a shift in strategy on the cards.
Why real estate isn’t easy even for the best in the business, and how self-motivation is key to success.
And much, much more…
Links and resources mentioned
The Altman Brothers
Million Dollar Evening (September 2022)
Million Dollar Listings Los Angeles
Matt and Josh on Elite Agent
Josh and Matt Altman: Billion-dollar brothers
Million Dollar Listing stars selling their mansion for $12 million
Connect with Matt
Website
Instagram
Facebook

Sep 2, 2022 • 28min
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
As the head of EBM RentCover, Sharon Fox-Slater has seen it all when it comes to weird, wonderful and common landlord insurance claims.
From natural disasters to tenant damage and public liability risks, her experience is proof that adequate insurance can be a financial lifesaver when life doesn’t quite go to plan.
In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Sharon looks back at 30 years of EBM RentCover, sharing an insight into the most common landlord claims, major insurance myths, and real-life instances when insurance was the difference between rebuilding and financial ruin.
She discusses how property managers can help landlords make a claim, shares some fascinating true examples of strange things that happen and looks at the types of insurance no landlord should be without.
From misconceptions about pet damage to how current economic conditions are impacting tenants, Sharon provides expert commentary on why every landlord needs insurance, and how the real estate industry can best serve their clients in the event of the unexpected.
And then there’s the story of what happens when permission for a couple of pets turns into a tenant-run wildlife rescue shelter complete with 100 animals including foxes and dingoes…
If you’ve ever wondered what to say when a landlord claims they don’t need insurance, this podcast illustrates why coverage is a must, touching on how the industry navigated a recent swathe of natural disasters plus a global pandemic, and why it’s in the interests of your clients to see that they are adequately insured.
“If your tenant had an accident and they were deemed responsible for that and it went into millions of dollars, could they afford to pay for that? Because for a reasonable cost, they’ll be protected if something goes wrong.” – Sharon Fox-Slater
Sharon and Samantha also discuss:
What property managers need to know about landlord insurance and how they can help their clients make a claim.
When landlords need to take out insurance and why it’s too late when a natural disaster is imminent.
How to ensure landlords and tenants are prepared when mother nature strikes, and what to do before, during and after an event.
How a global pandemic prompted panic insurance purchasing, and what proved the most surprising impact of Covid-19.
The most common misconceptions about insurance, including what can and can’t be claimed, how long it takes for a claim to be processed, and why pets aren’t the biggest problem.
How recent natural disasters and supply issues have impacted insurance claims and rebuilding work, and why communication is key after a major event.
The strangest claims Sharon has witnessed, and how property managers can help landlords and tenants avoid costly mistakes.
How insurance has changed over the past 30 years, and why EBM RentCover seeks to be an insurer with a difference.
Why it’s a misconception that insurers seek to avoid paying out a claim and how much EBM RentCover has protected landlords over three decades.
Plus much, much more…
https://www.youtube.com/watch?v=0AfSLzavaOE
Links and resources mentioned
One small dog
EBM RentCover
Sharon on Elite Agent
Sharon Fox-Slater: beware the underinsurance trap
Sharon Fox-Slater: Explaining the sum insured to landlords
Insurance claims: What’s the hold up?
Sharon Fox-Slater: 12 landlord insurance misconceptions
Sharon Fox-Slater: What to do before and after a flood
30 things to look for in landlord insurance
What to do if a tenant dies: Sharon Fox Slater
Renovating and insurance cover
Connect with Sharon
Website
LinkedIn

Aug 26, 2022 • 29min
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Avi Khan of Ray White AKG in Queensland isn’t looking to build the biggest real estate agency, but he is intent on creating the best. And it’s one that revolves around the customer journey.
After less than five years in the industry he’s well on his way to achieving that goal.
Recently ranked among the top three offices in the Ray White Queensland network, Avi has now built four businesses under his brand, including a legal arm which specialises in conveyancing.
Avi notes the conveyancing side of his business is all about solving the customer struggle and ultimately he has plans for that service to go national.
In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Avi shares the secret to his swift success and outlines the thinking behind the legal side of his business.
He recaps some of the key takeaways of the Ray White Connect 2022 conference and Elite Retreat and shares why he believes real estate is an industry that has far more potential when we stop competing, work together and learn from each other.
And he says collaboration has never mattered more than now as the market undergoes a shift.
If ever there was a time to demonstrate your real estate skills, tap into your expertise and prove your value, Avi says it’s now.
https://youtu.be/B4t3SDbdURA
“Now’s our moment to showcase our professionalism, to showcase our wares. I think we shouldn’t be afraid of what’s happening out there. This is the moment that we actually justify our fears, justify all the training that we’ve had…We exist for that reason now. This is the time for us to showcase what we really are.” – Avi Khan
Avi and Samantha discuss:
Why Avi added a legal firm to his growing business, how it helps his clients navigate the real estate journey, and the way it’s grown beyond expectations.
How the legal business helps Ray White AKG solve a major customer painpoint and retain clients.
Avi’s plans for growth in the future and why there’s no finish line in sight when it comes to the pursuit of excellence.
How Avi believes the industry can embrace the current market to showcase their skills, demonstrate value, and really serve their clients.
Why the industry needs to work together and how the best agents and leaders can share their knowledge for the benefit of all.
How agents and agencies can compete in the right way and why that matters to the industry as a whole.
Avi’s key takeaways from Ray White Connect and Elite Retreat, including the new goals he is personally setting and how he intends to meet them.
The benefits of events and how they can help bring the industry together to inspire, motivate and create collective goals.
How mentoring has been key to Avi’s success and the big name agents whom he looks up to.
Why the concepts of real estate technology and people-first service are not mutually exclusive and how agencies can embrace both.
How Avi is seeking to create an ecosystem in his business that’s not just about real estate.
Why now’s the time to turn off the noise, start helping your people, and appreciate the sky’s not falling – this market is the opportunity to serve.
And much, much more…
Links and resources mentioned
Top takeaways from Ray White Connect 2022
Day 2 of Ray White Connect brings the big keynotes and the creativity
How the Ray White business continues to innovate and evolve
How to motivate your team to sustained excellence
Megan Jaffe: The Human Connection
Elite Retreat Bali
Avi on Elite Agent
From rookie to rapid expansion: Avi Khan
Avi Khan: How to build high-performing teams
Avi Khan: Should I stay or should I go?
Ray White Marsden principal Avi Khan opens new office at Daisy Hill
Avi Khan: Positivity paves the way for productivity
Connect with Avi
Website
LinkedIn
Instagram

Aug 19, 2022 • 44min
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
What happens when you put 160 of the industry’s brightest minds and thought leaders in a room together for two days?
Well big ideas abound, collaboration creates results, and some of the major issues facing real estate are addressed, according to Digital Live’s Steve Carroll and The Agency’s Matt Lahood.
Hot on the heels of attending Elite Retreat earlier this month, these two industry commentators join Elite Agent Managing Editor Samantha McLean to recap the lessons learned.
They offer their insight into ideas that matter, and speak about trends shaping the industry, with Matt sharing insightful and practical tips on navigating the changing market and the key ways agents can better serve their customers.
In an Elevate podcast that covers all the big themes, Matt and Steve look at the conversations leaders need to be having with their team, and the innovative communication strategies that real estate agents now need to employ.
It’s one part best practice and one part an insight into the thinking of some of the industry’s best known leaders and the biggest brands. But one takeaway is apparent, when the real estate industry checks its ego at the door, asks itself hard questions and listens to the ideas of others, there’s a wealth of insight to be gleaned.
If you missed Elite Retreat or are curious about where some of the industry’s big names are directing their attention, this is a podcast not to be missed.
There’s a wealth of takeaways on what agents need to be doing and discussing with sellers and buyers right now, along with how the sector needs to look at the future differently.
There’s also some key explanations on what separates the average agents from the great, and why now is the time to get crystal clear on the skills that matter.
“When we, as an industry, can park our ego at the front door and just come in as great human beings. It’s incredible. The amount of collaboration you can get, it’s incredible. The amount of positivity you can get, the amount of innovation, the amount of teamwork.” – Steve Carroll.
https://www.youtube.com/watch?v=BOg3i1vOHEg&feature=youtu.be
Steve, Matt and Samantha discuss:
The major takeaways from Elite Retreat and how Matt, Steve and many others will be employing the lessons learned.
How the industry can check their ego at the door, work together and serve their customer at a time when it’s never mattered more.
The conversations agents need to be having with sellers and buyers, including tips on dialogue and why now’s the time to get face-to-face.
The difference between the good agents and the great and why it always comes back to listening, questioning and guiding clients through the transaction.
Matt and Steve’s top tips on the leadership skills that matter right now and why every major brand across the globe will be defined by how leaders perform.
Matt’s top dialogue examples for vendors, sellers and leaders in the industry, and why we need to measure business success in a very different way.
Steve’s key takeaways on standing out from the crowd, the key trends emerging as a new generation enters the real estate realm, and why great leadership’s never been more challenging.
The conversations Matt Lahood is having with his team right now, and why he’s on the hustings with his agents at every opportunity.
What the pair are up to at the present, including how The Agency is looking at its metrics differently and the inspiring way the real estate industry has raised a quarter of a million for charity this year.
And much, much more…
Links and resources mentioned
Tracey Fellows
Dr Jason Fox
Maz Farrelly
Scott Bateman
Nigel Dalton
Elite Retreat Bali 2023
Digital Live Bike Ride
Zoomathon
Steve on Elite Agent
Take back the narrative: Steve Carroll talks increased expectations, digital trends, and how to be your customer’s hero
Steve Carroll: Technology doesn’t disrupt industries, it disrupts efficiencies
The ultimate human upgrade
Matt on Elite Agent
Matt Lahood: How to lead a team in a changing market
Matt Lahood: 5 things to consider when starting your own agency
Matt Lahood: Three trends to watch in 2022
Connect with Steve
Website
LinkedIn
Connect with Matt
Website
LinkedIn

Aug 12, 2022 • 40min
Content that is king: News Corp Australia’s Claire Bradley on creating engaging content, using it to best effect, and 15 great ideas you can implement now
Every agent and every real estate brand knows content helps them build a presence in the marketplace, but when it comes to creating great content, it can be challenging to know where to start or how to find the time.
News Corp Australia’s Claire Bradley is an expert in this space. With 20 years’ experience, she lives and breathes content creation and now heads up a team creating commercial content marketing solutions that help brands engage in a conversation with their prospective customers.
As Claire explains, in this day and age content isn’t just something that’s nice to have. It’s expected, allowing your potential clients to understand who you are, what you do and how you can help them.
In this episode of the Elevate podcast with Cassandra Charlesworth, Claire takes a deep dive into the big wide ocean of content, looking at different ideas and strategies individual agents and brands can use to build presence in their marketplace.
She walks through 15 great ideas for real estate content that you can get started on right now, while outlining how each different type helps build a brand.
In the process, Claire offers simple tips to save time and effort, including ways to repurpose that content and spread it across your website, social media and more.
She looks at how the right content creates authority in a marketplace and builds trust, why a content strategy can assist, and some simple tricks to make creating that content easy while enjoying a waterfall effect.
Claire also shares an insight into when you can do it yourself, and when you should outsource, while sharing some of the ways News Corp Australia works with agencies big and small to assist.
“Don’t think that every piece of content you create has to be unique. Yes, you should definitely be creating content for platforms specifically. But if you have a really great piece of content that lives on your site, that’s useful, you can find different ways for that to be served across different social platforms, which is a bit of what we call the waterfall effect.” – Claire Bradley
https://www.youtube.com/watch?v=3jBqTTBpSXk
Claire and Cassandra discuss:
Why content remains critical to establishing your real estate brand and authority in a marketplace.
The different types of real estate content that audiences engage with and come back to time and again.
How to make the content you create work smarter not harder by repurposing and scheduling.
When to DIY and when to outsource your content, and why a strategy is key to either approach.
15 great content ideas and the benefits they offer when it comes to building your profile and brand.
Why content is all about the ‘why should I care factor?’ and how you can craft content that addresses your audience’s needs.
How to find time in your busy schedule to create solid content, along with some shortcuts, tips and tricks.
How News Corp Australia works with agents and agencies of all sizes and budgets to create compelling content that helps build a brand.
And much, much more…
Links and resources mentioned
Suddenly
News Corp Australia
Luxe Listings
Connect with Claire
LinkedIn

Aug 5, 2022 • 27min
Relevance through reinvention: Lyndall Allan on how to refresh your approach, re-establish your relevance, and what it takes to go out on your own
Over the course of a lengthy career, there will be times when an agent needs to refresh their image and reinvent their strategies.
Lyndall Allan of Salt Property understands this better than most. In her 23-year in real estate she’s reinvented herself on a number of occasions, with new skills, new prospecting strategies, some unique marketing ideas, and now her own business.
In this episode of the Elevate podcast with Cassandra Charlesworth, Lyndall discusses what it takes to reinvent and re-establish your career, whether that’s because you move towns, take a career break or simply need to change direction.
She shares the successful strategies she’s employed along the way and how they helped her become an agent of choice who stands out from the crowd in the community she loves.
Lyndall also offers an insight into how she made the major move to open her own business and why it’s the best thing she ever did but one of the hardest decisions she’s ever made.
She shares some of the lessons she’s learned along the way including the crucial areas to focus on during those first make or break months going out on your own.
Down to earth, humble and genuinely invested in being an agent with integrity, Lyndall also offers an insight into how she manages the tricky work/life balance of being a successful sales agent and business owner while juggling a young family at home.
From how she came into real estate, to what attracted her to auctioneering and why she became known as Newcastle’s high tea agent, Lyndall shares the secrets of a lengthy, successful and satisfying career.
“I would hire wait staff and put on beautiful champagne and drinks and do beautiful food and play the music, all of that sort of stuff, and invite the neighbourhood to attend. And from that, I’d pick up appraisal after appraisal and again, it was just a point of difference. I was the ‘high tea’ agent, but it really did kick me back off and it worked.” – Lyndall Allan.
https://www.youtube.com/watch?v=XR0idbYQgm8
Lyndall and Cass also discuss:
Why real estate is a career that recognises a strong work ethic, and how Lyndall’s used that to underpin her career.
How Lyndall reinvented herself and refreshed her image to gain more listings, find her tribe and become an agent of choice.
Why Lyndall chose to become an auctioneer, how it pushed her beyond her comfort zone, but allowed her to stand out from the crowd in her area.
How Lyndall uses reviews and referrals to build her business, and the successful strategies she employs to gain five-star feedback time and again.
When Lyndall knew she was ready to start her own business, how UrbanX assisted and why it’s the best decision she’s ever made.
How Lyndall navigates the work/life balance, why she took two years out to travel with her family, and the benefits it offered both her mindset and career.
Why it’s a misconception that real estate is easy, and how she puts in the hard yards to do the right thing by her clients.
Lyndall’s advice for others considering their own business, including the key areas to focus on during the initial start-up phase.
The people who have helped shape Lyndall’s career and the lessons she’s learned about people and real estate along the way.
And much, much more…
Links and resources mentioned
Salt Property
Jet Xavier
Luxe Listings Sydney
UrbanX
Lyndall on Elite Agent
Newcastle high performer goes solo with her own business, Salt Property
Connect with Lyndall
Website
Facebook

Jul 29, 2022 • 18min
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Right now, the rental market is perhaps the toughest it has ever been and that’s applying pressure to tenants and property managers in equal measure.
Every property attracts multiple applications, and if an application is not up to par or a prospective tenant can’t showcase the right skills, their application isn’t even making the pile for consideration.
For the property managers knocking back applicants, it’s a heart wrenching daily reality that for every tenant they say yes to there is a lengthy list of applicants still in search of a roof over their heads.
Paul Tommasini of the Tenancy Skills Institute is looking to address this by arming tenants with skills and education that help them better navigate the rental process.
In the process he’s helping people secure a rental property while also lightening the load of property managers by reducing the risk of failed tenancies.
In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Paul looks at how education and skills underpin successful tenancies and shares an insight into an innovative Queensland program that’s now seeking to go national.
He discusses how the industry can play a role in tenant education and why skills and knowledge secure better tenancy outcomes.
Paul also looks at the big-picture of Australia’s current rental crisis, who it’s impacting and how it might be solved, while noting his aim in the next five years is to see every child leave school with the skills they need to navigate the rental process.
“I think if we can get people before they leave school we have a much better chance of creating better rental outcomes for everyone. Then that relieves the pressure on everyone. It relieves the pressure on our services system…but also relieves the pressure on property managers, which sort of flows out from when tenancies fail,” – Paul Tommasini.
https://youtu.be/BbpYbAMM3L0
Paul and Samantha also discuss:
Why a tight rental market like the present makes it all the more important to arm people with the right tenancy skills.
The four key tenant skill sets that are required to ensure better tenancy outcomes, and why education is key to helping renters and property managers.
How the Tenancy Skills Institute is working with the real estate sector to create a tenant education program that is fit for purpose, is recognised by the industry, and helps people secure a rental.
Why a tenant education program was needed and the success it has had so far in improving the rental application process and ensuring fewer failed tenancies.
Why property managers in Queensland are now recognising the education program and how it’s being used to help tenants who do not have a rental history.
Why Paul wants to see the program adopted in high schools and how that’s set to help tenants and property managers in the future.
How the program is now expanding with a view to going national, and why the real estate industry can play a key role in getting it off the ground.
How education can help property managers ensure fewer tenancies fail, and where property managers and agents can find the resources they need to assist at-risk tenants.
When a property manager might suggest a prospective tenant undertakes training, and how this helps create better outcomes.
And much, much more…
Links and resources mentioned
inCommunity
Tenancy Skills Institute
Tenancy Skills Institute agent resources
REIQ
Connect with Paul
Website
LinkedIn

Jul 22, 2022 • 39min
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
It’s no secret that the role of a real estate agent has evolved in recent years, with insight into their persona and social proof of their expertise now as important, if not more so, than the brand they work with.
In Canada, the country’s major portal, REW, has devoted themselves to helping build that persona and proof of expertise.
As REW president Simon Bray explains, the portal has embraced this idea in a bid to provide a ‘guided user experience’ to home seekers, allowing them to not only see what properties are for sale but the agents who are most active and experienced in that market.
In this Elevate podcast with Elite Agent Managing editor Samantha Mclean, Simon takes a deep dive into the role portals can play in the real estate market, looking at how they can provide an experience more akin to Spotify than just a listings website, and truly help guide home buyers through the ‘uncertain adventure’ of property purchasing and sales.
He also looks at the importance of content creation for agents and shares some tips on where they should focus, noting ‘if you’re in real estate and not creating content, then what are you doing?’.
Simon takes a big-picture perspective of the real estate industry internationally, based on his experience working all over the world.
He discusses what’s different and what’s the same in each market, and reveals the macro and micro challenges that need to be solved for the industry to have a ‘brighter future’.
In a fascinating episode that offers an insight into innovative solutions, the changing role of the agent, the future of real estate, and the impact of the past couple of years, Simon offers a unique international perspective of the industry, its importance and the role agents can play in building their social proof and online reputation.
“All of the forecasting models have been thrown out the window. You really don’t know what to expect. Just when you think it’s going to be a terrible market, the market has the kind of bull run that it’s had over the last 18 months, two years. And then just when you think the good times are going to continue, there’s all sorts of other factors and circumstances that come into play that are kind of turning off the taps.” Simon Bray.
https://www.youtube.com/watch?v=5m-WNSl8mXM&feature=youtu.be
Samantha and Simon also discuss:
Why real estate is an uncertain journey that offers the opportunity for agents and portals to position themselves as experts and guides.
Why the return to a more normal market is not a bad thing, and how the future of real estate will involve solving macro issues like affordability, access and supply.
How Canada’s property market has fared in the past couple of years and why housing has become more important to societies across the globe, presenting exciting opportunities for the industry.
Why a portal can play an important role in creating a guided user experience for home seekers and sellers, and how REW is changing their model to assist.
How REW evolved from a weekly, 800-page real estate listing publication to Canada’s premier property portal, and why they’re changing the playing field for agents and home seekers.
Why the platform is now focused on helping agents build their profiles and how they’re doing that through social proof, content feeds and more.
How portals can solve the challenge of providing a more personalised property search where the experience is more akin to Airbnb, Netflix, or Spotify.
Why the age of the ‘stealth agent’ is long gone, and how agents can use content to build their persona and create value for their community.
And much, much more…
Links and resources mentioned
REW
REW.One
Connect with Simon
Website
LinkedIn

Jul 15, 2022 • 25min
Spotlight on commercial: The Australian’s Ben Wilmot on the real estate world of pubs, retail and corporates; the big trends emerging; and surprising investor shifts
Residential property might appear to steal the media limelight, but the commercial arena abounds with interesting tales.
And often, like residential real estate, the best stories are found in the people behind the property, according to The Australian’s Ben Wilmot.
Ben should know. For almost a decade, he has been the Commercial Property Editor of NewsCorp’s flagship national publication, bringing the big stories about corporate takeovers, office vacancy rates, historic pub purchases, and the rise of mum and dad investors to life.
It’s a unique position that has one watchful eye on the corporate camp, big industrial players, and retail movers and shakers, and another on micro trends emerging in the commercial space.
Ben reflects it’s a fascinating mix, but regardless of the scale, it always comes back to people and the great Australian love of property.
In this Elevate podcast with Cassandra Charlesworth, Ben takes a whistlestop tour of the major stories emerging in the commercial real estate space, looking at what’s changed over the past couple of years, and how that also relates to residential real estate.
He shares his expert insight into what makes a great commercial real estate story and offers tips on how agents can work with the media to have their stories told.
In the process, Ben dives into the trending tales that have even surprised him, shares his favourite stories and why they resonated, and offers a series of predictions about what’s likely to occur over the coming months in the commercial space.
It’s one part a commercial real estate round-up, another part expert market insight, and also a whole host of great tips about how every real estate agent can forge better relationships with the media.
“Just try and inform yourself as much as possible. It gives you a huge advantage in all your dealings. The reason that people read us from the top of the tree – the chief executive – to the guy who’s just starting out is to gain knowledge. And that gives you a huge advantage in whatever you’re doing.” – Ben Wilmot.
https://youtu.be/kWoJOk_EcTI
Ben and Cassandra also discuss:
The rise of mum and dad investors and the impact this has had on both residential and commercial real estate.
How Australia’s commercial landscape is embracing trends previously seen in Tokyo and Singapore and why transactions are now worth billions, not millions, of dollars.
The surprising commercial real estate trends that emerged during the pandemic and how the market is changing now as a result.
Why environmental and social governance is becoming a game changer in the commercial space.
How agents can build trusted relationships with the media to have their story told in the right way at the right time.
Why people are often key to a great real estate story, how big names can get a yarn across the line and why sometimes it’s the small, quirky stories that attract the greatest reader attention
The best ways agents can prepare themselves to work with the media, including the value of media kits and why a journalist might choose to reach out to you.
Examples of interesting and surprising stories that have trended, and how they can help agents identify what an audience might like to read.
How The Australian and realestate.com.au have joined forces to hone in on commercial real estate coverage and how agents can be part of this move.
And much, much more…
Links and resources mentioned
The Australian launches new commercial property lift-out
Stuart and Arthur Laundy
Hard work and dedication pay off for 2021 AREA winners
Australian office investment set to surge in 2022
Demand for industrial space sees vacancy rate hit 10-year low
Australian cities top the list for green commercial real estate
Connect with Ben
Website
LinkedIn

Jul 8, 2022 • 32min
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Imagine purchasing a property was as simple as engaging with an agent, then ticking a box or pressing a button.
That future is almost here, according to Propps Founder and Chief Executive Officer Daniel Bignold.
Daniel explains the past couple of years have seen major innovations in both the offer management and sales negotiation space as technology seeks to streamline the process and eliminate the back and forth between buyers, agents and sellers.
Along the way these tools have also simplified the often complicated and unfamiliar experience that buyers encounter when making an offer on a property.
But as far as this innovation has come, there’s a whole lot more to look to forward to in the future as the process of purchasing a property becomes even more streamlined, transparent and efficient.
In this Elevate podcast with Elite Agent Managing Editor Samantha McLean, Daniel looks at the future of property transactions, including the tools agents can use to guide buyers through the process, foster greater competition, and create an improved buying or selling experience.
He shares his vision for the industry’s future, including the fact it will always involve agents but will require greater transparency and efficiency that solves the pain points of buyers, sellers and agents.
Daniel also looks at why the PropTech playing field has shifted to focus on greater collaboration and partnerships that help agents
In a podcast that’s about the future, the present and how the purchasing process is changing, he also shares an insight into how his business has quickly scaled up, while navigating the typical growing pains associated with swift success.
“So the QR codes will be printed off and left in the property in some way. The agent can then direct their buyer to scan that QR code. That buyer then gets taken straight through to the agent’s website or the agent’s listing itself. There’ll be a ‘make an offer’ button, and then that buyer can click that ‘make an offer’ button.” – Daniel Bignold.
https://www.youtube.com/watch?v=fS4rCXVGIhY&feature=youtu.be
Samantha and Daniel also discuss:
How agents can use technology to improve their success rate in listing presentations.
Why helping buyers understand and navigate the process of making an offer improves the likelihood of a sale.
How agents can tap into offer management tools to make their lives easier, and why the right tech solution is all about solving the needs of the buyer, the seller and the agent.
Why the traditional offer process is flawed, and how agents can overcome the typical to-ing and fro-ing of the negotiation phase.
Where the industry is headed in the immediate future and how PropTech will help make a property purchase as simple as clicking a button.
Why that future will potentially involve selling property as a non-fungible token and using digital currencies, and how existing technology will help manage that process.
How agents can use tech tools to increase competition during the offer and negotiation phase of a property sale.
Why buyers and sellers appreciate simplicity, greater transparency and a sales process that is easy and streamlined.
What Propps is focusing on next, including the partnerships they’re creating and the major players they’re working with.
Where Daniel sees the real estate industry in 2030, and the role that technology will play.
Plus much, much more…
Daniel Bignold will be on hand at Elite Retreat from 31 July to 3 August, helping attendees reimagine the future of real estate and embrace the tech and social trends emerging.
You can find out more about Elite Retreat and the lineup of speakers and experts attending here.
Links and resources mentioned
Propps website
Elders agents to streamline buying and selling with Propps
Innovators join forces: Propps and Agents’Agency strike partnership
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
Propps and First National partner up to streamline buying and selling
ANZ innovation division launches digital offer solution Propps
Connect with Daniel
Website
LinkedIn