Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)

It has been a huge year on the Elevate podcast, with a host of high-profile guests, including Cara Atchison, Ryan Serhant and Matt Altman, sharing their thoughts on the industry and how you can all improve in business and in life. In this special episode of the Elevate podcast, Courageous Conversations host Leanne Pilkington and Elite Agent Managing Editor Samantha McLean come together for a 2022 wrap – talking everything from their favourite guests to the most inspirational stories and the biggest industry issues. If you’re looking to catch up on the hottest guests on the Elevate podcast and all the big issues of 2022, then this episode is for you. “I just want everyone to remember that the clients are the centre of everything we do and to take that into 2023.” – Leanne Pilkington Samantha and Leanne also discuss: 2.20 – What’s driving inflation, why it’s different this time around and whether the RBA will be able to get it under control3.22 – Leanne’s views on market resilience and why many agents are still performing well despite lower transaction numbers4.10 – Leanne reveals her favourite moments on the podcast this year4.58 – Who was Sam’s favourite guest this year?6.04 – With all the reality TV around, Leanne and Sam debate who is better at real estate, Australian agents or US Agents?7.45 – Leanne and Sam share their views on the two seasons of Luxe Listings Sydney that dropped this year10.01 – The most listened-to podcast episode of the year11.28 – Leanne talks about her favourite guests on the Courageous Conversations podcast and why she likes to dig into the stories behind the stories14.50 – Leanne’s approach to planning for the new year16.11 – How Leanne hopes to use her influence for good in 202317.45 – Leanne’s thoughts on easing the current rental crisis and how a couple of her upcoming guests are trying to help fix the issue20.27 – What Leanne has in store for Real Women in Real Estate in 2023 and the events she is putting together. Links and resources mentioned Luxe ListingsCara AtchisonRock and Roll Team BuildingHeadstart Home LoansReal Women in Real Estate Sister2sisterClarence White Elevate episodes Cara AtchisonRyan SerhantScott Bateman Couragous Conversations Matt AltmanJosh Flagg

The big theme of the year in real estate has certainly been the rapid rise in interest rates and the flow-on effect that’s having on buyers, sellers and the overall economy. Australia hasn’t experienced rate hikes of this magnitude since the 80s, and 2023 is likely going to be the year when we start seeing the real fallout take shape. In this episode, podcast regular Matt Lahood sits down with Elite Agent Managing Editor Samantha McLean for a 2023 wrap – discussing how higher interest rates are impacting the different markets around the country and why some areas are holding up better than others. Matt also talks about why he thinks there’s going to be an increase in sales next year and the best time to launch your marketing campaigns to get ahead of the pack. They also explain where investors stand in the current market and what can be done by the government and regulators to help ease the rental crisis that’s currently gripping the nation. “The economy is controlled by interest rates. You pull the lever and something slows down, but at some point, you’re going to have to come back and start it up again.” – Matt Lahood https://youtu.be/WiSQoE7Beww Samantha and Matt also discuss: 4.43 – The fallout from rising prices and how that’s going to impact homebuyers in the next few years 8.46 – Should RBA Governor Lowe take responsibility for his failed projections on rate rises? 12.00 – The key factors that are helping keep property prices propped up and where prices holding up the best 16.26 – How to get investors back into the market to help ease the rental crisis and the need for government to be more “entrepreneurial” and less reactive 22.35 – Why days on market have remained relatively low 24.31 – The impact of the upcoming fixed interest rate loan cliff, when it’s going to hit and what that means for vendors 27.52 – How to launch your marketing campaign in the new year to beat the flow of new listings that will be coming onto the market Links and resources mentioned Future in focus: Steve Carroll and Matt Lahood Matt Lahood: How to lead a team in a changing market Matt Lahood: 5 things to consider when starting your own agency Matt Lahood: Three trends to watch in 2022 Website LinkedIn

Throughout her 20-year career in property management, Jodie has tackled nearly every facet of the industry, and her journey to date is the cover story for the summer issue of Elite Agent. From starting as a cadet and “falling in love with property”, Jodie has covered a lot of ground, including developing her own businesses as well as holding groundbreaking roles at Coronis Group before recently settling into a position as a Director at Harcourts Solutions in Brisbane. In this episode of the Elevate podcast with Elite Agent Managing Editor Samantha McLean, Jodie also shares some tips on leadership from the greats, growing businesses from the ground up and much more. She has plenty of wisdom to depart on how to work with investors, what they want and how to build a team that truly understands a landlord’s pain points. https://youtu.be/edlsSGN-S4c Some key highlights of this episode hosted by Elite Agent’s Samantha McLean: 1:44 – How to find leaders and mentors in the industry that can help “fill in the gaps” and turn you into a more rounded property manager or business person. 6:49 – The importance of business frameworks and how having the right processes can help you achieve your goals faster. 7:49 – How to launch a franchise and the best way to take action and build momentum without getting stuck in the planning stage. 11:02 – The most effective way to build a rent roll from scratch and the key relationships to work on to get the business off the ground. 13:02 – How to identify and solve your landlord’s struggles and the easiest way to get honest feedback about where your business needs to improve. 18:00 – How to retain your staff and also make your business one that people want to join and never leave. 24:55 – Insights in to moving roles within the industry while keeping key relationships in tact. 26:54 – Why PM salaries need to improve and how it will benefit landlords, tenants and agencies. Links and resources mentioned Kolmeo Propic Website Instagram LinkedIn

As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology that’s likely to be valuable to agents and the real estate industry long before it becomes mainstream. He is also able to tap into NAR’s immense body of research to see buyer and seller trends emerging, and says there are some which are fast becoming apparent when it comes to marketing properties in a changing real estate landscape. In this podcast, Peter discusses those trends and what they mean to you and your property marketing strategies. He also shares an insight into the PropTech that’s set to improve the way the industry operates into the future. Peter Schravemade is the managing partner of PropTech accelerator NAR Reach Australia. He was previously the head of marketing and sales, and general manager of BoxBrownie and helped grow BoxBrownie from a start-up into a global brand. https://youtube.com/shorts/uS0XptdgGn8 Some key highlights of this episode hosted by Elite Agent’s Samantha McLean: 1.47 – The success of BoxBrownie 5.34 – The biggest and best conferences to attend in the world 10.00 – A key piece of research 13.28 – The biggest takeaways for Australian agents 17.31 – Moving to NAR Reach Australia 22.34 – How this PropTech helps agents 31.18 – Goals for NAR Reach Australia program for 2023 34.36 – One person who has inspired Peter throughout his career 37.42 – Peter’s favourite business book 37.46 – Peter’s favourite success quote? Resources Inman events National Association of REALTORS Property Portal Watch Expo Real Munich MIPIM Blueprint Las Vegas Warren Tate – I Get You Nigel Dalton – Removing the roadblocks To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

He was mentored by some of the best in the industry, and now Thomas McGlynn has taken up the leadership mantle himself, most recently as the Chief Executive Officer of renowned Sydney real estate brand BresicWhitney. So what leadership lessons does he bring to the table based on personal experience and having working alongside the likes of Matt Lahood and John McGrath? Thomas says he firmly believes leadership is a ‘contact sport’ where you need to remain ‘connected to and in front of your people’. It involves collaboration, communication, and a commitment to constant improvement. In this Elevate episode of the Leadership Diaries, Thomas discusses the lessons he’s learned, along with the skills agents will need moving forward and why energy management will be critical in a normalised market. Thomas McGlynn was appointed CEO of Bresic Whitney earlier this year. He is also renowned for his talents as an auctioneer and is currently deputy president of the Real Estate Institute of NSW. https://www.youtube.com/watch?v=2_4ogkaEjpc&feature=youtu.be Some key highlights of this episode hosted by Elite Agent’s Samantha McLean: 4.12 – Why leadership is a contact sport, and what that involves 7.42 – The number one skill agents should currently be working on 10.44 – Thomas’s first job and what it taught him 11.51 – The rituals of success 15.11 – Leaders who have influenced Thomas’s career and their most valuable lessons 19.06 – Who Thomas is learning from right now 20.59 – His favourite question to ask in a job interview, and what the answer tells him 25.51 – The leadership skills Thomas is working on right now 28.48 – What leadership looks like at home 30.59 – What Thomas would like to leave people with moving into 2023 Resources Matt Lahood’s Elite Agent articles John McGrath John McGrath auctioneering championships 1999 Tom Ferris Ryan Holiday Ryan Holiday AREC 2021 Day 1 and Day 2 To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

Barry Plant sales manager and auctioneer Alice Geddes didn’t start her career with visions of being a real estate agent. Instead, she planned to work in the fast-paced world of hospitality. So how did the Gold Coast native find herself working at one of the best known real estate chains in the UK, then go on to establish a successful sales career back in Australia? It all comes down to transferrable skills, a little tenacity, and above all the ability to be organised and consistent, she explains. Those last two traits have been the cornerstones of her career. In this podcast, Alice shares her tips on creating consistency, along with the lessons she learnt at Foxtons, why she became an auctioneer, and how she and her team found stability after a tough couple of years for the apartment market in Melbourne. Alice Geddes is a sales manager and auctioneer at Barry Plant Yarra’s Edge. Her career has spanned eight years and two continents, including working for Foxtons in the UK. Some key highlights of this episode hosted by Elite Agent’s Samantha McLean 2.01 – How Alice came to be in real estate 4.39 – Alice’s pivot from hospitality to real estate and the move to London 6.26 – Working at Foxtons in leasing and what Alice learned 8.44 – Advice for starting out in real estate 11.47 – What the team looks now and growth since the lockdowns of 2020-21 15.55 – Alice’s tips for maintaining consistency and energy 17.47 – Prospecting tips for when listings are slow 19.39 – Why become an auctioneer? 20.52 – Tips for overcoming the inevitable hurdles when it comes to real estate https://youtube.com/shorts/JmSJL91hr4U Links mentioned: To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit eliteagent.com/subscribe Connect with Alice: Website LinkedIn To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

Brock Fisher has been in real estate for 20 years and has seen plenty of cycles, but says he has never seen a rental crisis like this one, and because it’s taken more than seven years to get here, it probably won’t be solved overnight. But times of great challenge also bring the opportunity to innovate and lead the competition when it comes to moments that matter in your customer’s world. In this podcast, we unpack some of what’s going on in PM departments around the country, what leaders can do to better support PMs, where to find new talent for growth and much more. Brock Fisher is the Executive Manager, Industry and Partnerships at Kolmeo, a leading supplier of technology and services to the real estate industry. Some key highlights of this episode hosted by Elite Agent’s Samantha McLean 1.34 – Brock’s thoughts on the current market 5.43 – How rental markets are driven by supply and demand, and what’s different about this one 9.19 – The impact of government and changing legislation 13.26 – The pressure PMs are feeling and how to support them in your business 18.28 – Making property management attractive to potential new starters 20.39 – The question of offshoring, automating or outsourcing in a low unemployment economy 23.04 – What Brock feels is the best-case scenario for the next 12 months 31.54 – The legislative lag between past PM processes and today’s digitised businesses. https://youtu.be/SEsGg7XaEIs Links mentioned: To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit eliteagent.com/subscribe Resources: Brock’s recent articles on eliteagent.com Collection, control and consent – which is more important? The rental crisis – what are governments doing about supply? The importance of offering digital accessibility options Onshore, automate or offshore? Everything in the Federal Budget for real estate To get a copy of the upcoming magazine featuring our special feature on the current rental crisis visit eliteagent.com/subscribe.

Each day the real estate industry creates countless hours of social media video content, but why is it some videos go viral and others don’t? Virable’s Jonathan Creek says there’s a science to creating videos that people engage with and share, and if you crack the code it can take your profile to a whole new level. This science takes its cues from Hollywood where movies can retain attention for hours on end, but on social media, it’s not about special effects, polished performances and complicated post-production. Instead, Jonathan says it all starts with great storytelling that connects with and evokes emotion in your audience, then keeps them on the hook and invested in the outcome. Jonathan Creek is a sought after speaker and former investigative journalist who has spent years researching viral videos and storytelling. These days he heads up Virable where he helps businesses and individuals attract a disproportionate amount of attention online. Some key highlights of this episode, hosted by Elite Agent’s Cassandra Charlesworth 6.15 – The ingredients of great storytelling and how you can apply it to short, sharp videos on social media 8.07 – Why attention spans aren’t really shrinking and how great content can hold your audience’s interest 10.51 – Where agents should begin when it comes to creating great content, and why it’s more simple than you think 15.01 – Why social media isn’t about slick production and flawless presentation but instead involves a hum to human connection 17.55 – How to provide content that offers value to the audience and keeps their attention 20.52 – The biggest mistake real estate agents make when it comes to video and how to be real, relevant and relatable 25.20 – Why there’s a good chance you’re deploying your property videos on social at the wrong point in the sales funnel 33.11 – Why every great story needs a hook, what that is and how you can create one https://www.youtube.com/watch?v=LOkiMTGPyEY&feature=youtu.be Links mentioned: To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit joineliteagent.com Virable Jonathan Creek Lisa Novak: The science of social selling To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit joineliteagent.com

The tougher the market gets, the harder it can be to sustain motivation. The busier you get, the harder it can be to innovate so that your business evolves with customer needs. Dr Jason Fox argues that there is never a right time, and we are never ‘not busy’. But an unimportant task done well doesn’t make it important – and to crack the balance between the necessity of systems and innovating for the future, we will need to make time to collaborate, get creative and design work to ensure there is not just an illusion of progress, but meaningful progress. Dr Jason Fox is a university lecturer, best-selling author, and in-demand keynote speaker. He specialises in topics such as motivation strategy and design and facilitated some important sessions at Elite Retreat 2022. Some key highlights of this episode hosted by Elite Agent’s Samantha McLean 1.34 – A snapshot of some of the messages that Jason delivered to attendees of Elite Retreat 2022 4.05 – The concept of ‘defaults’ and why you sometimes need to step back and have a good hard look at your own systems and processes 10.25 – Navigating the fear of change and the unknown in business and in life 13.28 About the groundbreaking book The Gamechanger – and what are some of the lessons about using games using goal-driven challenges to incentivise teams 15.00 – The unintended consequences of some ‘games’ that are implemented as incentive programs – and how to avoid them 21.27 – The distinction between the ‘illusion of progress’ and what is truly ‘meaningful progress’ 22.51 – Lessons from The Gamechanger and the reasons for its evolution into Jason’s second book, How to Lead a Quest 25.00 – On the future of leadership, which Jason believes will be more decentralised than it is today 29.31 – Jason gives some real-life examples of how web 3.0 might impact the real estate industry, including what to pay attention to in the coming years (and what you can ignore) 32.15 – How leaders can hack their own motivation after a rollercoaster couple of years by cultivating rituals which ultimately result in greater performance. https://www.youtube.com/watch?v=J6OrOT76PfA&feature=youtu.be Links mentioned: Dr Jason Fox Elite Retreat The Game Changer on Amazon.com How to Lead a Quest on Amazon.com To get detailed notes and additional resources for this podcast, and more resources from Elite Agent, visit joineliteagent.com

Imagine you could provide a buyer with a full history of a property, right down to the paint colours used, the warranties for appliances, and the name of the builder who completed that incredible renovation. Would it make the property more attractive to the purchaser, could it improve your after-sales service? What if you could cut the to-ing and fro-ing between property manager, landlord and tenant in the initial days of a tenancy by giving the renter everything they need to know about bin day, how the air-conditioner works and that fiddly alarm system that takes a bit of know-how? Would it improve the relationship with the property manager, tenant and landlord? Could it reduce the workload of already stretched PMs? As Mindy Powell-Hodges explains in this Elevate podcast, that’s exactly what she believes some new tools are set to offer in the form of a digital logbook akin to that of a car. From appliance details to paint colours, title documents and more, it will allow owners to create a complete dossier of their property that they can access from an app in the palm of their hand. When it comes time to selling or renting that home, that tech could be a game changer, allowing buyers to gain a full picture of the property and renters to start a tenancy agreement with ease. And Mindy understands very clearly how this would benefit sellers, buyers, renters, agents and PMs alike. After all, she carved out a hugely successful real estate career, working for some of the country’s biggest brands in both sales and corporate. She knows the importance of efficiency in real estate and why it’s imperative to up the customer service ante in a bid to stand out from the crowd. In this episode with Elevate podcast producer Cassandra Charlesworth, Mindy shares an insight into that expertise, delivering her top tips on what it takes to be a great agent in any market, including how you can use technology to assist. She shares her own fascinating story of sheer tenacity, including how she became one of the first women to climb the management ranks of the US horse racing industry, then applied that knowledge in the UAE working alongside the royal family, before pivoting into a real estate career in Australia. In a podcast that covers everything from PropTech that’s simply a ‘no-brainer’ to the inspiring story of how Mindy forged a brilliant real estate career, there’s a whole lot to learn about where the future of property ownership is headed and the tools you can apply to be the real estate professional of choice. “The way I see it is we wouldn’t buy a car without a logbook. So imagine having a home that buyers are spending millions of dollars on that has a logbook, and you turn to a buyer and say, ‘Hey, just grab that QR code and there’ll be further information about this property’.” – Mindy Powell-Hodges. https://www.youtube.com/watch?v=VkrMmcFK7sU&feature=youtu.be Mindy and Cass also discuss: How Mindy came to be one of the first women to climb the ranks of the US horse racing industry and how that translated into a successful real estate career half way across the globe. Why Mindy came to be in real estate by chance but quickly found her feet with an energetic and enthusiastic prospecting style. The myths about the real estate industry that she believes leaders need to address when hiring new agents. How Mindy fostered great talent in other agents during her corporate career, and what she looks for in a successful agent. How PropTech is allowing property owners to keep a logbook of their property, and why that’s beneficial to agents and PMs during the selling or renting process. Why Mindy believes every property will one day have its own digital dossier and how there’s benefits to offering your clients access to that tech right now. How the tech can help agents and PMs create greater efficiency and an improved customer experience. Why every property has its nuances and how you can help all real estate clients navigate a home’s quirks. And much, much more… Links and resources mentioned MyHomeVault Make it easy for the vendor to say yes – Josh Tesolin MyHomeVault app puts property information in the palm of your hand  Connect with Mindy Powell-Hodges Website LinkedIn