Social Media and Politics

Dr. Jennifer Forestal, Assistant Professor of Political Science at Loyola University Chicago, discusses how digital platforms can be approached from an architectural perspective. Dr. Forestal shares insights from her latest book, Designing for Democracy, where she evaluates digital platforms' democratic potential from the lens of political theory. The episode breaks down a framework for how to assess the democratic quality of social media platforms by examining their degrees of boundaries, durability, and flexibility. Dr. Forestal reveals how these properties can be illustrated by the cases of Facebook, Twitter, and Reddit. 

Dr. Mia-Marie Hammarlin, Senior Lecturer in Media and Communication at Lund University, shares her research on vaccine hesitancy in Sweden. We discuss the major themes of coronavirus vaccine skepticism on the Swedish online forum Flashback, as well as Dr. Hammarlin's ethnographic research meeting with vaccine hesitant communities. Here are links to Dr. Hammarlin's research mentioned in the episode:COVID-19 Vaccine Hesitancy: A Mixed Methods Investigation of Matters of Life and Death (2023)I bonded with COVID vaccine sceptics over saunas and Mother Earth rituals (2023)And check out HT-samtal, a podcast on humanities research from Lund! 

Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on political persuasion and the effects of targeted social media ads. Topics discussed include the minimal impact of digital political ads, the logic and importance of randomized experiments, the use of persuasive information in politics, and the effectiveness of persuasion vs mobilization in political campaigns.

Dr. Anamaria Dutceac Segesten, Associate Professor in Strategic Communication at Lund University, joins a discussion of cross-cutting expression and its implications for digital campaigning on Facebook. On the theory side, we discuss concepts of online self-expression and cross-pressures. We also discuss how political ideology can be inferred from Facebook reactions such as 'likes' and 'loves'. Finally, we discuss what topic models of the Brexit debate around Facebook can reveal about how and what Facebook users discussed around the referendum. Links to the paper and supplementary material: Reconceptualizing Cross-Cutting Political Expression on Social Media: A Case Study of Facebook Comments During the 2016 Brexit Referendum (2023)Supplementary Material

Prof. Ulrike Klinger, Professor for Digital Democracy at the European New School for Digital Studies at European University Viadrina, shares her latest research on negative campaigning on social media. We discuss some of the challenges in studying digital communication in the EU, as well as what explains a rise in negative campaigning across two European Parliament elections. Prof. Klinger also shares her research on the UN Global Compact for Migration, where extremist ideas from the Identitarian movement were picked up by the mainstream media. Lastly, we discuss Prof. Klinger's suggestions for increasing researcher data access ahead of the Digital Services Act. Here are links to the studies discussed in the episode:  Are Campaigns Getting Uglier, and Who Is to Blame? Negativity, Dramatization and Populism on Facebook in the 2014 and 2019 EP Election Campaigns (2023)From the fringes into mainstream politics: intermediary networks and movement-party coordination of a global anti-immigration campaign in Germany (2022)Delegated Regulation on Data Access Provided for the Digital Services Act (2023)Political Communication Special Issue: Digital Campaigning in Dissonant Public Spheres (2023)

Zach Fang, Head of Sales and Business Development at Vocal Media, shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influencers on Twitch, Discord, and YouTube shorts, and how influencers may turn from awareness raising to organizing. Here's a link to the study mentioned in the episode. 

Russell Mindich, political consultant and author of the 2022 Political Tech Landscape Report, shares his insights on the role of social media in political campaigning. We discuss social media influencers and how campaigns are connecting to them on TikTok, the move towards politicla advertising on streaming services, and the potential uses of ChatGPT and other generative AI for politics. Here's a link to the Analyst Institute, mentioned in the episode. 

Jenny Reich, Fellow at the Georgetown Law Center on National Security, discusses the Center's recent report entitled Social Media: The Canary in the Coal Mine. We dive into the potential security risks posed by digital technology developments as well as the report's recommendations for addressing them at the levels of government, the tech industry, and civil society. The report brings together various stakeholders to shed insight on the core democratic values of the United States, the major threats posed by technological advancements, and first steps toward developing regulatory frameworks and civil society resilience to meet these threats in ways that safeguard democracy and American national security interests. 

Adam Kovacevich, Founder and CEO of Chamber of Progress, shares his trade association's goals for progressive advocacy in the tech sector. We discuss the politicization of 'Big Tech' and  recent opinion polls about Midterm voters' attitudes towards tech regulation. We also discuss how First Amendment rights apply to tech companies, misperceptions of the techlash, and partisan differences in moderating misinformation and free speech. Extra Links:President Biden's op-ed in WSJAdam's presentation on Chamber of Progress' Midterm PollEpisode #49 on CCIA and Tech Trade Associations

Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns. Here are the studies discussed in the episode: Data-driven campaigning and democratic disruption: Evidence from six advanced democracies (2022)Understanding the democratic role of perceived online political micro-targeting (2022)(Tar)getting you: The use of online political targeted messages on Facebook (2022)