

Thinking With Mitch Joel
Mitch Joel
Six Pixels of Separation - Mitch Joel's weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we've all become.
Episodes
Mentioned books

Mar 30, 2008 • 40min
SPOS #97 - Reaching Influential Bloggers
Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast. After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada, I am back and discussing everything from why traditional marketers are no different than musicians to how anyone can reach and find influential Bloggers using only free tools. There are plenty of audio comments from places like Geneva and Singapore, plus a dash of North American voices as well. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #97 - Host: Mitch Joel. Running time: 40:05. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1360 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. IAB Social Media Marketing Full-Day Seminar: Vancouver, British Columbia – March 28th, 2008. GM shifts 1.5 billion to Digital Marketing. Audio Comment – Ryan Jones – P&G – m-cause. Michael Seaton – The Client Side. Audio Comment – Daryl Tay – Unique Frequency – Singapore Management University. Social Media Breakfast Singapore. Garr Reynolds – Presentation Zen. Audio Comment – Spartacus Roosevelt. Audio Comment – Robin Browne – DaBizBlog. Colin Douma – Radical Trust. Six Points of Separation – Six Ways To Identify Influential Bloggers On The Cheap: 1. Google News Alerts. 2. Technorati. 3. Conferences. 4. Traditional media. 5. Podcasts. 6. Blogrolls. 7. Hunt. Six Pounds of Sound – C.C. Chapman – Advance Guard – Managing The Gray – Accident Hash. bill – 'Foot In Mouth Disease'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #97 - Host: Mitch Joel. Tags: advertising beth lisick bill music blog blogging blogroll business cc chapman client side colin douma dabizblog daryl tay digital marketing facebook foreword thinking garr reynolds gm google google news alerts harpercollins canada iab canada influential bloggers interactive advertising bureau itunes m-cause managing the gray marketing michael seaton motivational books online advertising online social network pg podcast podcasting presentation zen radical trust robin browne ryan jones singapore management university six pixels of separation smu social media breakfast social media marketing social media marketing seminar spartacus roosevelt technorati twist image unique frequency vancouver

Mar 23, 2008 • 40min
SPOS #96 - The Universal Search Of It All
Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast. There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want to hear about it). That being said, tons of great content with call-ins about how the show can evolve and a conversation around why Search and Search Engine Optimization is changing, and what you need to know about it. There's lots of other goodies as well. My energy was high, so the talking is fast. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #96 - Host: Mitch Joel. Running time: 39:41. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1350 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #9 featuring Beth Lisick. Beth's new book is: Helping Me Help Myself - One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. IAB Social Media Marketing Full-Day Seminar: Vancouver, British Columbia – March 28th, 2008. Audio Comment - Allie Osmar – The Creative Career. Audio Comment – Scarborough Dude – dicksnjanes Podcast. New Podcast - Hugh And The Rabbi – with Hugh MacLeod (gapingvoid) and Pinny Gniwisch (Ice.com). Thoughts on Universal Search and Google. Audio Comment – Macedonia – Radio BSOST. Six Points of Separation – Six Ways To Prime Your Website For Universal Search: 1. Title. 2. Keywords. 3. Names. 4. Links. 5. Tags. 6. New stuff. 7. Distribution. Music from the Podsafe Music Network: New Leaf – 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #96 - Host: Mitch Joel. Tags: advertising allie osmar beth lisick blog blogging business creative career dicksnjanes digital marketing facebook foreword thinking gapingvoid google harpercollins canada hugh and the rabbi hugh macleod iab canada ice interactive advertising bureau itunes macedonia marketing motivational books new leaf online social network online video pinny gniwisch podcast podcasting podsafe music network radio bsost scarborough dude six pixels of separation social media marketing social media marketing seminar twist image universal search vancouver youtube

Mar 17, 2008 • 28min
Foreword Thinking 09 - Helping You Help Yourself With Beth Lisick
Welcome to episode #9 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. Beth Lisick has published poems, essays, a short fiction collection, and also wrote a weekly nightlife column for SF Gate for eight years. Her stage and screen collaborations with writer/performer Tara Jepsen have yielded some uncomfortable moments, the most recent being a short film called Diving for Pearls which played the international film festival circuit. She also co-organizes the Porchlight Storytelling Series, a monthly show for amateur storytellers in San Francisco. Her book Everybody Into the Pool, was a New York Times bestseller and made Entertainment Weekly's list of Top 10 Nonfiction Books of 2005. Her latest book about her adventures in the self-help biz is called Helping Me Help Myself: One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. Let's dive into the world of self-help with Beth. Enjoy the conversation... Download the Podcast here: Foreword Thinking Podcast - Episode 9: Helping You Help Yourself With Beth Lisick Running time: 27:55. Welcome to Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. Subscribe to the show over at iTunes. Please join the conversation by calling the comment line: +1 206-350-5671 (note: this is a long-distance call). Please send in questions, comments, suggestions - mitch@forewordthinking.com. Always visit the website - www.forewordthinking.com. Check out our Facebook Group - Foreword Thinking - The Business And Motivational Book Review Group. We have about 300 people connected. Upcoming conversation with: Dan Ariely author of Predictably Irrational - The Hidden Forces That Shape Our Decisions. Beau Fraser co-author of Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture. We hope you enjoyed episode #8 with Deepak Chopra. Also check out the movie 21 - it's based on the book, Bringing Down The House, by <="" a="" class="external">. Ben was also featured on Foreword Thinking. In Conversation with Beth Lisick. Beth's latest book is, Helping Me Help Myself: One Skeptic, 10 Self-Help Gurus, and a Year on the Brink of the Comfort Zone. The conversation runs about 22 minutes. Tags: foreword thinking forewordthinking.com

Mar 16, 2008 • 42min
SPOS #95 - Podcasting To The Community
Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast. Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true - I think I botched it because I have tons on my mind. Including the state of Podcasting (are you really listening?) and the power of Blogging (hint: it's very powerful). There are also some great audio comments about how to stimulate action in online social networks and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #95 - Host: Mitch Joel. Running time: 41:34. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1350 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. A belated but hearty congratulation to David Jones and Terry Fallis for hitting episode #100 of Inside PR - be sure to check them out. Wired Magazine – Chris Anderson – article on Free. IAB Social Media Marketing Full-Day Seminar: Montreal, Quebec – March 12th, 2008. Toronto, Ontario – March 19th, 2008. Vancouver, British Columbia – March 28th, 2008. Has Podcasting shifted – does Six Pixels of Separation still work for you? Audio Comment – Jay Moonah – Uncle Seth – Media Driving. Virgil Evans. TubeMogul. Media Driving – Jay Moonah's new Podcast. Audio Comment – Robin Brown – dabizblog. Seth Godin. Unleashing The Ideavirus. Survival Is Not Enough. Bebo – AOL. Six Points of Separation – Six Ways To Re-energize A Podcast: 1. Format. 2. Length. 3. Feedback. 4. Voices. 5. Audio comments. 6. Quality. Music from the Podsafe Music Network: The Black Crowes – 'Goodbye Daughters of The Revolution'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #95 - Host: Mitch Joel. Tags: advertising aol bebo black crowes blog blogging bryan eisenberg business chris anderson dabizblog david jones digital marketing facebook foreword thinking future now google grokdotcom harpercollins canada iab canada ideavirus inside pr interactive advertising bureau itunes jay moonah marketing meatball sundae media driving montreal motivational books online social network online video podcast podcasting podsafe music network purple cow robin brown seth godin six pixels of separation social media marketing social media marketing seminar squidoo survival is not enough terry fallis toronto twist image uncle seth vancouver youtube \wired magazine

Mar 9, 2008 • 43min
SPOS #94 - Optimizing Your Website And More With Bryan Eisenberg
Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast. The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with Anthony Robbins at the Power Within in Halifax, to spending four days at the TED Conference in Monterey, California, and then in NYC sharing the stage with people like Seth Godin, Don Tapscott and Sir Ken Robinson. There were tons of development in the Web world, so I called on Bryan Eisenberg to join me via Skype (apologies for the not-so-great connection) to help us all understand how Web analytics, research and more is forging ahead. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #94 - Host: Mitch Joel. Running time: 42:30. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1350 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. TED – Monterey, California – still digesting Speaking gig in NYC post-TED with: Seth Godin. Don Tapscott. Sir Ken Robinson. Carly Fiorina. Wired Magazine – Chris Anderson – article on Free. In Conversation with Bryan Eisenberg – GrokDotCom – Waiting For Your Cat To Bark – Call To Action – Future Now. iPerceptions and Avinash Kaushik – 4Q. Website Optimizer - What Should I Test? Audio Comment - Christian Scholz – mrtopf.de. Six Points of Separation – Six New Blog Techniques: 1. Half story. 2. Be provocative. 3. Video. 4. Well-thought out posts. 5. Blog frequently. 6. Destination. Six Pounds of Sound – C.C. Chapman – The Advance Guard – Managing The Gray – Accident Hash. Common Ground – 'Monster'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #94 - Host: Mitch Joel. Tags: 4q accident hash advance guard advertising anthony robbins avinash kaushik blog blogging bryan eisenberg business carly fiorina cc chapman chris anderson christian scholz common ground digital marketing don tapscott facebook foreword thinking future now google grokdotcom harpercollins canada iperceptions itunes managing the gray marketing meatball sundae motivational books mrtopf online social network online video podcast podcasting power within purple cow seth godin sir ken robinson six pixels of separation social media marketing squidoo ted conference ted talks twist image website optimizer wired magazine youtube

Mar 2, 2008 • 35min
SPOS #93 - PlaneCast, TED And Seth Godin
Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast. From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe). It was a crazy week from performing on stage at the Power Within in Halifax with Tony Robbins in front of 5,000 people to jetting off to the TED Conference in Monterey, California. I'm heading into NYC for a little break (ok, there are some meetings involved), but I did not want to miss an episode, so I recorded from the plane. I'd say, "please excuse the sounds," but I think this type of recording is what makes Podcasting so much fun, different and cool. As a gift for making you endure the sounds of cabin pressure and my dry throat, I also tossed in an incredible conversation I had, in person, with none other than Seth Godin (author of Purple Cow, Meatball Sundae and Small Is The New Big - to name a few). As always, Seth demonstrates why he is the number one most requested speaker on Marketing, and why his books are constant best-sellers and instant classics. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #93 - Host: Mitch Joel. Running time: 34:51. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1330 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. Apple Macbook Air Sony Vaio Parody. TED – Monterey, California – February 27th – March 1st. BIL – March 1st – March 2nd. Audio Comment – Andrea Vascellari. Facebook and/or Ning. PodCamp Toronto – ooVoo – Social Media and Personal Branding Session. In Conversation with Seth Godin – Purple Cow – Meatball Sundae – Squidoo. Six Points of Separation – Six Ways To Make A Difference: 1. Tutor. 2. Conversations. 3. Democracy. 4. Status quo. 5. Read. 6. Time vs. Money. Six Pounds of Sound – C.C. Chapman – The Advance Guard – Managing The Gray – Accident Hash. [munk] - Beautiful (I Know You're) Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #93 - Host: Mitch Joel. Tags: accident hash advance guard advertising andrea vascellari anthony robbins apple bil conference blog blogging business cc chapman deepak chopra digital marketing facebook foreword thinking google itunes jaffe juice joseph jaffe loretta laroche macbook air managing the gray marketing meatball sundae mike lipkin motivational books munk ning online social network online video oovoo podcamp toronto podcast podcasting power within purple cow ryerson university seth godin six pixels of separation social media marketing sony vaio squidoo ted conference ted talks twist image youtube

Feb 24, 2008 • 42min
SPOS #92 - Technology Makes Marketing Easier
Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast. Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually making marketing much easier. You'll have to take a listen to hear how this stream of consciousness comes together. It's something that's been on my mind for a long while, and I have high hopes that you will add to these thoughts by calling in an audio comments. I've got the M-Audio MicroTrack all ready to go for the TED conference this week, so maybe that's where the inspiration came from. Regardless, there's lots of topics covered, and I hope you'll take part. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #92 - Host: Mitch Joel. Running time: 41:32. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1330 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. PodCamp Toronto – February 23rd – 24th – Ryerson University. Apple Macbook Air Sony Vaio Parody. PodFinder #36 with Adam Curry. NewBCamp. TED – Monterey, California – February 27th – March 1st. BIL – March 1st – March 2nd. Audio Comment – Cal Evans – Sixty Second Tech. Six Points of Separation – Six Things Every YouTube Video Needs: 1. Music. 2. Audio. 3. Lighting. 4. Other channels. 5. Video-sharing sites. 6. Tight. 7. Title. David Usher – 'The Music'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #92 - Host: Mitch Joel. Tags: adam curry advertising anthony robbins apple bil conference blog blogging business cal evans david usher deepak chopra digital marketing facebook foreword thinking google itunes jaffe juice join the conversation joseph jaffe loretta laroche macbook air marketing mike lipkin motivational books newbcamp online social network online video podcamp toronto podcast podcasting podfinder power within ryerson university six pixels of separation sixty second tech social media marketing sony vaio ted conference ted talks twist image youtube

Feb 17, 2008 • 48min
SPOS #91 - Social Media With Rick Murray From Edelman Digital
Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could have been a three-hour plus episode (I kid you not). Along with all of the amazing insights and news is also a fantastic conversation with Rick Murray who just named as the person to lead Edelman Digital (the place where people like Steve Rubel and Phil Gomes work). I really think you'll get as much out of this episode as I did making it. I had to forgo the Six Points of Separation, but I have a hot one ready for you for the next episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Running time: 47:45. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. PodCamp Toronto – February 23rd – 24th – Ryerson University. Happy Valentine's Day. Audio Comment – Michelle Sullivan – Eminence Gris. Third Tuesday Montreal. My ooVoo Day. Audio Comment – Joseph Jaffe - Jaffe Juice - Life After The 30-Second Spot - Join The Conversation. Review of Jaffe's book, Join The Conversation. Apple Macbook Air Sony Vaio Parody. Audio Comment – Dimitri Bilgere. In Conversation – Rick Murray - Edelman Digital. Six Points of Separation will be back next week. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. bill – 'Kiss the Stone'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple bill blog blogging business cc chapman deepak chopra digital marketing dimitri bilgere edelman facebook foreword thinking google itunes jaffe juice join the conversation joseph jaffe loretta laroche macbook air managing the gray marketing michelle sullivan mike lipkin motivational books online social network oovoo podcamp toronto podcast podcasting power within rick murray ryerson university six pixels of separation social media marketing sony vaio third tuesday montreal twist image

Feb 10, 2008 • 42min
SPOS #90 - Web Analytics With Jim Sterne
Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and eMetrics Breakfast Meeting Series in Montreal. We had a chance to discuss the state of the Web the night before at dinner. Right after Jim spoke, I hopped over to the InfoPresse full-day event on online social networks, where I spent some time with Edelman Digital's Rick Murray (look for that conversation in the next episode of Six Pixels of Separation). It was a full-on week with lots of the events and thoughts posted to the Blog (so, check those out as well). There was also an "easter egg" at the end of last week's episode (#89), so take a listen to find out who gets what. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Running time: 42:16. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. PodCamp Toronto – February 23rd – 24th – Ryerson University. Web Analytics Breakfast. InfoPresse – Online Social Networks Day. Edelman Digital – Rick Murray. In conversation with Jim Sterne – Chairman, Web Analytics Association. eMetrics Marketing Optimization Summit – Toronto – March 31-April 2, 2008. Audio Comment – Jeanine Arnopoulos – Pastor Paul's Mission. Audio Comment – Bobby Hewitt – Creative Thirst. Audio Comment – Tommy Vallier. Audio Comment – Auction Wally. Audio Comment – Giorgio Pingiotti. Audio Comment – Simon Young – Young Writers. Audio Comment – Allie Osmar. Six Points of Separation – Six Ways To Start Getting Serious About Web Analytics And Metrics: 1. Buy the book - Web Analytics – An Hour A Day - Avinash Kaushik. 2. GrokDotCom - Bryan Eisenberg (and his brother, Jeffrey) - Waiting For Your Cat To Bark – Call To Action. 3. Google Analytics. 4. Website Optimizer. 5. Web research (like iPerceptions). 6. Act. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Glen Hansard and Marketa Irglova – 'Falling Slowly'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Tags: accident hash advertising allie osmar anthony robbins auction wally avinash kaushik blog blogging bobby hewitt bryan eisenberg bubble business cc chapman creative thirst deepak chopra digital marketing edelman emetrics facebook foreword thinking giorgio pingiotti glen hansard google google analytics grokdotcom infopresse iperceptions itunes jeanine arnopoulos jeffrey eisenberg jim sterne loretta laroche managing the gray marketa irglova marketing marketing optimization mike lipkin motivational books occams razor online social network pastor paul podcamp toronto podcast podcasting power within rick murray ryerson university simon young six pixels of separation social media marketing sterne measures tommy vallier twist image waiting for your cat to bark web analytics web analytics an hour a day web analytics association web metrics website optimizer

Feb 3, 2008 • 41min
SPOS #89 - Do You Really Think Bloggers Own The Brand?
Welcome to episode #89 of Six Pixels Of Separation - The Twist Image Podcast. I got some good ranting going on here about whether or not Bloggers (and other Social Media types) really do own the brand? I think we should be celebrated and embraced by corporations, but I worry when Consumers start trying to sell stuff related to the brand and how the companies are reacting. It's all live and off the top of my brain from a CarCast. I also dish a little on Apple, the MacBook Air and include my thoughts on Microsoft and their move at Yahoo! Oh, we also talk about must-have Marketing books. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Running time: 40:31. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Microsoft and Yahoo! - I don't think they are going after Google... but that's just me. What's on your bookshelf? Join The Conversation – Joseph Jaffe. Public Speaking For Success – Dale Carnegie. The Secret Language of Business – Kevin Hogan. The Black Swan - Nassim Nicholas Taleb. PodCamp Toronto – February 23rd – 24th – Ryerson University. CarCast – Who Owns The Brand? Do you really think Bloggers do? Audio Comment - Derrick Kwa - Sui Generis. Six Points of Separation – Six Marketing Books You Should Own: 1. The Cluetrain Manifesto - The End of Business as Usual by Christopher Locke - Rick Levine - Doc Searls and David Weinberger. 2. Life After the 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe. 3. Purple Cow - Transform Your Business by Being Remarkable by Seth Godin. 4. Re-imagine - Business Excellence in a Disruptive Age by Tom Peters. 5. Waiting For Your Cat to Bark? - Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg. 6. Presentation Zen – Garr Reynolds. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Bubble – 'Deadender'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #89 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple black swan blog blogging bryan eisenberg bubble business cc chapman christopher locke cluetrain manifesto dale carnegie david weinberger deepak chopra derrick kwa digital marketing doc searls facebook foreword thinking garr reynolds google itunes jeffrey eisenberg join the conversation joseph jaffe kevin hogan life after the 30-second spot loretta laroche macbook air managing the gray marketing microsoft mike lipkin motivational books nassim nicholas taleb online social network podcamp toronto podcast podcasting power within presentation zen purple cow re-imagine rick levine ryerson university seth godin six pixels of separation social media marketing sui generis tom peters twist image waiting for your cat to bark yahoo


