Thinking With Mitch Joel

Mitch Joel
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Aug 3, 2009 • 52min

SPOS #165 - Media Hacks #14

Welcome to episode #165 of Six Pixels Of Separation - The Twist Image Podcast. Another fine mess that these guys have gotten me into. This is the new episode of Media Hacks and features some great conversation and some coloured language (so, it's not work safe). We discuss everything from buying ads on viral videos before they break big and how things spread (and how fast they go away). Do brands still need to worry about what people are saying about them online? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #165 - Host: Mitch Joel. Running time: 51:59. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Old Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available for pre-order. Media Hacks #14 featuring: C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. MIA: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. This episode of Media Hacks is not work safe (there is language). A discussion about potty mouth. Why Robert Scoble no longer listens to Media Hacks. United Breaks Guitars - moving beyond it... and beyond. Buying ads when YouTube videos are just about to break big. What is the length of a major customer service issue? Twitter is many things: tool, technology, platform, communication and more. Will we soon be outsourcing our Twitter communications? Gigantic organizations and intimate conversations. Hugh pretends (once again) that he doesn't know who Ashton Kutcher is. Technology and how it transforms us. Businesses using Twitter to listen, innovate and fix things. Brand name dropping in Twitter. Market norms and social norms (courtesy of Dan Ariely - author of Predictably Irrational). Welcome to inside baseball. Hugh wants to discuss the Amazon - Zappos deal. Amazon Acquisitions and Investments. Is Amazon becoming Wal-Mart. It all ends with a very confusing game of audio linkbait chicken. Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #165 - Host: Mitch Joel. Tags: advance guard advertising amazon ashton kutcher blog blogging book oven cc chapman chris brogan christopher s penn customer service issue dan ariely digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head inside baseball itunes julien smith librivox linkbait managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network online video podcast podcasting predictably irrational robert scoble six pixels of separation social media marketing technology trust agents twist image twitter united breaks guitars viral video wal-mart web 20 youtube zappos
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Jul 27, 2009 • 29min

SPOS #164 - Buzzing With Geoff Livingston

Welcome to episode #164 of Six Pixels Of Separation - The Twist Image Podcast. Geoff Livingston is a PR guy who gets around (in the best way possible). He has a highly trafficked Blog, The Buzz Bin, is the owner of his own PR agency (which was acquired by CRT/Tanaka) and the author of the must-have book on new media and Public Relations, Now Is Gone. He was in Montreal today, so we sat down, grabbed a coffee and here is the result. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #164 - Host: Mitch Joel. Running time: 29:14. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Old Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Look for Media Hacks #14 at some point soon featuring: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Six Pixels of Separation the book is now available for pre-order. In conversation with Geoff Livingston - The Buzz Bin - CRT/Tanaka. His book is: Now Is Gone. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #164 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven cc chapman chris brogan christopher s penn crt tanaka david usher digital marketing facebook facebook group financial aid podcast geoff livingston hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs now is gone online social network podcast podcasting six pixels of separation social media marketing the buzz bin trust agents twist image twitter web 20
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Jul 21, 2009 • 34min

SPOS #163 - Brand Digital

Welcome to episode #163 of Six Pixels Of Separation - The Twist Image Podcast. Allen P. Adamson wrote the best-selling business book, Brand Simple and then followed it up wit Brand Digital. He is the Managing Director at Landor Associates - a brand agency based in New York City. Adamson has some very interesting and unique perspectives on how brands thrive (and will continue to strive) in the new economy. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #163 - Host: Mitch Joel. Running time: 34:16. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Look for Media Hacks #14 next week featuring: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Six Pixels of Separation the book is now available for pre-order. In conversation with Allen P. Adamson author of Brand Digital and Brand Simple. Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #163 - Host: Mitch Joel. Tags: advance guard advertising allen p adamson blog blogging book oven brand digital brand simple cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith landor associates librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network podcast podcasting podsafe music network six pixels of separation social media marketing trust agents twist image twitter web 20
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Jul 13, 2009 • 38min

SPOS #162 - Media Hacks #13

Welcome to episode #162 of Six Pixels Of Separation - The Twist Image Podcast. Life from New York City, it's Media Hacks #13. Recorded late one night last week at The Roger Smith Hotel, this episode if full of the latest news and views, including a very vocal Julien Smith (yes, that means that this show is not work safe). C.C. Chapman and I were simply room decor in this episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #162 - Host: Mitch Joel. Running time: 38:19. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Live from New York, it's Media Hacks #13 featuring: C.C. Chapman "Managing The Gray" Advance Guard. Julien Smith "In Over Your Head" Co-author of Trust Agents. Not present: Chris Brogan "New Marketing Labs" - Co-author of Trust Agents. Hugh McGuire "LibriVox" The Book Oven. Christopher S. Penn "The Financial Aid Podcast" Marketing Over Coffee. Six Pixels of Separation live in New York City. Six Pixels of Separation the book is now available for pre-order. Is it possible for a hotel to be "Social Media". Live from the Money Pimp 2.0 Suite (so says C.C.). Status Quo Bias. Hmmmm bacon... Nothing Could Be Finer Than Being in Your Diner. Thoughts on Google OS. When computers work like electricity. Trust Agents Facebook Page. We tried not to talk about Twitter (it did not work). Who is most important in the Twitter conversation? Tracking links in Twitter with tr.im. TechCrunch - Bit.ly's Grand Plans, And Their Inevitable Clash With Digg: Bitly Now. Understanding how links and data spreads. Music from the Podsafe Music Network: The Shakes "Liberty Jones". Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #162 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven cc chapman chris brogan christopher s penn digg digital marketing facebook facebook group facebook page financial aid podcast google os hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs new york city online social network podcast podcasting roger smith hotel six pixels of separation social media marketing techcrunch trim trust agents twist image twitter url shortening web 20
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Jul 6, 2009 • 40min

SPOS #161 - President Obama Is A Social Media Guru

Welcome to episode #161 of Six Pixels Of Separation - The Twist Image Podcast. Yes, you read that right, President Obama is a Social Media Expert... well, ok, maybe not. But that's one of the questions we discuss on this episode (courtesy of a great email question from Joseph at Diamond Beer Brewing). Marshall also chimes in on last week's Media Hacks about whether or not Twitter can topple the Iranian government" or rather, how Twitter is being used in a different way to communicate and inform. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #161 - Host: Mitch Joel. Running time: 39:32. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Media Hacks #13 will be coming out next week and it features: Chris Brogan "New Marketing Labs - Co-author of Trust Agents. C.C. Chapman -Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast" Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Six Pixels of Separation live in New York City. Six Pixels of Separation the book is now available for pre-order. Audio comment - Marshall from Austin, Texas. Email question: Joseph Rodgers "Diamond Beer Brewing" Little Rock, Arkansas. The debate on Free (the new book by Chris Anderson). Six Points of Separation - Six Ways To Make Free Work: 1. Give value and the community gives back. 2. Use free to entice. 3. Make it free for a limited time. 4. Understand that your industry may already shifting there. 5. Make the product for sale that much more enticing. 6. Freemium. Music: David Usher - "Kill The Lights". Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #161 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven cc chapman chris anderson chris brogan christopher s penn david usher diamond beer brewing digital marketing facebook facebook group financial aid podcast free hugh mcguire in over your head itunes joseph rodgers julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing the long tail trust agents twist image twitter web 20 wired magazine
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Jun 22, 2009 • 39min

SPOS #160 - Media Hacks #12

Welcome to episode #160 of Six Pixels Of Separation - The Twist Image Podcast. It's also episode #12 of Media Hacks (things are just better by the dozen). On this episode is C.C. Chapman, Hugh McGuire and myself. We look at mobile and the changing face of how we connect and how we market. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #160 - Host: Mitch Joel. Running time: 39:19. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. This is episode #12 of Media Hacks and it features: C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Somewhere on their way to Podcasters Across Borders: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. iPhone 3G S - is it a game charger or are we just happy to toss away semi-new technology? Google Android and the changing face of mobile. The Great Untethering. Mobile devices will crossover. Apple iTunes app store cracks one billion downloads. Marketing Magazine - Mobile Marketing 2.0. Facebook vanity URLs (or Facebook Username). Facebook pasts MySpace in terms of traffic. Is Twitter going to overthrow the Iranian Government? Apparently there is life after Blogging and YouTube? What are the Media Hacks going to read this summer? Music: The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #160 - Host: Mitch Joel. Tags: advance guard advertising app store apple blog blogging book oven cc chapman chris brogan christopher s penn digital marketing facebook facebook group facebook username financial aid podcast google google android hugh mcguire in over your head iphone 3gs itunes julien smith librivox managing the gray marketing marketing magazine marketing over coffee media hacks mobile mobile marketing 20 myspace new marketing labs online social network podcast podcasting six pixels of separation social media marketing the great untethering the shakes trust agents twist image twitter web 20 youtube
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Jun 15, 2009 • 59min

SPOS #159 - Digital Marketing All-Star Roundtable

Welcome to episode #159 of Six Pixels Of Separation - The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New World). The magazine's cover story is a roundtable discussion I conducted on the future of Digital Marketing featuring: Seth Godin, Charlene Li, Shelly Palmer and David Weinberger titled, Talkin' About A Revolution. The entire audio conversation is available for you right here in this episode. It's fascinating, heated and full of energy. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #159 - Host: Mitch Joel. Running time: 58:59. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. New episode of Media Hacks is happening next week: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Marketing Magazine - Digital Marketing Issue - June 15th, 2009. Digital Marketing All-Star Roundtable featuring: Seth Godin - best-selling author of great books like Purple Cow, Tribes and many more. He's also the guy behind Squidoo. Charlene Li - best selling co-author of Groundswell and principal over at the Altimeter. Shelly Palmer - MediaBytes and author of Television Disrupted. David Weinberger - co-author of The Cluetrain Manifesto and author of Everything Is Miscellaneous and Small Pieces Loosely Joined. You can read the article here: Talkin' About A Revolution. Mobile Marketing 2.0 - June 18th, 2009 - Toronto, Ontario, Music: David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #159 - Host: Mitch Joel. Tags: advance guard advertising altimeter blog blogging book oven brave new world cc chapman charlene li chris brogan christopher s penn cluetrain manifesto david usher david weinberger digital marketing everything is miscellaneous facebook facebook group financial aid podcast groundswell hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing magazine marketing over coffee media hacks mediabytes mobile marketing new marketing labs online social network podcast podcasting purple cow seth godin shelly palmer six pixels of separation small pieces loosely joined social media marketing squidoo television disrupted tribes trust agents twist image twitter web 20
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Jun 8, 2009 • 43min

SPOS #158 - Media Hacks #11

Welcome to episode #158 of Six Pixels Of Separation - The Twist Image Podcast. Here is Media Hacks #11. It's a very deep conversation about new platforms and old platforms rebranded. It covers everything from global realities to the local business scene. There's lots of talk about search engines and social media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #158 - Host: Mitch Joel. Running time: 43:05. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Media Hacks episode #11: C.C. Chapman - Managing The Gray - Advance Guard. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Hugh McGuire - LibriVox - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Google Local Business. Understanding the "nofollow" tag. Google and signals. Google sometimes does things very quietly. Matt Cutts from Google talks about the new realties of search engine optimization. Who else feels like they are wearing diapers. Google Wave and the unknowing of it all (but we talk about it anyway). Microsoft - Bing. E3. PSP Go. Microsoft - Project Natal. The power of gaming. Gaming units as entertainment systems. Protoype video game using Facebook Connect. Is the PS3 the new supercomputer? Music from the Podsafe Music Network: Kevin Reeves - 'Throw Me A Line'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #158 - Host: Mitch Joel. Tags: advance guard advertising bing blog blogging book oven cc chapman chris brogan christopher s penn daddy blogger digital dads digital marketing e3 facebook facebook connect facebook group financial aid podcast google local business google wave hugh mcguire in over your head itunes julien smith kevin reeves librivox managing the gray marketing marketing over coffee matt cutts media hacks microsoft new marketing labs nofollow online social network podcast podcasting podsafe music network project natal prototype ps3 psp go search engine optimization six pixels of separation social media marketing trust agents twist image twitter web 20
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May 24, 2009 • 50min

SPOS #157 - Media Hacks #10

Welcome to episode #157 of Six Pixels Of Separation - The Twist Image Podcast. Here is Media Hacks #10. Julien Smith is back from Japan. We recorded early on Friday morning and it was a great conversation about everything from Daddy Bloggers and publishing to Digital Nation and how great the adult sites are at Digital Marketing. Yes, this one is all over the place. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #157 - Host: Mitch Joel. Running time: 50:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009. New location for BookCamp: University of Toronto - iSchool. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks episode #10: C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Talking about Daddy Bloggers - Digital Dads and Dad-o-matic. Publishing is (still) a miracle. Digital Nation - a new PBS Frontline documentary. Everything is digital. Better understanding of online marketing by following the adult and gaming industries online. TechCrunch article on how the Web is always on with constant stream. WolframAlpha. Is the traditional search engine beginning to fail us? To get out of the clutter should we move back to physical things? Marketing of the books (both Six Pixels of Separation and Trust Agents). Old school world vs. new media. We admit it, we're not kids. Check out Hugh, Julien and Chris at the upcoming Book Expo America conference. A new audio conversation for Marketing Magazine with Seth Godin, Charlene Li, Shelly Palmer and David Weinberger (it will be made available here mid-June). Let Me Google That For You. BookCamp and the challenge with traditional industry being confused by the unconference movement. Scribd and book piracy. DRM protection and why human beings are a virus (well, mostly Julien). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #157 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book expo america book oven bookcamp bookcamp toronto cc chapman charlene li chris brogan christopher s penn dad o matic daddy blogger david weinberger digital dads digital marketing digital nation drm facebook facebook group financial aid podcast frontline hugh mcguire in over your head itunes julien smith let me google that for you librivox managing the gray marketing marketing magazine marketing over coffee media hacks new marketing labs online social network pbs podcast podcasting scribd seth godin shelly palmer six pixels of separation social media marketing techcrunch trust agents twist image twitter unconference university of toronto ischool web 20 wolframalpha
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May 19, 2009 • 25min

SPOS #156 - Marketing A Book In The Digital Age

Welcome to episode #156 of Six Pixels Of Separation - The Twist Image Podcast. This week has ramblings about everything from Social Media and quarterly earnings to finding your passion in Marketing even when you're feeling a little down on where brands (and people) are taking things. On top of that emotional rollercoaster, I am also asking for your help. My book, Six Pixels of Separation, will be available in September (it's already available for pre-order) and my question is this: how would you market a book that was not aimed at your current target audience? Any help would be greatly appreciated. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #156 - Host: Mitch Joel. Running time: 24:41. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009. New location for BookCamp: University of Toronto - iSchool. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks next episode is next week featuring: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Last week's Media Hacks. More on Social Media not being all that much social. Thoughts on killing the idea of quarterly earnings. Six Pixels of Separation - The Book. What would you do to market a book that was not aimed at your current community? Music: David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #156 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven bookcamp bookcamp toronto cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter university of toronto ischool web 20

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