

Thinking With Mitch Joel
Mitch Joel
Six Pixels of Separation - Mitch Joel's weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we've all become.
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May 22, 2011 • 1h 5min
SPOS #254 - Jaffe And Joel #14 (Across The Sound 14.20)
Welcome to episode #254 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #14.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 14th conversation (or, as I like to affectionately call it, Across The Sound 14.20), and this one focuses on life after the 30-second spot (not to be confused with the death of the 30-second spot). Reality television, specialty television, cable TV, TV on demand, etc... may well be driving a whole new revival for television advertising (whether the new media folk like it or not). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #254 - Host: Mitch Joel. Running time: 1:05:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on marketing and the future of the c-suite. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #254 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

May 15, 2011 • 45min
SPOS #253 - Don Peppers Looks At The Future Of Marketing
Welcome to episode #253 of Six Pixels Of Separation - The Twist Image Podcast. The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along with his business partner, Martha Rogers, they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. They're currently authoring their tenth business book, Extreme Trust (about the new dynamics of competition). My jaw nearly hit the floor a month back when Don left a comment on my Blog (it was one of those, "gee, maybe I should pay more attention to what I publish if thought-leaders like Don Peppers are reading me!"). I reached out to Don to see if he would have an appetite to come on to the show to discuss what he's working on and how the evolution of Customer Relationship Management has changed in our digital and social world. I'm thrilled and honored that he accepted my invitation. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Don Peppers from Peppers and Rogers Group. One-to-one Marketing Extreme Trust. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #253 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn crm customer relationship management digital dads digital marketing don peppers extreme trust facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing legend marketing over coffee martha rogers media hacks new marketing labs one to one marketing online social network peppers and rogers group podcast podcasting pressbooks six pixels of separation social crm social media 101 social media marketing strategy trust agents twist image

May 8, 2011 • 46min
SPOS #252 - Listening With Stephen Rappaport
Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. He's back with his latest book, Listen First! - Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. From, Steve's bio: "Listen First! draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." We often tell brands that they have to listen first, but Steve breaks it down into a much more functional and strategic imperative. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Running time: 46:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Stephen Rappaport from the ARF (Advertising Research Foundation). co-author of, The Online Advertising Playbook. His latest book is called, Listen First! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Tags: advertising advertising research foundation arf bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox listen first managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing stephen rappaport strategy the online advertising playbook trust agents twist image

May 1, 2011 • 43min
SPOS #251 - Do The Work With Steven Pressfield
Welcome to episode #251 of Six Pixels Of Separation - The Twist Image Podcast. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last minute, nothing would get done." But that all changed back in 2003 when I read Steven Pressfield's book, The War Of Art. I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance, was also a huge Hollywood hit), but as the buzz began surrounding The War Of Art, I not only found myself devouring that book, but being able to look at how I create content in a very different light. People often ask me where I find the time to write books, Blog posts, articles, etc... while still growing Twist Image and having time for a personal life. Well, here's another confession: I internalized and acted on many of things Pressfield talks about in The War of Art. Last week, Pressfield dug deeper into what holds us back from the work we were meant to do by releasing a new business book, Do The Work! (which also happens to be the second release on Seth Godin's new publishing company, The Domino Project). Do The Work! is a quick read and it's more like a manifesto than a work of non-fiction. I was thrilled that Pressfield agree to spend some time talking about creativity and conquering whatever it is that is holding us back. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #251 - Host: Mitch Joel. Running time: 43:08. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Steven Pressfield. His latest book, Do The Work!, was just published on Seth Godin's new publishing imprint, The Domino Project. Pressfield also wrote... The Legend of Bagger Vance. The War of Art. Gates of Fire. Tides of War. Last of the Amazons. The Virtues of War. The Afghan Campaign. Killing Rommel. You can follow Steven on Twitter. Yes, Do The Work! is free via Kindle. You can read my full article about Steven Pressfield here: Do The Work! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #251 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing do the work facebook facebook group gates of fire hugh mcguire in over your head itunes julien smith killing rommel kindle last of the amazons librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks seth godin six pixels of separation social media 101 social media marketing steven pressfield strategy the afghan campaign the domino project the legend of bagger vance the virtues of war the war of art tides of war trust agents twist image twitter

Apr 24, 2011 • 60min
SPOS #250 - Anniversary Upside Down With Mark W. Schaefer
Welcome to episode #250 of Six Pixels Of Separation - The Twist Image Podcast. I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts, podcasts or how many followers I have on Twitter). To be honest, I'm not even sure that having 250 episodes of a Podcast is all that big of a deal or something worth noting (I'm not keeping count - just having fun having weekly conversations about Marketing with some of the smartest people on the planet). Thankfully, Mark W. Schaefer over at Grow thought it was something worthy of mentioning and came up with the idea of interviewing me for this 250th episode. Admittedly, I was hesitant at first, but figured it could be fun to have the tables turned or to turn this episode a little upside down. Mark has become a good friend over the past while (and we have yet to meet in our "protein forms"!). It was a fun chat all about Marketing and the revolution that has taken place with some thoughts on the evolution as it continues to change. I hope you don't find this episode too narcissistic (it was not the intention). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Running time: 59:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A 250th anniversary chat about me conducted by Mark W. Schaefer from Grow. Check out Mark's new business book, The Tao of Twitter - Changing your life and business 140 characters at a time. Follow Mark on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the tao of twitter trust agents twist image

Apr 17, 2011 • 36min
SPOS #249 - Tim Sanders Wants Us All To Be Rich
Welcome to episode #249 of Six Pixels Of Separation - The Twist Image Podcast. If you don't take what you do at work very seriously, Tim Sanders has some thoughts for you. Tim is the former Chief Solutions Officer at Yahoo! and later their Leadership Coach. Since he left Yahoo!, Sanders has been on a journey to become a modern day Napolean Hill or Dale Carnegie. Through the digital channels, speaking and his three best-selling business books (Love Is The Killer App, The Likeability Factor and Saving The World At Work), Sanders is on a mission to make every person - everyday - really think about their purpose and what they're bringing not only to their work, but to the world. HIs newly published book, Today We Are Rich, is meant to foster and develop complete confidence in everything that you do. It's a powerful read and it was a pleasure to catch up with Tim again. If you need a push, this is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #249 - Host: Mitch Joel. Running time: 36:12. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Tim Sanders. Tim's latest book is called, Today We Are Rich. His past best-selling business books include... Love Is The Killer App. The Likeability Factor. Saving The World At Work. You can also follow Tim Sanders on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #249 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn dale carnegie digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox love is the killer app managing the gray marketing marketing over coffee media hacks napolean hill new marketing labs online social network podcast podcasting pressbooks saving the world at work six pixels of separation social media 101 social media marketing strategy the likeability factor tim sanders today we are rich trust agents twist image yahoo

Apr 10, 2011 • 38min
SPOS #248 - The Art Of Immersion With Frank Rose
Welcome to episode #248 of Six Pixels Of Separation - The Twist Image Podcast. I've been a long time admirer of the journalism that Frank Rose puts out into the world. A long time contributing editor to Wired Magazine, Rose just released his latest book, The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. Rose always sat at the intersection of technology, new media and entertainment and his latest book pushes the concepts of Digital Storytelling and transmedia even further. If you're interested in Marketing, New Media and the future of advertising, buckle up! And if this content isn't enough, be sure to check out his Deep Media Blog. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #248 - Host: Mitch Joel. Running time: 38:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Frank Rose. His latest book is: The Art Of Immersion - How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. His is a contributing editor to Wired Magazine. HIs Blog is called, Deep Media. You can also follow Frank Rose on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #248 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn deep media digital dads digital marketing facebook facebook group frank rose hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the art of immersion trust agents twist image wired magazine

Apr 3, 2011 • 52min
SPOS #247 - Media Hacks #37
Welcome to episode #247 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #37 of Media Hacks. It took some time to get this together and the truth is that once we could not make a couple of episodes happen, I wound up dropping the ball and not pushing for more dates to record a show. I'm thrilled we were able to make this happen and hopefully you'll enjoy the output as well. This show was actually recorded on March 25th, 2011 but I needed to get last week's episode published because both Ian Schafer and I were giving keynote addresses at this past week's Media Bistro Socialize conference in New York City. This week, you get all of the usual Media Hackers with the exception of C.C. Chapman and Christopher S. Penn. Julien Smith is present so this episode is not safe for work (#earbudswarning). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #247 - Host: Mitch Joel. Running time: 51:55. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. This really is Episode #37 of Media Hacks and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Hugh McGuire - LibriVox - iambik audio - PressBooks. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present this week: C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #247 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media bistro media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialize strategy trust agents twist image

Mar 27, 2011 • 48min
SPOS #246 - Marketing Engagement With Ian Schafer
Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe, Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. Named a "Media Maven" by Advertising Age and one of Adweek's "Young Ones", Ian has been featured in Wired, The New York Times, The Wall Street Journal and many more publications. We've been friends for a while and realized that on the eve of sharing the stage at the upcoming Socialize event by Media Bistro in New York City (March 31st - April 1st, 2011), it is high time that we recorded a conversation about Marketing, and how companies should strive to get more out of it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Running time: 47:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!): Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Ian Schafer from Deep Focus. Media Bistro's Socialize - Monetizing Social Media. You can also follow Ian on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #246 - Host: Mitch Joel. Tags: advertising advertising age adweek bite size edits blog blogging blue sky factory book oven bryan eisenberg cast of dads cc chapman chris brogan christopher s penn deep focus digital dads digital marketing facebook facebook group hugh mcguire ian schafer in over your head itunes joseph jaffe julien smith librivox managing the gray marketing marketing engagement marketing innovation marketing over coffee media bistro media hacks miramax films new marketing labs new media online marketing online social network podcast podcasting six pixels of separation social media 101 social media marketing socialize strategy the new york times the wall street journal trust agents twist image wired

Mar 20, 2011 • 1h 5min
SPOS #245 - Jaffe And Joel #13 (Across The Sound 13.20)
Welcome to episode #245 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 13th conversation (or, as I like to affectionately call it, Across The Sound 13.20), and this one focuses on marketing and its role in the c-suite. We invited Jonathan Salem Baskin to join us based on his recent Blog post, Not Another Suit. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #245 - Host: Mitch Joel. Running time: 1:05:20. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature (yes, I'm still holding out hope!): Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on marketing and the future of the c-suite. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) We invited Jonathan Salem Baskin to join us. Not Another Suit. The Rise Of The Chief Customer Officer. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Dim Bulb. Branding Only Works On Cattle. Bright Lights & Dim Bulbs. Histories of Social Media. Advertising Age. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #245 - Host: Mitch Joel. Tags: advertising advertising age bite size edits blog blogging blue sky factory book oven branding only work on cattle bright lights and dim bulbs cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing dim bulb facebook facebook group flip the funnel histories of social media hugh mcguire in over your head itunes jaffe juice join the conversation jonathan salem baskin joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image


