Thinking With Mitch Joel

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Running time: 37:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Goodson. StrawberryFrog. Uprising. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Tags: advertising agency advertising podcast blog blogging cultural movement david usher digital marketing emirates facebook heineken itunes jim bean marketing marketing podcast new balance online social network podcast podcasting scott goodson social media strawberryfrog uprising

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel. Running time: 37:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jeremiah Owyang. Altimeter Group. Web Strategy. Trend: Social Media Agencies Turn to Advertising. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel. Tags: advertising advertising podcast altimeter group blog blogging charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing podcast online social network open leadership podcast podcasting social media social media agency web strategy

Welcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast. If we learned anything about the acquisition of Instagram by Facebook, it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo) and is now the head of the Findability Group. I had the pleasure of seeing Heather speak many years ago on the basics of search engine optimization and search engine marketing, and I was taken by her logical and non-technical way of getting a very nascent audience to grasp (what was then) some fairly new ways of thinking (she also had so many tips and tricks that I found myself jotting down a bunch of cool info too). If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing, is a great place to start. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. The nationally-acclaimed digital marketing speaker and consultant always has an interesting story to share. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel. Running time: 33:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Heather Lutze. Findability Formula. The Findability Formula. Thumbonomics. Follow Heather on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel. Tags: advertising podcast blog blogging david usher digital marketing facebook findability formula heather lutze instagram itunes marketing marketing podcast online social network podcast podcasting social media thumbonomics yahoo

Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true thinker (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors of the seminal Marketing and Business book, The Cluetrain Manifesto. He is also the author of two other amazing books about Marketing, Business, the Internet and the future titled, Small Pieces Loosely Joined, and Everything Is Miscellaneous. He's been on the Six Pixels of Separation Podcast a couple of times in the past, and always provides enlightening commentary about how we - as a society - have been dealing with the impact of the Internet in our lives. Weinberger just published another masterpiece called, Too Big To Know - Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room. The subtitle makes it pretty simple to understand the complex things that Weinberger has been thinking about for the past few years. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #301 - Host: Mitch Joel. Running time: 49:12. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with David Weinberger. Too Big To Know. Everything Is Miscellaneous. Small Pieces Loosely Joined. The Cluetrain Manifesto. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #301 - Host: Mitch Joel. Tags: advertising podcast blog blogging david usher david weinberger digital marketing everything is miscellaneous facebook itunes marketing marketing podcast online social network podcast podcasting small pieces loosely joined social media the cluetrain manifesto too big to know

Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and recently launched his latest venture, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). This week, we talk about brands and technology. Is Nike a sporting goods brand or a technology company? After Jaffe waits in line for close to an hour at SXSW to score a Nike FuelBand, you may be surprised by what we come up with. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #300 - Host: Mitch Joel. Running time: 55:07. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #300 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing evol8tion facebook flip the funnel fuelband itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast nike online social network podcast podcasting social media sxsw technology

Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast. I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and read my Blog but you've never heard of Martin Lindstrom, please drop everything and pick up each and every one of his brilliant marketing books. His last three gems are, Brandwashed, Buyology and BrandSense that should not be missed. Right after the event, Martin was kind enough to spend some time with me discussing everything from ethics in marketing to what we truly know about people and how they react and interact with brands. If you thought I was a massive marketing nerd, you ain't seen nothing yet! Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #299 - Host: Mitch Joel. Running time: 35:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Martin Lindstrom. Brandwashed. Buyology. BrandSense. Follow Martin on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #299 - Host: Mitch Joel. Tags: advertising podcast blog blogging brandsense brandwashed buyology david usher digital marketing facebook itunes marketing marketing podcast martin lindstrom online social network podcast podcasting social media the art of marketing

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it's becoming abundantly clear that TV is becoming a very different medium. In their new book, Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, marketing and communications professionals Mike Proulx and Stacey Shepatin from Hill Holliday look at the fascinating new world of TV and its convergence with Social Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Running time: 36:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mike Proulx and Stacey Shepatin. Hill Holiday. Social TV. Follow Mike on Twitter. Follow Stacey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hill holiday hugh mcguire hulu in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mike proulx new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing social tv stacey shepatin strategy trust agents

Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the creatives as those who get to play all of the time or go to movies and grab coffees waiting for that moment of inspiration. Scratching beneath the surface, we begin to realize that those who we would hail as being the most creative are usually very hard and complex workers. It's a topic that is near and dear to the heart of Julie Burstein. In 2000, Julie created Studio 360 with Kurt Anderson for Public Radio International. It was a show that looked at creative people through in-depth conversation. Her first book, Spark - How Creativity Works, was one of those books that I just could not put down. Currently, she is the host of Pursuit of Spark - a Podcast that continues the conversations she started with her book, Spark. I had the pleasure of watching Julie present at this past TED conference and she was kind enough to spend some time with me, after her presentation, to discuss the topic of creativity and work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Running time: 40:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Julie Burstein. Spark - How Creativity Works. Pursuit of Spark. Studio 360. Follow Julie on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julie burstein julien smith kurt anderson librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks public radio international pursuit of spark social media 101 social media marketing spark strategy studio 360 ted conference trust agents

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business. The better news is that Coughter agreed to have a chat with me about his book and how to win new business. For over twenty years, Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won industry awards and recognition from places like the American Marketing Association, One Show, Clios, Communications Arts, and many others. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and to support his teaching habit, he spends a lot of time on the road working with organizations - from all walks of life - helping them to learn how to sell their ideas better. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Running time: 45:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Peter Coughter. The Art of The Pitch. Siddall, Matus & Coughter. Brandcenter. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Tags: ad age advertising american marketing association blog blogging brandcenter cast of dads cc chapman chris brogan christopher s penn clios communications arts david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs one show online social network peter coughter podcast podcasting pressbooks siddall matus and coughter social media 101 social media marketing strategy the art of the pitch trust agents virginia commonwealth university

Welcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. Recently, he published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy. He brings a plethora of experience and insights from the mobile landscape to our marketing world, and it's a true privilege to have him as a guest on the show this week. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Running time: 42:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gary Schwartz. Impact Mobile. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary schwartz hugh mcguire impact mobile in over your head internet advertising bureau itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mobile entertainment forum mobile industry mobile marketing new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing strategy the impulse economy trust agents