

The Incredible Machines
TIM Africa
This is an educational series where we interview people we consider Incredible Machines. The conversations will be facilitated in a way that allows us to establish what makes these people “incredible” so that we may learn and try their strategies and tactics where applicable.
Episodes
Mentioned books

Dec 17, 2025 • 58min
React, Respond and Recover: Judy Le Roux
Welcome to Episode 34 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Judy Le Roux, a resilient mother and lifelong learner whose journey is marked by adaptation and perseverance. Judy speaks about raising her son Michael, who faced significant medical challenges from birth, and how these experiences shaped her outlook on life. She reflects on her childhood, the pivotal moments that led to career changes, and her willingness to embrace new technology and opportunities.
Throughout the episode, Judy emphasizes the importance of consistency, maintaining a positive mindset, and surrounding oneself with supportive people. She shares how adversity can be a powerful teacher, and how strength is often found in quiet heroes and everyday acts of courage. Together, they explore the value of learning from setbacks, the role of community, and the transformative power of perseverance.
Whether you’re navigating personal challenges, considering a career pivot, or seeking inspiration to overcome obstacles, this episode distils Judy’s most valuable lessons, each packed with actionable advice and interesting perspectives for anyone striving to turn adversity into triumph.
⏱ Timestamped Overview
00:40 – Introductions, Early Tech and Mindset
02:02 – Mindset and Life Choices
04:53 – Judy’s Childhood and Family Values
07:25 – Michael’s Birth and Early Medical Challenges
08:39 – Medical Journey: Eyes, Legs, and Resilience
11:43 – Turning Point and Choosing to Fight
12:52 – Relentless Search for Solution
14:54 – First Major Surgery and Hope
17:01 – Ongoing Operations and Development
19:27 – School Challenges and Small Victories
21:38 – Resilience in the Face of Setbacks
24:50 – Sales Career and Lessons from Adversity
27:10 – Early Career with a Sandwich Business
32:36 – Family, Culture, and Hiring Philosophy
35:39 – Confidence vs. Arrogance
37:37 – Dealing with Haters and Protecting Your Story
39:50 – Facts Over Emotion and Mentoring Others
44:32 – Resilience Defined and Michael’s Achievement
49:39 – Consistency as a Life Principle
51:20 – Incredible Machines and Inspirations
54:05 – Legacy and Words to Her Son Michael
💬 Quote of the Episode
“No matter what anybody says, don’t give up because it’s your choice and you are in control of your mind.” – Judy Le Roux
🧠 Related Campaign Example
Forest 5000 “Consistency” TV Commercial — Judy loves the ad’s message that “consistency is the only currency that matters” and relates it to her own life: building success one day at a time, even against the odds, is like growing a forest from single seeds. She chose this campaign to highlight how persistence and small daily efforts accumulate into something extraordinary.
Forest 5000 “Consistency” TV Commercial: https://youtu.be/PinzhCzt6Zo
👣 Relevant Links
LinkedIn: https://www.linkedin.com/in/judy-le-roux-mba-a4097994/
Facebook: https://www.linkedin.com/in/judy-le-roux-mba-a4097994/
Instagram: https://www.instagram.com/rjudyle/
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Dec 9, 2025 • 1h 19min
Still the Radio Star: Mzo Gumede
Welcome to Episode 33 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Mzokhona Gumede, a radio presenter who grew up on a farm in KwaZulu-Natal, South Africa, in a polygamous family. He shares his challenging upbringing, early fascination with radio, and determination to escape rural life.
Through perseverance, Mzokhona built a successful radio career, growing audiences and embracing both traditional and digital media. In this conversation we explore the evolution of radio, the importance of community, and the role of women in personal and professional life, offering insights and advice for aspiring broadcasters in today’s changing media landscape.
Whether you’re an aspiring broadcaster, a podcaster, or simply passionate about media, this episode distils the most valuable lessons each packed with actionable advice and nuanced perspectives.
⏱ Timestamped Overview
00:40 – Introduction
01:04 – Family Struggles and Hard Work
03:16 – Dreams of Radio
03:54 – Siblings and Family Structure
04:26 – Pursuing Radio in Durban
05:22 – Love for Radio
07:32 – Radio as Escape and Inspiration
09:19 – Favourite Radio Presenters
09:48 – Radio’s Commercialization & Learning
12:09 – Writing a Book and Storytelling
14:20 – Processing the Past
16:00 – Reflections on Polygamy and Family Support
17:34 – Proving Oneself and Finding Community
18:44 – Early Radio Career Challenges
22:14 – Breakthroughs and Career Growth
24:04 – Measuring Radio Success
25:15 – Building a Personal Brand
27:16 – Impact of Social Media
28:38 – Radio vs. Digital Competition
38:18 – Intuition and Target Audience
41:26 – Responsibility and Content Choices
45:06 – Advice for Aspiring Radio Presenters
47:29 – The Future of Radio and Digital
49:17 – Visual Trends in Podcasting
01:00:35 – Changing Family Dynamics
01:05:40 – Advertising and Audio Branding
01:11:44 – Trying New Things and Embracing Failure
01:15:58 – Women as ‘Incredible Machines’
💬 Quote of the Episode
“Radio made me believe there was something bigger out there.” – Mzokhona Gumede
🧠 Related Campaign Example
Kulula’s “Jetsetter” TV Campaign — Mzokhona Gumede relates to its simple, straightforward messaging and how it uses humor and relatability to convey the benefits of the airline’s rewards program. He appreciates the ad’s choice to feature an ordinary person as the central character, making the rewards feel accessible and memorable.
Kulula’s “Jetsetter” TV Campaign: kulula Jetsetter TV - new groupie ad - YouTube
👣 Relevant Links
LinkedIn: https://www.linkedin.com/in/mzokhona-gumede-84510532/
Facebook: https://www.facebook.com/mzokhona.gumed
Instagram: https://www.instagram.com/mzokoloko/
YouTube: https://www.youtube.com/channel/UCJfzOm0ejxRY5XMYlYlpT8g
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Nov 25, 2025 • 1h 48min
Rethinking What Matters: JX Gumede
Welcome to Episode 32 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with JX Gumede, shares his life journey from rural KwaZulu-Natal, South Africa, through educational hardships, family struggles, and transformative experiences in Germany.
JX Gumede and Jon Oliff discuss how AI and technology can either perpetuate or help solve societal issues, emphasizing the need for conscious values. The conversation explores resilience, the importance of recognizing life’s seasons, and the impact of caring versus indifference, especially regarding food waste, malnutrition, and economic disparity.
This episode is packed with personal stories, thought-provoking discussions, and practical insights. Whether you’re interested in personal growth, the impact of AI, or societal issues, there’s something here for you. Plus, it’s a chance to reflect on your own life journey and the influences that have shaped you.
⏱ Timestamped Overview
01:00 – Explaining the Ego Tool
02:03 – AI Life Projection Exercise
04:45 – JX Gumede’s Early Life in KZN
05:39 – Learning English at a Multiracial School
08:47 – Boarding School Experiences
11:26 – Transition to Elite Schools
13:59 – Mother’s Influence and Resilience
15:07 – Reflections on Education and AI
18:26 – Family Financial Hardship and Recovery
22:27 – Scholarship to Study in Germany
24:10 – Experiences in Germany
27:44 – Father’s Legacy and Family Business
32:29 – Mother’s Ambition and Lifelong Learning
38:08 – Mother’s Strategic Thinking and Faith
40:29 – Lessons from Hardship and Humility
43:45 – Advice to Younger Self
45:52 – “Fight the Enemy You Have” Philosophy
53:19 – Awareness, Acceptance, Action Framework
55:21 – The Value of Presence – “Time Flies” Ad
01:01:24 – Reflections on Time and Presence
01:04:03 – AI, Language, and Bias
01:06:07 – Indifference vs. Hate in Society and AI
01:11:33 – Food Waste and Food Justice
01:16:39 – Understanding Food Expiry Labels
01:30:10 – Food Security and Malnutrition in South Africa
01:34:00 – AI, Food Identity, and Values
01:43:38 – AI as a Force Multiplier for Good or Bad
💬 Quote of the Episode
“If something bad can happen to you for no reason, then something good can happen to you for no reason.” – JX Gumede
🧠 Related Campaign Example
"Time Flies" TV Commercial — Chosen for its powerful message about being present and appreciating the experiences in each stage of life, rather than always projecting into the future. JX Gumede relates deeply to its theme of recognizing the season you are in, as the ad’s mother learns to embrace the moment with her child instead of wishing time away.
"Time Flies" TV Commercial: Allan Gray: Award winning Ad 2007
👣 Relevant Links
LinkedIn: https://www.linkedin.com/in/jxgumede/
Twitter: https://x.com/jxbgumede
Biography: https://jxgumede.bio/
JX & Co Website: https://jxandcompany.com/
JX & Co LinkedIn: https://www.linkedin.com/in/jxandcompany/
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Nov 11, 2025 • 1h 7min
Becoming Who You Are: Wendy Mahoney
Welcome to Episode 31 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Wendy Mahoney, is a founder of Newmella & Associates, speaker, leader, and an advocate for human flourishing and speaks about life’s ultimate lesson: “You are enough.”
She shares her personal and professional journey, highlighting themes of self-worth, burnout, and resilience. Wendy recounts her early career in media, her struggles with burnout, and her path to healing through therapy and alternative modalities. Wendy discusses the ongoing journey toward wholeness, inspiring listeners with her candid reflections on overcoming challenges and embracing one’s true self.
The conversation explores authenticity, the importance of boundaries, and conscious capitalism.
⏱ Timestamped Overview
00:40 – Introduction and Wendy’s message to her 16-year-old self.
01:09 – Schooling in Durban, university studies, and first steps into media and radio.
02:55 – Early 20s working in Europe, learning resilience, and developing sales and management skills.
10:38 – First experience with burnout, its symptoms, and the importance of rest and self-care.
14:09 – Languages spoken, relationship with her parents, and how family dynamics shaped her drive.
18:12 – Exploration of burnout as a recurring theme, the phoenix metaphor, and learning to set boundaries.
23:21 – Her current strategies for maintaining work-life balance and prioritizing well-being.
29:49 – Her rise in corporate media, the onset of her second burnout, and the role of medication.
36:02 – Becoming Chief Revenue Officer, the pressures of the role, and her third, more physical, burnout.
40:00 – Her hospitalization, ignoring burnout symptoms, and the need for inner work.
46:32 – Midlife crisis, leaving corporate roles, personal lows, and the journey into self-discovery.
50:09 – Use of therapy, NLP, and somatic work for healing.
52:09 – Experiences with ayahuasca, heartbreak, and the transformative power of plant medicine.
57:10 – Importance of somatic healing, breathwork, and non-plant-based methods for nervous system regulation.
01:00:36 – Apple’s “Mother Nature” campaign, praising its creativity, humor, and subtle branding.
01:05:02 – Naming kindness and good-hearted people as her inspiration, emphasizing the value of everyday goodness.
💬 Quote of the Episode
“The privilege of a lifetime is to be who you truly are.” – Wendy Mahoney
🧠 Related Campaign Example
Apple’s “Mother Nature” campaign — Wendy admires how Apple turned a dry topic like their integrated sustainability report into a creative, humorous, and refreshingly authentic piece, with Tim Cook’s earnest performance standing out. She appreciates its clever, subtle branding that communicates Apple’s commitment to carbon neutrality by 2030, while championing conscious capitalism and environmental impact without overtly selling.
👣 Relevant Links
LinkedIn: https://www.linkedin.com/in/wendy-mahoney-macbl-223b6144/
Facebook: https://www.facebook.com/wendy.mahoney.276663
Instagram: https://www.instagram.com/wendyleamahoney/
YouTube: https://www.youtube.com/channel/UCLkwurI72lqpE77gh6ZCsbg
Newmella & Associates Website: https://newmella.co.za/
Newmella & Associates LinkedIn: https://www.linkedin.com/company/newmella-holdings-pty-ltd/
Newmella & Associates Facebook: https://www.facebook.com/newmella/
Newmella & Associates Instagram: https://www.instagram.com/newmella_holdings/
Newmella & Associates X: https://x.com/NeWMella_
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Oct 28, 2025 • 1h 9min
Defining Your Self: Nelisiwe Zuma
Welcome to Episode 30 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Nelisiwe Zuma, a dynamic voice in social media and influencer marketing whose journey began in rural South Africa. She shares how her early life experiences, family values, and community shaped her approach to personal and professional growth. Nelisiwe discusses her transformative journey following a traumatic car accident in 2016, which became a pivotal moment leading to profound resilience, self-discovery, and a renewed sense of purpose.
Nelisiwe unpacks the challenges of overcoming physical and emotional hurdles, honoring the memory of a lost friend, and the ongoing process of healing. She emphasizes the importance of self-love, faith, and the support of community in navigating life’s adversities. This episode offers valuable insights on gratitude, the power of second chances, and the pursuit of evolving dreams. Engage in a heartfelt conversation about her journey from rural beginnings to a thriving career. Nelisiwe shares how her experiences have shaped her unique spirit, her gratitude for new opportunities, and her vision for the future.
⏱ Timestamped Overview
00:44 – Introduction of Nelisiwe Zuma
02:03 – Self-Discovery After the Accident
02:20 – Advice to Younger Self and Learning from Others
03:51 – Upbringing and Early Life
05:07 – School Years and Being Different
06:51 – Love for the Outdoors and God
07:39 – Embracing Uniqueness and Self-Definition
08:50 – Experience in Modelling and Modelling School
11:22 – Transition to Agency Life and Social Media
13:01 – Creating the Influencer Marketing Role
13:59 – Effort to Fit In and Stand Out Professionally
15:56 – The Car Accident and the Aftermath
20:33 – Hospitalization, Recovery and Loss
24:31 – Life After Recovery and Sobriety
26:07 – Future Plans and Faith
29:54 – Feelings About the Accident Site
35:25 – Favourite Campaign and Professional Pride
39:07 – Never-Ending Adventure and Self-Discovery
42:51 – Farming Aspirations and Office Support
46:13 – Overcoming Dark Times and Asking for Help
49:22 – Self-Love and Setting Boundaries
01:00:15 – Recent Life Changes and Embracing Rest
💬 Quote of the Episode
“You need to be different; either you define yourself or the world will define you.” – Nelisiwe Zuma
🧠 Related Campaign Example
Vaseline Glow Product Launch campaign — Nelisiwe chose this campaign because she was deeply involved from the teaser phase through to the launch, handling teaser content strategy, amplification plans, reporting, and live behind-the-scenes coverage for social media. She poured her creativity and hard work into the project, feeling a strong sense of pride in introducing something new to the South African market that reflected her own journey of standing out and defining herself.
👣 Relevant Links
LinkedIn: https://www.linkedin.com/in/nelisiwe-zuma-54138b104/
Facebook: https://www.facebook.com/neli.zuma.946
Instagram: https://www.instagram.com/neli_zuma/
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Oct 14, 2025 • 59min
Decide and Act with David Pugh
Welcome to Episode 29 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with the incredible David Pugh, an innovative business leader who began his entrepreneurial journey as a schoolboy in Durban. He shares how his early ventures, mentorship experiences, and family influences shaped his approach to business and leadership. He discusses his transition from launching a mutliple brands to spearheading digital engagement at RCL Foods, including the creation of the Wild Space gaming platform.
David Pugh unpacks the challenges and rewards of entrepreneurship, the importance of decisiveness, and the art of balancing data with intuition. He emphasizes the significance of faith, curiosity, and continuous learning in both personal and professional growth. This episode offers valuable insights on leadership, innovation, and staying true to one’s vision.
⏱ Timestamped Overview
00:41 – Durban Roots and Early Career
01:03 – Struggles with Traditional Education
01:43 – Mentorship at Johnson Workwear
04:47 – Launching First Business and Corporate Transition
06:28 – Innovation and Gaming at RCL Foods
09:56 – Blending Digital and Physical Engagement
12:48 – Startup Mentality vs. Corporate Structure
15:19 – Entrepreneurial Methodology and Marketing Philosophy
19:01 – Family Background and Early Entrepreneurship
21:25 – Challenging Rules and Entrepreneurial Traits
23:04 – Liquid Death and Brand Innovation
25:59 – U Conscientiousness, Urgency, and Acting on Ideas
31:13 – You Create: The Innovation Hub
35:57 – Data, Gut Feel, and Decision-Making
42:34 – Feedback Loops and Repeat Purchase
45:14 – Corporate Scale vs. Entrepreneurial Kickstart
48:41 – Red Team, Blue Team, and Disruption
53:33 – Advice to Younger Self and Curiosity
54:51 – Spiritual Intelligence and Decision-Making
💬 Quote of the Episode
“Decide. Act. Change direction. Drop it. Move on to something else.” – David Pugh
🧠 Related Campaign Example
Liquid Death’s “Murder Your Thirst” campaign — David admires how it disrupts traditional water marketing by making water edgy, cool, and appealing to everyone, especially by flipping expected category cues on their head and using bold, entertaining storytelling.
Liquid Death’s “Murder Your Thirst” campaign: https://youtu.be/EeRADNpdKD4?si=_2lM8xCqRsC1uiaP
👣 Relevant Links
LinkedIn: https://za.linkedin.com/in/david-pugh-34883b5
Facebook: https://www.facebook.com/david.pugh.1238/
Wet GLOAT Website: https://www.wetgloatwater.com/
Wet GLOAT Facebook: https://www.facebook.com/profile.php?id=61574930289410
Wet GLOAT Instagram: https://www.instagram.com/wetgloat/
Grootman Energy Website: https://grootmanenergy.com/
Grootman Energy Facebook: https://www.facebook.com/profile.php?id=61577057213625
Grootman Energy Instagram: https://www.instagram.com/grootmanenergy/
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Sep 29, 2025 • 1h 19min
Self-Love and Authenticity: Preeya Daya
Welcome to Episode 28 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Preeya Daya, an academic and coach who grew up in apartheid South Africa. Preeya shares how her diverse schooling, family values, and experiences shaped her passion for diversity, inclusion, and personal growth.
She discusses overcoming feelings of inadequacy, the importance of self-love, and the concept of being “unleashed” from social constraints. The conversation covers parenting, privilege, trauma, and the value of service. This episode reflects on education, identity, and finding authenticity. Preeya emphasizes kindness, community, and embracing one’s worth as keys to empowerment and meaningful change.
⏱ Timestamped Overview
00:40 – Message to My 16-Year-Old Self
01:36 – Childhood and Family Background
02:19 – Early Schooling and Diversity
03:22 – Transition to High School and Apartheid Realities
05:30 – Family Values and Work Ethic
07:52 – Parents’ Professions and Sacrifices
09:42 – The Value of Small Acts and Quality Time
12:42 – Service and Selflessness
14:30 – Powerful Female Role Models and Multiracial Love
16:28 – Schooling Environments and Identity
16:55 – Teachers, Race, and Educational Technology
18:02 – Teachers, Race, and Educational Technology
21:43 – Unleashing Potential and Social Constructs
23:34 – Academic Journey and Lifelong Learning
27:09 – Travel, Trekking, and Spiritual Experiences
29:04 – The Value of Silence and Nature
32:05 – Contrasts in Socialization and Noise
33:46 – Yin and Yang: Balance in Life
34:34 – Meditation and Accessing Inner Peace
36:12 – Diversity, Inclusion, and Social Justice
38:49 – Self-Love and Societal Messaging
42:19 – Generational Differences and Selfies
42:52 – True Self-Love vs. External Validation
45:31 – Professional Lessons: Kindness and Empathy
48:55 – Cultural Patterns and Inclusion
54:50 – Privilege, Trauma, and Identity
56:52 – Authenticity in the Workplace
01:00:17 – Discussion of a Social Justice Advertisement
01:05:22 – Unconscious Bias and Socialization
01:07:31 – Family, Community, and Unlimited Relationships
01:08:45 – Cultural Norms and Gender Roles
01:11:06 – Everything Is in Its Perfect Place
01:14:59 – Learning from Every Encounter
💬 Quote of the Episode
“You are enough, and you are beautiful the way you are.” – Preeya Daya
🧠 Related Campaign Example
Australian Human Rights Commission campaign — Preeya chose this campaign because it highlights unconscious bias and the ways in which people unknowingly enact prejudice. She values the ad’s message that silence, and inaction can reinforce discrimination, and she is moved by its call to consciously see and challenge these divisions.
Australian Human Rights Commission campaign: https://www.youtube.com/watch?v=FFTjZilAwhM
👣 Relevant Links
LinkedIn: Preeya Daya, PhD - Values 20 South Africa Chair. Championing Inclusive, Values-Based Leadership & Human-Centered Change | LinkedIn
Facebook: (6) Facebook
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Sep 16, 2025 • 1h 29min
Making It Reality: Allon Raiz
Welcome to Episode 27 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Allon Raiz, a pioneering entrepreneur, mentor, and founder of Raizcorp, Africa’s largest business incubator. From humble beginnings growing up in Durban to orchestrating business transformations across the continent, Allon shares the rollercoaster journey that shaped him into the powerhouse he is today.
Allon Raiz’s academic journey is a story of resilience and reinvention. After struggling through school and just managing to get into university, he completed a four-year BCom and went on to achieve top honours in his class, an impressive turnaround from his earlier academic performance. Motivated to keep studying, Allon even began working on his master's degree and spent some time overseas. Unbeknownst to him, he continued his studies partly to avoid compulsory military service, only to eventually discover that the army draft had ended. This unexpected revelation marked yet another turning point in his unconventional path, shaping the determined and resourceful individual he would become.
In a conversation brimming with candid stories and powerful insights, Allon unpacks the gritty realities of entrepreneurship, touching on everything from his early failures and mentor relationships to the emotional drivers behind ambition and the art of playing the “long game.” The episode dives deep into what makes an “incredible machine,” why true mentorship often comes with a dose of tough love, and the unexpected ways that small gestures can come full circle years later.
Whether you’re an entrepreneur, a business enthusiast, or just curious about what drives remarkable people to keep building, this episode is packed with gems—about resilience, self-awareness, and the value of betting on yourself, even when the odds are against you. Get ready for an honest, inspiring, and at times hilarious exploration of what it takes to walk into a room and leave it truly changed.
⏱ Timestamped Overview
00:39 Introduction: Don King booking story and why Allon is here.
08:41 Growing up in a women-led family business shaping his worldview.
10:55 From failed shoe voucher promo to PR breakthrough and momentum.
19:40 Owning failure and the power of mentorship over people over money.
20:40 Compelling economic right to exist before chasing funding.
27:27 Including family in entrepreneurship dinner table learning.
33:21 Father issues as a driver and reframing imposter syndrome.
39:50 Choosing the right mentor and embracing brutal candor.
48:05 Say yes to scary things, invitations, and stretch moments.
50:32 Beware the sirens resisting tempting detours.
58:08 Reverse mentorship and learning from Gen Z at work.
01:00:55 Turning a failed interview into a learning session.
01:04:51 The hitchhiker story: serendipity returning years later.
01:11:05 Patience's subtle influence and the long game.
01:17:00 Incubating crises and becoming a prosperator.
01:23:31 Notebooks as an idea engine: think it, write it, make it real.
💬 Quote of the Episode
“If you think it, write it down and make it a reality.” – Allon Raiz
🧠 Related Campaign Example
Allan Gray’s ad campaign — Allon selected this iconic advert about patience, potential, and long-term investing. The campaign highlights Allan Gray’s core message: that real returns come from discipline, foresight, and resisting short-term gratification. This perfectly mirrors Allon’s entrepreneurial philosophy of playing the long game, resisting “sirens” of distraction, and enduring the pain of early struggles to build lasting impact. The campaign is a reminder that in both investing and entrepreneurship, timing, patience, and belief in unseen potential are often the true differentiators of success.
Allan Gray’s ad campaign: https://youtu.be/37_hvW68vP8?si=5VS5hzf5AvYVSDkg
👣 Relevant Links
LinkedIn: Allon Raiz - City of Johannesburg, Gauteng, South Africa | Professional Profile | LinkedIn
Instagram: https://www.instagram.com/AllonRaiz/
Facebook: Allon Raiz | Facebook
Raizcorp Website: Raizcorp – Accelerate your success
Raizcorp Instagram: Raizcorp (@raizcorp_) • Instagram photos and videos
Raizcorp LinkedIn: Raizcorp | LinkedIn
Raizcorp YouTube: Making strategy happen: an exclusive workshop with Allon Raiz
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa

Sep 2, 2025 • 1h 1min
Sharing the Dream: Dr Angel Madlala
Welcome to Episode 25 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Dr. Angel Madlala, a pioneering female radiologist from rural KwaZulu-Natal. From humble beginnings to founding multiple radiology practices, Dr. Angel’s story is one of vision, resilience, and entrepreneurial spirit. She shares how she overcame personal and financial challenges, her motivation to serve underserved communities, and her unique approach to medicine as both a healer and a business leader. Dr. Angel Madlala reflects on the power of mentorship, authenticity, and continuous learning, emphasizing the importance of empowering others and breaking barriers for women in medicine. This inspiring episode highlights her unwavering commitment to making healthcare accessible, the value of dreaming big, and the courage it takes to turn those dreams into reality. ⏱ Timestamped Overview 00:50 – Dr. Angel reflecting on her teenage aspirations 02:23 – Upbringing in KwaZulu-Natal, family dynamics, and the importance of education 04:55 – Transition to university, father’s passing and financial challenges 07:40 – Moving away from home, making friends, and building a support system 10:19 – Her love for study groups, collaboration, and teaching others 12:00 – Outlines her medical school, internship, community service, and interest in pediatrics 13:47 – Personal challenges with her daughter's birthday and when her career pivotted 15:08 – Her choice to pick radiology and the timeline of her specialization 17: 19 – Returning back to KwaZulu-Natal and her early practice on medical disciplines 18: 40 – Passion for rural healthcare and her entrepreneurial drive 19:55 – Starting her own practice and the importance of making radiology accessible 27:36 – Mentorship and her goal to own a hospital-based radiology department 30:00 – Four practices, her vision, and the services offered 36: 23– Challenges of rural healthcare entrepreneurship 40:22 – Being a female founder in medicine and the lessons learnt 44:39 – Inspiration from Nike’s “Dream Crazier” campaign 54:46 – Celebrate the successes, the importance of pausing, and feedback from her therapist. 💬 Quote of the Episode “I always say my life purpose is to help people; I’m just a natural helper.” – Dr. Angel Madlala 🧠 Related Campaign Example Nike “Dream Crazier” campaign — Dr. Angel Madlala resonated with her personal and professional journey, encouraging her to dream crazier. She recalled seeing the “Dream Crazier” commercial, which featured powerful visuals of women breaking barriers in sports and life, narrated by Serena Williams. The ad’s message was encouraging women to push boundaries, defy stereotypes, and pursue dreams that others might call impossible. She spoke about how the campaign’s bold call to “dream crazier” became a personal mantra, especially during times of self-doubt or when facing societal expectations about what women, particularly women of color in medicine, could achieve. Nike “Dream Crazier” campaign: https://youtu.be/zWfX5jeF6k4?si=h5OUaIBBRLzZonSo 👣 Relevant Links & Mentions LinkedIn: N.B. Angel Madlala - Head of Clinical Unit @Harry Gwala Regional Hospital . Diagnostic and Breast Radiologist. Managing Director and Teleradiologist @MD Teleradiology Solutions ( Private Practice) | LinkedIn Instagram: Dr. Angel mamMthalane Madlala (@dr_angie_m) • Instagram photos and videos MD Teleradiology Website: Radiology Services/Clinic in Rural and Semi-Urban Areas 🌐 Connect with Tim Africa 🔗 Website: https://www.tim.africa 📸 Instagram: https://www.instagram.com/tim.africa 📘 Facebook: https://www.facebook.com/timdotafrica 🎧 Podcast Page: https://www.pod.tim.africa

Aug 19, 2025 • 1h 23min
Surviving and Thriving: Burgette Yarlett
Welcome to Episode 25 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Burgette Yarlett, a speaker, mindset coach, and NLP practitioner, whose story is one of resilience, inner transformation, and unapologetic authenticity.
From beauty pageants to a near-fatal car crash, from self-doubt to self-mastery, Burgette shares the moments that broke her, healed her, and ultimately revealed her mission: to help others live in their truth.
A certified NLP trainer and the creator of the upcoming digital program “LIT: Live In Truth,” Burgette has transformed trauma into testimony and now equips others with the mindset tools to do the same. If you’ve ever felt stuck, unworthy, or uncertain, this episode will show you what’s possible when you decide to participate in your own rescue.
This is a must-listen for anyone interested in healing, transformation, and unleashing personal greatness.
⏱ Timestamped Overview
00:33 – If you could go back to 16: “Your mindset is your superpower.”
01:10 – The power of thoughts, language, and co-creating your reality
03:32 – Childhood, moving between 8 schools, shaping identity
06:38 – The masks we wear and the people-pleasing trap
09:19 – Discovering NLP and how emotions get stored in the body
14:52 – Pageantry, early confidence, and accidental entry into Miss Umhlanga
17:00 – Winning titles, modelling photos, and the tragic accident
18:05 – Near-death trauma: surviving a devastating car crash
23:00 – Reconstructive surgery and waking up on life support
30:57 – Anchoring with NLP, self-image and owning her scars
32:00 – Thoughts create chemistry: the mind-body connection
39:00 – Journaling, questions, and narrowing the emotional gap
39:50 – Conscious vs unconscious programming and personal transformation
44:32 – Inner beauty and post-accident growth
45:36 – Miss SA semi-final breakdown: self-doubt and freezing on stage
48:50 – Youth empowerment and rewiring limiting beliefs early
54:04 – Self-sabotage, rock bottom, and discovering neuroplasticity
56:48 – NLP training and launching her coaching career
59:28 – Therapy vs transformation: what finally worked
01:04:47 – Campaign of the Episode: Nike’s “Find Your Greatness”
01:11:00 – Creating her product “LIT – Live in Truth”
01:17:54 – The 11:11 anchor, Dr Joe Dispenza, and energy
01:19:15 – Who are her Incredible Machines?
💬 Quote of the Episode
“There are no unresourceful people. Only unresourceful states of mind, and that can be changed.” – Burgette Yarlett
🧠 Related Campaign Example:
Nike’s “Find Your Greatness” campaign — This campaign redefined greatness by showing everyday people achieving extraordinary things. It aligns perfectly with Burgette’s belief that we all have the power to create a new reality from within.
Nike’s “Find Your Greatness” campaigns: https://youtu.be/WYP9AGtLvRg?si=qOd0L35UtcoJtM0a
👣 Relevant Links
LinkedIn: https://za.linkedin.com/in/burgette-yarlett-29380958
Instagram: https://www.instagram.com/burgette.yarlett/
Facebook: https://www.facebook.com/burgette.yarlett.mindset.mastery/
Beyond Visible Belief LinkedIn: https://za.linkedin.com/company/beyond-visible-belief
Beyond Visible Belief Website: https://www.beyondvisiblebelief.com/
Beyond Visible Belief YouTube: https://www.youtube.com/channel/UCjsh0RDac58KynVD0qfd01Q
🌐 Connect with Tim Africa
🔗 Website: https://www.tim.africa
📸 Instagram: https://www.instagram.com/tim.africa
📘 Facebook: https://www.facebook.com/timdotafrica
🎧 Podcast Page: https://www.pod.tim.africa


