The Unstoppable Marketer®

Why has it been so hard for brands to create winning content in the last few years?Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. They talk about brands that are doing this right and they give examples of how to succeed with story telling. Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...This is not an episode you will want to miss!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

 let's get up close with the entrepreneurial spirit that pulses through the veins of our guests. Karen takes us through her poignant career pivot from nursing to baby product design, inspired by the quest for the perfect swaddle, while Jeff shares his leap from the tech giant Qualtrics to a life where passion meets business acumen. They lay bare the thrills and spills of transforming a side hustle into a flourishing brand, reminding us all that with a bit of courage and a lot of love, you can indeed turn your dreams into reality. So, buckle up and join us for a heartfelt ride through the worlds of entrepreneurship, parenting, and the wild, wonderful life in between.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image, even when juggling the allure of influencer marketing. Sarah's journey is a vibrant tapestry woven from threads of leadership lessons from her family, bridal shop beginnings, and the evolution into a blossoming business leader.We get real about the hurdles of maintaining the soul of a brand when the market is a jungle of copycats. The answer lies within becoming the best at what you do. Listen as Sarah talks about how she's turning Pressed Floral into the best in the business. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and score big on customer retention.Wrapping up, we'll drop the playbook on conversion rate optimization, revealing the hard-hitting moves behind those big campaigns. No need to do anything major and spectacular. But we are breaking down some very simple basic things that can make or break your year in with marketing. Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Embark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and cranberry chocolate bar, designed to please his mother's palate and cater to her wellbeing during chemo. Sterling's narrative illuminates not just the enduring spirit of Jojo's legacy but also serves as a beacon of motivation for aspiring entrepreneurs determined to make a difference.Navigating the entrepreneurial seas can be tumultuous, with cash flow and growth management often serving as the stormiest waters. Sterling shares his candid experiences, from the emotional upheaval of leadership changes to the near-financial ruin that preceded a year of staggering growth. Stories of a pivotal million-dollar Costco deal to everyday business challenges paint a revealing picture of the resilience necessary to scale a business effectively. Moreover, we delve into the crucial role of targeted branding and understanding your customer, demonstrating how a nuanced approach can completely transform a business model.We round out our discussion by addressing the broader implications of our food choices on health and lifestyle, especially as we age and our dietary preferences evolve. From youthful fast-food indulgences to a matured focus on balanced nutrition, our personal anecdotes resonate with the changing health landscape. We also pull back the curtain on the meticulous process of getting a product onto the shelves of major retailers like Costco, sharing success stories that highlight the power of mentorship, strategic planning, and engaging with the community. Tune in for a mix of personal stories, professional tips, and the undeniable influence of a well-identified target audience on branding success.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Behind every good marketer is a better brand and product.Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss."Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatments, Amy found comfort in her soft, faux-fur blanket. This blanket also became a comfort to her entire family. Prior to Amy’s passing, she gave each of her children their own blanket, just like hers, to bring comfort and love when she could no longer be there.Listen as we talk about the power of product perfection, designing the look and feel of a brand, working with the right influencers to maintain that feel, and driving revenue. Tommy is an absolute legend and we can't wait for you to find out why. Join us!Thank you for listening Follow Tommy on Instagram @tomkattPlease connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Why do most brands struggle to create good content nowadays? We talk about three things that often times hold brands back and how to overcome those barriers.This episode isn't just nostalgia; it's a playbook on the power of storytelling in marketing. We unravel the narrative threads that brands weave to connect with us and the delicate balance of authenticity. From the evolving landscape of social media platforms to the first gripping seconds of content that make or break viewer engagement, we're dissecting it all. We talk about creators and brands such as , Leo Olsson from Lucky Egg and the team at Midday Squares and how they share their maverick marketing tales, proving that sometimes the most bizarre challenges lead to the most compelling stories.Buckle up for a conversation that's as enlightening as it is entertaining, marrying personal anecdotes with insightful wisdom on brand growth. We're talking about the unfinished narratives that keep us hooked, the organic content that feels like a chat with friends, and the emotional resonance of a well-told story. It's an episode that celebrates the shared human experience, from those 'oh no' moments to the triumphs, reminding us why we're all just suckers for a good yarn.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Imagine a world where customer value extends far beyond the first click. In this fascinating episode, we unravel the mystery of the customer journey, challenging the notion that ROAS and CPA are the be-all and end-all of Facebook ad performance. Charlie walks us through the concept of profitable scaling margin' and paints a vivid picture of the lifetime value of a customer, advocating for a nuanced and integrated approach to marketing. Whether you're a media buying mogul or a small business owner, this conversation is an eye-opener about the power of long-term relationships and the synergy between channels.Ever wondered what really makes a customer click 'buy'? We're taking a deep dive into the heart of sales and marketing attribution with Charlie, debunking the myth that a single ad or interaction can take all the credit. Learn why retargeting and predictive bidding might not be the panacea they're often touted to be and why content that resonates and serves the platforms' purposes could be your golden ticket. As we dissect the intricacies of what drives a purchase, you'll also get insider tips on how smaller brands can make a big splash in a sea of marketing giants. Join us for an episode that's less about chasing metrics and more about creating meaningful connections that last.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Buckle up and prepare for a whirlwind journey through the realms of entrepreneurship, branding, and the mysteries of the universe on the Unstoppable Marketer podcast. We've got the scoop on Rhone's latest ventures, with co-founder and creative director, Ben Checketts, spilling the beans on their expansion into women's apparel, the power of a captivating brand story, and how personal passion intertwines with business success. Ever wondered what integrity looks like in the cutthroat world of private equity? We've got that covered too. Learn from our candid chat about the delicate dance of scaling a business while staying true to your vision, despite the allure of a quick exit strategy. We also dissect the anatomy of the "Rhone man," the everyday hero whose journey mirrors the aspirations of many. Discover how to craft a marketing message that resonates with the desire to achieve, and why confidence in your unique story can make or break your brand.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump