

WHAT THE TRUCK?!?
FreightWaves
WHAT THE TRUCK?!? is FreightWaves' irreverent award-winning podcast breaking down the biggest stories in transportation and logistics. WTT?!? is all about the people that make freight move. On the show you'll hear from founders, CEOs, VCs, truckers, brokers, and influencers. Join the industry three times a week on FreightWavesTV and podcast players everywhere.
Episodes
Mentioned books

Feb 8, 2023 • 56min
What’s in the box, building a blockbuster brokerage and trucker trivia
On today’s episode of WHAT THE TRUCK?!? Dooner is thinking inside the box with FreightWaves’ Rachel Premack. Is the humble cardboard box the latest indicator that consumer demand is eroding following the pandemic?From riverside double-wide to blockbuster brokerage, it’s the Edge Logistics story with Will Kerr.Trucker battles trucker in our unique spin on trivia. Who will win when Back The Truck Up’s Rooster squares up with SuperTrucker in a battle of the wits?Plus, the logistics community steps up with aid for Turkey and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Feb 6, 2023 • 56min
Warehousing, drayage and how to sell your trucking company to Red Bull
On today’s episode of WHAT THE TRUCK?!? Dooner is joined by ShipHero founder Aaron Rubin. Rubin, who owned a lifestyle e-commerce brand, founded ShipHero after getting sick of sucky warehouse software options. We’ll find out how he’s simplifying the complicated for over 5,000 ecommerce brands.Is the Port of Los Angeles back? JCT Transport COO Ian Weiland brings us a port report straight out of SoCal. We’ll find out about the state of drayage and chassis and how import volumes are shaping up.Trucking entrepreneur Heath Treasure has not only seen his parent company get sold to Red Bull, but he’s also intent on taking over the Northwest trucking scene with Super T Transport. We’ll learn all about how to build a successful fleet.Plus, a daring Coast Guard rescue results in a “The Goonies” related arrest; first fully automated McDonald’s opens in Texas; Fifth Tesla Semi breaks down; dogs in the cab; and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Feb 3, 2023 • 56min
Truck tech at Manifest, shipping alliances crack and the art of duty drawback
On today’s episode of WHAT THE TRUCK?!? Dooner is joined by Covenant’s Matt McLelland. Both guys just red-eyed from Manifest in Vegas and are going to get into what truck tech was buzzworthy for a major over-the-road carrier. What’s going on with shipping? Campbell University’s Sal Mercogliano talks about cracks in the alliances, how not to tip a cargo ship and Chinese spy balloons. Troy Larkin at Citta Brokerage dives into the dark art of duty drawback, which allows shippers a way to get 99% of the duties they paid returned. Sometimes by setting it all on fire! Are you smarter than a freight broker? FreightWaves’ Mary O’Connell battles Brielle Jaekel. Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 30, 2023 • 56min
Bombs, beans and coffee branding with military logistics
On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Black Rifle Coffee Co.’s Ben Richey to talk about bombs, coffee beans and building a brand with military logistics. Richey has brought his Special Forces training to the logistics operations at Amazon, Pepsi, Frito-Lay and now Black Rifle Coffee Co. Did you know that there is only one parking spot for every 11 drivers in the USA? Truck Parking Club co-founder Evan Shelley is looking to provide short-term parking for truckers by monetizing vacant properties for landowners through his app. We’ll dive deep on the issue and learn if tech can help.Plus, the Empire State Building trolls New York City; a boy playing hide-and-seek is trapped in a shipping container; Doomsday Clocks; how Costco milk bottles work; taking a big rig to the wedding reception; and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 27, 2023 • 56min
NASA’s sustainability takes flight; University of Arkansas supply chain students soar
On today’s episode of WHAT THE TRUCK?!? Dooner is talking to NASA about its $425 million partnership with Boeing to build, test and fly a full-scale demonstrator aircraft and validate technologies aimed at lowering emissions.The University of Arkansas Sam M. Walton College of Business takes us inside the world of supply chain higher education as we meet the students and educators tasked with creating the next generation of supply chain leaders. You won’t want to miss this if you’re a student or are looking to get a master’s in supply chain management!Plus, trucking moms; AI versus ATA; in-cab kitchens; cotton candy filled with narcotics; and the mystery of the stolen gorilla. With special guests Sarah Waechter, partner manager at NASA's Commercial Crew Program; Brent Cobleigh, chief of staff at NASA's Armstrong Flight Research Center; and Brian Fugate and David Dobrzykowski of the University of Arkansas. Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 25, 2023 • 56min
Used truck bubbles, alliance breakups and the impact of layoffs
On today’s episode of WHAT THE TRUCK?!? Dooner is talking about a big breakup at sea as Maersk and MSC dissolve the 2M alliance. FreightWaves' Rachel Premack has the latest on what this means for ocean freight. Layoffs have swept through tech, leaving workers on edge that their positions could be next. BMM Logistics' Morgan Gawlik talks about the psychological impact of layoffs and how the specter of them changes employee behavior. Plus, FreightWaves' Alan Adler is seeing signs that the used truck market bubble is bursting.We’ll also step inside the truck with Rooster and SuperTrucker as they talk about cooking in the cab, filthy rigs, apocalyptic family cars, Ireland’s ire,and what animals a trucker could beat in a fight.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 23, 2023 • 56min
Cargo theft trends, freight scams and consumer weakness
On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with CNBC’s Lori Ann LaRocco to learn about four troubling global trade trends flashing consumer weakness. New year, same cargo thefts. Travelers' Scott Cornell shares the latest data on what thieves are looking to steal from your trailers. Bad markets invite big scams. Echo Global Logistics' Chris Mayberry tells us what we need to look out for from bad actors on the load board. Also, what’s good in the Dallas logistics scene?Patriot Freight Group delivers warp pipes that would make Super Mario proud. Andrew Salazar stops by the show to talk about delivering to the oil fields. Plus, incredible gantry cranes; ‘Demolition Man’ becomes reality; Boston Robotics vs. OSHA and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 20, 2023 • 55min
Trucking markets, robot trucks and K-9 heroes
On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Kodiak Robotics’ brand new COO fresh from USA Truck, James Reed. We’ll find out where he thinks autonomy is headed and why he’s along for the ride.Three weeks into ‘23 and we’re starting to get a better picture of how long the freight slump will last. We’ll dive deep into the macro conditions driving freight with Reliance Partners CFO/CRO Thom Albrecht.FreightWaves’ Donny Gilbert fires up the SONAR supercomputer and crunches rates, rejections and volumes in the dry van and reefer markets. Do you got that dog in you? Project K-9 Hero does. It protects those who protect us by giving retired police and military dogs life after service. CEO and founder Jason Johnson, as well as furry companions, join the show to talk about the upcoming fundraiser Performers for Paws. Plus, why truckers like to truck; a Tesla Semi breaks down again; getting out of a rut; and more.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 13, 2023 • 56min
FreightTech takes center stage in Vegas
On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Manifest conference organizer Pam Simon. We’ll find out what’s in store for attendees at the first major FreightTech conference of the year. We follow up with Torc to talk about my recent test ride in its autonomous truck. CSO Andrew Culhane talks about Torc’s approach to the AV market, the importance of an OEM and the road to viability in autonomy.Bad news is never easy to break but great freight relationships are built on trust. Kingsgate Logistics’ Tom Curee talks about how to communicate tough news. Plus, why email needs to die and logistics conference survival tips.What are the biggest problems in e-commerce and e-procurement and how can tech solve them? TradeCentric’s Kevin Kazenmayer talks about solutions available now.Plus, a trucker derails a train, wrong-way drivers, the one place you never want fall in during a package delivery and more on this Friday the 13th episode.Visit our sponsorWatch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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Jan 12, 2023 • 46min
How to crush at social marketing in freight
On today’s episode of WHAT THE TRUCK?!? Dooner is coming to you live from FreightWaves' Sales and Marketing Summit. Want to learn how to become a social media marketing powerhouse for your company or your own personal brand? This is the session for you.We’re joined by a panel of three of the most impactful and influential social media marketers in freight. Don’t miss this panel with Stord’s VP of Marketing Mario Paganini, FreightCaviar founder Paul-Bernard Jaroslawski and Superior Dispatch Services meme lord Boris Panov.Plus, internal marketing is just as important as external marketing. We’ll find out how Factor 8 CRO Ted Martin is improving sales and marketing team retention with the right messaging. Watch on YouTubeSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts
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