Knowledge = Power

The final revision of this classic bestseller, the 7th edition defines the common thread linking the world's greatest economic thinkers and explores the philosophies that motivate them. Hailed by Galbraith as a "brilliant achievement", "The Worldly Philosophers" with over 2 million copies sold worldwide, not only enables us to see more deeply into our history, but helps us to better understand our own times. Heilbroner provides the new theme that connects thinkers as different as Adam Smith and Karl Marx: the desire to understand how a capitalist society works. A new chapter conveys a concern that today's increasingly "scientific" economics may overlook fundamental social and political issues that are central to economics.

This century has seen the costliest hurricanes in U.S. history―but who bears the brunt of these monster storms? Consider  this: Five of the most expensive hurricanes in history have made  landfall since 2005: Katrina ($160 billion), Ike ($40 billion), Sandy  ($72 billion), Harvey ($125 billion), and Maria ($90 billion). With more  property than ever in harm’s way, and the planet and oceans warming  dangerously, it won’t be long before we see a $250 billion hurricane.  Why? Because Americans have built $3 trillion worth of property in some  of the riskiest places on earth: barrier islands and coastal  floodplains. And they have been encouraged to do so by what Gilbert M.  Gaul reveals in The Geography of Risk to be a confounding array  of federal subsidies, tax breaks, low-interest loans, grants, and  government flood insurance that shift the risk of life at the beach from  private investors to public taxpayers, radically distorting common  notions of risk. These federal incentives, Gaul argues, have  resulted in one of the worst planning failures in American history, and  the costs to taxpayers are reaching unsustainable levels. We have become  responsible for a shocking array of coastal amenities: new roads,  bridges, buildings, streetlights, tennis courts, marinas, gazebos, and  even spoiled food after hurricanes. The Geography of Risk  will forever change the way you think about the coasts, from the clash  between economic interests and nature, to the heated politics of  regulators and developers.

In the tradition of Fast Food Nation and The Omnivore’s Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store. The  American supermarket is an everyday miracle. But what does it take to  run one? What are the inner workings of product delivery and  distribution? Who sets the price? And who suffers for the convenience  and efficiency we’ve come to expect? In this rollicking exposé, author  Benjamin Lorr pulls back the curtain on this highly secretive industry.  Combining deep sourcing, immersive reporting, and compulsively  listenable prose, Lorr leads a wild investigation to: Learn the secrets of Trader Joe’s success from Trader Joe himself Drive with truckers caught in a job they call “sharecropping on wheels”; Break  into industrial farms with activists to learn what it takes for a  product to earn certification labels like “rain forest friendly” and  “fair trade”; Follow entrepreneurs as they fight for shelf space, learning essential tips, tricks, and traps for any new food business; Journey with migrants to examine shocking forced labor practices through their eyes. The  result is a compelling portrait of an industry in flux, filled with the  passion, ingenuity, and inequity required to make this piece of the  American dream run. The product of five years of research and hundreds  of interviews across every level of the industry, The Secret Life of Groceries is  essential listening for those who want to understand our food system -  delivering powerful social commentary on the inherently American quest  for more and compassionate insight into the lives that provide it.

Zac Bissonnette - The Great Beanie Baby Bubble

'Fascinating and entertaining. If you read one book on human origins, this should be it' Ian Morris, author of Why the West Rules - For Now 'The who, what, where, when and how of human evolution, from one of the world's experts on the dating of prehistoric fossils' Steve Brusatte, author of The Rise and Fall of the Dinosaurs 50,000 years ago, we were not the only species of human in the world. There were at least four others, including the Neanderthals, Homo floresiensis, Homo luzonesis and the Denisovans. At the forefront of the latter's ground-breaking discovery was Oxford Professor Tom Higham. In The World Before Us, he explains the scientific and technological advancements - in radiocarbon dating and ancient DNA, for example - that allowed each of these discoveries to be made, enabling us to be more accurate in our predictions about not just how long ago these other humans lived, but how they lived, interacted and live on in our genes today. This is the story of us, told for the first time with its full cast of characters. 'The application of new genetic science to pre-history is analogous to how the telescope transformed astronomy. Tom Higham brings us to the frontier of recent discoveries with a book that is both gripping and fun' Paul Collier, author of The Bottom Billion 'This exciting book shows that we now have a revolutionary new tool for reconstructing the human past: DNA from minute pieces of tooth and bone, and even from the dirt on the floor of caves' David Abulafia, author of The Boundless Sea 'The remarkable new science of palaeoanthropology, from lab bench to trench' Rebecca Wragg Sykes, author of Kindred 'Higham's thrilling account makes readers feel as if they were participating themselves in the extraordinary series of events that in the last few years has revealed our long-lost cousins' David Reich, author of Who We Are and How We Got Here 'A brilliant distillation of the ideas and discoveries revolutionising our understanding of human evolution' Chris Gosden, author of The History of Magic

Small changes can make a big difference in your powers of persuasion. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The foundational and wildly popular go-to resource for influence and persuasion - a renowned international best seller, with over five million copies sold - now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed best seller, Robert Cialdini - New York Times best-selling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader - and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research - including a three-year field study on what leads people to change - Influence is a comprehensive guide to using these principles to move others in your direction. Supplemental enhancement PDF accompanies the audiobook.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same. Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to: Start a business from scratch and make it profitable quickly Keep a growing business growing Get other people to do almost all the hard work for you, so you are free to do the fun stuff Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

In an exclusive, private seminar that Eben Pagan and his mentor Wyatt Woodsmall created, learn how to learn faster, teach better, and train like a professional.

Professor Campbell explores questions such as: Have we lost our mythic heritage? Is our future contained in ur past? Where are our heroes? In this interview he reveals how myth can enrich our lives. Whole set is available from this seller. Two cassettes, two sides each.