The Solopreneur Hour Podcast with Michael O'Neal

Affiliate Marketing.  What is it?  Should you do it? How do you make any money?  Do you need to have money to make money in affiliate marketing?  How long does it take?  How large should my list be?  We answer all these questions and more on today’s episode of the Solopreneur Hour! Find Matt McWilliams at https://mattmcwilliams.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeffrey Shaw, author of Lingo, stopped by the show today.  A photographer by trade, Jeffrey is great at identifying and speaking to an audience in the most optimal way.  His new book Lingo, breaks down exactly how to do that. Find Jeffrey https://jeffreyshaw.com https://creativewarriorsunite.com/ Twitter @jeffreyshaw1 Creative Warriors Podcast, Monday and Wednesday on itunes The book: LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible (Click here to get the book.) [affiliate link] The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it’s worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their secret language. In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. In this book you’ll learn: * The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year * How LINGO as a marketing strategy makes competition almost irrelevant * How pricing can attract, not deter, your ideal customer * How to develop a brand image that magnetizes your ideal customer and filters out the rest With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur. Free giveaway for Solohour listeners:  https://jeffreyshaw.com/solohour Learn more about your ad choices. Visit megaphone.fm/adchoices

AJ Roberts reads a book every 2 or 3 days.  He was asked about his top 10 books on his Facebook page, and had this answer: Top 10 Books Of The Year Got the following message in my inbox “AJ, what are the Top 10 books you’d recommend?” Sounds like a simple question right… …but considering I go through a book every other day I find this to be extremely difficult. After all, it really depends on what you are looking for – genre, theme, category, topic, etc. So to keep things simple I figured I’d share my Top 10 of the year so far… 1. The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen 2. Average Is Over: Powering America Beyond the Age of the Great Stagnation by Tyler Cowen 3. Recovery Freedom From Our Addictions by Russell Brand 4. Finding My Virginity by Richard Branson 5. So Good They Can’t Ignore You by Cal Newport 6. How Emotions Are Made: The Secret Life of the Brain by Prof. Lisa Feldman Barrett 7. The Abundance of Less: Lessons in Simple Living from Rural Japan by Andy Couturier 8. The Score Takes Care of Itself by Bill Walsh 9. Helping: How to Offer, Give, and Receive Help by Edgar Schein 10. The End of Your World: Uncensored Straight Talk on the Nature of Enlightenment By Adyashanti I’ve listed these because unlike so many books that either bore you to sleep or simply rehash the same old information each one gave me a BIG AHA and I believe you may find value in them too. And don’t worry if you’re not much of a reader as I’m pretty sure all but one of these is available on Audible. It’s actually become my preferred way to go through a book as I can zoom through on 2x-3x speed and then slow down on the good bits. I also really enjoy Whispersync so I can go back and forth between reading and listening. Anyways if you’ve read a particularly good book this year feel free to post it below so I can check it out. AJ What a fun, deep dive show.  Find AJ Roberts on Instagram or Facebook.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Your questions for Free coaching (Sunday!) Welcome to our weekly Q&A edition of The Solopreneur Hour. If you haven’t been here before on Fridays we publish an episode devoted to answering YOUR questions dear listeners! To submit a question join the mailing list, contact me via the Contact page on the site or join our Proudly Unemployable Facebook group. You can ask your own question by popping on the mailing list or grabbing my free Conferencetopia course.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s show is with podcast legend Gary Leland.  Not only is he in the podcasting hall of fame, but he has started multiple businesses in just about every industry you can imagine.  If there’s one thing about this episode, it should help you get over the fear of starting, and get out of your own way.  JUST DO IT. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s FCF is brought to you by…me! After 15 years making a living as a designer and branding guy, I started a social media consulting agency in 2009, and a podcast consulting agency in 2012. It dawned on me the other day that many of you don’t know what I actually do for a living.  In addition to being a paid speaker, emcee, and doing live workshops, I do a lot of coaching with solopreneurs, network marketers, and podcasters.  That coaching can either be in my mastermind group, Sololab, private monthly coaching, or, if you want to launch a really successful podcast, as I’ve done now more than half a dozen times, to the tune of over 15 million downloads, and millions of dollars,  my hi-end podcast launch packages.  You can even buy a 40 minute one-on-one session if you just need an answer to a specific problem.  Ultimately, I view being a solopreneur as a holistic approach of brand, messaging, platform, and execution.  So, if you feel like you need some help in any of those areas, then CLICK RIGHT HERE. All kinds of cool questions this week, from how I plan podcasts, what kind of live workshops might happen this year, how to validate podcast advertising, fitness tips, portable recording, and more!   Learn more about your ad choices. Visit megaphone.fm/adchoices

Every time I sit with Dana Malstaff I learn something…and so will you. Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, speaker, business strategist, podcaster, blind spot reducer, and movement maker. She launched the Boss Mom brand with her first book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro and quickly grew to a six-figure business within a year. Now she has over 10,000 students in various courses helps women all over the world raise their businesses and babies at the same time. She believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families, and ultimately we need to show our children that doing what we love can be financially viable. Learn more about your ad choices. Visit megaphone.fm/adchoices

My buddy Joe Pardo, creator of MAPCON, (Mid atlantic podcast conference) stopped by to chat about his new book, Sales Won’t Save Your Business (available on Amazon for pre-order NOW).  We dug into what it’s like to create a conference from scratch, what kind of problems you can expect, and how much it costs. In Sales Won’tSave Your Business, Super Joe Pardo shares the secrets to his TOP formula.He used this formula to catapult his family’s $100 million business to the nextlevel and then launch his own successful consulting career. SalesWon’t Save Your Business is a GPS for your organization,taking you from where you are to where you want to be. Rather than chapters,Joe uses “pins”–points along the journey where you need to stop and learnsomething. In these pages, you will discover how to: ·Empower yourself to do what is necessary ·Implement change without ruffling feathers ·Create strong relationships with customersand team members ·Integrate technology into your business ·Grow your profit through training ·Control your customers’ perception foryour benefit ·Create predictable and profitable processes Whether you’re a business owner, manager, salesperson,or aspiring leader, this hard-hitting, empowering book will inspire you toapply the TOP formula to your business, thereby increasing your confidence,your team’s effectiveness, your customers’ experience, and ultimately, your profit. Learn more about your ad choices. Visit megaphone.fm/adchoices

JLD is in the house for a fun episode, that, is completely value-packed.  Enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices

I sat down in Orlando with Harry Duran, the host of Podcast Junkies, (every Wednesday on iTunes) and had a great chat about what makes podcasting great, what his journey to the microphone was, and all kinds of other juicy business tidbits. Learn more about your ad choices. Visit megaphone.fm/adchoices