In Conversation: An OUP Podcast

In Branding the Nation: The Global Business of National Identity, Melissa Aronczyk locates the rise of nation branding as a response to the perceived need to sculpt national identity in the face of a fiercely competitive global economy. In tracking the history of the nation-branding phenomenon, Aronczyk recounts the rise and spread of the very idea of national “competitiveness,” a discourse that, in effect, created a market that branding specialists then tapped. The book engages with the large scholarly literature on nations and nationalism, arguing that nation branding should not be dismissed as merely the invasion of business practices into the national imaginary–though it has this character, undeniably–but that the practice should also be read as a discourse that maintains, extends, and reconstitutes the nation. Based on dozens of interviews with nation-branding specialist over a five-year period, Aronczyk develops major case studies of Poland and Canada in particular, and substantial treatments of a number of other cases spanning the globe, including Botswana, Chile, Estonia, Georgia, Jamaica, and Libya. In Branding the Nation, Aronczyk tells the story of how national identity came to be seen, and sold, as a form of added value in a competitive global market, and how these campaigns fed back into the ongoing process of thinking, and imagining, the nation.

Historians tell stories, and stories have beginnings and ends. Most human eras, however, are not so neat. Their beginnings and ends tend to blend into one another. This is why historians are often arguing about when eras–the Roman Empire, the Middle Ages, the Renaissance, etc.–started and stopped. One usually learns very little from these debates, primarily because the established beginnings and endings were agreed upon for good reason. Nothing really big had been missed, so nothing really big has to be changed. But there are exceptions, times when historians discover–or at the very least bring to light–evidence that truly moves the chronological bounds of an era or movement. One such exception is Susan D. Carle‘s excellent new book Defining the Struggle: National Organizing for Racial Justice, 1880-1915 (Oxford UP, 2013). I will only speak for myself, but I always considered the formation of the NAACP in 1909 to be the beginning of the organized, national effort to fight discrimination against African Americans. Having read Susan’s book, I now know that I was wrong. She ably tells the stories of a number of national organizations that pursued the agenda of the NAACP (and, for that matter, the Urban League) decades before the NAACP (and the Urban League) was founded. It would, I think, be a mistake to see Carle’s book as a “pre-history” of the organized struggle for racial justice; rather, it is more appropriate to see it as a book about the true beginning of that struggle. Listen in to our fascinating discussion.

We’ve talked before on the show about how hard it is to enter into the field of Holocaust Studies. Just six weeks ago, for instance, I talked with Dan Stone about his thoughtful work analyzing and critiquing the current state of our knowledge of the subject. This week is a natural follow-on to that interview. Peter Hayes and John Roth have edited a remarkable compilation of essays about the Holocaust. The Oxford Handbook of Holocaust Studies (Oxford University Press, 2010) surveys the field, but does so in a significantly different way than Stone. Hayes and Roth have recruited dozens of the brightest young researchers to offer a summary of and reflection on what we now know about many of the most important topics in Holocaust Studies. Each entry is relatively short (12-15 pages) and packed with information useful to newcomers and veterans alike. Each offers some sense of the trajectory of our knowledge and understanding of the topic. Almost all are immensely readable. If you are looking to get a comprehensive understanding of the discipline or simply trying to brush up on a specific subject, this is a wonderful resource. And, unusually for reference books, it is priced at a level that allows individuals to add it to their personal libraries. John, Peter and I had a great conversation. I hope you enjoy the interview.

What is the nature of secularization? How distant are we from the magical world of the past? Perhaps, we are not as far as many people think. In the fascinating new book, The Language of Disenchantment: Protestant Literalism and Colonial Discourse in British India (Oxford University Press, 2012), we witness some of the discursive practices formulating the Christian myth of disenchantment. Robert Yelle, Assistant Professor of History at the University of Memphis, aims to pull up some of the religious roots of secularism by highlighting the Christian dimensions of colonialism. He achieves this through an examination of colonial British attitudes toward Hinduism and delineates several Protestant projects that assert an ideal monotheism. British colonial discourse in India was integrally tied to religious reform and located false belief in linguistic diversity. Verbal idolatry was specifically addressed through efforts of codification and transliteration. Overall, Yelle’s work on British critiques of South Asian mythological, ritual, linguistic, and legal traditions offer new insights on modernity, secularization, religious literalism, and colonialism. We also discussed The Language of Disenchantment is reflective of Yelle’s interest in semiotics, which he addressed more explicitly in another new book, Semiotics of Religion: Signs of the Sacred in History (Bloomsbury, 2013). In our conversation we discussed Orientalism, Modernity, Hindu mythology, literary versus oral cultures, Max Muller, magical dimension of ritual, Christian critiques of Jewish law, scripturalism, mantras, and print culture.

Isaac Martin is the author of Rich People’s Movement: Grassroots Campaigns to Untax the One Percent (Oxford UP 2013). He is professor of sociology at University of California, San Diego. Martin’s deep archival research into several waves of conservative activism results in a very readable and important scholarly contribution to the literature on social movements, interest groups, and public policy. The sweep of the book is broad, covering movements across over a hundred years of US history. From JA Arnold to Vivien Kellems to Grover Norquist today, Martin combines a historian’s attention to detail with a social scientist’s background in public policy theory and methods. He also uncovers significant links between social movements, explaining how Grover Norquist – and his Americans for Tax Reform —  is not just an ideological off-spring of the estate tax opponents of the early 20th century, but also indebted to the tactical innovations of the 19th-century Populist Movement. Paradoxically, grass roots strategies, rather than traditional lobbying, have been at the center of conservative appeals to lower a variety of taxes on the rich.

Germany embarked on the age of imperialism a bit later than other global powers, and the German experience of empire was much shorter-lived than that of Britain or France or Portugal. Nonetheless, empire was fundamental, Jeff Bowersox argues, to Germans’ self-understanding and sense of place in the world in an era marked by sweeping changes, including rapid industrialization and economic growth; the rise of an urban proletariat in ever-expanding cities; and the emergence of mass consumer culture and mass politics. Indeed, Bowersox notes, a linkage between German identity and empire long outlasted the German Empire itself. Raising Germans in the Age of Empire: Youth and Colonial Culture, 1871-1914 (Oxford University Press, 2013) looks specifically at youth in this context, and at how young Germans encountered their nation’s overseas empire through a variety of media from the founding of the German nation-state to the eve of World War One. Germany was not only a brand-new country in this period, as Bowersox points out, it was also a decidedly youthful one: in the first decade of the twentieth century, four in five Germans were under the age of 45. Raising Germans in the Age of Empire looks at how a nation of young people experienced exotic places, at least imaginatively, through material culture, mass education, and social movements like Scouting. The book uses truly fascinating sources–toys, games, school books, cartoons, among many others–to make new and engaging arguments about the German experience of colonialism in the age of European imperialism.

Free will is essential to our understanding of human nature. We are masters of our own fate. We chart our own course. We take our own road. In short, we decide what we are going to do. There seems little doubt that free will is a reality. But how, psychologically and physiologically, does it work? How does free will arise out of what is essentially a biological machine? How do we decide? That’s the question at the center of A. David Redish‘s fascinating The Mind Within the Brain: How We Made Decisions and How Those Decisions Go Wrong (Oxford UP, 2013). His elegant answer is that on the neurological level, we have a number of discrete decision-making mechanisms. They range (though there is no real order or hierarchy) from completely unconscious and mechanical, as when experience a nerve reflex, to completely explicit and flexible, as when we deliberate about options and choose one. Especially interesting is David’s discussion of what happens when one of these decision-making mechanisms breaks and goes into “failure mode,” namely, the manifestation of common psychological problems such as consistent irrationality, addictive behaviors, and PTSD. Listen in to our fascinating discussion.

If you think about it, pretty much everything has a history insofar as everything exists in time. Historians, however, usually limit themselves to the history of humans and the things humans make. Occasionally, of course, they make forays into the history of animals, the environment and even the universe (see “Big History”), but these excursions are exceptions to the all-human rule. In Virus Hunt: The Search for the Origin of HIV (Oxford UP, 2013), Dorothy H. Crawford–a biologist–breaks new historiographical ground by tracing the history of a virus, namely HIV. She is, naturally, interested in the tragic human story of HIV and AIDS. But her focus is on the virus itself. Where and when, she asks, was HIV born? In what populations did it live before it jumped to humans? And, most importantly, where and when did it jump to humans? Using an array of sophisticated tools, a group of biologists-cum-detectives were able to give credible answers to these historical questions. Crawford tells their story.

I don’t think it’s possible anymore for someone, even an academic with a specialty in the field, let alone an interested amateur, to read even a fraction of the literature written about the Holocaust. If you do a search for the word “Holocaust” on Amazon (as I just did), you get 18,445 results. That’s just in English, and just books available right now on Amazon. Admittedly this is a poor search strategy to use if constructing a bibliography, but it gives you a decent approximation of the challenge you face in trying to learn about the Holocaust. Dan Stone, then, has done the field a great service in writing his book Histories of the Holocaust (Oxford University Press, 2010. In this work, Stone attempts to provide a critical guide to the questions and interpretations most important to the field at this moment. In doing so, he summarizes an enormous amount of reading and learning into a couple hundred pages while offering his own thoughtful interpretations. This book is one of the first places to start if you want to get an overview of recent scholarship on the holocaust. A brief note about the sound quality of the interview. Skype was a bit wonky (to use the technical term) the day we did the interview, so the sound during the first ten or twelve minutes or so is just a bit fuzzy. After that it clears up and the remainder of the interview is crystal clear. I hope you enjoy the interview.

There is a fascinating area of study of how communities around the world realized there was such a concept as organized crime. This topic is driven by social attitudes and, to an increasing degree, by media images such as the Godfather movies. Some criminal groups actually model their movie icons, with generational differences for those who saw the Godfather, or Scarface and now Sopranos. In Lush Life: Constructing Organized Crime in the UK (Oxford University Press, 2013), Dick Hobbs provides us with an analysis of how the image of organized crime grew and changed over time in the UK. As he points out, the types of crimes that are associated with organized crime have always existed, but the recognition of the concept is relatively new. It is driven in part by xenophobic attitudes to migrants and also by the need for government agencies to define the type of work they do. As you will hear in the interview, the same issues that apply in the UK are definitely present in Australia, and there are a number of authors who point to a similar phenomenon in the US. Hobbs has given us an ethnographic history of the social nature of these crimes in the UK. He points out that the crimes are a means of providing services that are accepted by the community but depending and how and by whom they are delivered, they can be classified as either a criminal plague or a social ecology. However, regardless of the academic goals of the book, Lush Life is a great read. I must admit to participating in one of Hobbs’ symptoms that supports the mythology of organized crime, namely, I really enjoyed reading about the characters and their ‘business’ practices. For those of you who are interested in researching this topic please listen to the end of the interview when I asked Dick for his suggestions on the best way to conduct studies in organized crime.