Capitalism.com with Ryan Daniel Moran

Mike Zagare is one of the world's leading expert's on maximizing traffic to Amazon product pages. Show Notes A former physical therapist, Mike went all-in on pet products on Amazon and hit it big using pay-per-click (PPC) advertising. Here’s some of what Mike had to say about kickstarting success through marketing: Go big under one tent Mike reached his success by focusing on one niche area - pet products. He started with just a few items under one brand name, and expanded to over 40 products under that brand. This lets him get the most out of his marketing spend, since driving traffic to one brand means driving traffic to all his products. Take your marketing spend seriously If you're going to drop money into PPC advertising, do it right! Draft awesome ad copy. Craft great graphics. Make it have the best impact possible right out of the gate. Target the right platforms Facebook is great for building an audience. It’s not so great for direct response for Amazon products. Make sure that your PPC ads focus on the right venues for the market reaction you want.   It was great listening to Mike!   Key takeaways: Optimize your spend with products under one brand Craft excellent PPC ads, and Put those ads in front of the right audiences   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter   Connect with Mike FInd out more about Mike’s company, PPCE Academy, at https://ppce.academy/  

Will Clarke of Poo~Pourri - a company making essential oil sprays to neutralize bathroom odors - gave the best speech you may ever hear about taking a dump... and how 1 video can lead to millions of sales. Show Notes Hire polymaths Hire people who are superb at more than one thing. You’ll have a really strong and well-rounded team that can produce excellence, as they understand how to achieve excellence in more than one area. Empathize with your customers Poo~Pourri relies a lot on humor to hit success with its ads. That doesn’t mean it isn’t sensitive to its customers who have serious health conditions, like irritable bowel syndrome. The company adapts its messaging appropriately so it can make those respectful, lasting connections. Do epic shit Don’t sell an okay product, or a minimally viable prototype. Make something that solves a problem in a unique way (like covering up embarrassing smells from bowel movements when others are in the same residence/building) and hone in on that awesomeness in your marketing.   It was incredible hearing Will talk at CapCon!   Key takeaways: Hire a team of people who are great at lots of things Rely on empathy in your messaging, and Aim for excellence, not mediocrity   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter   Connect with Will FInd out more about Poo~Pourri at https://www.poopourri.com/

Casey Gauss gave brilliant talk about HOW brands are currently crushing it selling products on Amazon at the Capitalism Conference this past winter. The CEO of Viral Launch, he’s all about sourcing, launching, and dominating your way to success. If you missed CapCon, now’s your chance to catch up on his awesome tips, including:   Killer hack: Be the best at everything Source the best materials. Have the best branding. Write the best ad copy. Engage the best influencers. If you can come out of the gate with the best possible product and the best possible marketing you can give it, you’ll stun the marketplace. Watch out for crowded spaces If there are a number of established players in a product space with 4.5 star ratings, you might be in for a rough time if you try to go up against them. Sure, you might be able to craft a product worth at least 4.7 stars, but that’s not going to make a difference in the eyes of your average consumer.   Split testing can be your best friend Why go all-in on one marketing strategy if another one might be just as good, or better? Take advantage of split testing to see what the market responds to better, so you can make more effective use of your marketing spend.   It was great hearing Casey Gauss’s talk!   Key takeaways: Being the best at everything is one way to win Avoid crowded markets, and Use split testing   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter   Connect with Casey FInd out more about Casey’s company at https://viral-launch.com/.   On Twitter

I recently went on the Life After Business podcast with Ryan Tansom. His show focuses on business exits and what life can be like on the other side after a big payday. After my own big exit last year I am back to brand building and growing Capitalism.com with events like the Brand Builder Summit and The Capitalism Conference. My mastermind group The Backroom is geared towards helping entrepreneurs build sellable businesses so they can have an 8 or 9-Figure exit of their own.

I just had a blast going to Kiev, Ukraine to meet with and talk to lots of entrepreneurs. In this presentation I talk about how to kill it in the physical products space. You can make a million in a year How can you do it? Offer 3 to 5 products. Price them at $25 to $35 each. Sell 25 to 35 of them a day. If you can keep that up, you’ll have made a million dollars after 12 months. It’s a simple formula, but It’ll take hard work to get to that point and keep it up. Build a community of superfans If you can find a thousand people who are really interested in what you have to offer - whether it’s through Facebook, Instagram, a blog, or whatever - you can find 100 people in that group who to become your brand’s superfans. They’ll buy your products at full price and incessantly rave about how awesome your brand is to their friends and family online and offline until they buy it to get them to shut up about it.   Who wouldn’t want fans like that? You can find people that dedicated by targeting a superniche in a way that really speaks to them as human beings, even in a market that seems otherwise saturated. Don’t worry about how well everyone else is doing Don’t feel like you’re a “bad” entrepreneur because you’re “only” making hundreds of thousands of dollars a year when you see others who have scaled up to 7, 8, or 9 figure success. Even multimillionaires have their insecurities. It’s all about the chase to live a life on your own terms, not someone else’s. Don’t lose sight of that. Key takeaways: There’s a simple formula to become a millionaire in 12 months Target a superniche to build a faction of raving fanatics for your brand, and Don’t focus on how well others are doing.   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter

We usually never leak calls from our mastermind group The Backroom but I think you will find this excerpt particularly useful. There is so much money to be made when you are HAPPY and in your zone of genius, not putting out fires and doing low-level tasks that can be delegated or outsourced. This episode of Freedom Fast Lane is all about staying in your zone of genius.

I just had an intriguing chat with eCommerce entrepreneur Jeff Lieber on what new strategies can keep your business relevant on Amazon RIGHT NOW. If you’re working in the online physical products space, you need to listen to this episode today.   Make the most out of the Giveaway system Amazon Giveaway is a powerful means to drive interest into your product. You can get really creative with it and get a lot of business. For example, Jeff uses Amazon Giveaway to run contests, getting thousands of people to watch a promotional video in exchange for only two product gifts and some small discounts for those who didn’t win; a really cost-effective offer! Don’t think of yourself as an Amazon business Ryan and Jeff know that Amazon is a dominant player in physical products sales. However, even successful business with a strong presence on the platform still expose their products to other markets, such as retail. The more you diversify how you offer your product, the less reliant you are on Amazon for success. Informed confidence is the best mindset It’s important to believe in what you’re doing as an entrepreneur; there’s no better way to motivate yourself. If you want to ensure your business remains successful, you need information to support that confidence.   Get knowledge of the sector you’re working in, what opportunities there are for you and your company, and who you might want to add to your team, and you could ensure the future for you and your business.   It was great chatting with Jeff Lieber!   Key takeaways: Amazon Giveaway is powerful You don’t run an Amazon business, but you may run a business that uses Amazon, and Inform your confidence in your business Connect with Jeff Learn more about Jeff at https://www.turnkeyproductmanagement.com/jeff-lieber/ Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter  

Show Notes Ryan had a great chat with Ukrainian entrepreneur Igor Kustov on adapting to the new Amazon game. If you’re selling physical products online, you need to hear this episode right away; you might benefit from the actionable tips Ryan had for us. Here are some of them:   Establish a community You used to be able to just give product away and, by that alone, rank high on Amazon keyword searches. Those days are over. If you want to rank on Amazon, you need to have a large audience of engage customers, with good numbers on an email list. If you have that engaged community, Amazon will reward you. Use Facebook Messenger Facebook Messenger is a really powerful tool for building that audience you need. It’s great at connecting people to your product and keeping them engaged. Make sure to learn the ins-and-outs of it. Don’t ask for reviews until you’ve delivered value If you are good to your customers, they’ll be good to you. Ryan’s often waited a year before asking particularly enthusiastic customers to post an online review of his products. No one will write nice things about you if they don’t know anything about you; build a strong relationship with lots of people and they’ll be singing your praises!   It was great chatting with Igor Kustov!   Key takeaways: Build a strong community Embrace the power of Facebook Messenger, and Only ask for reviews after you’ve delivered value

Molly Pittman had an awesome talk on creating high-performing ad campaigns at the Capitalism Conference this past December. She had a ton of great information, so you definitely need to listen to the whole episode to make sure you make the best use of her tips, but we’ll give you a sneak peek at a few of her main points here:   Craft a great offer If your offer is bad, your ads won’t work. Period. Think about how the market would value your product and its competitors, and how you can play around with that to offer something really compelling to your target audience. Write great ad copy This ties in with the earlier point, as if you can’t figure out how to write great ad copy for your product, then maybe you don’t have a very good offer. Again, reflect on the value proposition that your product gives consumers, and try out a variety of ad copy “chunks” to see how your target market responds.   Produce awesome ad creatives Make sure that the ads you end up making visually adhere to your branding. When you put your messaging out, if people can immediately realize which company’s ad they’re looking at based on its style and use of color, then you’ve made a strong impact before they’ve even finished going through the whole ad!   It was awesome listening to Molly at the Capitalism Conference!   Key takeaways: Craft a great offer Write great ad copy, and Produce awesome ad creatives Connect with Molly Learn more about Molly at https://www.digitalmarketer.com/author/molly-pittman/ On LinkedIn Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter  

I just had dinner with Gary Vaynerchuk, Lewis Howes, Jay Shetty, Josh Bezoni, and Colin Stuckert. I met Gary when I asked him to speak at the first Capitalism Conference. I wanted to ask him about his vision and path forward to owning the New York Jets since I have my own goal of buying the Cleveland Indians. He had some really powerful advice on the next steps in my career and wherever you're at in your entrepreneurial journey, I think you'll find his truthbombs just as meaningful.