High-Income Business Writing Podcast

Over the past few years, LinkedIn has evolved into one of the most important social media platforms. The site boasts more than 225 million users as of this recording. Even though much of the conversation about LinkedIn revolves around drumming up business leads or new jobs, there's an opportunity for business writers that's not often discussed: writing profiles for LinkedIn members. Who in the world would pay a writer to write their profile? Turns out that many business professionals do! Not only do they pay handsome fees for this work, but it can also become a great way to build trust and land additional projects. To learn more about this opportunity, I interviewed Victoria Ipri. Victoria started as a copywriter in 2006, and her business has evolved over the years into Ipri International, a Linkedin training consultancy providing telephone coaching and on-site group training. What follows are some notes summarizing the information in this week's show. You can listen to the show using the audio player below. And you can also subscribe to this podcast series in .

One of the biggest factors that holds back new and aspiring freelance writers is the idea that they have to find their niche before they launch. This "niche quest" tends to do more damage than good. It creates confusion, stalls progress and kills momentum. Don't get me wrong. Having a niche or a specific target market is a good idea. But it's not a prerequisite for launching your commercial writing business. In this episode I give you a simple framework and a series of questions to determine if you should define a niche ... how to find one that makes sense ... and what to do if you can't come up with anything viable.

Blog posts, articles, white papers, case studies, marketing collateral. These are some of the most common pieces business writers come across. The bread-and-butter projects that pay the bills. But occasionally you may come across a project that's so massive, it requires a different set of skills to execute. Your writing chops alone won't save you. My friend and colleague Denise Kiernan knows this firsthand. Not only has she written dozens of books and large-format pieces, she recently finished the largest and most complex writing project of her career: Touchstone/Simon & Shuster), now a New York Times bestseller. (Side note: This week marks the 68th anniversary of the world's first atomic bomb attacks in Hiroshima and Nagasaki.) To tell this true story of the women who helped build the first atomic bomb, Denise spent years conducing intense research all across the U.S., doing live interviews, writing and rewriting. It was the kind of assignment that required flawless project management, excellent organization skills ... and unshakable faith in a story that had to be told. I recently sat down with Denise to learn more about how she approached this massive project. She shared some excellent tips, insights and advice that apply to ANY writer facing a large-scale project.

If you've ever bought a product online, at a store or through a catalog (OK … if you've ever bough anything!), chances are you read the product's descriptive copy before making your final buying decision.  And guess what? That copy didn't just write itself. The manufacturer or distributor hired a copywriter to put it together.  What's involved in this type of writing? How well does it pay? How do you land projects? And are there any opportunities in the B2B arena for this type of work?

Did you know that entrepreneurs are willing to pay writers $3,000 - $6,000 (and even more!) to write a business plan for them? There are many reasons why. But one of the most important is that most banks and investors need to see a well-written business plan before they even consider investing in a business.  My guest for this episode is Jessica Oman, founder of Write Ahead and an expert on writing business plans. In this interview, Jessica explains the opportunity in writing business plans for clients.

One of the fastest ways to propel your writing business to the six-figure level is to become a MUCH more efficient writer. And in this week's show, you'll learn 8 simple steps to boosting your writing speed by 30% or more. My guest is Daphne Gray-Grant — an authority on writing faster. Daphne's strategies are a big reason why I earn $200++ per hour when I write for clients.

Networking. The very thought of it makes many writers break into a cold sweat! But who said networking events and opportunities have to be so nerve-racking? In this episode I interview Ilise Benun, an author, consultant, national speaker and co-founder of . Ilise shares how to choose the right event, and how to prepare to make the best of your time. Additionally, she tells us some smart things you can do to stand out, get noticed and increase your chances of starting some dialogue to continue after the event.

You have a full-time day job.  >:( It's not something you love, but it pays the bills. Unfortunately, it also leaves very little time for launching and growing a freelance side business. So, how are you supposed to make the transition from cubicle hell to full-time freelance writing? That's the dilemma Kathryn Messer faced a few years ago. As a well-paid executive, she couldn't afford to simply walk away from her day job to pursue her dream of full-time freelance writing. Yet she knew there HAD to be a way. Using Ed's customizable transition action plan as her guide (detailed in ), along with a heavy dose of hard work and persistence, Kathryn finally made the leap. Not only that but by the time she made the transition, she was already earning more as a freelancer than she was in her executive position! In today's interview, Kathryn details her journey during this transition. And she provides solid advice for those who are trying to make the leap to part-time or full-time freelance writing.

According to the comprehensive , the biggest challenge facing freelancers is landing clients: 37% named that as their top challenge. Other surveys we've conducted at International Freelancers Academy show similar results. One of them revealed that attracting more, better, and higher-paying clients was by far the top challenge for 53% of freelancers. I wanted to address this pressing issue in this episode, because I believe that the common view and attitudes about attracting and landing quality clients are simply misguided. They're based on a limited view of reality, and they're destroying freelance businesses every day.   In this episode I will: Explain why the common view and attitudes about attracting and landing quality clients are completely warped. Discuss why a new view or paradigm about client attraction is desperately needed. Show you what this new view and model are all about and why you need to adopt the mindset that comes with it.

For many writers, the idea of having to negotiate with a client makes them break out in a cold sweat. But negotiating is a critical skill. It can help you land more work at better fees. And it can protect you from savvy clients who know how to negotiate well. Fortunately, you don't need to be an expert negotiator to reap the benefits. Even basic negotiating skills will take you far. And in today's episode, freelance writer Carol Tice will show you simple and practical tips for negotiating more effectively as a freelancer. About This Show The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writers and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent). To learn more about negotiating smarter, I interview Carol Tice for this episode of The High Income Business Writing podcast. Carol is a freelance writer for publications and businesses. Since 2005, she has been a full-time freelancer writing for a lot of different clients. Before that she was a staff writer for the Puget Sound Business Journal writing about retail, ecommerce, restaurant, nonprofits, higher education and more. She spent five years at National Home Center News (now Home Channel News) learning how to sell merchandise at 100% markup while covering home improvement retailing for the trade publication. Carol also teaches other freelancer writers how to grow their income. In this episode, Carol explains how to negotiate well and make the most money possible for each gig. Frequently, freelance writers just take what they the prospect says they want to pay or expect the prospect to take what they tell them. From past work experience as a paralegal at the William Morris agency, Carol learned negotiating is normal. It is done in all industries; it is a part of business and most importantly, it is expected. Nobody is insulted or going to walk away when they ask if there is more money in the contract!   When someone doesn’t want to negotiate with you, they probably are not a good prospect anyhow.