High-Income Business Writing Podcast

I come across a lot of writers who love the idea of developing passive income streams. Problem is, they just don't know where to start! It's not surprising. The world of Internet marketing is filled with hucksters promising overnight riches. Then there's the multitude of technology and product options. The "you gotta do this" and "you HAVE to do that." It's overwhelming! That's why I recently reached out to one of the truly great guys in this business of internet marketing: Mark Mason of the . And in this episode, Mark talks about the best opportunities to develop realistic and viable passive income streams ... how "passive" is passive ... where to look for opportunities ... how to better determine if there's a strong demand for your idea ... and much more!

If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:   Writing "lead magnet" books or eBooks.   Lead magnet books are informational tools used for marketing purposes. They typically outline the methodology, approach or formula the business uses to produce results for their clients or customers.   Many businesses and entrepreneurs have found that sharing their insights and systems through a book is a great way to build credibility and turn many cold prospects into hot leads and customers.   Fortunately (for us!), most of these business owners aren't writers. They know what they want to say, but they're not skilled at putting these ideas down on paper.   That's where you come in.   In this episode, I interview Susan Anderson, president of and the author of . Susan has created a thriving writing business that's focused on writing and producing lead magnet books.   She explains what these projects are all about, what types of clients to go after, how to approach the work, how much you can charge — and much more!   The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

Happy New Year! In this episode I discuss seven simple and proven strategies to put more money in your pocket and to make your writing business more enjoyable in 2014. Here's to having your best year ever! The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .

NOTE: This is part 2 of a two-part episode on the spiritual aspects of freelance success. If you haven't yet listened to part 1, make sure to do that first. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in . To listen to part one of this conversation, please go to Episode #033. Question #4: Am I letting my outer circumstances, and not my vision, influence my thoughts and feelings on the subject? If you don’t have a strong vision of the outcome you want, you’ll always be in reaction mode. If you have a vision, it will guide you in your thoughts and actions. Example: Joseph Murphy, The Power of Your Subconscious Mind.

See if this sounds familiar... You try your hardest to launch your business. Or to get to a certain income level. Or to land that high-profile client you've been chasing for months. But no matter how hard you try, you can't seem to get there. You've followed the formulas. You've toiled day and night. You've given it all you've got ... to no avail. What's going on here? You've played by the rules. You've worked your tail off. In part one of this two-part episode, my good friend Pete Savage (from ) and I explore this issue. And we talk about the missing link in this complex puzzle: the spiritual side of freelance success.

I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong. Her name is Shawndra Russell, and she's earning a six-figure income writing for small clients in her hometown of Savannah, GA. Oh, and get this -- she just started freelancing a couple of years ago! In this episode she explains how she does it and how she keeps the work coming in. The notes that follow are a very basic, unedited summary of this podcast. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

I wouldn't be where I am today if it weren't for the coaches and mentors I've worked with over the years. These individuals have enabled me to accelerate my progress, avoid costly mistakes and grow both personally and professionally. In today's episode, I share some of the most valuable lessons I've learned from these coaching relationships. And I'll tell you how you can get the most value from a business coach, if you ever explore that option. I also share my thoughts on gratitude and how making thanksgiving a daily practice helps attract wonderful things, people and circumstances into your business and personal life.

SEO is one of those topics that I have a love/hate relationship with. It can be fun to optimize a website for the search engines. But the constantly changing rules drive me nuts! What worked yesterday will get you in trouble with Google today. It's a maddening cycle! Yet I have to admit that there is great value in knowing how to optimize your OWN freelancer website. And fortunately, the time to do that has never been better, thanks to the big fundamental changes Google has made over the last couple of years. To explain these changes and how you can use them to your advantage, I've brought in my good friend Dianna Huff to the show. Dianna is a seasoned SEO pro who works with small business owners and midsize companies drive more traffic to their websites, generate more leads and get more business. If you're already an SEO expert, this may not be for you. But if you want to better understand what's going on with SEO and how it will impact you as a freelance business writer, then I think you'll find this interview interesting, practical and helpful.

Impatience has been a recurring theme in my life. Once I decide to pursue a big goal, I can't WAIT to make it a reality. This goal-centered mindset has served me well. But it has also caused me to miss many of the little moments that make up that exciting journey. Moments I can't ever get back. They're gone forever. In this episode, Jeff Goins, author of The In-Between: Embracing the Tension Between Now and the Next Big Thing explains why moments of breakthrough are NOT where life's greatest transformations happen. Instead, they happen in the "in-between" moments. Waiting in the checkout line, waiting for our first big client, waiting for that big trip to Europe... This is an important discussion for all freelancers, regardless of where you are in your journey. I hope it's as helpful to you as it was for me.

Why do so many writers avoid networking as a marketing strategy? Some will tell you that they just can't find the time. Others claim that there are no good networking opportunities where they live. And many will admit that they put it off because they're shy and introverted. These might be true to a certain extent. But I've found that you can overcome any of these challenges when you follow a simple, proven framework. Without a framework or roadmap, it's very difficult to navigate the networking waters — especially if networking is something you're afraid to do. My guest this week is , a writer turned solo attorney who developed a simple framework for networking more effectively. His approached has worked so well that it landed him a staff writer position at the Clinton White House and a speechwriting gig in the California Governor’s office during the Davis Administration. He attributes these achievements to his methodical yet authentic approach to networking. And in this episode, he details this approach and how you can use it to network with greater confidence. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in .