High-Income Business Writing Podcast
Ed Gandia
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, "doable" systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what's working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
Mentioned books
Feb 22, 2019 • 39min
#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski's Website Ranking on Google
I'm just going to come right out and say it. Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject continues to be confusing, contradictory and misleading. For this episode, to learn what SEO best practices you should implement for your own website, I wanted to talk to someone who doesn't do SEO for a living, but who's had good success with SEO nonetheless. And I found that person in Matt Olpinski. Matt is a freelance UX designer who boosted his own search engine rankings like crazy with some simple adjustments. Adjustments you can make on your own website, even if you don't have a lot of technical knowledge. Listen in to find out how...
Feb 8, 2019 • 40min
#171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran
Casey Hibbard is one of the best case study writers in North America. She's literally written hundreds of case studies for dozens of companies. Many of them big names you'd recognize. On the occasion of her 20-year business anniversary, I asked Casey to come on the show and share some of the most important lessons she's learned about writing powerful case studies. In this interview, she shares 5 specific tips that will make you a stronger case study writer… and help you command higher fees for these projects.
Jan 25, 2019 • 42min
#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way
Most commercial writers see themselves as just that: a commercial writer. They describe themselves as writers. And they pitch themselves as writers. Nothing wrong with that! But that's not the only way to make a living as a freelance commercial writer or copywriter. In this episode, you'll hear from Maureen Farmer, founder of Word Right Executive Career Management. Much of what she does for clients involves writing, but she packages her services differently. As a result, her clients view her more as a strategic resource than a writer — and are willing to pay her accordingly. Find out why...
Jan 11, 2019 • 29min
#169: How to Have a Better 2019 by Changing Your Identity
I firmly believe that habits are the key to successful execution. Execution is where the rubber meets the road when it comes to making positive changes in our lives. And habits are THE most important element in execution. A few months ago, I had James Clear on the show to talk about his new book Atomic Habits. And one of the things that really stood out for me is his discussion of identity. Specifically, how your habits shape your identity — and how your identity shapes your habits. In this episode, I take a closer look at this concept … and explain how you can leverage your identity to make new habits stick.
Dec 28, 2018 • 45min
#168: Nine Things I'm Embarrassed to Tell You...
When you're in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. That you have no flaws. No struggles. I'm in a leadership position in that people often look to me for ideas, advice and mentorship. But let me tell you ... I'm not perfect by any means. I have my own struggles and imperfections. And in this episode, I come clean on 9 of those things...
Dec 14, 2018 • 42min
#167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business
This is an exciting time to be alive. The opportunity to make a great living as a self-employed professional has never been better. Changing economic trends, shifting attitudes toward self-employment, cheap technology, and the ability to leverage talent from around the world have all combined to make this opportunity possible. My guest for this week's podcast has been tracking these changes for years. Her name is Elaine Pofeldt, and she's the author of the book The Million-Dollar One-Person Business (Random House, 2018). In this episode, Elaine introduces us to some of the people behind these million-dollar solo businesses.
Nov 30, 2018 • 43min
#166: How to Be More Productive (and Creative) in a World Filled with Distractions
I've found that maintaining a high level of productivity is one of the top challenges we face as self-employed professionals. Chris Bailey is an expert who will share a different take on the topic. In this episode, Chris brings some fresh perspectives to this discussion. Perspectives I don't often hear. He also describes how to drastically reduce distractions and improve your productivity with a few simple changes...
Nov 16, 2018 • 50min
#165: Two Unconventional Options to Traditional Healthcare Insurance: What My Listeners Have to Say
November 2017, I dedicated a podcast episode to the topic of alternative healthcare insurance options. A year later, in this episode, I circle back to the topic. I asked my listeners to share their experiences with healthy indemnity plans and/or medical cost sharing over the past 12 months — both good and bad. The feedback I received was enlightening … and might help you with your own healthcare coverage decision making...
Nov 2, 2018 • 48min
#164: Getting Your Most Important Things Done Every Week without All the Stress and Drama
One of the things I focus on with my coaching clients is improving their productivity. Because if you can't get your work done efficiently, you're going to struggle. You won't meet your full earning potential. And you'll be stressed and unhappy. My guest for this podcast episode is Jordan Baker, a personal productivity expert and the creator of Focuster, an auto-scheduling calendar app. You'll walk away from this conversation with practical ideas that will help you get your most important things done—without stress or drama...
Oct 19, 2018 • 47min
#163: James Clear on an Easier Way to Build Good Habits as a Freelancer
As a freelance professional, your habits and systems will directly determine your level of success and happiness. But how do you develop and sustain the right habits? Are there tricks and strategies for doing that successfully? That's the topic of this episode. My guest is James Clear, an expert in the field of behavioral science and habit transformation ... and author of the book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones James thinks about these topics day and night. He's spent years applying the science of habits to everyday situations you and I face regularly in our businesses. I think you'll find his tips and strategies fascinating and helpful!
