The Near Memo
Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
Episodes
Mentioned books
Mar 27, 2021 • 21min
Episode 8: Google fights with Rand Fishkin over “zero-click” searches. Can a rating only review ever be defamatory? Will Yahoo’s brand rise from the ashes as a Verizon subscription service? Written by Near Media Filed under Conversations
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Episode 8: Google fights with Rand Fishkin over “zero-click” searches. Can a rating only review ever be defamatory? Will Yahoo’s brand rise from the ashes as a Verizon subscription service?Written by Near MediaFiled under ConversationsSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Mar 20, 2021 • 26min
Episode 7:The impact of a year of covid ⁃Surveys indicate the vast majority of consumers favor rigorous mask enforcement by businesses ⁃Online commerce is becoming table stakes for small local businesses ⁃The trends in advertising and privacy fa
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Mar 13, 2021 • 20min
Episode 6: How the advertising duopoly has created alternative income models, Tock, the restaurant friendly delivery model, Deconstructing Google’s recent post about Local Guides and Photo Updates
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Mar 5, 2021 • 18min
Episode 5: Google’s privacy first stance benefits ...Google, What is the reality of the public’s trust in Google, How Volvo going direct portends radical shifts for car dealers
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Feb 27, 2021 • 20min
Episode 4: Facebook Hides Behind SMBs, Hey's New Newsletter Product, and Wal-mart Innovates with Video
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Feb 19, 2021 • 15min
Episode 3: Australia vs. Facebook, Ghost Kitchens, and Microtargeted Ads
Send us a textThe Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Feb 12, 2021 • 24min
Episode 2: GMB Messaging, Local Commerce at Google, Privacy
Send us a textThe Near Memo is a weekly conversation about search, social, and commerce: what happened, why it matters and the implications for local businesses and national brands.Discussed this week:-Google’s integration of Business profile messaging into the Google My Business for the desktop and the implications for SMBs and enterprise brands-Google’s test for displaying local e-commerce sites and what it says about Google’s ambitions in their competition with Amazon-Apple’s privacy initiative, how it will affectect consumer behaviors and how consumers often say they want privacy but have done to little to gain it. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Feb 6, 2021 • 22min
Episode 1: Amazon's PR Stunt, Newsletters, and Clubhouse
Send us a textThe Near Memo is a weekly conversation about search, social and commerce: what happened, why it matters and the implications for local businesses and national brands.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
