Success Story with Scott D. Clary

➡️ About The Guest Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country. Rajiv describes his style of marketing & sales as problem-based sales and marketing rather than product-based sales and marketing because they hone in on the problems that the buyer is experiencing. A good story changes how the buyer sees you- they differentiate you from the competitor and want to pay you what you’re worth.   For More Episodes Visit: www.podcast.scottdclary.com   ➡️ Show Links https://www.instagram.com/startuphypeman/ https://www.startuphypeman.com/     ➡️ Show Sponsor Vidyard - http://vidyard.com/scott (Free Vidyard Account) Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.     ➡️ Talking Points 00:00 - Rajiv ‘RajNATION’ Nathan, The Startup Hypeman 06:42 - Turning failures into lessons. 11:24 - Pivoting from career to entrepreneur. 13:42 - Why can’t organizations set up their own storytelling strategy? 18:39 - Why you need to think like an entertainer, not a sales rep. 23:04 - Tailoring your story. 28:49 - Perfecting your elevator pitch. 37:40 - Every startup’s a pro wrestler. 39:29 - Hamilton & sales. 49:58 - Lessons in sales & life from the Startup Hypeman.     ➡️ SUCCESS STORY PODCAST Stories worth telling. On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.   Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary

For More Episodes Visit: www.podcast.scottdclary.com Over the years, Dietitian Nutritionist, Educator, Published Author, Mom and Health Enthusiast Ilana Muhlstein M.S., R.D.N. has become a sought-after weight loss expert. Ilana is an acclaimed public speaker and influencer and sits on the prestigious Executive Leadership Team for the American Heart Association. She has been lecturing for the Bruin Health Improvement Program at UCLA since 2013 and is a contributing writer for distinguished publications including The Journal of Obesity, and has been featured in the LA Times, The Washington Post, Reader’s Digest, SHAPE, Health and Women’s Health. By the time Ilana was 13 years old, she weighed over 200 pounds and struggled with losing weight, emotional eating and diets that didn’t work. While most kids dream of becoming pop stars or famous athletes, Ilana's early inspirations were the knowledgeable registered dietitians she met every summer at fat camp. She became one herself the first chance she got and used everything she learned to lose 100 pounds. Since then, she's built a thriving private practice in Beverly Hills and helped hundreds of people lose weight happily--and keep it off.   Show Links https://www.instagram.com/ilanamuhlsteinrd https://www.ilanamuhlstein.com/   Books (Aff Link) You Can Drop It!: How I Dropped 100 Pounds Enjoying Carbs, Cocktails & Chocolate–and You Can Too! - https://amzn.to/3x3As9T   Show Sponsor https://www.bkacontent.com/success/ (1 Month of FREE Blogs) BKA Content provides high-quality SEO content at affordable prices. No matter what type of on-page or off-page content you’re looking for, we can help.   Talking Points 00:00 - Ilana Muhlstein, Entrepreneur, Author & Educator 03:35 - Detriments of being overweight & Ilana’s story 06:13 - What stops people from changing their life. 20:57 - Some lessons for entrepreneurs starting their first business. 29:26 - Having a healthy relationship with money. 32:39 - The importance of mindset.   SUCCESS STORY PODCAST Stories worth telling. On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary

For More Episodes Visit: www.podcast.scottdclary.com Krabrin Bankov aka. Marketing Harry has only ever known entrepreneurship, starting his first digital marketing / social agency right out of school, and growing it to 7 figures, and quickly landing brand name, international clients.  This was before Harry applied everything he was doing for his clients, to his own brand. Quickly rising through the ranks of Instagram business influencers, garnering a following of over 125k followers in one year, there is no other business account that has ever grown as fast as Marketing Harry’s account in the B2B niche. Harry is a marketing genius, and one of the most prolific, impactful and successful marketers currently operating in the space. His strategy is replicable, and sound - which he’s shown through his growth of a highly competitive b2b niche, with social, graphic and informative content. If you are in the B2B space and struggling with content creation, if you’re just getting started on Instagram or if you generally just want to listen to a brilliant marketing mind, this will be an episode for you. Harry currently is growing his agency entirely through word of mouth, with zero need for any sales, or marketing of his own, his agency is still growing exponentially, year over year.   Show Links https://www.instagram.com/marketingharry/ https://www.marketingharry.com/   Show Sponsor http://vidyard.com/scott (Free Vidyard Account) Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.   Talking Points 00:00 - Marketing Harry, Instagram Marketing Specialist 03:30 - The importance of tribe & community. 04:24 - Harry’s entrepreneurial story. 15:10 - Secret to Instagram success. 21:13 - How to properly ‘teach’ on social. 26:13 - Optimizing your Instagram strategy. 28:46 - How to measure your performance and know if everything is working 34:28 - Advice for entrepreneurs.   SUCCESS STORY PODCAST Stories worth telling. On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.podcast.scottdclary.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes. While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top-rated Spotify podcast, Business School.  Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.   Show Links https://www.instagram.com/sharransrivatsaa/ https://sharran.com/   Show Sponsor https://getmr.com/ (25% Off Code: SUCCESS) A 3-in-1 moisturizer, aftershave and better SPF made for men. The next best part of your morning, after coffee. http://vidyard.com/scott (Free Vidyard Account) Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.   Talking Points 01:51 - Why is more pressure, sometimes a good thing? 07:21 - Imigrant to entrepreneur. 23:38 - 10x-ing businesses. 25:27 - Sharran’s growth playbook. 28:00 - The importance of accountability. 37:09 - How to find the right mentors.

Michael is an entrepreneur, speaker, lawyer and founder/author of The Lonely Entrepreneur. Michael is considered the founder of not only a company, but an industry – rewarding individuals for healthy behavior. Michael left a promising law career to start IncentOne, the first company to provide rewards for healthy behavior. At the time, rewards in healthcare were not only non-existent – they were offensive. He was told over and over “we will never reward people for things they should be doing to be healthy.” After bootstrapping for a decade, his company received a large private equity investment on October 15, 2008. Then the financial crisis hit. Ten years were gone in ten days. Bankrupt customers. Investment gone. Credit dead. Family dollars at risk. Angry investors. Family relationships on the brink. It would take two years of working 24 hours a day to save what took ten years to build. The perfect storm. It was doomed. Or was it? Today, health rewards are everywhere, he sold IncentOne to industry innovator Welltok and his company is credited with creating the health rewards industry. What resulted was not only a business success, but the discovery of a unique method on how to thrive under the pressure, chaos and burden of being the entrepreneur. The Lonely Entrepreneur was born.   Show Links https://twitter.com/michaelgdermer https://lonelyentrepreneur.com/   Book Links (Aff) The Lonely Entrepreneur - https://amzn.to/39vlpfg   Show Sponsor (25% Off Code: SUCCESS) https://getmr.com/   Talking Points 00:00 - Michael Dermer, Founder of The Lonely Entrepreneur 00:55 - Career pivot, from law to founder. 04:27 - Early retirement… what’s next? 06:18 - Early entrepreneurial lessons. 12:13 - Thinking like an entrepreneur. 15:35 - How to get your first few customers. 19:27 - Four traits of successful entrepreneurs.

Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University. In this podcast, we dive into his book, ‘The Search For Why’. In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology. The Search for Why covers topics like: -Why so frequently people seem to act against their own best interests, both in politics and their personal lives -How to better communicate with one another across political and cultural divides -How to craft persuasive messages that meet people where they are, and listen to what they are saying back -Ways you can apply this model to help build a better world, at a personal, social, and global level -What influences our decisions, even when we don’t realize it   Show Links https://twitter.com/raleigh_bob https://twitter.com/PathSight   Book Links (Aff) The Search For Why - https://amzn.to/3vVvlYU   Show Sponsor (25% Off Code: SUCCESS) https://getmr.com/   Talking Points 00:00 - Bob Raleigh Ph.D., Founder of PathSight Predictive Science 01:45 - The culmination of 20 years of research and study 09:08 - Where did Bob’s journey start? 16:34 - The human interface, the most complex node 20:56 - Building out profiles to predict behaviors 24:24 - How do you use this information, ethically? 34:34 - Difference in prediction models, across countries 40:03 - Predictive models for job recruiting, culture and employment

Bonnie Marcus M.Ed, CEC, is a certified coach, speaker, host of the podcast Badass Women at Any Age, and author of bestselling The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead (Wiley). She is a regular contributor to Forbes, among others. In her forthcoming Not Done Yet! How Women Over 50 Regain Their Confidence and Claim Their Workplace Power, Marcus combines practical advice and exercises in a guide that has no shortage of sass inspiring readers to conquer ageist limitations and own their careers. In this revelatory, inspiring, and savvy new book, readers learn how to keep any job, advance their career and do work they love defying all the ageist assumptions that suggest otherwise. Despite advances made by women in the workplace, pay inequity and underrepresentation in top positions are still a reality in 2021. And, unfortunately, the situation looks worse for older women across a variety of careers. Often, women over 50 face even greater hurdles to prove themselves despite talent and experiential wisdom to maneuver difficult situations with lasting impact. Acclaimed author, podcast host and sought-after coach, Bonnie Marcus, terms this “the double whammy of gendered ageism."   Show Links https://bonniemarcusleadership.com/ https://twitter.com/selfpromote https://www.linkedin.com/in/bonniemarcus/   Book Links (Aff) Not Done Yet! - https://amzn.to/3vEW1wP The Politics of Promotion - https://amzn.to/3cIVp0B   Show Sponsor (25% Off Code: SUCCESS) https://getmr.com/ Talking Points 01:07 - Pivoting from corporate to entrepreneur 11:59 - Gender bias in the workplace 17:20 - Women in tech 20:48 - What is bias training and how can you implement it? 24:39 - Career advice for older women in the workforce 26:14 - Teaching through career stories 31:38 - Should you stay or should you leave (a toxic organization)

Zach Nadler is the CEO of VaynerSpeakers, a disruptive speakers bureau built to help the modern event planner, consulting with organizations hosting events to help provide speakers that will impact audiences in a meaningful way. Prior to working with Gary, Zach worked at CAA for almost 11 years, managing politicians, athletes, nobel prize winners, F500 execs and… Gary Vanerchuck. We dive into his career, his experiences working with Gary V, as well as some great tips to take on speaking as a hobby, or full time career both in person, and in the constantly evolving, virtual event landscape.   Show Links https://vaynerspeakers.com/ https://twitter.com/zachnad https://www.instagram.com/zachnadler   Talking Points 01:53 - Why did Zach get into managing talent? 06:59 - How did Zach get to know Gary Vaynerchuk? 09:52 - How professional speaking has evolved. 15:35 - What is the goal of VaynerSpeakers? 17:16 - How can someone get into paid speaking? 23:50 - What makes a great speaker? 25:51 - Covid & virtual events. 33:14 - How to master (virtual) public speaking.

Robin Hanson is an associate professor of economics at George Mason University and a research associate at the Future of Humanity Institute of Oxford University. He has a doctorate in social science, master's degrees in physics and philosophy, and nine years of experience as a research programmer in artificial intelligence and Bayesian statistics. With over 3100 citations and sixty academic publications, he's recognized not only for his contributions to economics (especially, pioneering the theory and use of prediction markets), but also for the wide range of fields in which he's been published. He is the author of The Age of Em: Work, Love, and Life when Robots Rule the Earth. Robin has strong and controversial views (backed by his research) regarding various institutions in society, and discusses how many routine activities we take for granted, carry hidden motives based on the evolution of ourselves and our society. Some of the points we touch on are items such as, how charities don’t really exist to help others, our schools don’t really exist to educate students, and our political expression isn’t actually about choosing wise policies.   Show Links https://twitter.com/robinhanson https://overcomingbias.com Book Links (Aff Links) The Elephant in the Brain: Hidden Motives in Everyday Life - https://amzn.to/38sIPRD The Age of Em: Work, Love, and Life When Robots Rule the Earth - https://amzn.to/3epFuqj The Hanson-Yudkowsky AI-Foom Debate - https://amzn.to/3cd4Che   Show Sponsor (25% Off Code: SUCCESS) https://getmr.com/   Talking Points 00:00​ – Prof Robin Hanson | Are People Really Good? Hidden Motives In Everyday Life 09:33 - Our conscious mind, subliminal justification of our actions and our evolution from ancestors 13:32 - We are designed not to understand our true motives for our actions 16:15 - Why do people laugh? 26:45 - Status moves. How we dominate interaction with other people. 32:34 - A simple conversation, isn’t just a simple conversation 42:05 - Social violations & ‘faking it’ 47:33 - Signalling & showing off 54:42 - Medicine doesn’t really make us healthier 01:09:43 - Why politics is never about adopting better policy

Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.   Show Links https://twitter.com/ericosiu https://www.levelingup.com/ https://amzn.to/38jjHwE (aff link)   Talking Points 00:00​ – Eric Siu, CEO of Single Grain, Author of Leveling Up | How To Master The Game Of Live 03:24 – Eric's story 05:27 – Entrepreneurship and gaming. 09:05 – What are "power ups" and how can you use them in your life? 12:27 – The apprentice mentality - humble yourself 17:17 – Mindset shifts and mental models 19:02 – Life mission 24:17 – Eric's definition of success and the importance of leverage