

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Jul 28, 2020 • 20min
007 Defining your Brand Identity
In this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help in getting it right from the get-go. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 21, 2020 • 33min
006 DesIGn Live - Modern Social Responsibility with Polygon Market
In this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement. They've talked about how to take action moving forward, how it's an excellent time to reconsider how we go about things, events we attend, groups we join... And as a brand, where is the balance of being diverse while sticking to your avatar, the importance of representation and inclusion, and the importance of white people to speak up. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 23min
005 DesIGn Live - Branding for Sustainable Businesses with Design by JRS
In this week's desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind. They've talked about the different ways you can implement sustainability as a designer and as a person, how to bring awareness and how brands can be more sustainable. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 18min
004 What is a Brand Designer
In this episode Michelle talks about what is a Brand Designer. She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a brand designer that's a good fit for your project? And how do you become a brand designer? WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 44min
003 DesIGn Live - Benefits of Hobby Collecting with Elby Creative
In this desIGn Live, Michelle got to interview Lauren Braier of Elby Creative! Lauren is a self-defined "hobby collector" and we got to talk about how being multi-passionate makes you a better designer. In Elby Creative they specialize in branding and packaging design. They love working with passionate and creative small businesses (because they're just like you!) WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 15min
002 How I Started my Brand Design Business
In this episode, Michelle explains how she started her brand design business from square one. Probably her most asked question! Michelle has the entrepreneurship running through her blood as pretty much her whole family owns a business! She explains why she decided to major in Fine Arts and Art History. She shares how she began to work before even finishing college and how she became an entrepreneur herself. Michelle's always loved to travel and knew she had to do something that would allow her to follow her dreams! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jun 1, 2020 • 8min
001 Why I'm Starting a Podcast
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle is always happy to help and learn from others and spread the word. With this podcast, she wants to keep doing this by reaching more people, sharing her knowledge in her solo episodes, and interviewing other creatives. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn


