Creative Courage

Marketing isn’t about attracting everyone to your business. It’s about attracting your ideal clients. The clients that grow your business without growing your stress levels. In this episode, award-winning marketing mentor, Anna Rumbold, joins us to share her blueprint for attracting the kind of clients who we enjoy working with and pay us what we deserve. The first step is to get clear on who exactly our ideal client is. And Anna shares her insight into how we can do just that. The next step is to get in front of them. We dive into making authentic content that your ideal client stops scrolling for and that communicates the transformation you can take your ideal clients on. We talk about having the courage to say no when we know a client isn’t the right fit. And we discuss how we can learn from the results our clients get and the feedback they leave us with. Covered in this episode: How to drill down and discover who your ideal client is… …and which kinds of clients you should be avoiding. Getting clear on why our clients buy from us. Discovering the delayed impacts you have on your clients. Getting over the fear of niching so you can tighten your message. The best ways of getting useable feedback from clients. The difference between messaging and positioning and why it matters. Utilising the data you collect from clients to create content. How to better communicate the transformation you take your clients through. If you enjoyed this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Apricot Social - https://www.apricotsocial.co.uk/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Anna Rumbold on LinkedIn - https://www.linkedin.com/in/anna-rumbold-835ab690/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Chris Do, an Emmy award-winning designer, director, and CEO, shares how he overcomes introversion and fear through content creation. He discusses the importance of pushing through fear, seeking out opportunities, finding your niche, and learning to say no. Chris also talks about the benefits of feedback, the drivers behind people choosing to work with you, and a bold move that didn't work out.

Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.  If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.  Join us as we redefine what it means to thrive as a creative business owner.   LEARN MORE The Creative Life - https://www.mattessam.co.uk/ CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam