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Sep 23, 2022 • 3h 8min

Scott Kummer | Running Content Debates, Race Coverage Issues, Athlete Sponsorship Concerns, Ten Junk Miles

Text us your thoughts about this episode or ideas for future episodes!In this episode I’m talking with Scott Kummer who, among a few other roles in the ultrarunning community, is the host of the popular Ten Junk Miles Podcast. If you’re a longtime listener, you know this show is capable of going on streaks. Sometimes it focuses on the pro athletes, then it'll focus on the business side of the sport, and so on. Right now, I’m really into these conversations with fellow podcasters in the space. So if you enjoyed the episodes with Dylan Bowman, Corrine Malcolm, Jon Levitt, and Matt Chittim, I think you’ll really enjoy this one too. Scotty and I get right into a few of the hot-button issues including the pros and cons of engaging with Running Twitter, handling praise and criticism as a public figure in the sport, issues with past and current running content, race coverage preferences, athlete sponsorship issues, UTMB, race directing preferences, and way more. Don't be intimidated by the 3+ hour length of this episode. No time is wasted - Scott is a great conversationalist.Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(0:55) - the pros and cons of Running Twitter(5:07) - handling praise and criticism as a public figure in ultrarunning(12:05) - Scotty’s background in the sport (16:44) - issues with past, present running content (23:10) - why we started our podcasts, why people start running podcasts(30:22) - running podcast style, preferences(47:21) - podcasting as a profession, making money through the medium (62:47) - the bigger “why’s” for doing podcasts (70:49) - UTMB debates, low-key events (77:08) - getting into race directing(99:28) - race coverage debates (117:20) - athlete-sponsor relationship debates (129:06) - guests we want to have on our shows (139:25) - more debate about types of stories to cover(144:07) - corruption, paying for guests and appearances (149:40) - the why for doing this, having an impact, dealing with criticism(155:00) - the podcast preparation, publishing process (168:15) - debates about coaching in our sport Links:Support Ten Junk Miles via PatreonThe Art of Trail Race DirectingWoodstock '99 DocumentarySupport the show
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Sep 22, 2022 • 1h 21min

Matt Chittim | Relay, Running Media, Economics Of Running Podcasts

Text us your thoughts about this episode or ideas for future episodes!Matt Chittim is the Host of Rambling Runner, a podcast for dedicated amateur runners who are working hard to get better and achieving inspirational results while balancing running with the rest of their lives. He is also the Founder of Relay, a collection of some of the best content creators and athletes in running coming together to put out the most creative and collaborative running content on the internet. In this conversation, we talk about this new venture in the running media space, the business of podcasting, and our interests and inspirations in other sports and realms of business.Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(2:56) - reflecting back on the Business and Sports Discourse Podcast(17:37) - benefits of running podcast network(28:48) - the middle class of running content creators (44:07) - the declining power of legacy running media brands (49:11) - where the gaps are in running content(53:05) - incentivizing running creators to publish on Relay(59:32) - the merits of a paywall for running content(64:10) - the willingness of running fans to pay with money instead of attention for content(68:00) - the pitch for Relay(75:04) - how Relay becomes the best running content on the internetLinks:Check out the Rambling Runner PodcastCheck out Relay on PatreonFollow Matt and Rambling Runner on InstagramBusiness and Sports Discourse PodcastAdditional Episodes You May Enjoy:#131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape#130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media IndustrySupport the show
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Sep 19, 2022 • 2h 28min

Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

Text us your thoughts about this episode or ideas for future episodes!Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world. Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(5:17) - riffing on what's damaging to the craft of running podcasting(12:58) - sponsorship dilemmas, incentives in running podcasting(16:08) - considering how sponsors spread in the running world(18:15) - Jon's background in the endurance sports world(37:42) - the "burnt ends" philosophy of running content creation(44:36) - how to serve your podcast audience(49:11) - optimism and pessimism in the running podcast space(54:19) - not overcomplicating running content creation(59:47) - endemic versus non-endemic sponsors in running(72:10) - the opportunities non-endemic sponsors provide to the running world(78:16) - how athletes can identify and start non-endemic sponsor relationships(85:33) - understanding and appreciating the sponsorship grind(95:51) - importance of supporting running creators (102:20) - investing more into performance, content creation, lifestyle(111:43) - the changing athlete-sponsor relationship(121:23) - examples of the changing athlete-sponsor relationship (130:49) - next evolutions in the running media space(134:00) - opportunities for next generation running content creators(140:47) - what's next for Jon and For The Long Run PodcastLinks:Check out "For The Long Run" PodcastFollow Jonathan on InstagramFollow Jonathan on TwitterAdditional Episodes You May Enjoy:#130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show
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Sep 14, 2022 • 54min

Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

Text us your thoughts about this episode or ideas for future episodes!Robin Thurston is the CEO of Outside, the largest media company in the outdoor industry by orders of magnitude. In this conversation, we discuss Robin's entrepreneurial background building MapMyRun into the largest running community in the world, the state of connected fitness, putting a price tag on running-related and other outdoor media, the "Outerverse", and how Robin thinks about preserving the authenticity of acquired brands like fastestknowntime.com.Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderLinks:Outside PlusConnect with Robin on LinkedInTimestamps:(1:46) - connected fitness, MapMyRun origins, outdoor industry background(10:36) - the state of connected fitness/running, progress made in this space(15:24) - incorporating reward cycles into running/outdoor industry products(18:04) - micro-transactions in running products and services(20:39) - Outside shop (22:37) - putting a price tag on running content, building utility into consumption(28:04) - thoughts on if and when the majority of consumers will accept premium content models(30:39) - whether the recent layoffs at Outside are a strike against these optimistic business models(35:58) - whether and how to rally major industries players off the major tech media platforms (38:32) - Outerverse conversation, screen time, alternatives within Web3(43:23) - practical examples of the Outerverse in action(47:23) - how to preserve the quality, authenticity, and trust of acquired brands like fastestknowntime.com(50:36) - recruiting running and other outdoor creators to the platform (52:35) - final calls to actionAdditional Episodes You May Enjoy:#58 - Buzz Burrell | Modern FKT Movement, FKT.com Sale To Outside Mag, Trail Running Business#28 - Joe Vennare | Technology For Ultra Runners, Trail Running Media Companies, Business Advice#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#7 - Mark Gainey | Co-Founder of Strava, Trail Running, Athlete Creators#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show
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Sep 7, 2022 • 43min

Des Linden | Sports Psychology, Running Commentary, Trail and Ultrarunning Interests

Text us your thoughts about this episode or ideas for future episodes!Des Linden is a professional runner for Brooks Running. She joins the Singletrack Podcast to talk about a range of topics including her interests in sports psychology, her nascent career as a commentator for NBC in their running broadcasts, and perhaps most notably to this audience - her intentions to transition more significantly from road marathons to trail and ultra running as early as next year.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(0:37) - running background, accolades(2:01) - interests in sports psychology(5:00) - how she thinks about and handles pressure(7:31) - broadcasting, running commentary career(17:38) - reflections on the current stage of her marathoning career(19:28) - 50K world record, interests in ultras after that experience(22:14) - how she thinks about career transitions(24:39) - talks with sponsors about switching to/trying trails and ultras(25:39) - memorable moments visiting Chamonix this year, spectating UTMB(28:57) - strengths and weaknesses on trails(30:49) - other trails and ultra races she's interested in(31:50) - inspirations in our sport(32:43) - whether she will go "all-in" on trail and ultra running(34:08) - how her training and lifestyle would change switching to ultras(35:21) - miscellaneous questions Links:Follow Des Linden on InstagramLinden X TwoChoosing To RunSupport the show
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Sep 5, 2022 • 38min

Katie Schide | 2022 UTMB Champion

Text us your thoughts about this episode or ideas for future episodes!Katie Schide is a professional trail runner for the North Face based in Isola, France. We talk with her following her win at the 2022 Ultra Trail Du Mount Blanc.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(2:12) - living and training in the French Alps (5:58) - switching sponsors from On to the North Face this year(8:43) - working with Jason Koop(11:37) - coaches attending and providing support at races(12:32) - skimo racing(16:49) - Val D'Aran 100K(18:11) - motivations for returning to UTMB(20:06) - pre-race issues, COVID concerns (23:13) - racing strategy(25:32) - losing and regaining the lead(28:01) - post-race experience(30:58) - Western States golden ticket(35:11) - next steps career-wiseLinks:Follow Katie on InstagramSupport the show
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Sep 5, 2022 • 1h 48min

Jack Kuenzle | Fastest Known Time - Bob Graham Round

Text us your thoughts about this episode or ideas for future episodes!Jack Kuenzle returns to the podcast to talk about his recent FKT on the Bob Graham Round, which lowered Kilian Jornet’s former record by about 30 minutes sending shockwaves not just through the FKT community, but really through the mountain running community as a whole.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(1:05) - catching up on other FKT efforts, White Mountains 100(18:32) - setting the stage for the Bob Graham Round, history, importance, etc(30:16) - Kilian Jornet and the Bob Graham Round(39:15) - lifestyle changes, preparation for this FKT, investments, workload(52:57) - the day itself, what went right, what when wrong, the atmosphere, etc(76:06) - what this FKT means to Jack(82:24) - what's next, what other FKTs inspire Jack(86:09) - thoughts on sale of fastestknowntime.com(90:52) - whether Jack will take on sponsors now for his athletic endeavors(95:34) - psychological framing for big training(97:44) - talking about the lack of depth of FKTs(89:43) - athletes that are inspiring Jack right nowLinks:Follow Jack on InstagramAdditional Episodes You May Enjoy:#12 - Jack Kuenzle | FKT Scene, Sponsored Trail Runners, Brand Relationships#25 - Kyle Richardson | FKT Scene, Intersection Of Music And Movement, Trail Running CultureSupport the show
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Sep 2, 2022 • 1h 16min

2022 UTMB Recap | Favorite Performances, Memorable Moments, Future Changes

Text us your thoughts about this episode or ideas for future episodes!I am joined by frequent co-hosts Brett Hornig and Leah Yingling to recap the week that was in Chamonix, France for the UTMB series of events. We talk about some of our favorite performances and memorable moments, what the events will look like in years to come with all of the application changes, the impacts of these races on the overall 2022 mountain ultra trail running season, and much much more. Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(2:31) - reflecting on the Chamonix race week vibes(4:14) - livestream experience(8:00) - Des Linden in Chamonix(11:51) - crewing at UTMB(22:09) - standout performances at UTMB, CCC, OCC(36:20) - interesting stats about the UTMB races(46:31) - whether this was and will be for quite some time the most competitive UTMB(50:25) - who will take the Western States golden tickets from UTMB(55:11) - DNFs and next races(62:15) - ATRA tweet about gender equality at UTMB events(69:30) - miscellaneous parting thoughtsLinks:Follow Brett on InstagramFollow Leah on InstagramGreen Runners How To Win UTMB According To The DataAdditional Episodes You May Enjoy:#104 - Long Run Archives #6 | Future of Trail Running Content, USATF Debates, Unusual Athlete Sponsorships, Joe Gray Versus Kilian Jornet#94 - Long Run Archives #5 | Western States Reactions, Zach Miller Return, Arizona Trail Duel#72 - Long Run Archives #4 | Cocodona 250, Mammoth Trail Fest, Super Shoe Influences, Strava Finds#62 - Long Run Archives #3 | Betting In Ultrarunning, Next Great Trail Running Towns, Golden Ticket Series Ideas#53 - Long Run Archives #2 | Ultrarunning Analytics, Elite DNF Debate, 3:47 Downhill Mile, Magda What If#43 - Long Run Archives #1 | Jim Walmsley What Ifs, Black Canyon 100K Preview, Full-Time UltrarunningSupport the show
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Aug 23, 2022 • 1h 17min

2022 UTMB Preview | Analysis, Storylines, Predictions

Text us your thoughts about this episode or ideas for future episodes!In this episode, I am joined by Brett Hornig and Leah Yingling to preview the 2022 UTMB. We analyze the course, talk about what it's going to take to be successful, note some of the interesting storylines around the event, and yes, make our predictions for the female and male top-5 finishers this year.Note - this episode focuses exclusively on the women's and men's UTMB fields. We do not discuss TDS, CCC, or OCC. Not for lack of interest, but simply for lack of time. We decided it would be best to go deep on one race instead of sparsely discuss all 4.Thanks to our sponsor, Gnarly Nutrition, for making this episode possible. Use Singletrack20 at checkout on their website to get 20% off your next order.Timestamps:(3:31) - why UTMB is such an important event in our sport(7:06) - what it takes to be successful at this race(14:50) - weather for this year’s race(23:48) - logistical hurdles at this year’s race(28:07) - women’s field storylines, analysis, predictions(48:07) - men’s field storylines, analysis, predictions(64:42) - more talk about the American contingents (73:01) - miscellaneous, parting thoughts about the raceLinks:Follow Brett on InstagramFollow Leah on InstagramAdditional Episodes You May Enjoy:Support the show
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Aug 22, 2022 • 13min

Abby Hall | 2022 UTMB-CCC Pre-Race Interview

Text us your thoughts about this episode or ideas for future episodes!Abby Hall is a professional trail runner for Adidas Terrex based in Flagstaff, AZ preparing for the 2022 UTMB-CCC.Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(1:42) - life talk(3:44) - recovery from knee injury(6:11) - training in Chamonix this summer(9:09) - motivations to return to CCC again(11:14) - race day gearLinks:Follow Abby on InstagramAdditional Episodes You May Enjoy:#114 - Hannah Allgood | 2022 UTMB-CCC Pre-Race Interview#113 - Jazmine Lowther | 2022 UTMB-CCC Pre-Race Interview#112 - Kaytlyn Gerbin | 2022 UTMB Pre-Race InterviewSupport the show

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