The Logistics of Logistics

Joe Lynch: Transportation, Logistics Podcaster
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Jun 21, 2018 • 38min

ELD, Driver Fatigue and Safety with Dean Croke

Download the audio file Podcast Summary: Today's guest is Dean Croke, Chief Analytics Officer at FreightWaves. Growing up in Australia, his family owned and operated a trucking business. Dean has been in and around the trucking business for over 50 years and he has driven over two million miles as a driver. Over the last 20 years, Dean has been focused on trucking analytics, especially related to driver fatigue, safety, sleep schedules and hours of service. In the podcast interview, Dean shares what he has learned from studying data from electronic logging devices (ELD). Podcast Show Notes: 00:25 – Joe introduces Dean Croke to the show 01:03 – Dean describes how he became the Chief Analytics Officer of FreightWaves. What exactly his role is. Life-changing events that Dean experienced. Applying his real-world experience to data analytics. 04:44 – Experiencing fatigue while trucking. Drivers may fall asleep for longer than they realize. Working with a Harvard professor. 06:16 – Hours of service and electronic logging devices (ELD). Problems with rules and regulations. Biocompatible shift scheduling. Falsities about drivers being well-rested. "One size fits all" solutions. 12:57 – A history of ELD. Why ELD started and creating a 24-hour schedule. What's wrong with ELD and the focus on fatigue. 17:04 – Fixing the problems with current ELD. Teaching truckers how to sleep healthily. Data that ELD provides. Companies that analyze ELD data. 21:47 – Using the data gained by ELD. An unintended outcome of using ELD. Why some truck companies may demand to be paid despite not yet being on the road. Accommodating drivers. 25:51 – What trucking companies and drivers can do to make working within ELD constraints better. Inefficiencies in the trucking industry. How culture and education affect things. Why just being compliant to regulations won't improve safety. 29:57 – Adoption of using the right information to create schedules. Difficulties of accident coding in databases. Cultural resistance. 33:41 – Dean tells us how to learn more about FreightWaves. Their new product, SONAR. For more details, check us out at TheLogisticsOfLogistics.com or follow Joe on LinkedIn Topic Takeaways: Create a schedule based on sleep management. ELD provides crucial data but is not often used efficiently. Being compliant with regulations does not mean a company is safe. Mentioned Resources: FreightWaves.com MarketWaves – Conference on November 12 and 13 in Grapevine, Texas. SONAR's website Dean Croke
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Jun 14, 2018 • 28min

Sales Personality Types with Ann Holm

Download the audio file Podcast Summary: Joe is joined by Ann Holm, who Joe first met as his Executive Coach many years ago. Since then, she began to collaborate with him on many different projects. She has a Bachelor's in Psychology, Speech, and Hearing as well as a Master's of Science in Speech, Language, and Pathology, both from the University of Michigan. She provides insight on the importance of sales personalities and how to communicate with the different types. Podcast Show Notes: 00:25 – Joe introduces Ann Holm to the show 01:28 – Ann tells us how she got into coaching. How she transitioned out of the medical field and got further education. 03:03 – Sales personality types and why they matter. Problems with current training methods. How some solutions seem to work in the short-term but won't in the long-term. 05:59 – How to determine somebody's sales personality. Learning your own strengths and weaknesses through a test. Using Joe's personality type as an example. Joe discusses what he learned from taking the test. Reframing an issue to motivate different personalities. 11:42 – The idea of partnering with different personality types. Partnering with someone who is strong in one of your weak areas. Improvement of communication when each person's sales personality is known. 13:26 – Reading another person's sales personality. Changing conversation flow depending on sales personality. Personal experience from Joe of not being able to communicate because he couldn't read an employee's sales personality. Advice that Ann gave Joe after assessing his problem of needing to make more phone calls. Playing to your own strengths. 19:47 – Ann's assessment process. Having a free consultation and taking the personality test. Looking at yourself in a way that you have never looked at yourself before. 23:58 – Ann's closing summary about sales personality. For more details, check us out at thelogisticsoflogisticscom or follow Joe on LinkedIn Topic Takeaways: Knowing the sales personalities of your team is invaluable. Communication needs to be adjusted between different personality types. Mentioned Resources: AnnHolm.net – Ann's website Ann's Twitter Ann's Facebook Ann's LinkedIn TypeCoach – Online personality tests
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May 23, 2018 • 27min

Carrier Insights with Kevin Hill

Download the audio file Podcast Summary: In this episode, Joe interviews Kevin Hill, president and founder of CarrierLists.com. Kevin has an MBA from the University of Oklahoma and was a freight broker. He also worked on Wall Street using business intelligence to inform mergers and acquisitions. Today, Kevin takes us through his journey creating a CarrierList of 22,000 with the goal of building up a carrier network and database ready for shippers, brokers and 3PLs. Podcast Show Notes: 00:25 – Joe introduces Kevin Hill to the show 01:32 – Kevin talks about CarrierLists The goal to build up a carrier network 02:52 – The process in creating the database 22,000 carriers are in the list 05:17 – Kevin's insights from the work they did in creating the list Calling 30K carriers with uncertainty and dealing with rude individuals Getting better at route planning 05:43 – MC (Motor Carrier) Numbers No exact MC number population 275,000 are interstate carriers (90% under 5 trucks, 98% below 20 trucks) Bottom estimate of 800K and top estimate of 1.7M trucks 08:41 – LTL (less than load) vs Truckload The need for carrier backhauls Carriers look for better options on broker relationships 11:58 – Carrier Attitudes — What Kevin learned from talking to thousands of carriers Planning the route Effect of The ELD Mandate Optimizing the routing system 16:00 – The % of trucks moving with brokers vs having direct relationship with the shipper 1500 carriers have been surveyed ⅔ are direct with shippers ⅓ with brokers Transparency and opaqueness in pricing and rates 20:14 – The effect of ELD to both carriers and shipper 22:09 – Data Revolution in logistics 23:38 – Kevin's final advice for those in the carrier network For more details, check us out at thelogisticsoflogistics.com or follow Joe on LinkedIn Topic Takeaways: Create and nurture relationships with individuals and businesses in your industry. The availability of data is starting to revolutionize logistics. Mentioned Resources: CarrierLists.com – Kevin's company
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May 14, 2018 • 29min

Entering New Logistics Markets with Steve Elwell

download the audio file Podcast Summary: Welcome to the first episode of The Logistics of Logistics podcast! Today, host Joe Lynch interviews Steve Elwell, a consultant and an executive who helps businesses improve sales revenue. Over the course of his career, he launched over 30 products and services in industrial B2B and technology markets. He has been a CEO of 5 professional service, manufacturing, and technology companies. Today, he walks us through his start in the industry and shares a number of his valuable insights on new market entries. Podcast Show Notes: 00:08 – Joe introduces Steve to the show 02:14 – How Steve started in logistics It came as an outgrowth of a business development problem 04:36 – The impact of new market entries Changes have forced players to re-evaluate their business Steve shares challenge of entering a new market 08:00 – The framework for new market entry "These things develop bottom-up" Classify what you're trying to accomplish Companies who lose customers look into entering new markets 12:28 – The challenge to ask the right questions 13:58 – Most businesses are adept in dealing with data 15:15 – Steve talks about partnering Filling in a capability The key is understanding the value you're giving to your partner Why the leader tends to fail "People think it's easier than it is" 19:40 – Another Risk Factor: Not knowing what you don't know 20:48 – What makes companies successful in entering new markets Money Good talent Good leadership Capabilities as a seller Humility 25:18 – Indicators for knowing why you're entering a new market Not doing well in current market VS wanting to explore Real problems tend to be from the internal side The only solution to the problems: ourselves 29:07 – Looking at sales as an operational exercise with variable inputs Develop strategies for controlling inputs 30:27 – Listen to Steve's final pieces of advice Topic Takeaways: Before entering a new market, always classify first what you're trying to accomplish. Ask the right questions. You don't know what you don't know.

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